Immersive technologies are the future, so how do they benefit industry?

These are exciting times. For those who may be unaware of the advancement of this incredible immersive technology over recent years, you may be surprised by the abundance of benefits virtual reality(VR) and augmented reality(AR) can offer to a wide range of industries. In addition to entertainment and gaming, immersive technologies offer the opportunity to benefit industries such as oil and gas, cleantech, education, manufacturing, agriculture, retail, real estate and many more.

Consider this, when learning new processes or training for a specific position, creating an immersive learning program could advance cognition, engagement and retention of vital information over what could be learned through traditional programs. While we may be still some time away from this being the norm, it is hard to ignore the forward-thinking work going on in this industry.

VizworX is a Calgary based tech company specializing in multiple advanced technologies. While they are one of the great teams at the forefront of this imaginative world of immersive technology, their core mission for all of their clients is simple – they solve problems.

Focusing on key areas, the Vizworx team is well versed in VR, AR, mixed reality(MR), artificial intelligence (AI), internet of things (IoT), geospatial data mapping, biometric evaluation, and custom visualization solutions to name a few. Thankful for the opportunity to discuss this topic with Jeff LaFrenz, CEO of VizworX.

Proud winner of multiple awards over recent years such as the Cross Sectoral Company Success Award from ConvergX in 2020, Outstanding Achievement in Applied Technology by ASTech and The Innovation Award by PTAC in 2019, to name a few. Recently, Jeff was a recipient of the University of Calgary 2020 Alumni Service Award.

– “What is physical and virtual becomes a blurry line at some point in the future” –

Challenging as it is to condense, the incredible applications this immersive technology can have for industrial processes. While this topic could be extrapolated into each individual sector, the overall benefits are still being uncovered as this technology continues to evolve. However, it is important to explore the narrative of what it can offer today.

Infrastructure planning

This can be construed in two ways.

The first. Real estate may integrate immersive technologies at a higher capacity than other industries in the near future. We are aware of 360-degree walking tours, however, imagine having the ability to use a VR headset to be fully immersed in what could be your new home, where you interact with space on a true scale. Moving forward, the experience may prove to be the key to innovating the buying or renting process.

As noted in Engineering.com back in 2016, we now have the ability to walk through a home virtually before any construction begins. If we consider the long term financial risk we all face with building a new home, mitigating any misconstrued requests and ensuring the model is true to the physical, benefits both the future homeowner and project managers. The same can be said for all parties involved in the construction of condo units, including pre-sale to consumers.

The second, industrial facility production.

While it can be difficult to summarize the process included in planning, pre-production, regulations and geo-mapping that goes into the production of infrastructure. With the use of this technology, a large scale project could be first explored through a VR model to engage with what could be the post-production facility, mitigating the risks of inefficient mapping, overhead and problematic regulations.

In theory, creating a virtual tour and geospatial map of an upcoming project could allow for tours, audits and restructuring before production. Mitigating the risk of inefficient planning, saving time and ensuring that the final production model will be cost-effective. With the level of cognition that is possible, we could see a re-evaluation of the process of industrial construction pursued as this technology continues to enhance the user experience.

This type of solution is catered to by the subsidiary of VizworX called EnsureworX. Lead by their CEO, Dustin Wilkes and CFO, Charles Edmonds, this arm of the company specialize in creating immersive engineering review models with their Panoptica solution. If we consider the complexity of certain infrastructure requirements for facilities such as power generation or waste management, the ability to review models, assess ventilation and inform engineers who may have concerns regarding certain functionalities, can allow for a far more streamlined process.

With the amount of capital required for certain industrial facilities, Jeff offers his insight into how Panoptica, or similar review model technology could offer a major advantage when visiting the pre-production stage of an infrastructure review or build.

“One of the challenges every industrial space is running into is data overload. Typically from a human perspective, a lot of what we do is to come from a human perspective of how you present the data to dramatically impact how people understand what it is as well as how they are going to make decisions.” – Jeff LaFrenz, CEO

Foreign Investment / Remote Tours

Evidently, this pandemic continues to confuse and re-calibrate plans to interact with others around the world. As flight schedules continue to be disrupted and to be monitored during a fortnight quarantine post-arrival in a foreign country. Now more than ever, the opportunity to create a virtual demonstration of an early-stage start-up mitigates confusion in regards to travel plans but also lowers overhead for foreign investors to travel to that location for an in-person demonstration.

“Humans by nature have a biological spatial understanding, these technologies leverage that ability to present information that is spatially oriented. I could present you with a rendering of a building, and that would be hard for you to understand, or I could drop you into that building in virtual or augmented reality where you can walk around it and you would get it right away” – Jeff LaFrenz, CEO

One bright light in the ecosystem of innovative technology in the energy space is Eavor Technologies, a closed loop geothermal technology company that has been continuously disrupting the space. With a major push around the world for clean baseload energy that is both dispatchable and scalable, Eavor is a global front runner. Recently featured in Rolling Stone for their new “Harmony” video and insight from their team.

Due to the major disruption in flight schedules, Eavor Technologies created a virtual walking tour of their “Eavor Lite” facility, which is their proof of concept stage site located in Rocky Mountain House, Alberta. To think of the pandemic no longer allowing any convenience for international travel let alone group tours. This solution created an intuitive immersive experience where you as the visitor can walk around and access panels throughout, where their team offers deeper insight into their technology. It can be toured through the Oculus Quest and also through a desktop or smartphone, found here.

(Source: Eavor Technologies Eavor Lite facility, Virtual Reality Tour Announced By Cutting Edge Canadian Energy Tech Company, September 15th 2020)

Operational Training

Cognition and retention of information vary both on the human and technical level. Traditional methods of training employees consist of the use of company assets, written or video material and in some cases exams. While these methods are still widely used today, there is the argument for a declining level of engagement with this type of information and the increase of online activity, thus leading to a lower level of retention.

The solution could very well lie in this immersive technology. There is little data available on the segmented levels of cognition and retention in traditional vs immersive training, however, it is important to note that a high majority of us learn by doing, exactly what an immersive experience offers without the use of expensive equipment that could be better served.

Panoptica contains a suite of tools that leverage mixed reality technologies. Teams can collaborate digitally from anywhere individually as they view models in a true 1:1 scale. By creating a 3D model that can be evaluated, allows for any inefficiencies to become apparent in the design process, thus mitigating time and overhead.

(Source: Medium, “Model Reviews in a Post-COVID Era”, VizworX review model, Carter Yont, published July 28th)

Safety and Emergency Training

One example is training for airline pilots, where they are subject to an immersive training course that will uncover all circumstances where an emergency may arise. Being a passenger on countless flights, I am even glad this technology exists.

Immersive training is not new. Cited from the National Institute for Occupational Safety and Health in Pittsburgh back in 2006, countries such as Germany, Australia and the US came together to explore the benefits to the mining industry. 14 different countries came together to discuss how VR can be employed in the future for research, development and safety training.

(Source: CDC, “Virtual Reality in Mine Training”, National Institute for Occupational Safety and Health, 2006)

While this was years ago, it is a reminder that this technology has been around for some time. As time and education move forward, the quality of the image rendering, functionality and reduction of cost continues to benefit the end-user.

As mentioned, Panoptica can create a 1:1 ratio 3D review model. In addition to playing a major role in planning, safety training programs are an essential part of any industrial process. When you consider the assets and time allocated from senior employees, the cost increases in such a way where those assets and staff could be put to more cost-effective work. The cost of producing an immersive training program that can be utilized from anywhere is minuscule in comparison.

“If you look at the future of where these immersive technologies are going, price points are coming down significantly, and the capabilities are going up significantly. We are going to have this blended environment where employees could walk around an industrial facility and look at a boiler, overlaid on that physical world is all the data and digital information required. What is physical and virtual becomes kind of a blurry line at some point in the future. That is where we want to be, seamless engagement with our environment between physical and virtual worlds.” Jeff LaFrenz, CEO

We are only scratching the surface here, there is still much to uncover in the world of immersive technology in this tech revolution. We can look forward to things such as retail shopping from the comfort of your living room where you can try items on virtually, or even where engineering students will avail of an immersive learning program that could advance cognition and retention to a point where innovation reaches far beyond our wildest aspirations.

I recommend visiting the VizworX and EnsureworX websites. Check out their blog on Medium and be sure to give them a follow on Twitter to stay up to date on any developments in the future.

For more stories, please visit Todayville Calgary

Related Topics:AR business feature Industry technology VR

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Upcoming federal budget likely to increase—not reduce—policy uncertainty

Published on September 12, 2025

Todayville

From the Fraser Institute

By Tegan Hill and Grady Munro

The government is opening the door to cronyism, favouritism and potentially outright corruption

In the midst of budget consultations, the Carney government hopes its upcoming fall budget will provide “certainty” to investors. While Canada desperately needs to attract more investment, the government’s plan thus far may actually make Canada less attractive to investors.

Canada faces serious economic challenges. In recent years, the economy (measured on an inflation-adjusted per-person basis) has grown at its slowest rate since the Great Depression. And living standards have hardly improved over the last decade.

At the heart of this economic stagnation is a collapse in business investment, which is necessary to equip Canadian workers with the tools and technology to produce more and provide higher quality goods and services. Indeed, from 2014 to 2022, inflation-adjusted business investment (excluding residential construction) per worker in Canada declined (on average) by 2.3 per cent annually. For perspective, business investment per worker increased (on average) by 2.8 per cent annually from 2000 to 2014.

While there are many factors that contribute to this decline, uncertainty around government policy and regulation is certainly one. For example, investors surveyed in both the mining and energy sectors consistently highlight policy and regulatory uncertainty as a key factor that deters investment. And investors indicate that uncertainty on regulations is higher in Canadian provinces than in U.S. states, which can lead to future declines in economic growth and employment. Given this, the Carney government is right to try and provide greater certainty for investors.

But the upcoming federal budget will likely do the exact opposite.

According to Liberal MPs involved in the budget consultation process, the budget will expand on themes laid out in the recently-passed Building Canada Act (a.k.a. Bill C-5), while also putting new rules into place that signal where the government wants investment to be focused.

This is the wrong approach. Bill C-5 is intended to help improve regulatory certainty by speeding up the approval process for projects that cabinet deems to be in the “national interest” while also allowing cabinet to override existing laws, regulations and guidelines to facilitate such projects. In other words, the legislation gives cabinet the power to pick winners and losers based on vague criteria and priorities rather than reducing the regulatory burden for all businesses.

Put simply, the government is opening the door to cronyism, favouritism and potentially outright corruption. This won’t improve certainty; it will instead introduce further ambiguity into the system and make Canada even less attractive to investment.

In addition to the regulatory side, the budget will likely deter investment by projecting massive deficits in the coming years and adding considerably to federal debt. In fact, based on the government’s election platform, the government planned to run deficits totalling $224.8 billion over the next four years—and that’s before the government pledged tens of billions more in additional defence spending.

A growing debt burden can deter investment in two ways. First, when governments run deficits they increase demand for borrowing by competing with the private sector for resources. This can raise interest rates for the government and private sector alike, which lowers the amount of private investment into the economy. Second, a rising debt burden raises the risk that governments will need to increase taxes in the future to pay off debt or finance their growing interest payments. The threat of higher taxes, which would reduce returns on investment, can deter businesses from investing in Canada today.

Much is riding on the Carney government’s upcoming budget, which will set the tone for federal policy over the coming years. To attract greater investment and help address Canada’s economic challenges, the government should provide greater certainty for businesses. That means reining in spending, massive deficits and reducing the regulatory burden for all businesses—not more of the same.

Tegan Hill

Director, Alberta Policy, Fraser Institute

Grady Munro

Policy Analyst, Fraser Institute

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Poilievre: “Carney More Irresponsible Than Trudeau” as Housing, Jobs, and Energy Failures Mount

Published on September 10, 2025

Todayville

Dan Knight

50,000 lost manufacturing jobs, 86,000 more unemployed, soaring housing costs, and blocking every LNG project while vowing to end the TFW program

Pierre Poilievre opened his press conference with a direct attack on Mark Carney and the Liberal record on housing, framing the crisis as the product of government mismanagement rather than market forces.

He began by pointing to Conservative MP Scott Aitchison, a former mayor, as an example of what can be done when local leaders “cut the taxes and the development charges and the wait times so that building can happen.” Then came the pivot: “What a contrast with Justin Trudeau — excuse me, with Mark Carney,” he said, before slamming Carney’s choice of Gregor Robertson as housing minister. Robertson, he reminded the crowd, presided over a 149% increase in Vancouver housing costs and more than doubled homebuilding taxes. Carney, Poilievre said, rewarded that record by handing him the national housing file.

The setting itself — Deco Homes, a family-run builder founded by Italian immigrants — was chosen deliberately. Poilievre praised the Gasper family for their role in building Canada’s homes and businesses, but then asked whether such families could do the same today. His answer was no. “After a decade of Liberal taxes, Liberal spending, out-of-control Liberal immigration, reckless crime policies… the Canadian promise is really broken.”

From there, he broadened the attack. He spoke of an entire generation priced out of homeownership, of immigration growing “three times faster than housing and jobs,” of crime rising, and of what he called “the worst economy in the G7.” And then he turned squarely on Carney: “Mr. Carney is actually more irresponsible than even Justin Trudeau was,” citing an 8% increase in government spending, 37% more for consultants, and 62 billion dollars in lost investment — the largest outflow in Canadian history, according to the National Bank.

The message was simple: Liberals talk, Conservatives build. Poilievre painted Carney as a man of speeches and promises, not results. “The mistake the media is making is they’re judging him by his words rather than his deeds,” he said.

It was an opening statement designed less to introduce policy — those details came later — and more to frame the battle. For Poilievre, Carney isn’t just Trudeau’s replacement. He’s Trudeau’s sequel, and in some ways worse.

During the Q and A portion of the presser; Pierre Poilievre was pressed on immigration today, and what he said was blunt. Canada, he argued, once had the “envy of the world” system: immigrants came in at numbers the country could absorb. There were jobs, housing, health care. Everyone integrated. Ten years later? He says the Liberals have destroyed that.

The facts he used were stark. According to Poilievre, Canada is bringing in people three times faster than homes and jobs are being created. He accused the government of allowing “massive abuses” of the international student program, the Temporary Foreign Worker program, and asylum claims, with what he called “rampant fraud” right under Ottawa’s nose.

He tied this directly to the economy: youth unemployment, he said, is the worst in three decades. At the same time, employers are importing more temporary foreign workers than ever, this year at a record high and using them for cheap labor under poor conditions. His line: “While our young people can’t find jobs, employers are able to exploit temporary foreign workers by giving them lower wages and terrible working conditions.”

But here’s the part that stands out politically. Poilievre said, “Immigrants are not to blame.” He put the responsibility squarely on Liberal governments, calling their immigration numbers “reckless and irresponsible.”

His fix? End the Temporary Foreign Worker program. Cut immigration levels back to “the right numbers and the right people” to fill jobs Canadians can’t do. Tighten border standards to keep criminals out. And, in his words, “always and everywhere put Canada first.”

Pierre Poilievre didn’t hold back when asked about Mark Carney’s record. His words: “Mr. Carney is actually more irresponsible than even Justin Trudeau was.” That’s not a throwaway line, he backed it with numbers.

According to Poilievre, Carney inherited what he called a “morbidly obese government” from Trudeau and made it worse: 8% bigger overall, 37% more for consultants, and 6% more bureaucracy. He says Carney’s deficit is set to be even larger than Trudeau’s.

Then the jobs number: 86,000 more unemployed people under Carney than under Trudeau. That, Poilievre argued, is the real measure, not the polished speeches Carney gives. His line: “The mistake the media is making is they’re judging him by his words rather than his deeds.”

He also went after Carney for what hasn’t happened: “He has not approved a single major national project.” Meanwhile, Poilievre says food price inflation is even worse today, crime policy hasn’t changed the same “catch and release” approach and every big promise Carney made has already been broken.

Pierre Poilievre was asked about Ukraine, and his answer wasn’t about speeches or handshakes in Brussels. It was about pipelines.

“The best way to put Canada first while helping Ukraine is to sell our oil and gas in Europe.” His argument: Vladimir Putin bankrolls his war because Europe still buys his fuel. Poilievre said if Canada had built the Energy East pipeline, we’d be shipping a million barrels of oil a day to Europe right now.

He went further: approve LNG plants immediately, liquefy tens of billions of dollars of Canadian gas, and ship it overseas to “fully displace” Russian sales. His line: “Instead of the money going to Putin’s war machine, it will go to the trades workers in this country.”

And then the indictment of the Liberals: “Mark Carney and the Liberals have blocked every single LNG project that has been put before them. As a result, we only have one plant and it was approved by Stephen Harper.”

So the contrast is stark. Carney talks about climate virtue. Poilievre says: build pipelines, sell fuel, kill Putin’s war economy, and pay Canadian workers. His closer: “That is how you put Canada first.”

Final Thoughts

So let’s just be honest. Under Mark Carney’s leadership, the numbers aren’t just bad they’re devastating. In a matter of months, Canada has lost 50,000 manufacturing jobs. These are not low-skill jobs; they are the backbone of the economy, the kind of work that built the middle class in this country. Add to that another 86,000 unemployed overall compared to when he took office. This is what Carney calls stability.

Now, if you’re a Temporary Foreign Worker, life looks pretty good. Ottawa has built an entire system around you cheap wages, little recourse, and companies happy to import you as disposable labor. If you’re a Carney insider, it looks even better. The government is 8% bigger than when Trudeau left, consultants are raking in 37% more, the bureaucracy is swelling. It’s one of the greatest insider rackets in modern Canadian politics.

But if you’re part of Canada’s middle class, if you’re a young person trying to buy a home, if you’re a worker trying to hold onto a job in a plant, a mill, or a construction site you are being hollowed out. You’re watching your wages stagnate, your housing costs explode, your jobs disappear overseas or into government-mandated “green transitions.” And when you ask for answers, what do you get? You get Patty Hajdu telling you not to be afraid of robots. You get Mark Carney telling you his deficits are “investments.” You get speeches about “climate virtue” and “AI literacy” while your livelihood collapses.

That’s the contrast Poilievre is trying to draw. On immigration, he says: let’s end the Temporary Foreign Worker scam, bring people in at a pace we can actually house and employ, and put Canadian workers first. On energy, he says: build the pipelines, approve the LNG projects, and stop funding Putin’s war by leaving Europe dependent on Russian fuel. On the economy, he says: stop measuring success by the size of government or the smoothness of a prime minister’s speeches, and start measuring it by the number of Canadians who can work, buy homes, and raise families in their own country.

So the choice is simple. Carney offers more of the same consultants, insiders, deficits, slogans, and the slow managed decline of a once-prosperous nation. Poilievre is offering something completely different: a chance to reverse the hollowing out of the middle class and to put Canadian jobs, Canadian energy, and Canadian sovereignty first.

If you’re an insider, Carney’s Canada works just fine. If you’re a middle-class Canadian, it’s a disaster. And that, in the end, is the dividing line in this country.

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