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Immersive technologies are the future, so how do they benefit industry?

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15 minute read

These are exciting times. For those who may be unaware of the advancement of this incredible immersive technology over recent years, you may be surprised by the abundance of benefits virtual reality(VR) and augmented reality(AR) can offer to a wide range of industries. In addition to entertainment and gaming, immersive technologies offer the opportunity to benefit industries such as oil and gas, cleantech, education, manufacturing, agriculture, retail, real estate and many more. 

Consider this, when learning new processes or training for a specific position, creating an immersive learning program could advance cognition, engagement and retention of vital information over what could be learned through traditional programs. While we may be still some time away from this being the norm, it is hard to ignore the forward-thinking work going on in this industry. 

VizworX is a Calgary based tech company specializing in multiple advanced technologies. While they are one of the great teams at the forefront of this imaginative world of immersive technology, their core mission for all of their clients is simple – they solve problems. 

Focusing on key areas, the Vizworx team is well versed in VR, AR, mixed reality(MR), artificial intelligence (AI), internet of things (IoT), geospatial data mapping, biometric evaluation, and custom visualization solutions to name a few. Thankful for the opportunity to discuss this topic with Jeff LaFrenz, CEO of VizworX

Proud winner of multiple awards over recent years such as the Cross Sectoral Company Success Award from ConvergX in 2020, Outstanding Achievement in Applied Technology by ASTech and The Innovation Award by PTAC in 2019, to name a few. Recently, Jeff was a recipient of the University of Calgary 2020 Alumni Service Award.

– “What is physical and virtual becomes a blurry line at some point in the future”

Challenging as it is to condense, the incredible applications this immersive technology can have for industrial processes. While this topic could be extrapolated into each individual sector, the overall benefits are still being uncovered as this technology continues to evolve. However, it is important to explore the narrative of what it can offer today.

Infrastructure planning

This can be construed in two ways.

The first. Real estate may integrate immersive technologies at a higher capacity than other industries in the near future. We are aware of 360-degree walking tours, however, imagine having the ability to use a VR headset to be fully immersed in what could be your new home, where you interact with space on a true scale. Moving forward, the experience may prove to be the key to innovating the buying or renting process. 

As noted in Engineering.com back in 2016, we now have the ability to walk through a home virtually before any construction begins. If we consider the long term financial risk we all face with building a new home, mitigating any misconstrued requests and ensuring the model is true to the physical, benefits both the future homeowner and project managers. The same can be said for all parties involved in the construction of condo units, including pre-sale to consumers.

The second, industrial facility production.

While it can be difficult to summarize the process included in planning, pre-production, regulations and geo-mapping that goes into the production of infrastructure. With the use of this technology, a large scale project could be first explored through a VR model to engage with what could be the post-production facility, mitigating the risks of inefficient mapping, overhead and problematic regulations. 

In theory, creating a virtual tour and geospatial map of an upcoming project could allow for tours, audits and restructuring before production. Mitigating the risk of inefficient planning, saving time and ensuring that the final production model will be cost-effective. With the level of cognition that is possible, we could see a re-evaluation of the process of industrial construction pursued as this technology continues to enhance the user experience.

This type of solution is catered to by the subsidiary of VizworX called EnsureworX. Lead by their CEO, Dustin Wilkes and CFO, Charles Edmonds, this arm of the company specialize in creating immersive engineering review models with their Panoptica solution. If we consider the complexity of certain infrastructure requirements for facilities such as power generation or waste management, the ability to review models, assess ventilation and inform engineers who may have concerns regarding certain functionalities, can allow for a far more streamlined process. 

With the amount of capital required for certain industrial facilities, Jeff offers his insight into how Panoptica, or similar review model technology could offer a major advantage when visiting the pre-production stage of an infrastructure review or build.

“One of the challenges every industrial space is running into is data overload. Typically from a human perspective, a lot of what we do is to come from a human perspective of how you present the data to dramatically impact how people understand what it is as well as how they are going to make decisions.” – Jeff LaFrenz, CEO

Foreign Investment / Remote Tours

Evidently, this pandemic continues to confuse and re-calibrate plans to interact with others around the world. As flight schedules continue to be disrupted and to be monitored during a fortnight quarantine post-arrival in a foreign country. Now more than ever, the opportunity to create a virtual demonstration of an early-stage start-up mitigates confusion in regards to travel plans but also lowers overhead for foreign investors to travel to that location for an in-person demonstration. 

“Humans by nature have a biological spatial understanding, these technologies leverage that ability to present information that is spatially oriented. I could present you with a rendering of a building, and that would be hard for you to understand, or I could drop you into that building in virtual or augmented reality where you can walk around it and you would get it right away” – Jeff LaFrenz, CEO

One bright light in the ecosystem of innovative technology in the energy space is Eavor Technologies, a closed loop geothermal technology company that has been continuously disrupting the space. With a major push around the world for clean baseload energy that is both dispatchable and scalable, Eavor is a global front runner. Recently featured in Rolling Stone for their new “Harmony” video and insight from their team. 

Due to the major disruption in flight schedules, Eavor Technologies created a virtual walking tour of their “Eavor Lite” facility, which is their proof of concept stage site located in Rocky Mountain House, Alberta. To think of the pandemic no longer allowing any convenience for international travel let alone group tours. This solution created an intuitive immersive experience where you as the visitor can walk around and access panels throughout, where their team offers deeper insight into their technology. It can be toured through the Oculus Quest and also through a desktop or smartphone, found here.

(Source: Eavor Technologies Eavor Lite facility, Virtual Reality Tour Announced By Cutting Edge Canadian Energy Tech Company, September 15th 2020)

Operational Training

Cognition and retention of information vary both on the human and technical level. Traditional methods of training employees consist of the use of company assets, written or video material and in some cases exams. While these methods are still widely used today, there is the argument for a declining level of engagement with this type of information and the increase of online activity, thus leading to a lower level of retention. 

The solution could very well lie in this immersive technology. There is little data available on the segmented levels of cognition and retention in traditional vs immersive training, however, it is important to note that a high majority of us learn by doing, exactly what an immersive experience offers without the use of expensive equipment that could be better served. 

Panoptica contains a suite of tools that leverage mixed reality technologies. Teams can collaborate digitally from anywhere individually as they view models in a true 1:1 scale. By creating a 3D model that can be evaluated, allows for any inefficiencies to become apparent in the design process, thus mitigating time and overhead.

(Source: Medium, “Model Reviews in a Post-COVID Era”, VizworX review model, Carter Yont, published July 28th)

Safety and Emergency Training 

One example is training for airline pilots, where they are subject to an immersive training course that will uncover all circumstances where an emergency may arise. Being a passenger on countless flights, I am even glad this technology exists. 

Immersive training is not new. Cited from the National Institute for Occupational Safety and Health in Pittsburgh back in 2006, countries such as Germany, Australia and the US came together to explore the benefits to the mining industry. 14 different countries came together to discuss how VR can be employed in the future for research, development and safety training. 

(Source: CDC, “Virtual Reality in Mine Training”, National Institute for Occupational Safety and Health, 2006)

While this was years ago, it is a reminder that this technology has been around for some time. As time and education move forward, the quality of the image rendering, functionality and reduction of cost continues to benefit the end-user. 

As mentioned, Panoptica can create a 1:1 ratio 3D review model. In addition to playing a major role in planning, safety training programs are an essential part of any industrial process. When you consider the assets and time allocated from senior employees, the cost increases in such a way where those assets and staff could be put to more cost-effective work. The cost of producing an immersive training program that can be utilized from anywhere is minuscule in comparison. 

“If you look at the future of where these immersive technologies are going, price points are coming down significantly, and the capabilities are going up significantly. We are going to have this blended environment where employees could walk around an industrial facility and look at a boiler, overlaid on that physical world is all the data and digital information required. What is physical and virtual becomes kind of a blurry line at some point in the future. That is where we want to be, seamless engagement with our environment between physical and virtual worlds.” Jeff LaFrenz, CEO

We are only scratching the surface here, there is still much to uncover in the world of immersive technology in this tech revolution. We can look forward to things such as retail shopping from the comfort of your living room where you can try items on virtually, or even where engineering students will avail of an immersive learning program that could advance cognition and retention to a point where innovation reaches far beyond our wildest aspirations.

I recommend visiting the VizworX and EnsureworX websites. Check out their blog on Medium and be sure to give them a follow on Twitter to stay up to date on any developments in the future.

 

For more stories, please visit Todayville Calgary

Business

Truckers see pay surge as ICE sweeps illegal drivers off U.S. highways

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MXM logo MxM News

Quick Hit:

American truckers say they’re finally earning more per mile as President Donald Trump’s enforcement push clears illegal drivers off U.S. highways. Truckers have reported 50% pay increases on some routes following a surge of ICE activity and Transportation Secretary Sean Duffy’s crackdown on safety and work permit violations.

Key Details:

  • A trucker on X said his usual Chicago-to-Fargo run jumped from $1,200 to $1,800, crediting the Trump administration’s immigration enforcement for thinning out illegal competitors.
  • ICE and federal transportation officials have detained or removed illegal drivers in multiple states, with reports of Serbian and Indian drivers losing their commercial licenses after failing to prove legal entry into the U.S.
  • FreightWaves founder Craig Fuller noted spot rates have risen about 2% despite weak demand, as “bottom feeders” who undercut prices are being “squeezed out of the market.”

Diving Deeper:

As President Trump’s immigration enforcement intensifies, American truckers are seeing something rare in a sluggish cargo economy: rising wages. Across online freight boards and social media, truckers are crediting the administration’s “Compliance Crunch” — a combination of ICE raids and new safety regulations — for clearing out illegal drivers who had been depressing pay rates for years.

One trucker wrote on X that his typical Chicago-to-Fargo route, which paid $1,200 before the election, now brings in $1,800. “Needless to say, I took him up on the offer,” he posted. “Lord do I hope this hangs around a little bit.”

Transportation Secretary Sean Duffy has been enforcing long-ignored safety and documentation rules, targeting companies that hired drivers without valid immigration status or complete customs paperwork. “We have Americans who’ve been in trucking for 50 years through family businesses,” Duffy told Fox News on October 8. “They can’t do business anymore because you have these illegals coming in, living out of their trucks… they can’t speak the language, and they come in under price — way under price.”

According to reports from The Serbian Times, at least fifteen Serbian drivers have been detained in recent days, and agents have begun seizing commercial driver’s licenses from migrants lacking proof of legal entry. Many of these drivers, primarily from Eastern Europe and South Asia, were able to operate under the Biden administration with minimal oversight — often undercutting legitimate American drivers by accepting lower pay.

Craig Fuller of FreightWaves observed that even though freight volumes remain “anemic,” per-mile spot rates rose roughly 2% as noncompliant firms exit the market. “We are seeing the bottom feeders get squeezed out,” he wrote, adding that most contract carriers haven’t yet felt the wage impact but likely will as enforcement spreads.

Industry experts say nearly one-third of the nation’s freight has been hauled by non-citizen drivers, which trucking analyst Bill Skinner called “not just a safety issue — it’s a national security risk.”

While some corporate logistics networks such as Amazon and Walmart may eventually argue that higher trucking wages could drive up costs, analysts note that the increases are modest and likely offset by fewer accidents, delays, and fraud cases tied to unlicensed or illegal operators.

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Your $350 Grocery Question: Gouging or Economics?

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The Audit David Clinton's avatar David Clinton

Dr. Sylvain Charlebois, a visiting scholar at McGill University and perhaps better known as the Food Professor, has lamented a strange and growing trend among Canadians. It seems that large numbers of especially younger people would prefer a world where grocery chains and food producers operated as non-profits and, ideally, were owned by governments.

Sure, some of them have probably heard stories about the empty shelves and rationing in Soviet-era food stores. But that’s just because “real” communism has never been tried.

In a slightly different context, University of Toronto Professor Joseph Heath recently responded to an adjacent (and popular) belief that there’s no reason we can’t grow all our food in publicly-owned farms right on our city streets and parks:

“Unfortunately, they do have answers, and anyone who stops to think for a minute will know what they are. It’s not difficult to calculate the amount of agricultural land that is required to support the population of a large urban area (such as Tokyo, where Saitō lives). All of the farms in Japan combined produce only enough food to sustain 38% of the Japanese population. This is all so obvious that it feels stupid even to be pointing it out.”

Sure, food prices have been rising. Here’s a screenshot from Statistics Canada’s Consumer Price Index price trends page. As you can see, the 12-month percentage change of the food component of the CPI is currently at 3.4 percent. That’s kind of inseparable from inflation.

But it’s just possible that there’s more going on here than greedy corporate price gouging.

It should be obvious that grocery retailers are subject to volatile supply chain costs. According to Statistics Canada, as of June 2025, for example, the price of “livestock and animal products” had increased by 130 percent over their 2007 prices. And “crops” saw a 67 percent increase over that same period. Grocers also have to lay out for higher packaging material costs that include an extra 35 percent (since 2021) for “foam products for packaging” and 78 percent more for “paperboard containers”.

In the years since 2012, farmers themselves had to deal with 49 percent growth in “commercial seed and plant” prices, 46 percent increases in the cost of production insurance, and a near-tripling of the cost of live cattle.

So should we conclude that Big Grocery is basically an industry whose profits are held to a barely sustainable minimum by macro economic events far beyond their control? Well that’s pretty much what the Retail Council of Canada (RCC) claims. Back in 2023, Competition Bureau Canada published a lengthy response from the RCC to the consultation on the Market study of retail grocery.

The piece made a compelling argument that food sales deliver razor-thin profit margins which are balanced by the sale of more lucrative non-food products like cosmetics.

However, things may not be quite as simple as the RCC presents them. For instance:

  • While it’s true that the large number of supermarket chains in Canada suggests there’s little concentration in the sector, the fact is that most independents buy their stock as wholesale from the largest companies.
  • The report pointed to Costco and Walmart as proof that new competitors can easily enter the market, but those decades-old well-financed expansions prove little about the way the modern market works. And online grocery shopping in Canada is still far from established.
  • Consolidated reporting methods would make it hard to substantiate some of the report’s claims of ultra-thin profit margins on food.
  • The fact that grocers are passing on costs selectively through promotional strategies, private-label pricing, and shrinkflation adjustments suggests that they retain at least some control over their supplier costs.
  • The claim that Canada’s food price inflation is more or less the same as in other peer countries was true in 2022. But we’ve since seen higher inflation here than, for instance, in the U.S.

Nevertheless, there’s vanishingly little evidence to support claims of outright price gouging. Rising supply chain costs are real and even high-end estimates of Loblaw, Metro, and Sobeys net profit margins are in the two to five percent range. That’s hardly robber baron territory.

What probably is happening is some opportunistic margin-taking through various selective pricing strategies. And at least some price collusion has been confirmed.

How much might such measures have cost the average Canadian family? A reasonable estimate places the figure at between $150 and $350 a year. That’s real money, but it’s hardly enough to justify gutting the entire free market in favor of some suicidal system of central planning and control.

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