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Canada’s relationship with sports betting

The landscape for sports betting in the US and Canada has been ever-changing for the last few years. While some countries have long had rules and regulations to support the market and the players, others haven’t – Canada being one of the latter. It wasn’t until August 2021 that Canada gave the green light on single-game sports betting like NFL, NBA, and more.
In June 2021, Canadian MPs took steps to extend sports betting in the country by approving C-218, a bill altering the criminal code that allows single-game bets. Provinces will be allowed to regulate sports betting in the same manner that states do in the United States –on an individual basis. After the law went into effect on Aug. 27, numerous provincial lotteries began offering single-event CA sports betting products.
Passing Bill C-218
The efforts to pass the C-218 law in Canada aren’t new; it has been going on for many years. The issue was debated in Parliament in 2015 and the years proceeding.
One may claim that the legalization of sports betting in the United States was the catalyst for legalizing sports betting in Canada. Similar to the United States, prominent sports leagues and other stakeholders who had previously opposed legalization have openly declared their support for the bipartisan legislation initiatives in Parliament.
Up until Jun. 23, 2021, no one knew if the bill would be passed. In the end it easily received support of most in Canada’s Senate. The tally was 57-20 and 5 abstentions. A great day for sports betting.
Is sports betting popular in Canada?
Sports, in general, are prevalent in Canada; as mentioned above, Hockey takes the crown when it comes to team sports that Canadians love to watch.
NFL games have been broadcast on Canadian television for decades. Most sports fans in Canada have a favourite NFL club and a favourite Canadian Football League (CFL) team as well. Many Canadians like NBA basketball, with the Toronto Raptors a clear fan favourite, especially following their 2019 NBA Championship.
Canadians have been able to bet and have done so for years, but it wasn’t until Aug. 27, 2021, that single-game wagering was legalized.
It is essential to know that it wasn’t illegal beforehand, but it wasn’t regulated – which leaves a vast grey area. Instead, Canadians could use offshore betting websites and EU bookmakers to place bets. The Canadian government estimated in the years leading up to regulated gambling, Canadians may have spent as much as 10 billion dollars on the black market.
In a bid to ensure that these black markets are curbed, it made sense to push through a bill that would allow Canada to have rules and regulations to protect both the Sports Betting industry itself and the players.
There is also a massive bonus to legalizing Sports Betting as that money can then be monitored and taxed. And you only need to look at some of the states that have legalized gambling and other forms of betting to see just how much tax can increase the general wealth.
What are the positives of legalizing sports betting?
Legalizing Sports Betting is not just great for People who like to watch sports and have a bet – it’s pretty good for the economy too. For one, sports gambling creates hundreds and possibly thousands of new jobs. And that goes for online Sports Betting and land-based Sports Betting establishments.
The exciting thing is that once Sports Betting is legalized in a country, usually each of the provinces or States can then decide to what extent they will participate in the offering.
There are several ways a state or province can implement Sports Betting. That includes legal for online-only, legal for retail only, still enforcing no single-game betting, or legal for online and retail.
It is estimated that the entire Canadian market for Sports Betting could make as much as 25 billion dollars annually in wagering. In terms of tax, this should be somewhere between 200 million and 400 million in annual tax revenue, which is a considerable bump.
Ahead of the legalization of Sports Betting, here are some rough statistics of the percentage of bets done by regulated online vendors and those taking place at unregulated operators.
39% of Canadian sports betting takes place at land-based retailers
3% of Canadian sports betting is done via regulated online vendors
57% of Canadian sports wagering takes place online via unregulated operators
Canadian regulated sports betting Gross Gaming Revenue (GGR) in 2019 was estimated to be $242 million – which is a drop in the ocean compared to what they stand to make now that this has been regulated. Canada was poised and ready to make the most of the C-218 bill passing. Over the next few years we’ll see just how much impact the new legislation will have on Gross Gaming Revenue in Canada.
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Local, Online, and Booming: The Business Shift Happening Across Alberta

Central Alberta is experiencing a marked change in the way business is conducted. Many local operators are now looking beyond the storefront and are adopting digital tools to operate things more efficiently. This is not merely about following the fashions. It’s about enhancing their way of reaching customers, their operations and their services.
Small and medium businesses are using digital strategies to make smarter decisions and stay competitive. Local stories, backed by growing national data, show that online tools are no longer just an add-on, they’re now a key part of the business model.
More Efficient Workstreams
Online tools are helping businesses operate with fewer delays and less overhead. For many small companies, that means faster order management, automatic communication, and better use of space and time. A key result of this shift is better customer handling across industries, including the online gaming sector.
Even in industries with international visibility within gaming, like online casino entertainment platforms, users are becoming more selective. When people compare trusted online casinos, the decision is no longer based on flashy offers alone. They now look for consistent customer service, clear complaint resolution, and visible licensing, all signs that operations behind the scenes are run with the same care expected from any modern business.
This expectation is also being transferred to the local businesses who are learning that speedy service, legible records, and stable systems are more important than ever. The model of good digital operations established by these larger platforms is influencing customer habits all over the world.
A Larger Customer Base
As the internet has opened up e-commerce tools to more people, the concept of selling only within one’s local community is becoming obsolete. Many small businesses that used to only do business in local retail locations are now receiving orders from across the province and in some cases the country.
This change was not the result of a random change of mind, it was the result of the steady growth of sites such as eBay and Amazon over the last decade. Noting the sudden surge in online shopping brought about by a change in consumer habits, the Avanta report says more small and mid-sized businesses were able to grow quickly as a result.
Organizations have become exposed to national and international buyers and therefore, need the space and infrastructure to handle increased volumes of orders. What was previously just a pipe dream for a small Alberta-based producer is now not only possible, but expected.
Logistics: The Demand Behind the Growth
Online growth means more customers, but it is also more pressure. As businesses are expanding into digital sales, many are experiencing a sudden jump in demand for products which places stress on the way stock is stored, managed and delivered. This is particularly the case with small and mid-sized operations that previously only traded locally or in small volumes.
Once an online store is open, the potential of selling nationally or even outside the country, becomes real. But that growth doesn’t simply mean fulfilling orders. This can be affected by whether there is sufficient space to store inventory and whether staff members are able to move orders fast enough to satisfy customers’ expectations.
Businesses are also expected to control returns and complaints without any delay. This shift has caused some Alberta businesses to rethink their set up. It’s not enough to have a back room with shelves and some packing boxes anymore. Larger warehousing, improved dispatch systems and faster coordination between departments are becoming the norm.
Alberta’s Push to Make Digital Work
To help Alberta businesses keep up with these demands, the province has invested $3 million into the Digital Economy Program. Managed by Business Link in partnership with Digital Main Street, the program aims to bring more small companies online with one-on-one support. ShopHERE, a no-cost platform within the program, gives eligible businesses help with setting up and promoting online stores.
Daniel Vandal, the Minister responsible for Prairies Economic Development Canada, announced the program alongside Alberta representatives. Only about one in three Alberta small businesses had the ability to sell online when the program launched. That gap left many at risk of losing ground as consumer habits shifted toward digital shopping.
The program doesn’t just provide tools, it offers real training. Through its Digital Service Squads, recent graduates across Alberta assist local businesses in learning how to use these systems effectively. With roughly 4,800 businesses expected to benefit over two years, the goal is to raise the province’s digital maturity without putting pressure on companies to figure it out alone.
This push is already being felt. From Calgary to Central Alberta, businesses are using these resources to shorten the learning curve and give their customers a better, faster, more modern experience.
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The Rise of AI in Consumer Tech: From Smart Shopping to Fake Review Detection

A subtle but seismic shift is occurring in the consumer technology market as a direct result of the persistent development that artificial intelligence is making. AI is constantly present in the background, silently enhancing our lives in a variety of modest ways. This is true whether it is our first engagement with a smart speaker upon waking up or our most recent online purchase. This technology is now an essential component of our digital life, rather than something that would be found in a science fiction novel. It has made our experiences of buying and obtaining information online far more enjoyable.
An interplay of data, algorithms, and a new age of digital trust is at the heart of the tale of artificial intelligence’s meteoric growth in consumer electronics, which is having a significant impact on our daily lives.
The Algorithm Knows You Best
We frequently take for granted how smart AI-powered recommendation systems are since they are so common. These algorithms look at a lot of data, such as prior purchases, browsing history, and demographic information, to make a digital experience that is very unique to each user. EComposer’s most recent study found that tailored suggestions may account for up to 31% of e-commerce revenue, showing how important they are for business. They are the engines that tell you what music to listen to next, what movie to watch, or what product you didn’t realize you needed.
This degree of customization isn’t only for your convenience; it’s also to get rid of the stress of making decisions and make every contact seem like it was made particularly for you. Based on their prior clicks and purchases, a sportswear customer may receive recommendations for running shoes and hydration packs, while a casual gamer might be suggested popular titles or even a round of online roulette tailored to their interests. By anticipating client needs and speeding up the process, AI makes shopping and digital entertainment more enjoyable.
Better Assistants, Better Choices
Chatbots and virtual assistants are a great illustration of how AI is getting smarter in consumer electronics. These technologies use natural language processing and machine learning to go beyond basic, programmed answers and become real conversational companions. They may now help with hard jobs like finding a shipment, fixing a customer service problem, or giving real-time information with amazing precision.
Smart assistants are transforming how we use products and services at home, not only for customer service. Voice assistants switch on and off your lights and smart fridges make your grocery list, helping you get things done faster every day. They demonstrate how AI is improving our lives by turning ordinary equipment into self-sufficient tools.
The Battle Against Digital Lies
AI is a very important tool for protecting customers since it can find fraud and stop online scams. AI algorithms can find strange patterns, behavioral anomalies, and red flags that show fraud with a speed and precision that no person could equal by looking at millions of data points in real time.
This technology is also the first line of defense against fake reviews, which are becoming a big problem that makes customers less likely to trust you. AI is helping review sites discover false reviews by looking at things like writing styles, patterns of user activity, and IP addresses that don’t appear right. AI can now assist a legitimate review site discover and reject reviews that appear phony. This protects people from obtaining wrong information.
How Accurate Is Predictive Personalization?
It’s not enough for consumer tech to merely respond to data; it needs to be able to forecast it too. Companies may use AI’s predictive analytics to guess what customers will want and do before they ever ask. For instance, AI may look at a user’s prior searches and purchases to guess what they will buy next. This lets businesses offer relevant discounts or items ahead of time. This forward-thinking strategy improves the client experience by offering a service that is very personalized and on time.
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