Business
Business Spotlight – Calgary Start-Up Innovating Carbon Capture

Let me begin by saying that the ecosystem of tech and green entrepreneurs in Alberta never ceases to amaze me. Respect to our educational institutions and accelerator programs that are supporting start-up ventures grow and get to a stage of market validation. The difficulty for some may be immediate revenue, but the potential for their technology and benefit to our planet are the key differentiators as we move towards a new green economy here in Alberta. The conversation may stay polarized on whether keeping all our eggs in the oil and gas basket is our best foot forward, but there’s promise in this province to be the driving force behind a sustainable energy future. In 2016, renewable energy sources made up only 12.3% of the total energy generated in Alberta, four years on we now find ourselves advancing towards our 2030 goal with vast improvements from highly skilled individuals, the question is, who is doing all the hard work?

(2020 Emerging Leaders – Roger Mah receives accreditation from Clean50 )
We spoke with Roger Mah, a Calgary entrepreneur who co-founded his company ZoraMat Solutions Inc. His company specializes in carbon capture, bio gas purification and natural gas efficiency improvements. While studying for his bachelor’s degree in Applied Chemistry from the University of Calgary, he spent over a year working in research and development as part of his degree in the Alberta Oil Sands. He mentions:
“It gave me perspective on the economic engine that drives this province. That was part of what pushed me towards my Ph.D at the University of Calgary.”

(From Left – CSO George Shimizu, CEO Roger Mah and CTO Jared Taylor)
After finishing his Ph.D in Chemistry, he received the opportunity to do a non-traditional postdoctoral fellowship, allowing Roger to work for the CMC Research Institute. Nearing the end of his term with the CMC Research Institute, an opportunity emerged for Roger to take this technology from his Ph.D supervisors group out of the lab and implement it to a possible commercial application. With backing from GreenSTEM, Roger and his co-founders, George Shimizu (CSO) and Jared Taylor (CTO), armed with support, experience and education, founded ZoraMat Solutions Inc in January of 2019.
“It has allowed me to really put 100% of my effort and time into this company and give it real a shot…”
GreenSTEM is an entrepreneurial pilot program for science, technology, engineering, math masters and Ph.D. graduates. The 2-year program enables entrepreneurship and provides a two-year commercialization runway for “deep technology” companies involved in science based innovation. You can learn more about their support for entrepreneurs here.
Repurposing Carbon
Carbon dioxide is a commodity with some value. It is used, both directly and as a feedstock, by a range of industries and has been for over a century. Most CO2 used by industries today is a byproduct of fossil fuel processes, often from natural gas or coal-fueled plants. Just like burning fossil fuels, it transfers CO2 from the geosphere to the atmosphere. If CO2 that is pulled out of the air became more plentiful and cheaper, we could see the change by competing with earthbound CO2 . In theory, any industry that uses carbon from under the ground for fuel, beverages, directly in industrial processes, as a feedstock to create other products, could switch to air-captured CO2 if the appropriate chemical process is taken. Airborne CO2 emissions have a low concentration which can make capturing large quantities a challenge. ZoraMat’s solution is to capture CO2 as part of the industrial process, preventing CO2 from entering the atmosphere.
What is Zoralite?
Roger defines Zoralite as a ‘specialty chemical’, similar in look to flour. On a molecular level is where the real chemical innovation plays its part. Zoralite acts like a molecular ‘sponge’ to soak up CO2 from emissions in the presence of water, which works as a competitive advantage for their team. Zoralite can capture CO2 from wet industrial flue gas streams then release the CO2 by applying heat or vacuum. In the efforts to exemplify the processes using the ‘sponge’ analogy, Roger mentions:

(Zoralite)
“Zoralite soaks up the carbon dioxide, similar to soaking up the grime from a pan in your kitchen sink. Then, what comes through is a clean dish or your treated gas. Then you can use a process to squeeze out that sponge. So for us, what we do is we heat it up or we apply a vacuum. And by squeezing the sponge, all of that dirty water comes up, or for us, a pure stream of CO2.”
A simplified analogy but an extensive process that has taken years to develop. This technology could play a major role in what we see as a collaborative effort moving into a new green economy while re evaluating our industrial energy efficiency. The team at ZoraMat is actively seeking partnerships to help scale this process for larger commercial use. If you would like to learn more about ZoraMat or Zoralite, check out their website here or to contact their team.
“A New Dawn Towards A Clear Blue Sky” – ZoraMat Solutions Inc.”
For more stories, visit Todayville Calgary
Business
Trump confirms 35% tariff on Canada, warns more could come

Quick Hit:
President Trump on Thursday confirmed a sweeping new 35% tariff on Canadian imports starting August 1, citing Canada’s failure to curb fentanyl trafficking and retaliatory trade actions.
Key Details:
- In a letter to Canadian Prime Minister Mark Carney, Trump said the new 35% levy is in response to Canada’s “financial retaliation” and its inability to stop fentanyl from reaching the U.S.
- Trump emphasized that Canadian businesses that relocate manufacturing to the U.S. will be exempt and promised expedited approvals for such moves.
- The administration has already notified 23 countries of impending tariffs following the expiration of a 90-day negotiation window under Trump’s “Liberation Day” trade policy.
Diving Deeper:
President Trump escalated his tariff strategy on Thursday, formally announcing a 35% duty on all Canadian imports effective August 1. The move follows what Trump described as a breakdown in trade cooperation and a failure by Canada to address its role in the U.S. fentanyl crisis.
“It is a Great Honor for me to send you this letter in that it demonstrates the strength and commitment of our Trading Relationship,” Trump wrote to Prime Minister Mark Carney. He added that the tariff response comes after Canada “financially retaliated” against the U.S. rather than working to resolve the flow of fentanyl across the northern border.
Trump’s letter made clear the tariff will apply broadly, separate from any existing sector-specific levies, and included a warning that “goods transshipped to evade this higher Tariff will be subject to that higher Tariff.” The president also hinted that further retaliation from Canada could push rates even higher.
However, Trump left the door open for possible revisions. “If Canada works with me to stop the flow of Fentanyl, we will, perhaps, consider an adjustment to this letter,” he said, adding that tariffs “may be modified, upward or downward, depending on our relationship.”
Canadian companies that move operations to the U.S. would be exempt, Trump said, noting his administration “will do everything possible to get approvals quickly, professionally, and routinely — In other words, in a matter of weeks.”
The U.S. traded over $762 billion in goods with Canada in 2024, with a trade deficit of $63.3 billion, a figure Trump called a “major threat” to both the economy and national security.
Speaking with NBC News on Thursday, Trump suggested even broader tariff hikes are coming, floating the idea of a 15% or 20% blanket rate on all imports. “We’re just going to say all of the remaining countries are going to pay,” he told Meet the Press moderator Kristen Welker, adding that “the tariffs have been very well-received” and noting that the stock market had hit new highs that day.
The Canadian announcement is part of a broader global tariff rollout. In recent days, Trump has notified at least 23 countries of new levies and revealed a separate 50% tariff on copper imports.
“Not everybody has to get a letter,” Trump said when asked if other leaders would be formally notified. “You know that. We’re just setting our tariffs.”
Business
Trump slaps Brazil with tariffs over social media censorship

From LifeSiteNews
By Dan Frieth
In his letter dated July 9, 2025, addressed to President Luiz Inácio Lula da Silva, Trump ties new U.S. trade measures directly to Brazilian censorship.
U.S. President Donald Trump has launched a fierce rebuke of Brazil’s moves to silence American-run social media platforms, particularly Rumble and X.
In his letter dated July 9, 2025, addressed to President Luiz Inácio Lula da Silva, Trump ties new U.S. trade measures directly to Brazilian censorship.
He calls attention to “SECRET and UNLAWFUL Censorship Orders to U.S. Social Media platforms,” pointing out that Brazil’s Supreme Court has been “threatening them with Millions of Dollars in Fines and Eviction from the Brazilian Social Media market.”
Trump warns that these actions are “due in part to Brazil’s insidious attacks on Free Elections, and the fundamental Free Speech Rights of Americans,” and states: “starting on August 1, 2025, we will charge Brazil a Tariff of 50% on any and all Brazilian products sent into the United States, separate from all Sectoral Tariffs.” He also adds that “Goods transshipped to evade this 50% Tariff will be subject to that higher Tariff.”
Brazil’s crackdown has targeted Rumble after it refused to comply with orders to block the account of Allan dos Santos, a Brazilian streamer living in the United States.
On February 21, 2025, Justice Alexandre de Moraes ordered Rumble’s suspension for non‑compliance, saying it failed “to comply with court orders.”
Earlier, from August to October 2024, Moraes had similarly ordered a nationwide block on X.
The court directed ISPs to suspend access and imposed fines after the platform refused to designate a legal representative and remove certain accounts.
Elon Musk responded: “Free speech is the bedrock of democracy and an unelected pseudo‑judge in Brazil is destroying it for political purposes.”
By linking censorship actions, particularly those targeting Rumble and X, to U.S. trade policy, Trump’s letter asserts that Brazil’s judiciary has moved into the arena of foreign policy and economic consequences.
The tariffs, he makes clear, are meant, at least in part, as a response to Brazil’s suppression of American free speech.
Trump’s decision to impose tariffs on Brazil for censoring American platforms may also serve as a clear signal to the European Union, which is advancing similar regulatory efforts under the guise of “disinformation” and “online safety.”
With the EU’s Digital Services Act and proposed “hate speech” legislation expanding government authority over content moderation, American companies face mounting pressure to comply with vague and sweeping takedown demands.
By framing censorship as a violation of U.S. free speech rights and linking it to trade consequences, Trump is effectively warning that any foreign attempt to suppress American voices or platforms could trigger similar economic retaliation.
Reprinted with permission from Reclaim The Net.
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