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Bruce Dowbiggin

NHL Stardom: It’s A Money Thing

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One of the striking observations from the otherwise uneventful  #nhldraft2022 was how homogenous the kids were from a social POV. These weren’t humble farm boys and blue-collar sloggers. This wasn’t J.C. Tremblay, one of 13 kids from Bagotville, Quebec, or Gordie Howe from tiny Floral, Saskatchewan.  These prospects were middle-, upper-middle class products of a multi-million dollar development process. It’s not a sport for paupers.

It also helps to have a parent or supporter who’s been in the hockey industry, too. Brad Lambert, drafted by Winnipeg in the first round, is the nephew  of NY Islanders coach Lane Lambert. St. Louis pick Jimmy Snuggerrud is a third-generation player who father Dave played four NHL seasons. Etc.

As we asked in August of 2021 , “Are today’s superstars a product of more than talent? Are they also the products of an expensive, exclusive grooming process that leaves the Bobby Hull farm-boy archetype in the dust? 

One hint of the benefit of having access to resources and people within the hockey industry is the annual spate of sons of former NHLers now being drafted each summer. In the recent draft, there was a plethora of progeny selected, many at the very top of the draft. No other league has such a high percentage of sons being selected. 

There have always been a few NHL father/ son duos. Gordie Howe’s boys and Bobby and Brett Hull spring to mind. But they were not as pervasive in the league as they are today. Witness the 2021 Draft that saw a host of familiar family names getting new surnames. 

Cole Sillinger (Mike), Tyler Boucher (Brian), Josh Doan (Shane), Redmond Savage (Brian), Ryan St. Louis (Martin); Shane Lachance (Scott); Nick Malik, Marek), Justin Robidas, (Stephane), Jackson Blake (Jason) and Chase Stillman (Cory) were among the sons of famous fathers drafted. Others were signed as free agents. 

It was no fluke. A glance around the NHL shows many sons of former stars getting steady work. Matthew and Brady Tkachuk (Keith), Kasperi Kapanen (Sami), Brandon Sutter (Brent), William and Alex Nylander (Michael), Sam Reinhart (Paul), Max Domi (Tie), Samuel Poulin (Patrick), Tag Bertuzzi (Todd), Ryan Johnson (Craig), Tyson Barrie (Len), Landon Ferraro (Ray), Marcus and Nick Foligno (Mike), Nolan Foote (Cal), Ryan MacInnis (Al)  Brendan Lemieux (Claude),  Ryan Donato (Ted),  Daniel Audette (Donald) and Dominic Turgeon, (Pierre) are just a sampling of the direct relationship between father and sons.

The hockey pipeline is full of young men whose fathers could give them a hockey education but who also knew many of right people to tap into. The sophisticated training and arduous diet regimes are getting more like Tom Brady and less like Gump Worsley. And they’re expensive— even in Howe’s home nation of Canada which honours its roots.

This discipline and access is reflected in the United States where the boom in hockey participation is resulting not in farm boys and rink rats but in privileged sons and daughters of highly paid NHL stars getting an inside track on make the league or the Olympics. 

NHL veterans in both the U.S., Europe and Canada know the inner workings of agents, independent training academies and skill trainers to help their sons past some of the highest hurdles in development. If they handled their millions properly they also have the funds to open doors for young stars. 

As we wrote in this obit for Walter Gretzky, the elite training he gave Wayne has spawned many costly and hard-to-access training methods for people like him, a former telephone technician. 

“With the success of Gretzky’s training model— plus the importation of European skill training— families realized that if their sons and daughters wanted to be world-class athletes they were going to have to reject the Don Cherry ”Try Harder” school and imitate the techniques Gretzky had used on his son. Within a decade, getting the proper coaching and fitness to become a star became a growth industry.

Power skating, off-ice training, ice rentals, new equipment, travel and coaching all became necessary to get a leg up on the competition. It was also very expensive. Having the resources to send your child to the top fitness gurus like Gary Roberts or to place them in a school like Shattuck St. Marys (as Sidney Crosby was) becomes a process costing tens— or hundreds— of thousands of dollars.

Author Malcolm Gladwell popularized the notion of taking 10,000 hours to translate talent into the finished product of a genius. It takes money to allow a young person that time, money that only a select number of families can provide.  If you are a child in a single-income home or in a remote part of the country away from facilities, equipping and training a young prospect quickly gets out of the reach of parents of modest means. 

Perhaps the most telling development story was that of Montreal goalie Carey Price, whose father bought a $13,000 four-seat Piper Cherokee plane to fly young Carey back and forth 320 kilometres to hockey practices all winter in northern B.C.

Where the NHL was predominantly players from blue-collar backgrounds till the Euros arrived in the 1970s, today it is often constituted of young  men from families of means and education. The idea of the farming father of the six Sutter brothers affording his sons’ training today is highly improbable. Today’s NHL has a number of college-educated players and products of dedicated European training. 

In that way, through no fault of Walter Gretzky, hockey has become a sport for families of means or friends with means. He taught parents that the proper training and equipment was imperative. And that doesn’t mean simply the rink in your backyard. When a new pair of skates cost $500, a stick costs $125  or a set of goalie equipment runs into thousands of  dollars you are losing a segment of the population to financial costs. And so Walter’s legacy of training development is forever tied to a big price tag.”

To say nothing of the progeny of NHL stars helping give their kids a hand-up in making it to the league and its vast piggy bank.  

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author was nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan Inexact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx

 

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

In Toronto The Leafs Always Fall In Spring: 2024 Edition

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Who knew when we tuned in Saturday night to Hockey Night In Canada that we would be witnessing playoff history. Nay, not just playoff history but hockey history. According to what we saw and heard on HNIC just ONE TEAM played on Saturday. And they lost. It goes without saying that the team was HNIC’s beloved Toronto Maple Leafs.

Those of us who’d stuck with the telecast all evening could’ve sworn there was another team on the ice in black and gold. Rumour has it they were the Boston Bruins, but don’t quote us on that. Also, take it as a rumour that Boston’s 3-1 win gave them a 3-1 lead in games over Toronto heading back to Boston for what most expect will be the  coup de grace for the blue and white. Again.

But when time came to discuss the game afterward the Toronto-based panel told us that the Leafs had beaten themselves. Yes, in some hockey version of metaphysics Toronto had transcended the third dimension. The Bruins were like The Fugitive, lurking far out of sight. Brad Marchand had had nothing to do with breaking up Toronto’s neutral-zone speed nor Charlie McAvoy clearing the front of their net. Jeremy Swayman, who he?

Instead the talking heads dissected the loss in shades of blue.

For those who were washing their hair or another vital task on Saturday, the Leafs had more story lines than a season of Curb Your Enthusiasm (insert your joke here), They finally got their migraine-afflicted star William Nylander back in the fold before a delirious Scotiabank crowd who’d probably paid about a $1000 a ticket to attend. But their star sniper Auston Matthews (allegedly) had food poisoning or a gall stone or a tee time next week back home in Scottsdale. Hard to say.

There was also a goaltending controversy, a Mitch Marner controversy and a Keith Pelley controversy (more on MLSE’s new CEO in a moment). And the, you know, 1967 thing. Despite the hysteria of their long-suffering fans at puck drop, postgame analysts hinted the Leafs seemed to be disinterested. Or, to those who actually watched the game, they were schooled by a better Boston team.

By the middle of the second period, despond and a 3-0 deficit had settled on the Leafs. Despite being the ONLY TEAM on the ice their well-compensated stars were bitching at each other on the bench. While Matthews looked glumly at his pals, Marner had a hissy fit throwing his gloves to the floor. Nylander lip-synched a rebuke to Marner along the lines of Grow up, this ain’t junior hockey. Did we say the crowd booed them off the ice after the second period? Yeah, that too.

Which led mild-mannered Kelly Hrudey to scold Marner for a bush-league behaviour in the break. Remember, Hrudey’s the nice guy on the HNIC panel. Where others see an alligator chomping on their leg Kelly sees a chance to get up-close with nature. So the rebuke for Marner was incendiary. By the time they dropped the pick for the third period you’d have thought Bob Cole wasn’t the only person to pass away this week. Gloom.

Making matters worse, Matthews was nowhere to be found. (According coach Keefe, the doctors had pulled him from the game. Whatever.) When the contest ended with a Toronto loss, the postgame chatter was once more obsessed with Toronto’s failings, as if another team were not having its way on the ice. Where was the effort? Where was the intensity promised when Leafs management spread dollars like Easter candy among its Core Four?

Kevin Bieksa, typically the most salty one on the panel, reminded everyone there was a Game 5 Monday and that 3-1 leads have been overcome. But with Toronto’s success in comebacks being nil he sounded like a guy trying to sell you a penny mining stock.

The dressing-room afterward was mint. “You know what, that’s just the way we are,” Nylander said. “I mean we expect a lot from each other, and we love each other.”

“I don’t think there’s any (frustration),” Marner added unconvincingly. “We’re grown men. We were talking about plays out there that we just want to make sure we’re all 100 percent on and know what we’re doing… We’re not yelling at each other because we hate each other.”

Chris Johnston of The Athletic called it the end of the Maple Leafs as we know them. “They’re making more mistakes at five-on-five, they’re soundly losing the special-teams battle, and they’ve transformed from being one of the NHL’s best offensive teams in the regular season to one that can’t score more than two goals per night in the playoffs. Wash, rinse, repeat.”

Coach Sheldon Keefe, whose shelf life has about 60 minutes left, was enigmatic in the face of cruel destiny. “You can question a lot of things; you can’t question the effort,” he said.

He’s right about one thing. When this first-round ends in ignominy there will be plenty of questions from Pelley, newly installed at the top of the MLSE pyramid. Such as, why should I keep this management team that teases Waygu beef in-season but delivers ground chuck in the playoffs? It’s long been said that the league the Leafs have been built for doesn’t exist in the postseason. So why keep pretending it does?

For those not in the know, Pelley has spent the last few years dealing with the Saudi’s LIV golf enterprise in his role as CEO of what used to be known as the European Tour. (Insert your barbarism reference) So he’s used to dealing with nasty situations.

Maybe his first act on the Leafs file is reminding everyone that two teams play each other in the playoffs, and it might be a good idea to learn from what the winners are doing.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Now for pre-order, new from the team of Evan & Bruce Dowbiggin . Deal With It: The Trades That Stunned The NHL & Changed Hockey. From Espo to Boston in 1967 to Gretz in L.A. in 1988 to Patrick Roy leaving Montreal in 1995, the stories behind the story. Launching in paperback and Kindle on #Amazon this week. Destined to be a hockey best seller. https://www.amazon.ca/Deal-Trades-Stunned-Changed-Hockey-ebook/dp/B0D236NB35/

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Bruce Dowbiggin

Coyotes Ugly: The Sad Obsession Of Gary Bettman

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It came to this. Playing in the 6,000 seat Mullet Arena on the campus of Arizona State. Owned by a luckless guy who eschewed the public spotlight. Out of the playoffs, their bags packed for who knows where, the Arizona (née Phoenix) Coyotes gave an appreciative wave to the tiny crowd gathered to say  Thanks For The Memories.

With that they were history. Although NHL commissioner-for-life Gary Bettman has promised the last in a set of hapless owners that he can revive the franchise for a cool billion should he build the rink that no one was willing to build for the Yotes the past 20 years.

The Arizona Republic said good riddance. “Metro Phoenix lost the Coyotes because we are an oversaturated professional and college sports market with an endless supply of sunshine and recreational choices. Arizona may have dodged a slapshot:

We have the NFL Cardinals, the MLB Diamondbacks, the NBA Suns, MLB spring training, the WM Phoenix Open, the Phoenix Rising, the WNBA Mercury, the Indoor Football League Rattlers and the Arizona State Sun Devils. There hasn’t been a household name on the Coyotes since Shane Doan, and half of Phoenix probably doesn’t know who he was”.

Likely they’ll be a financial success in Salt Lake City where there’s a viable owner, lots of money and a will to make it work. They’ll need a will because— stop me if you’ve heard this before about the Coyotes—  the rink they’ll play in this fall has only 12,500 unobstructed views for hockey.

Watching this farce we recalled getting a call from Blackberry co-founder Jim Balsillie in 2008, shortly after our book Money Players was a finalist for the Canadian Business Book of The Year. We’d written a fair bit about the Coyotes in our work and someone had told Balsillie we might be the ones to talk to about a plan he was concocting to buy the bankrupt Coyotes and eventually move them to Hamilton.

Balsillie was salty over the way he’d been used as a stalking horse in the financial troubles of the Pittsburgh Penguins in 1990s. Flush with money from the huge success of RIM, Balsillie offered to buy the Pens, with an eye to moving them to southern Ontario if Pittsburgh didn’t help build a new arena for the team.

In time, Balsillie saw that Bettman was only trying to protect the investment Mario Lemieux and others had in the Pens. Balsillie was the black hat who eventually spooked Pittsburgh into giving the current owners what they wanted. At the end of the day, Mario got his money and Balsillie was given a “thanks for trying”: parting gift of nebulous promises.

Still smarting, Balsille vowed not to be used again. in his desire to bring the NHL to southern Ontario. So when the Coyotes owner Jerry Moyes threw the keys to the team on Bettman’s desk, he saw an opening in the bankruptcy that followed. Seeing Bettman as the impediment, Balsillie decided to buy the team out of bankruptcy, a process the NHL could not legally prevent.

What Balsillie wanted to know was “What then? How would Bettman fight back?” We told him that no one flouts Bettman’s authority within the NHL. (All the current owners since 1993 have come aboard on his watch.)  And that he’d have to get the Board of Governors to approve his purchase. Odds: Nil.

That’s what happened. Rather than admit that the Valley of the Sun was poisoned for hockey, Bettman found another series of undercapitalized marks to front the franchise while the league quietly propped up the operation. No longer was the Coyotes’  failure about the fans of Arizona. It was about Gary Bettman’s pride.

Protestors stand outside a press conference in Tempe featuring Arizona Coyotes executives discussing propositions related to a new arena and entertainment district. (Photo by Brooklyn Hall/ Cronkite News)

Where he had meekly let Atlanta move to Winnipeg he fought like hell to save Arizona. And his power. (His obstinacy on U.S. network TV is another story.)

Fast forward to last week and the abject failure of that process. The Arizona Republic naively fawned on Bettman for his many attempts to save the team. In fact, they were just attempts to buttress his grip on the league. While the Coyotes may have been a mess, Bettman has succeeded in preserving the investments of most of the business people who bought his NHL business prospectus.

Sometimes it meant riding into Calgary to chastise the locals for their parsimony in not giving the Flames a new rink. Ditto for Edmonton. Ditto for Winnipeg  and other cities. Other times it was to shore up weak partners to protect the equity of other prosperous cities.  Sometimes it was to tell Quebec City, “Not gonna’ happen.”

For his loyalty to the owners and through some luck— Gretzky to the Kings— Bettman has made the NHL work in places no one might’ve imagined. Nashville. Raleigh. Tampa. Las Vegas. Dallas. Not at the level of the NFL, NBA or MLB, but at a comfortable equity-affirming status. Nothing happens without his say-so in the NHL. Or without him getting credit. Secondary NHL execs who wanted credit for their innovations were quietly punted.

When Houston finally gets a franchise from Gary they’ll part with $1.5 billion for the honour. While the commissioner has played down new franchises and expanded playoffs, you can bet your last dollar that he’s told owners they’re in line for more expansion cash— cash they don’t have to split with players in collective bargaining.

One more certainty. As long as Bettman rules the NHL you won’t see an NHL team back in Arizona.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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