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Immersive technologies are the future, so how do they benefit industry?

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15 minute read

These are exciting times. For those who may be unaware of the advancement of this incredible immersive technology over recent years, you may be surprised by the abundance of benefits virtual reality(VR) and augmented reality(AR) can offer to a wide range of industries. In addition to entertainment and gaming, immersive technologies offer the opportunity to benefit industries such as oil and gas, cleantech, education, manufacturing, agriculture, retail, real estate and many more. 

Consider this, when learning new processes or training for a specific position, creating an immersive learning program could advance cognition, engagement and retention of vital information over what could be learned through traditional programs. While we may be still some time away from this being the norm, it is hard to ignore the forward-thinking work going on in this industry. 

VizworX is a Calgary based tech company specializing in multiple advanced technologies. While they are one of the great teams at the forefront of this imaginative world of immersive technology, their core mission for all of their clients is simple – they solve problems. 

Focusing on key areas, the Vizworx team is well versed in VR, AR, mixed reality(MR), artificial intelligence (AI), internet of things (IoT), geospatial data mapping, biometric evaluation, and custom visualization solutions to name a few. Thankful for the opportunity to discuss this topic with Jeff LaFrenz, CEO of VizworX

Proud winner of multiple awards over recent years such as the Cross Sectoral Company Success Award from ConvergX in 2020, Outstanding Achievement in Applied Technology by ASTech and The Innovation Award by PTAC in 2019, to name a few. Recently, Jeff was a recipient of the University of Calgary 2020 Alumni Service Award.

– “What is physical and virtual becomes a blurry line at some point in the future”

Challenging as it is to condense, the incredible applications this immersive technology can have for industrial processes. While this topic could be extrapolated into each individual sector, the overall benefits are still being uncovered as this technology continues to evolve. However, it is important to explore the narrative of what it can offer today.

Infrastructure planning

This can be construed in two ways.

The first. Real estate may integrate immersive technologies at a higher capacity than other industries in the near future. We are aware of 360-degree walking tours, however, imagine having the ability to use a VR headset to be fully immersed in what could be your new home, where you interact with space on a true scale. Moving forward, the experience may prove to be the key to innovating the buying or renting process. 

As noted in Engineering.com back in 2016, we now have the ability to walk through a home virtually before any construction begins. If we consider the long term financial risk we all face with building a new home, mitigating any misconstrued requests and ensuring the model is true to the physical, benefits both the future homeowner and project managers. The same can be said for all parties involved in the construction of condo units, including pre-sale to consumers.

The second, industrial facility production.

While it can be difficult to summarize the process included in planning, pre-production, regulations and geo-mapping that goes into the production of infrastructure. With the use of this technology, a large scale project could be first explored through a VR model to engage with what could be the post-production facility, mitigating the risks of inefficient mapping, overhead and problematic regulations. 

In theory, creating a virtual tour and geospatial map of an upcoming project could allow for tours, audits and restructuring before production. Mitigating the risk of inefficient planning, saving time and ensuring that the final production model will be cost-effective. With the level of cognition that is possible, we could see a re-evaluation of the process of industrial construction pursued as this technology continues to enhance the user experience.

This type of solution is catered to by the subsidiary of VizworX called EnsureworX. Lead by their CEO, Dustin Wilkes and CFO, Charles Edmonds, this arm of the company specialize in creating immersive engineering review models with their Panoptica solution. If we consider the complexity of certain infrastructure requirements for facilities such as power generation or waste management, the ability to review models, assess ventilation and inform engineers who may have concerns regarding certain functionalities, can allow for a far more streamlined process. 

With the amount of capital required for certain industrial facilities, Jeff offers his insight into how Panoptica, or similar review model technology could offer a major advantage when visiting the pre-production stage of an infrastructure review or build.

“One of the challenges every industrial space is running into is data overload. Typically from a human perspective, a lot of what we do is to come from a human perspective of how you present the data to dramatically impact how people understand what it is as well as how they are going to make decisions.” – Jeff LaFrenz, CEO

Foreign Investment / Remote Tours

Evidently, this pandemic continues to confuse and re-calibrate plans to interact with others around the world. As flight schedules continue to be disrupted and to be monitored during a fortnight quarantine post-arrival in a foreign country. Now more than ever, the opportunity to create a virtual demonstration of an early-stage start-up mitigates confusion in regards to travel plans but also lowers overhead for foreign investors to travel to that location for an in-person demonstration. 

“Humans by nature have a biological spatial understanding, these technologies leverage that ability to present information that is spatially oriented. I could present you with a rendering of a building, and that would be hard for you to understand, or I could drop you into that building in virtual or augmented reality where you can walk around it and you would get it right away” – Jeff LaFrenz, CEO

One bright light in the ecosystem of innovative technology in the energy space is Eavor Technologies, a closed loop geothermal technology company that has been continuously disrupting the space. With a major push around the world for clean baseload energy that is both dispatchable and scalable, Eavor is a global front runner. Recently featured in Rolling Stone for their new “Harmony” video and insight from their team. 

Due to the major disruption in flight schedules, Eavor Technologies created a virtual walking tour of their “Eavor Lite” facility, which is their proof of concept stage site located in Rocky Mountain House, Alberta. To think of the pandemic no longer allowing any convenience for international travel let alone group tours. This solution created an intuitive immersive experience where you as the visitor can walk around and access panels throughout, where their team offers deeper insight into their technology. It can be toured through the Oculus Quest and also through a desktop or smartphone, found here.

(Source: Eavor Technologies Eavor Lite facility, Virtual Reality Tour Announced By Cutting Edge Canadian Energy Tech Company, September 15th 2020)

Operational Training

Cognition and retention of information vary both on the human and technical level. Traditional methods of training employees consist of the use of company assets, written or video material and in some cases exams. While these methods are still widely used today, there is the argument for a declining level of engagement with this type of information and the increase of online activity, thus leading to a lower level of retention. 

The solution could very well lie in this immersive technology. There is little data available on the segmented levels of cognition and retention in traditional vs immersive training, however, it is important to note that a high majority of us learn by doing, exactly what an immersive experience offers without the use of expensive equipment that could be better served. 

Panoptica contains a suite of tools that leverage mixed reality technologies. Teams can collaborate digitally from anywhere individually as they view models in a true 1:1 scale. By creating a 3D model that can be evaluated, allows for any inefficiencies to become apparent in the design process, thus mitigating time and overhead.

(Source: Medium, “Model Reviews in a Post-COVID Era”, VizworX review model, Carter Yont, published July 28th)

Safety and Emergency Training 

One example is training for airline pilots, where they are subject to an immersive training course that will uncover all circumstances where an emergency may arise. Being a passenger on countless flights, I am even glad this technology exists. 

Immersive training is not new. Cited from the National Institute for Occupational Safety and Health in Pittsburgh back in 2006, countries such as Germany, Australia and the US came together to explore the benefits to the mining industry. 14 different countries came together to discuss how VR can be employed in the future for research, development and safety training. 

(Source: CDC, “Virtual Reality in Mine Training”, National Institute for Occupational Safety and Health, 2006)

While this was years ago, it is a reminder that this technology has been around for some time. As time and education move forward, the quality of the image rendering, functionality and reduction of cost continues to benefit the end-user. 

As mentioned, Panoptica can create a 1:1 ratio 3D review model. In addition to playing a major role in planning, safety training programs are an essential part of any industrial process. When you consider the assets and time allocated from senior employees, the cost increases in such a way where those assets and staff could be put to more cost-effective work. The cost of producing an immersive training program that can be utilized from anywhere is minuscule in comparison. 

“If you look at the future of where these immersive technologies are going, price points are coming down significantly, and the capabilities are going up significantly. We are going to have this blended environment where employees could walk around an industrial facility and look at a boiler, overlaid on that physical world is all the data and digital information required. What is physical and virtual becomes kind of a blurry line at some point in the future. That is where we want to be, seamless engagement with our environment between physical and virtual worlds.” Jeff LaFrenz, CEO

We are only scratching the surface here, there is still much to uncover in the world of immersive technology in this tech revolution. We can look forward to things such as retail shopping from the comfort of your living room where you can try items on virtually, or even where engineering students will avail of an immersive learning program that could advance cognition and retention to a point where innovation reaches far beyond our wildest aspirations.

I recommend visiting the VizworX and EnsureworX websites. Check out their blog on Medium and be sure to give them a follow on Twitter to stay up to date on any developments in the future.

 

For more stories, please visit Todayville Calgary

Business

Taxpayers criticize Trudeau and Ford for Honda deal

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From the Canadian Taxpayers Federation

Author: Jay Goldberg

The Canadian Taxpayers Federation is criticizing the Trudeau and Ford governments to for giving $5 billion to the Honda Motor Company.

“The Trudeau and Ford governments are giving billions to yet another multinational corporation and leaving middle-class Canadians to pay for it,” said Jay Goldberg, CTF Ontario Director. “Prime Minister Justin Trudeau is sending small businesses bigger a bill with his capital gains tax hike and now he’s handing out billions more in corporate welfare to a huge multinational.

“This announcement is fundamentally unfair to taxpayers.”

The Trudeau government is giving Honda $2.5 billion. The Ford government announced an additional $2.5 billion  subsidies for Honda.

The federal and provincial governments claim this new deal will create 1,000 new jobs, according to media reports. Even if that’s true, the handout will cost taxpayers $5 million per job. And according to Globe and Mail investigation, the government doesn’t even have a proper process in place to track whether promised jobs are actually created.

The Parliamentary Budget Officer has also called into question the government’s claims when it made similar multi-billion-dollar handouts to other multinational corporations.

“The break-even timeline for the $28.2 billion in production subsidies announced for Stellantis-LGES and Volkswagen is estimated to be 20 years, significantly longer than the government’s estimate of a payback within five years for Volkswagen,” wrote the Parliamentary Budget Officer said.

“If politicians want to grow the economy, they should cut taxes and red tape and cancel the corporate welfare,” said Franco Terrazzano, CTF Federal Director. “Just days ago, Trudeau said he wants the rich to pay more, so he should make rich multinational corporations pay for their own factories.”

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UN plastics plans are unscientific and unrealistic

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News release from the Coalition of Concerned Manufacturers and Businesses of Canada

“We must focus on practical solutions and upgrading our recycling infrastructure, not ridiculous restrictions that will harm our health care system, sanitary food supply, increase costs and endanger Canadians’ safety, among other downsides.”

This week Ottawa welcomes 4,000 delegates from the United Nations to discuss how they will oversee a reduction and even possible elimination of plastics from our lives. The key problem is no one has ever figured out how they will replace this essential component of our modern economy and society. The Coalition of Concerned Manufacturers and Businesses of Canada (CCMBC) has launched an information campaign to discuss the realities of plastic, how it contributes massively to our society and the foolishness of those who think plastics can be eliminated or greatly reduced without creating serious problems for key industries such as health care, sanitary food provision, many essential consumer products and safety/protective equipment, among others. CCMBC President Catherine Swift said “The key goal should be to keep plastics in the economy and out of the environment, not eliminate many valuable and irreplaceable plastic items. The plastics and petrochemical industries represent about 300,000 jobs and tens of billions contribution to GDP in Canada, and are on a growth trend.”

The UN campaign to ban plastics to date has been thwarted by reality and facts. UN efforts to eliminate plastics began in 2017, motivated by such terrible images as rivers with massive amounts of floating plastic and animals suffering from negative effects of plastic materials. Although these images were dramatic and disturbing, they do not represent the big picture of what is really happening and do not take into account the many ways plastics are hugely positive elements of modern society. Swift added “Furthermore, Canada is not one of the problem countries with respect to plastics waste. Developing countries are the main culprits and any solution must involve helping the leading plastics polluters find workable solutions and better recycling technology and practices.”

The main goal of plastic is to preserve and protect. Can you imagine health care without sanitary, flexible, irreplaceable and recyclable plastic products? How would we keep our food fresh, clean and healthy without plastic wraps and packaging? Plastic replaces many heavier and less durable materials in so many consumer products too numerous to count. Plastics help the environment by reducing food waste, replacing heavier materials in automobiles and other products that make them more energy-efficient. Many plastics are infinitely recyclable and innovations are taking place to improve them constantly. What is also less known is that most of the replacements for plastics are more expensive and actually worse for the environment.

Swift stated “Environment Minister Steven Guilbeault has been convinced by the superficial arguments that plastics are always bad despite the facts. He has pursued a campaign against all plastics as a result, without factoring in the reality of the immense value of plastic products and that nothing can replace their many attributes. Fortunately, the Canadian Federal court overturned his absurd ban on a number of plastic products on the basis that it was unscientific, impractical and impinged upon provincial jurisdiction.” Sadly, Guilbeault and his Liberal cohorts plan to appeal this legal decision despite its common-sense conclusions. Opinion polls of Canadians show that a strong majority would prefer this government abandon its plastics crusade at this point, but history shows these Liberals prefer pursuing their unrealistic and costly ideologies instead of policies that Canadians support.

The bottom line is that plastics are an essential part of our modern society and opposition has been based on erroneous premises and ill-informed environmentalist claims. Swift concluded “Canada’s record on plastics is one of the best in the world. This doesn’t mean the status quo is sufficient, but we must focus on practical solutions and upgrading our recycling infrastructure, not ridiculous restrictions that will harm our health care system, sanitary food supply, increase costs and endanger Canadians’ safety, among other downsides.” The current Liberal government approach is one that has no basis in fact or science and emphasizes virtue-signaling over tangible and measurable results.  Swift noted “The UN’s original founding purpose after World War II was to prevent another world war. Given our fractious international climate, they should stick to their original goal instead of promoting social justice warrior causes that are unhelpful and expensive.”

The CCMBC was formed in 2016 with a mandate to advocate for proactive and innovative policies that are conducive to manufacturing and business retention and safeguarding job growth in Canada.

SOURCE Coalition of Concerned Manufacturers and Businesses of Canada

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