Bruce Dowbiggin
Ask Not Who Killed The Expos. It Was The Blue Jays
Watching thousands of Canadian fans stream into T-Mobile Stadium in Seattle to watch the Toronto Blue Jays play the Mariners this past weekend was a stirring sight. Canadians seemed to represent about 60 percent of the crowds. The baseball fans from across Canada’s West have made the Jays their team, stretching the Jays fandom from sea to sea to sea.
Sadly, the Jays could not make them happy, as the Mariners staged some improbable comebacks to take the series two games to one from the Jays. But it did little to stem the fans’ enthusiasm for the frustrating Blue Jays, who are battling Seattle for the final wildcard playoff spot in the American League.
For longtime MLB fans in Canada the excitement for Toronto is a throwback to the days when the Montreal Expos were “Canada’s team” from 1969 to the mid-90s. The extinct Expos were followed rabidly as they became the first Canadian team in MLB and then the first Canadian team to make the postseason.
Spurred by the brilliant Gary Carter, Andre Dawson, Tim Raines, Steve Rogers and Tim Wallach, the ‘Spos of that era captured hearts the way the Jays do now. The national broadcasts of their games were shown across the continent. In Maple Ridge B.C. young Larry Walker— a future Expo superstar and HOF selection— chose baseball as a result of the Expos’ influence.
So it seemed only natural that when the idea of Toronto getting an MLB club became a possibility in the mid-1970s that Expos would whole-heartedly push for Canada to double its MLB contingent. After all, two clubs would double the enthusiasm for the sport in Canada, spawning more Larry Walkers in the future.
Little did Montreal president/ GM John McHale know that his friendly support for Toronto would end up as the death knell for his Expos franchise in 2005. No one thought that when the Jays began play in the snow of Exhibition Stadium in 1977 that they’d pitilessly cut the economic throats of their cousins down the 401 Hwy.
Nothing much happened in the early years of the Expos/ Jays “rivalry”. The Expos were entering their first peak seasons fighting for the NL East title. Everyone in Canada wanted a piece of the story. In addition to CBC TV showing the games nationally, Montreal also developed as network of local radio stations across the country. We can remember listening to Dave Van Horne doing Expo games on an Oshawa, Ont., station, fighting the static to hear the outcomes. There were similar stations in Ottawa and Windsor, Ont., and a number of other smaller Canadian markets.
The Jays, meanwhile, aligned with CTV as the club was regularly pounded by its AL East opponents in the early years at the freezing Mistake By The Lake. But even as the team floundered on the field, the owners of the Jays— primarily Labatt Breweries— looked around MLB and noticed that no team was allowed to encroach of the broadcast territory of another club.
As the Jays went from weak sister to equal partner to dominant team on the field winning the 1992-93 World SXeries, their tone about letting Expo games generate income in their territory grew less than cordial. Labatt Breweries owned the biggest, most lucrative market in Canada. And only they should profit from it.
This exposed the fundamental weakness of the Montreal franchise. The Olympic Stadium was proving to be a cold, fan-unfriendly disaster. Hundreds of thousands of English speakers had left the province when the Parti Québecois took power. At the same time as initial owner Charles Bronfman was tiring of coming up short on the field and repeated labour stoppages, the Expos were threatened with a severe hit to their broadcast revenues.
Their friendly sharing of MLB in Canada with the Jays now appeared naïve. MLB said the Expos could control Quebec and the Maritimes, but it would have to stay out of southern Ontario. McHale could see the writing on the wall. Owner Bronfman appealed to then-commissioner Bowie Kuhn for relief, saying this ruling would “ghettoize” the team within Canada. His intent on buying the club in 1969 had been to “bring Quebec into the nation”. Instead, the team he’d encouraged to join MLB was freezing the Expos out of the large English speaking markets.
After hearing from the Jays, Kuhn allowed the Expos to show 15 TV games a season in Ontario. McHale and Bronfman knew this was inadequate. As the Jays started getting into the postseason in 1985 and the Expos sank in the NL the die was cast. Making it worse, the Canadian dollar began its plunge that ended with a 62-cent dollar versus the U.S.
The 1994 season, in which Montreal had the best record in MLB, was cancelled. Bronfman sold the club to a consortium of owners without Bronfman’s means. By 2000, attendance nosedived as the Expos dumped their great core of Walker, Pedro Martinez, Moises Alou and John Wetteland. By the early 2000s, new American owner Jeffrey Loria was actively trying to sell the team to investors who’d move it to the U.S.
Mar 27, 2018; Montreal, Quebec, CAN; Montreal Expos former players Steve Rogers (45) and Tim Raines (right) pose with Toronto Blue Jays catcher Russell Martin (55) before a game between the St. Louis Cardinals and the Toronto Blue Jays at Olympic Stadium. Mandatory Credit: Eric Bolte-USA TODAY Sports
By 2005, the Expos were sold to new owners in Washington who renamed the club the Washington Nationals. Loria, meanwhile, was allowed to buy the Florida Marlins franchise, which he ran into the ground much as he’d done to the Expos.
The Blue Jays, meanwhile swept in to capture the entire Canadian sports TV audience. They are today valued by Forbes magazine at a cool $2.1 billion. There was talk of transferring the Tampa Bay Rays to Montreal but that evaporated when local Florida politicians promised lawsuits. MLB is now talking about possibly returning to Montreal as an expansion club should they build a proper ball park.
Although who in Quebec has a billion to throw at a baseball stadium is unclear. And how they’d get past the Blue Jays monopoly on broadcast rights in Canada is also a huge question. Just remember, however, that you needn’t look far to see who had a large hand in killing the Expos.
It was the Toronto Blue Jays.
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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
“The world will ask you who you are, and if you do not know, the world will tell you.” Carl Jung
As long as you’re willing to re-locate frequently the job of NHL head coach has a fair degree of job security. Even when you get fired it seems there’s a ready appetite in some other town for a skill set you have just failed at.
Latest evidence that failure has an I and U in it: Having canned Sheldon Keefe after a lengthy (note: sarcasm) five years at the helm of the Toronto Maple Leafs, club management scoured the bushes to find former player Craig “Chief” Berube, who has previously hung his coaching shingle in Philadelphia and St. Louis, where he won a Stanley Cup as an interim coach.
Chief wasn’t the glamour name (we were praying for Bruce Boudreau.). If the idea is how do the Leafs motivate their four mega-millionaires, he’s more like Mike Babcock than Sheldon Keefe. He won’t look at players’ cell phones, but he will give them that old-time religion. Knowing Chief from his Calgary days we’d say he can probably take the Toronto fishbowl.
(For those with long Leafs’ memories Berube was part of a famous trade in 1992 to which we devote an entire chapter in our new book Deal With It. He went west to Calgary while Doug Gilmour headed east to Toronto in the massive 10-man trade. While the Leafs “won” the trade, only the maligned Gary Leeman and journeyman Jamie Macoun won Cups– for teams other than Calgary and Toronto.)
But we digress. Sometimes it seems that NHL teams would rather lose with a known commodity than win with someone bold and unconventional behind the bench. While almost 30 percent of NHL players are European there have only been two European heads coaches, none in the past 20 years. Why? NHL owners are risk averse. And the league is a fraternity of forgiveness for guys you played junior with.
A brief ramble through the 2023-24 coaching roster shows several peripatetic bench bosses, led by the inimitable John Tortarella, who wore out his welcome in Vancouver, Tampa Bay, NY Rangers and Columbus before Philly curiously decided he had something left to offer. Let’s also not forget Lindy Ruff, who was pink slipped in Buffalo, Dallas, New Jersey and the NY Rangers— and now has been resurrected in Buffalo as a “fresh voice”.
Some retreads are getting results. Peter Laviolette has the Rangers into the third-round of the 2024 postseason, after gigs in Carolina, Philadelphia, Nashville, Washington (pause for breath) and the NY Islanders. Paul Maurice, currently guiding Florida in the playoffs, has had two stints with Carolina, plus Toronto and Winnipeg. Peter DeBoer, whose Dallas Stars are odd-on faves to with the 2024 Cup, has also coached Florida, San Jose, New Jersey and Vegas.
You want more? Rick Tocchet was head coach in Arizona and Tampa Bay before getting the perch in Vancouver. Travis Green, newly hired in Ottawa, has previously been found wanting in Vancouver and New Jersey. We could go on.
The king of the coach-for-life carousel is the just-retired Rick Bowness who finally called it a day in Winnipeg after the Jets were eliminated this spring. How long has Bones been knocking around? He was the coach of the expansion Ottawa Senators in 1992, one the worst five teams ever by NHL standards. Wonderful man who also spent stints as an assistant in cities in 30-plus years around the continent.
There are more. Sitting in the green room, polishing their pregame speeches are the well- travelled Boudreau, Dallas Eakins, Gerard Gallant, Todd McLellan, Claude Julien and Mike Yeo. Heaven forbid someone might still ask one of the Sutters to saddle up again. Brian (St. Louis, Chicago, Boston, Calgary), Darryl (Calgary, L.A., Anaheim, San Jose and Calgary again) and Brent (Calgary, New Jersey) have been perennial NHL coaching prospects for decades.
So take, heart, Sheldon Keefe. Joining Keefe in looking for a rebound job are Scott Arniel, Jeff Blashill, Jeremy Colliton, Kevin Dineen, Phil Housley, Kirk Muller, Davis Payne, Todd Reirden, Joe Sacco, Brad Shaw, Geoff Ward and Trent Yawney. Good company.
Don’t cry too hard for these coaching candidates. Unless they have years left on contract (Keefe has two) most wait out the time between head-coaching stints by accepting assistant-coach positions. The ranks of assistants contain a second tier of talent, also ready to go at a moment’s notice.
There are a scant few who’ve hung on in one town. Jon Cooper has been in Tampa since 2013, a Methuselah stint in today’s terms. Rod Brind’Amour has managed to avoid the chop in Carolina since 2018. But the reality is that, since the start off the 2023-24 season alone, there have been 13 head-coaching changes in the NHL. Go back to January of 2023, and 19 of the league’s 32 teams have changed coaches.
Which brings us back to the original idea: “Is there no one in international hockey who knows anything?” We won’t profess to be coaching talent scouts, but the idea that no one working outside North America can meet the job description better than some— if not most—of the coaches mentioned above beggars the imagination.
One final note: If you’re looking for an explanation of the coaching carousel and its recent frequency, look no further than Gary Bettman and his salary cap obsession. By forcing a hard cap on teams he’s concentrated the money— and the power— on a few players per team. When a coach is pitted against his stars it’s a no-win proposition.
The Leafs stars used their power to get Babcock fired. And it’s been repeated on other teams. While Keefe didn’t lose his Core Four he also couldn’t get them to win in the postseason. For that he got the chop— and a premium place in the next coaching carousel.
Bruce Dowbiggin @dowbboy is the publisher of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Now for pre-order, new from the team of Evan & Bruce Dowbiggin— Deal With It: The Trades That Stunned The NHL & Changed Hockey. From Espo to Boston in 1967 to Gretz in L.A. in 1988 to Patrick Roy leaving Montreal in 1995, the stories behind the story. Launching in paperback and Kindle on #Amazon this week. Destined to be a hockey best seller. https://www.amazon.ca/Deal-Trades-Stunned-Changed-Hockey-ebook/dp/B0D236NB35/
Cometh the hour, cometh the comedian. Or, you can learn a lot about a demographic by what makes them laugh.
The legacy/ lunacy media schvitzed itself over a few furious sociology majors and look-at-me drama queens walking out on Jerry Seinfeld’s commencement address at Duke University last weekend. But the significance of his admission that he was 70 was probably far more newsworthy to those now in retirement, binge-watching his eponymous TV series on one of those down-the-dial channels.
If we had a dollar for every Boomer who said, “Seinfeld is 70?” while watching the address we’d be Warren-Buffett-rich this morning. He doesn’t look like any 70 year olds we know. Fifty? Maybe. But listening to his familiar delivery, the mocking on his honorary degree costume, it was easy to believe that we, too, are much younger than our blood-thinner prescriptions say.
It also pointed out the evolution of Boomers’ comedic tastes. When they came of age in the late 1960s/ early 1970s Woody Allen best profiled as his generation’s comedic muse. With a dozen classic movies ranging from What’s New Pussycat (1965) through Play It Again Sam (1972) to Annie Hall (1977) Allen’s self-deprecating nebbish captured the romantic/ridiculous self-image of Boomers with “Some drink deeply from the river of knowledge. Others only gargle”.
The neurotic, insecure Allen then decided to become Ingmar Bergman, and Boomers— now assembling jobs, children and first spouses— moved on. But for that 12-year span the bedraggled standup comedian was the go-to with lines like “Just because you’re paranoid doesn’t mean they aren’t out to get you” and “The only love that lasts is unrequited love.”
Woody’s pointed contemporary political references in those years were few (conflating “D’you” for “Jew” with Tony Roberts in Manhattan) and self-deflating (see Annie Hall). His most prominent political jabs were framed in absurdist material like Love And Death and Bananas. Culturally he was merciless but affectionate about his Brooklyn upbringing. In short his were perfect date movies for Boomers seeking love to advertise their pretensions.
Flash forward from Woody to Seinfeld (created with Larry David) which was anti-romantic in the extreme. The characters were sociopaths. The situations often cringeworthy. The 24-minute formula harkened back to Lucy and the Honeymooners. And while schlock like Friends trod the same ground it was Seinfeld that somehow captured the Boomer zeitgeist.
Why? Boomers going through middle age were too disillusioned with how life was turning out to romanticize anymore. The self-obsessed characters were people they knew from work, school and dealing with government. Smirking Bill Clinton was the face of an era. “When we did my show in the 90s, it was so easy to make fun of things. It was so easy,” Seinfeld told Amy Schumer.
Significantly, Seinfeld the Show was cultural. Or quasi-cultural. It was never about politics per se. It was about the people who thwart you in life. Whose vanity ruins your plans from school days. Who go 50 mph in the left lane. “When is Jerry going to see the baby?” It rarely challenged its fans on an emotional level. It was mostly about navigating madness.
And often about the most mundane elements of life. The address on the weekend contained The Seinfeld Doctrine of Lowered Expectations. “It’s easy to fall in love with people. I suggest falling in love with anything and everything, every chance you get. Fall in love with your coffee, your sneakers, your blue zone parking space. I’ve had a lot of fun in life falling in love with stupid, meaningless physical objects.
“The object I love the most is the clear-barrel Bic pen — $1.29 for a box of 10. I can fall in love with a car turn signal switch that has a nice feel to it, a pizza crust that collapses with just the right amount of pressure. I have truly spent my life focusing on the smallest things imaginable, completely oblivious to all the big issues of living.”
Reaching across the generations Seinfeld delivered Dad jokes and bromides to kids who education probably cost $100 K a year. “I think it is also wonderful that you care so much about not hurting other people’s feelings in the million and one ways we all do that,” he said. Then he explained why that might be a fruitless pursuit. Not in Curb Your Enthusiasm darkness. But sobering.
That’s why it was in character for him to let the furious demonstrators depart at Duke without comment. So was appearing at Duke, the Ivy League of Tobacco Road, founded by the people who made jillions selling nicotine. And why he let them garb him like Thomas Cromwell in the absurd 16th century cape and hat so he could score few laughs.
Because laughter is his means of dealing with jerks like the outbound Hamas crowd. “What I need to tell you as a comedian: Do not lose your sense of humour. You can have no idea at this point in your life how much you are going to need it to get through. Not enough of life makes sense for you to be able to survive it without humour.”
Yes, He has been vocal lately about the effect of political correctness ruining TV comedy. Drawing flak from former friends and fans who are in the Biden re-education camps at the moment. But his annoyance at ruining an art form far outweighed any complaints about Covid and Ukraine.
As opposed to the nihilism of his former partner David, his insouciance and comic patter represent an antidote for where most of his original fans are at the moment. Woody Allen, their former idol, is now seen as a pedo and a failed nouveau vage auteur. Disillusioned with virus lies, electoral shenanigans and soaring prices, Boomers on a pension are unanchored, floating through what used to be North American society (when only women had babies).
In fact, Boomer spectators watching Seinfeld’s 17-minute speech maybe summed it up for themselves by recalling the Seinfeld mantra, “It was a show about nothing.” And they’d be right. Jerry is the man for those times.
Bruce Dowbiggin @dowbboy is the publisher of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Now for pre-order, new from the team of Evan & Bruce Dowbiggin . Deal With It: The Trades That Stunned The NHL & Changed Hockey. From Espo to Boston in 1967 to Gretz in L.A. in 1988 to Patrick Roy leaving Montreal in 1995, the stories behind the story. Launching in paperback and Kindle on #Amazon this week. Destined to be a hockey best seller. https://www.amazon.ca/Deal-Trades-Stunned-Changed-Hockey-ebook/dp/B0D236NB35/
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