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Bruce Dowbiggin

Tiger Woods Is Really Dumb. So Why Do Women Take Him So Seriously?


9 minute read

Whoever acts as Tiger Woods’ PR flack must be the bravest person in the world. For a man revered as golf’s GOAT Woods has a triple-bogey sense of public relations. From his early days as a humourless martinet to his current incarnation as superannuated Sonny Drysdale trying to keep up with the cool kids of the PGA Tour, Woods has displayed a remarkably tin ear for propriety.

The latest goofball stunt took place during Thursday’s first round in the Genesis Open in Los Angeles. Playing with his buddy Justin Thomas, Woods celebrated outdriving Thomas on the ninth hole by trying to hand him a Tampax. Get it? Outdriving Thomas? Hits like a woman? Yeah, that juvenile.

The stunt might have never made the public except Thomas knocked the object to the ground, drawing attention to the rude piece of business. Oh, and about a thousand cameras, reporters and writers were watching every single move Woods made as he came back from his latest injury woes. That didn’t help either.

May we direct a word to Tiger here? “Dude. Really? Where’s your head at? First, it was a dumb move. Agreed? You could’ve done this in a Monday practice round when no one was paying attention. You could have done it back home at Medalist in Jupiter on a sultry summer morning. You could have thought better of it.

“But what did you do? You waited till the world’s eyes were on your balding 47-year-old head to embarrass yourself and Thomas on network TV. You might have noticed that a segment of the population— okay, the media— is waiting for your to slip up. You might also have been told that professional victims are jumping on things called micro aggressions to draw attention to themselves. And you gave them a macro-aggression. A macro-macro aggression.

“Home run, dude. All that feel-good stuff you did with son Charlie? Poof!”

Woods gave a dead-eyed apology to all those offended by his Animal House frat-boy act. “If I offended anybody in any way, shape or form, I’m sorry,” Woods said. “It was not intended to be that way. It was just we play pranks on one another all the time and virally I think this did not come across that way, but between us it was — it’s different.”

It was the same tone he struck in previous PR disasters. Remember when the most famous athlete in America, maybe the world, had his ex-wife decorate his car with a lob wedge in response to years of serial infidelities? Woods did a public contrition that was long on packaged talking points and short on sincerity in order to hold onto his sponsors.

Then there was the arrest for driving under the influence of prescription drugs in Florida. The nasty divorce from caddy Steve Williams, his sidekick in the glory years. And, of course, the near-fatal car crash after this same Genesis tournament in 2021. All accompanied by the poker-faced mea culpa.

Now this. Jesus, Mary and Joseph!

Naturally the idiocy was appropriated by the usual suspects to further their political aims. No sooner had the story broken than women disgusted by Woods’ previous indiscretions piped up. Cara Banks, the British female host on NBC’s Golfchannel was measured but biting. “As a woman I was totally shocked to see that the GOAT of our game — at least the active GOAT — is walking around carrying an intimate feminine hygiene product that we use to stop ourselves bleeding.

“I mean, I have no idea where this sort of premeditated act came from, let alone where he got the tampon from.” (Probably a Woke men’s washroom.)

Dr Ann Olivarius, a lawyer specializing in equality and anti-discrimination litigation, tweeted: “See, it’s funny because feminine hygiene products are INHERENTLY emasculating, so when a man makes another man touch a tampon, he’s saying “I am a bigger and better man than you, because, GROSS, I made you touch a wrapped Tampax!”

SKY Sports Sara Stir: ”Women should not be portrayed as being inferior to men in any walk of life and certainly on a sporting landscape, women, girls should not be made to feel like they’re inferior. Showcasing females to be inferior to men and being the butt of an in-joke between two men was really poor.”

Hey, he had it coming. But can we ask when educated, successful women felt that a juvenile stunt by Woods was a crippling episode in their lives? We thought feminism made women strong. But these Church Ladies have the resiliency of cheesecloth. How does this man/child set back the progress of their self esteem? Give it the attention it deserves— none— and move onto things that really matter.

Where it might be germane to ask why liberal women outraged at this idiocy have been silent on far more consequential issues. For instance, why does this ultra-powerful voting block not go ballistic that trans women still retaining their block-and-tackle are welcome in their daughters’ washrooms? Or when newly trans inmates in women’s prisons sexually assault their fellow women prisoners?

Where is the sisterhood represented when conservative women are smeared for espousing traditional roles for women? Those roles are scrubbed from the public forum as if they were Tiger stunts. Why? Banks, a mother herself, knows that declaring that sort of thing will get you cashiered at ultra-liberal NBC. She’s a symbol of the self-silencing of women on difficult issues.

As stupid as Woods has been the media’s attempt to divide women by their politics is equally stupid and self-defeating. The women we know are better than that. Set the indignation bar higher than Tiger Woods.

Sign up today for Not The Public Broadcaster newsletters. Hot takes/ cool slants on sports and current affairs. Have the latest columns delivered to your mail box. Tell your friends to join, too. Always provocative, always independent.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by . His 2004 book Money Players was voted sixth best on the same list, and is available via


BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

Succession Planning: Justin’s Excellent Chinese Adventure

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Bruce Dowbiggin

The Formidable Superstar, Jim Brown Never Fit Black Or White Stereotypes

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“M***er fuckers be hanging off him. Eight of ‘em be begging Jim, ‘Please, Jim, would you fall down, please? We’re on TV, my kids are watching’.” Richard Pryor  on NFL players trying to tackle Jim Brown in the 1960s. 

The death at 87 of legendary athlete/ film star/ political activist Jim Brown comes just over three months from the death of hockey icon Bobby Hull. Both were alpha males possessed of adonis figures, the essence of vitality in their time. Brown gave up the NFL to become a film star. He went on to champion causes in the black political movement.

Hull went on to sire a HHoF player Brett Hull and work in the cattle industry. He also traded on his stardom. He is still regarded as one of the five most famous Chicago sports figures of all time, up there with Michael Jordan, Dick Butkus, Gayle Sayers and Ernie Banks.

Neither man was without controversy, however. Brown’s name was frequently associated with domestic violence. According to press reports, “On June 9, 1968, Brown, then 32, was booked on suspicion of assault with intent to commit murder against his girlfriend. The arrest occurred when Brown lived in Los Angeles while working as an actor. The woman, a model, was found semiconscious and moaning on a concrete patio 20 feet below the balcony of Brown’s Hollywood apartment.”

There were other incidents with police involvement, many in fact, but you get the drift. Hull, too, had a nasty legacy of domestic assault stemming from incidents involving his first wife. Neither man spent time in jail for the episodes. Hull made some politically insensitive remarks as well.

But, funny thing. When Hull died the Canadian sports press reports dutifully dredged up all his personal business to rebalance the adulation he received in life. As we reported at the time, some people thought that part of his life defined Hull.

But you had to look very hard into the reports of U.S. sports media on Brown’s death this week to find much about his less-attractive side. The praise for his athletic prowess was effusive. Rightly so. But for the liberal sports press that came of age in the 1960s, it was too much to taint Brown’s political legacy by showing his less-flattering past. So they almost universally gave it a pass. In one interview, Bob Costas, the liberal’s liberal in the press box, skirted the issue to dwell on his boyhood memories of Brown.

Wonder why? Those news sources that dared mention it— the New York Times— were lambasted for sullying his reputation with the facts. “It’s the New York Times vs. ESPN for scumbag of the week” is a sampling of the pushback from the sports world.

While playing at Syracuse, Brown was perhaps the greatest lacrosse player in American history before going on to football fame with the Cleveland Browns of the NFL. We can still remember, as Richard Pryor did, the sight of No. 32 dragging defenders along behind him as he set rushing and TD records in a 12-game season— records that are still mostly unassailable. He’s a Top Five NFL player all-time. Colts HOF tight end John Mackey summed up Brown’s style. “He told me, ‘Make sure when anyone tackles you he remembers how much it hurts’.” They did. Vividly.

We can also recall the shocking news that Brown was ditching football in 1966 after nine NFL seasons to star in a Hollywood epic, The Dirty Dozen, with Lee Marvin, John Cassavetes and Donald Sutherland. (He intended to return to the Browns but when they wouldn’t let him miss training camp he retired.)  How would he do? We rushed to see the film. Brown was just fine, dragging his fellow cast members after him like NFL players as he took on the Nazis.

He went on to star in 100 Rifles as Hollywood’s first black action star. Other movies followed. When the glamour of films lost its lustre Brown became an icon for the black political movement. He supported Muhammad Ali in his fight to avoid prison for refusing to serve in Viet Nam. He created camps and schools for black children and was a recurring figure at the seminal moments for black empowerment.

But his philosophy was not today’s Marxist #BLM brand. “We’ve got to get off the emotional stuff and do something that will bring about real change,” he said. “We’ve got to have industries and commercial enterprises and build our own sustaining economic base. Then we can face white folks man-to-man and we can deal.” He was not easily intimidated.

In 2018, Brown and Kanye West met with President Donald Trump to discuss the state of America. Criticized by the black community for the meeting, Brown said, ”we can’t ignore that seat and just call names of the person that’s sitting in it”. Brown called Trump “accessible”, and said that the president was not a racist. The Brown obits in liberal media buried those quotes deep in stories.

Still he scared some folks. Files declassified in 2003 showed that the FBI, the U.S. Secret Service and several police departments had monitored Brown and the Black Economic Union, attempting to smear the group as a source of Communist and radical Muslim extremism. Hillary Clinton would have been proud.

Brown himself was into unapologetic self-improvement as he showed when he went to Pryor’s hospital room after the comedian set himself alight while freebasing. While others soft pedalled their advice Brown made it clear that Pryor had to kick drugs, and that he would help him do so. (As thanks, Pryor later screwed Brown in a film deal that would have brought him millions.)

Brown was unrepentant when confronted about his past. “I’m no angel,” he told The (Cleveland) Plain Dealer in 1970. Regarding the assault allegations, he said, “I’ve never been convicted. I’ve just been harassed. I’ve been hit so much I don’t sting any more… I take it and look my accuser in the eye. I don’t look at my shoes when I talk to anybody. I know what I am. I only have to live with myself.”

That he did. The biggest difference between him and Hull was that the critics of the Golden Jet wanted to get tawdry clicks from his life story. With Brown they wanted him to advertise their Woke selves. That’s a huge and crucial difference in this insane world.

Sign up today for Not The Public Broadcaster newsletters. Hot takes/ cool slants on sports and current affairs. Have the latest columns delivered to your mail box. Tell your friends to join, too. Always provocative, always independent.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by . His 2004 book Money Players was voted sixth best on the same list, and is available via

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