Bruce Dowbiggin
The Phoney Hype For “Canada’s Team” In The Stanley Cup Final

If you sometimes feel you’re being talked down to by your betters in mass media, there’s probably a reason. You are. From the forced demographics in films and culture to mandatory vaccines and lockdowns, the population are seen as daycare kiddos joined by a rope who must led in the ways of righteousness. Or, to be precise, leftishness.
Sometimes the massaging is blatant (do Canadian banks really want us to think all their employees are now black?) Sometimes it’s more subtle. Take, for example, the pizza restaurant commercials running incessantly during the NHL playoffs. They take the time to tell you that no Canadian team— repeat after us— has won a Stanley Cup since 1993 (ten points if you guessed Montreal). There are images of screens being crushed, balloons deflating. An unidentified Chris Cuthbert says, “It’s all over folks, the fun has come to an end.”
The dates of recent Final failures roll by showing walls that were punched, plates thrown through TV screen, transistor radios being tossed on the cement. So far accurate. But then Cuthbert pipes up. “Maybe it’s time we try something different?” (In case your hearing is deficient they scroll out “Maybe it’s time we try something different?”)
You’ll never guess their solution. Instead of booing our Canadian rival teams, maybe we should get behind whichever Canadian team makes it this far. “Let’s cheer with the fans we’ve always cheered against.” Pictures show people clinking glasses in camaraderie. (What happened to diversity?) Then the punch line.
“Team Up For The Cup”. This is the sort of pablum notion you get from people who drop in for the Final after spending the winter darning socks or attending NDP rallies. People we know actually believe it’s a government commercial. Even in the age of “Sinbad” Trudeau, this is inauthentic to the nth degree.
It all suggests “You fans are at fault.” A beer-soaked Kumbaya session is all that’s stood between Canada and a Cup since 1993. Of course the focus-group nimrods who think a Carbon Tax will change the weather could not be made to understand that the essence of fandom is 1) Our team wins 2) Your biggest rival loses. No, with a little Liberal fairy dust we can all join hands behind Edmonton, now in the Final . That’s all it takes. As we say, inauthentic. Like dumping plastic bags for paper bags.
It put us in mind of an exchange we had with the quintessential Chrétien-era Liberal, Sheila Copps, she of the one million Canadian flags without lanyards debacle. In 2007, the Ottawa Senators made it to the Final. Needless to say the home of Canada’s bureaucracy was in heaven. In our 2008 book The Meaning of Puck , we recalled what happened when we suggested in the Calgary Herald that we weren’t going to “Team Up For The Cup”.

Former Liberal MP and Cabinet Minister Sheila Copps
Saying we wouldn’t go all Vimy Ridge for a team with a Trojan ad on their jersey, we asked why we should getting squishy about a team two time zones away. We added some gratuitous shots about Ottawa rolling up the sidewalks by 7 PM and Tulip Festivals. And praised the things we did share. Alberta’s oil money. Honk. Honk.
Before you could say Alfonso Gagliano, Ms. Copps, the pride of Hamilton, fired back in that quaint, understated style she’s known for. Using words like “despot” and a “dictator”, she accused us of using hockey to separate the nation. Our “diatribe” was “hate-filled” as we mocked “tulips, tourists and the team… Dowbiggin’s message was a lot more dangerous than the separatists”, she railed.

Tulips bloom on Parliament Hill in Ottawa on May 1, 2009., on the first day of the Canadian Tulip Festival which runs from May 1st to the 18th. Ottawa was gifted 100,000 tulip bulbs in 1945 from Princess Juliana of the Netherlands in appreciation for the help Canada gave in liberating the Netherlands during WWII. THE CANADIAN PRESS/Sean Kilpatrick
“Gussied up as a sports rant he thinks it’s perfectly okay to trash another part of Canada in the name of hockey.. Sports lynchers with a political agenda commit the worst kind of bigotry. In Western backhand ( note”: we lived our first 45 years in Quebec and Ontario), Dowbigggin excretes the same bile that almost cost our country twice.” Sports lyncher. Wow.
You’re welcome Sheila. Suggesting that “more astute readers may have discerned a touch of sarcasm and mirth in our original piece” we replied that this pro-Canada stand was rich coming from the government whose Sponsorship Scandal tore apart the nation and left their party to trust-fund Justin “the Jester” Trudeau.
“I’m always amused by Quebec parvenus such as Ms. Copps who think a French immersion course and a particularly hot weekend at the Juste Pour Rire festival make them an expert in the culture of La Belle Province… the parlous state of Quebec within Canada speaks to decades of Liberal vigilance on the separatist file.
“In the end it’s hard to tell which is funnier: Ms. Copps’ vitriolic defence of her record as a champion of Confederation or as a sudden covert to the culture of hockey in this country. But then, Ms. Copps, like most Liberals, never were very good at getting a joke. Maybe because its was about them in the first place.”
Sadly, they don’t make ‘em like Sheila anymore. Now they slap you with a hate crime and take away your financial records. So good luck to Edmonton. We mean you no harm. Your crayon-coloured unis look great. Just don’t come running to the rest of Canada if you sprain your ankle on the Florida Panthers.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
The Game That Let Canadians Forgive The Liberals — Again

With the Americans winning the first game 3-1, a sense of panic crept over Canada as it headed to Game 2 in Boston. Losing a political battle with Trump was bad enough, but losing hockey bragging rights heading into a federal election was catastrophic for the Family Compact.
“It’s also more political than the (1972) Summit Series was, because Canada’s existence wasn’t on the line then, and it may be now. You’re damn right Canadians should boo the (U.S.) anthem.” Toronto Star columnist Bruce Arthur before Gm. 1 of USA/ Canada in The 4 Nations Cup.
The year 2025 is barely half over on Canada Day. There is much to go before we start assembling Best Of Lists for the year. But as Palestinian flags duel with the Maple Leaf for prominence on the 158th anniversary of Canada’s becoming a sovereign country it’s a fair guess that we will settle on Febuary 21 as the pivotal date of the year— and Canada’s destiny as well.
That was the date of Game 2 in the U.S./Canada rivalry at the Four Nations Tournament. Ostensibly created by the NHL to replace the moribund All Star format, the showdown of hockey nations in Boston became much more. Jolted by non-sports factors it became a pivotal moment in modern Canadian history.
Set against U.S. president Donald Trump’s bellicose talk of Canada as a U.S. state and the Mike Myers/ Mark Carney Elbows Up ad campaign, the gold-medal game evoked, for those of a certain age, memories of the famous 1972 Summit Series between Canada and the USSR. And somehow produced an unprecedented political reversal in Canadian elections.
As we wrote on Feb. 16 after Gm. 1 in Montreal, the Four Nations had been meant to be something far less incendiary. “Expecting a guys’ weekend like the concurrent NBA All Star game, the fraternal folks instead got a Pier Six brawl. It was the most stunning beginning to a game most could remember in 50 years. (Not least of all the rabid Canadian fanbase urging patriotism in the home of Quebec separation) Considering this Four Nations event was the NHL’s idea to replace the tame midseason All Star Game where players apologize for bumping into each other during a casual skate, the tumult as referees tried to start the game was shocking.
“Despite public calls for mutual respect, the sustained booing of the American national anthem and the Team Canada invocation by MMA legend Georges St. Pierre was answered by the Tkachuck brothers, Matthew and Brady, with a series of fights in the first nine seconds of the game. Three fights to be exact ,when former Canuck J.T. Miller squared up with Brandon Hagel. (All three U.S. players have either played on or now play for Canadian NHL teams.)
“Premeditated and nasty. To say nothing of the vicious mugging of Canada’s legend Sidney Crosby behind the U.S. net moments later by Charlie McEvoy.”
With the Americans winning the game 3-1 on Feb. 15, a sense of panic crept over Canada as it headed to Game 2 in Boston. Losing a political battle with Trump was bad enough, but losing hockey bragging rights heading into a federal election was catastrophic for the Family Compact. As we wrote in the aftermath, a slaughter was avoided.

“In the rematch for a title created just weeks before by the NHL the boys stuck to hockey. Anthem booing was restrained. Outside of an ill-advised appearance by Wayne Gretzky— now loathed for his Trump support— the emphasis was on skill. Playing largely without injured Matthew and Brady Tkachuk and McAvoy, the U.S. forced the game to OT where beleaguered goalie Craig Binnington held Canada in the game until Connor McDavid scored the game winner. “
The stunning turnaround in the series produced a similar turnaround in the Canadian federal election. Galvanized by Trump’s 51st State disrespect and exhilarated by the hockey team’s comeback, voters switched their votes in huge numbers to Carney, ignoring the abysmal record of the Liberals and their pathetic polling. From Pierre Poilievre having a 20-point lead in polls, hockey-besotted Canada flipped to award Carney a near-majority in the April 28 election.
The result stunned the Canadian political class and international critics who questioned how a single sporting event could have miraculously rescued the Liberals from themselves in such a short time.

While Canada soared because of the four Nations, a Canadian icon crashed to earth. “Perhaps the most public outcome was the now-demonization of Gretzky in Canada. Just as they had with Bobby Orr, another Canadian superstar living in America, Canadians wiped their hands of No. 99 over politics. Despite appeals from Orr, Don Cherry and others, the chance to make Gretzky a Trump proxy was too tempting.
We have been in several arguments on the subject among friends: Does Gretzky owe Canada something after carrying its hockey burden for so long? Could he have worn a Team Canada jersey? Shouldn’t he have made a statement that he backs Canada in its showdown with Trump? For now 99 is 0 in his homeland.”
Even now, months later, the events of late February have an air of disbelief around them, a shift so dramatic and so impactful on the nation that many still shake their heads. Sure, hockey wasn’t the device that blew up Canada’s politics. But it was the fuse that created a crater in the country.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
What Connor Should Say To Oilers: It’s Not You. It’s Me.

This just in. Connor McDavid is on track to be the greatest hockey player ever. Apologies to the Gretz/ Orr/ Howe partisans. But if he stays healthy and gets the hell out of Edmonton he will be hands-down the best ever. He is equal measures of Gretzky’s intuitive genius, Orr’s 200-foot impact. Howe’s sandpaper attitude. It’s an honour to watch him.
We know, we know, if he is so great why couldn’t he get the Oilers over the hump, particularly the past two seasons against Florida? Gretz, Orr, Howe all won Stanley Cups while leading their teams. So did Mario Lemieux. Fair point. But Howe in his prime never played more than two series in the postseason. Orr often played just three. Gretz teams often bagelled opponents for years.
McDavid’s teams the last two years have had lengthy paths to tred. Just getting to a Final is a huge accomplishment. Repeating that feat (going seven then six games) in the Final is humungous. It’s exhausting, mentally and physically. That’s why so few teams do it.
Still, that’s not the point. We have been asking since 2018 how long McDavid will hobble his legacy by staying in Edmonton. Those early columns were talking about a team that missed playoffs or did a Maple Leafs fold early on. The current iteration of the Oilers has gotten to the brink. They have players who’ve been around a while. And fell short.

Now the Oilers are an old team, the oldest in the regular season, the oldest team in the playoffs this year. Teams carrying more than two plus-30 players have a miserable track record of winning Cups. And the Oilers have zero Grade A prospects in the pipeline. At 28, McDavid is a young guy on their roster. Not good.
As the hockey world knows he can sign an extension on July 1 to follow the contract he has now. Money will be no object as the NHL salary cap (finally) goes up. Term will be forever if he wants it. His running mate Leon Draisaitl is tied up till age 36. The Oilers desperately want him to stay after the Gretzky fiasco in 1988. So what is he going to do? He’s got national endorsements in Canada, but in the U.S.? Connor who? The sky is the limit.
Oilers fans palpitating over the future of their star were looking for hints as to his mindset when he met the media following the Oilers loss in six games to Florida. It was a chance for him to say he’s staying, he loves the place, his wife is committed to freezing every winter in the Alberta capital. He could have cried and said “Mess told me not to do that”.
What they got was a lot of maybe. Yes, he kept the doors open, but he said he needs time to see the landscape till the clock tolls on July 1. He needs to examine whether this veteran team has a future. Because in a few years they’ll be like Howe’s Detroit teams in the 60s, a played-out dynasty.
Under NHL rules no team can contact him about signing. But he will know that everyone will want him at a max deal. Some will offer no state income tax. Some will have teams on the cusp of the Cup he desires (see Matthew Tkachuk to Florida in 2023). Some will be giant U.S. media cities with the ability to make him what Gretzky became in L.A. Some will offer warm weather and anonymity away from the rink.
These are all knowns. For the impatient, teams can approach the Oilers now about a trade. So he’s holding all the cards. It’s prom night and he gets his pick. Unless Edmonton (gulp) jumps the gun on a trade.

Let’s play Peter Pocklington for a minute here and see this from the Oilers’ POV. Pocklington traded Gretzky, because Peter was broke. That’s not Darryl Katz’s problem. His problem is his team is about to get ancient. There is no McDavid for Draisaitl on the horizon. Plus, you’ve tied up several players (Nurse, Nugent Hopkins) to contracts they can’t hope to play up to. And youngish players coming into free agency.
He must address the other side of the 1988 Gretzky equation. How to get full market value for a superstar? Which means getting another star to help Draisaitl going forward. You could let the two play out the string together in Edmonton, of course. But with so many strong teams in Colorado, Vegas, Dallas, even Winnipeg that would be a hard slog. And by the time you realized that it would be too late.
The smart play, as Michael Corleone would say, is move fast. Trade McDavid before the start of next season for a boatload of young players to supplement Draisaitl. Take a short-term PR hit but live to compete another day.
Of course, Katz is not going to trade McDavid. He’s a fanboy owner. He’ll throw the Rexall kitchen sink at him and hope that’s enough. McDavid will be patient (if he’s smart). The “will-he-sign?” drama will bleed into the next season, a millstone for the team. The distractions will mount before Edmonton realizes that an unsigned McDavid is a liability. And Connor on a max deal with a minus team is no bargain either.
Remember the re-structured Oilers won a Cup in 1990 using Mark Messier and the players they got for Gretzky. Think about it, Edmonton.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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