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Agriculture

This will help you understand “Why We Fear The Food We Eat”

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Why We Fear The Food We Eat

Welcome to The Food Fear Series. Our intention with this series is that you will fear less, and enjoy more, the food you eat.

This first video tackles the way our brains sift through the dizzying array of messages we see in food marketing. Our brains have built-in shortcuts that help us navigate a complex world, but sometimes these mental shortcuts can cause problems too. Welcome to the world of heuristics and cognitive bias.

The Food Fear Series is a collaboration between Know Ideas Media and Futurity Food, and is based on the work of Jack Bobo. Jack is an internationally recognized food futurist and speaker. He was named by Scientific American as one of the 100 most influential people in biotechnology. Jack does an excellent job of presenting complicated information in a way we can all understand, and the team at Know Ideas Media couldn’t be happier to collaborating with Jack and Futurity Food.

This video is based on the article Why We Fear The Food We Eat (Or, Why You Shouldn’t Trust Your Brain), which is available here: https://futurityfood.com/…/…/10/why-we-fear-the-food-we-eat/

Also checkout Jack’s website: https://futurityfood.com/

Know Ideas Media is on Facebook and Twitter too!
@Know Ideas Media

Agriculture

Federal cabinet calls for Canadian bank used primarily by white farmers to be more diverse

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From LifeSiteNews

By Anthony Murdoch

A finance department review suggested women, youth, Indigenous, LGBTQ, Black and racialized entrepreneurs are underserved by Farm Credit Canada.

The Cabinet of Prime Minister Mark Carney said in a note that a Canadian Crown bank mostly used by farmers is too “white” and not diverse enough in its lending to “traditionally underrepresented groups” such as LGBT minorities.

Farm Credit Canada Regina, in Saskatchewan, is used by thousands of farmers, yet federal cabinet overseers claim its loan portfolio needs greater diversity.

The finance department note, which aims to make amendments to the Farm Credit Canada Act, claims that agriculture is “predominantly older white men.”

Proposed changes to the Act mean the government will mandate “regular legislative reviews to ensure alignment with the needs of the agriculture and agri-food sector.”

“Farm operators are predominantly older white men and farm families tend to have higher average incomes compared to all Canadians,” the note reads.

“Traditionally underrepresented groups such as women, youth, Indigenous, LGBTQ, and Black and racialized entrepreneurs may particularly benefit from regular legislative reviews to better enable Farm Credit Canada to align its activities with their specific needs.”

The text includes no legal amendment, and the finance department did not say why it was brought forward or who asked for the changes.

Canadian census data shows that there are only 590,710 farmers and their families, a number that keeps going down. The average farmer is a 55-year-old male and predominantly Christian, either Catholic or from the United Church.

Data shows that 6.9 percent of farmers are immigrants, with about 3.7 percent being “from racialized groups.”

Historically, most farmers in Canada are multi-generational descendants of Christian/Catholic Europeans who came to Canada in the mid to late 1800s, mainly from the United Kingdom, Ireland, Ukraine, Russia, Italy, Poland, the Netherlands, Germany, and France.

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Agriculture

Bovaer Backlash Update: Danish Farmers Get Green Light to Opt Out as UK Arla Trial Abruptly Ends!

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Sonia Elijah investigates Sonia Elijah

In a pivotal shift, Denmark’s Veterinary and Food Administration has issued new guidance: Farmers can immediately suspend Bovaer administration if they “suspect” it poses risks to herd health. On the heels of the Danish announcement—the major UK trial of Bovaer on 30 Arla Foods farms has abruptly ended amid health fears.

The Mandate Cracks: Farmers Given the Green Light to Opt Out

On November 5, 2025, Denmark’s Fødevarestyrelsen (Danish Veterinary and Food Administration) issued a press release and accompanying guidance clarified that farmers (specifically the herd manager, or besætningsansvarlige) could immediately exempt individual cows or entire herds from the mandatory Bovaer use if they suspected it was causing or exacerbating health issues, prioritizing animal welfare under existing regulations.

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This was in response to surging reports of cow illnesses since October 1, where farms with over 50 cows have been mandated to use the synthetic additive, Bovaer (containing 3-nitrooxypropanol), developed by DSM-Firmenich. If the farms do not comply, they face heavy fines.

Bovaer Backlash: Danish Cows Collapsing Under Mandatory Methane-Reducing Additive

·
Nov 3
Bovaer Backlash: Danish Cows Collapsing Under Mandatory Methane-Reducing Additive
Article updated: November 4
Read full story

The guidance emphasized that exemptions apply to cases of feed-related metabolic disorders (e.g., fatty liver, milk fever, or rumen issues) and require documentation via a “tro- og loveerklæring” (declaration of good faith) on LandbrugsInfo, with veterinary consultation recommended for severe cases. No fines would apply for such welfare-based pauses, though farmers must still meet methane reduction goals via alternatives like increased feed fat. This effectively gave the “green light” for opting out on welfare grounds.

Reports surged of Danish dairy farmers unilaterally halting Bovaer administration, accusing the government of “poisoning” livestock to meet climate targets.

A November 3, 2025, article in LandbrugsAvisen (Denmark’s leading agricultural newspaper), quoted veterinarian Torben Bennedsgaard from BoviCura (a specialized cattle health advisory service closely tied to Danish dairy producers). He stated: “Every other farmer has problems with Bovaer.”

“Bovaer is a proven, effective and safe solution”

A spokesperson for DSM-Firmenich, the company that developed Bovaer, told Agriland, that “animal welfare is our highest priority”. They went on to state: “We are actively engaging with the relevant organisations to ensure that all these concerns are fully investigated and properly addressed..In previously reported cases, Bovaer was not identified as a contributing factor to the health concerns raised…Bovaer is a proven, effective and safe solution that has been successfully used for over three years by thousands of farmers in over 25 countries.”

UK Ripple Effects: Arla Trial Abruptly Halted

 

On 7 November, the BBC reported that the major UK trial of Bovaer on 30 Arla Foods farms concluded earlier than planned amid “farmer health concerns” for cows, echoing Danish reports. It stated: ‘Bovaer is now the focus of an investigation in Denmark after farmers raised fresh concerns but manufacturer DSM-Firmenich said the additive was “proven, effective and safe.”’

Arla, which supplies major retailers like Tesco and Aldi, is now reviewing data before deciding on wider rollout. The trial aimed to cut methane by 30% but faced criticism for lacking transparency on animal impact.

Jannik Elmegaard, of the Danish Food and Veterinary Administration, told the BBC: “They very aware that some herd owners have reported animals showing signs of illness after being fed with Bovaer” but it was “unclear how many cows were affected”.

Last year, I reported on the UK’s Arla trial—whilst digging through various safety assessment reports on Bovaer, I came across several troubling findings and anomalies.

BREAKING: Methane-Reducing Feed Additive Trialled in Arla Dairy Farms

·
November 28, 2024
BREAKING: Methane-Reducing Feed Additive Trialled in Arla Dairy Farms
On November 26th, Arla Foods Ltd. announced via social media their collaboration with major UK supermarkets like Tesco, Aldi, and Morrisons to trial Bovaer, a feed additive, aiming to reduce methane …
Read full story

In a public rebuttal, Frank Mitloehner, Professor of Animal Science at UC Davis and Director of the Clarify Center for Enteric Fermentation Research, posted on X ”Hogwash!”—dismissing viral claims of Bovaer-related cow health issues in Denmark by highlighting his lab’s ongoing research and widespread U.S. usage data.

The green light in Denmark is not a mere victory—it’s a damning admission that the emperor’s new feed has holes big enough for a whole herd to escape through.

As Arla licks its wounds and DSM-Firmenich doubles down on “proven safe,” the real trial begins: can climate crusaders stomach the science when it bites back?

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