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Bruce Dowbiggin

The Equity Paradox: Why Don’t Women Support Women’s Sports?

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8 minute read

It’s fair to say that the last person in Canada you’d want to pick a public beef with is Christine Sinclair, the captain of Canada’s Olympic gold medal winners in soccer from the Tokyo 2022 Olympics. You. Are. Going. To. Lose. Sinclair embodies everything virtuous about playing for your sport and your country.

But Canada Soccer has still decided to pick a fight with Sinclair and the national women’s soccer team over cuts to the budgets of the national soccer teams and an alleged failure to keep up payments. At the real heart of the issue is pay equity with the men’s team which had  just returned to the World Cup for the first time since 1986. (The men’s 2022 edition of the World Cup generated $440 million to participating teams.)

Last week the Canadian National Women’s Soccer team threatened to strike before the upcoming “She Believes” tournament. Sinclair said it broke her heart to take the action. Then Canada Soccer fired back, saying it would sue the players if the Canadian Professional Soccer Association broke its contract to play in the upcoming tournament.

So Sinclair and her teammates backed off the strike threat— but not off the moral high ground in the media. “We are being forced back to work for the short term,” said Sinclair. “This is not over. We will continue to fight for everything we deserve and we will win. The She Believes is being played in protest.”

What is baffling in this bun fight is that both sides seem agreed on the issue of equal pay for the woman players. ”Pay equity for our Women’s National Team is at the core of our ongoing player negotiations. Canada Soccer will not agree to any deal without it,” the statement said.

Fine. They can do whatever they want with the money generated by World Cups and other tournaments played by men and women. If they want that split 50/50, so be it. And they agree that the women’s team is a national treasure.

But about equal pay for work of equal value… we have yet to see Canada’s women’s soccer generate anything like what the men generate from World Cups etc. Not even close. Attempts to establish a pro league for women are dormant. So the money to balance that equation has to come from somewhere else. The men aren’t giving up what they earn. Government? Cui compromitto? Cui bono?

As we wrote in July of 2019, “So where is the money supposed to come from to equal Megan Rapinoe’s pay with Lionel Messi or Paul Pogba? Clearly, women’s soccer does not generate the money men’s soccer does. In calling their treatment unfair, the women players seemed to be implying that public money should be shifted to benefit them.”

When this argument on “eating what you kill” was made in negotiations for the American soccer teams, the women sued for discrimination. (After an early decision in their favour, the suit was dismissed on appeal). They asked, “Aren’t women paid the same at Wimbledon?”— and they only play three sets to the mens’ five? Executives quickly capitulated to the howler monkeys on social media.

But that still doesn’t placate women athletes who insist they are victims of discrimination. As we wrote, “The problem Megan Rapinoe and her colleagues have— one that they share with women in many, but not all sports— is that they can’t even make the sale to their fellow women. Statistically women are 51 percent of the population. Yet, outside a few sports like figure skating or during Olympiads, their fellow women take a pass on buying tickets or cable TV subscriptions to watch them.”

Not much has changed in this regard since 2019. There are huge new piles of money coming into sports from digital rights and gambling, and men still generate the lion’s share. How nowhere is women’s sport? They’ve legalized gambling on women’s sports— and no one still goes near them.

Salty comedian Bill Burr admires the skills and dedication of women athletes but says there’s only one culprit in this wonky economics. “Look at the WNBA: they have been playing in front of 300 to 400 people a night for a quarter of a century. Not to mention, it’s a male-subsidized league. We gave you a league, and none of you showed up. 

“Where are all the feminists? That place should be packed with feminists — faces painted, wearing jerseys, going f—ing nuts like the guys do! None of you went to the f—ing games. You failed them. Not me. Not men — women failed the WNBA. Ladies, name your top five WNBA players of all time. Name five WNBA teams. Name the WNBA team in your city. You can’t do it!”

“You’re playing in a 20,000-seat arena — 1,500 people show up. That’s not a good night!”

Look, if people want the emotional feminist argument, fill your boots. In the land of good will and virtuous notions Christine Sinclair should get the entertainment money generated by women. But she’s not.

That money, as Burr points out, is going to entertainment vehicles like The Kardashians and RuPaul. Advertisers follow the audience and, despite equal pay settlements across sport, the money is not going to women’s sports. And when we hear political radicals assail men’s sports for drowning out women’s sports, we say, physician heal thyself. The cure lies in your hands, not men’s.

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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

The Most Dangerous Man In Canada: Emmanuel Goldstein Reborn

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Emmanuel Goldstein was once an important member of the Party but became a traitor. Although he was sentenced to death, he escaped and formed the Brotherhood, an organized body of rebels committed to the destruction of the Party and the party’s way of life.— George Orwell, 1984

For Canadians who think that rising commodity prices, carbon tax increases and corruption of the federal government are their biggest concerns, we have news for them. If you listen to the bien pensants of Canadian media, the greatest threat to the nation is Conservative leader Pierre Poilievre.

Just sample the ad hominems aimed at the man who has a 20-point lead in polls for next prime minister. “Pierre Poilievre is pretending he doesn’t know how his job works because it makes it easier” (Globe & Mail). ”Why is Pierre Poilievre so angry?” (Macleans) “Canadians deserve better than this nonsense… There’s a difference between passion and churlishness” (Hill Times). And this barb from Liberal member/ House Speaker Greg Fergus’ event :“Pierre Poilievre and the Conservatives propose reckless policies that would risk our health, safety and pocketbooks.”

Even the compliments are back-handed. “Canadians don’t seem to hate Poilievre like they used to: Widely despised upon winning the leadership, Poilievre is now winning ‘preferred prime minister’ polls” (National Post). No wonder floundering Liberal leader Justin Trudeau just keeps the hits coming at Poilievere. “Are we a country that looks out for each other … or do you go down a path of amplifying anger, division and fear?” Scary, kids.

Look, partisanship comes with the territory in politics. Nastiness, too. Even in Canadian political coverage. Fine. But this welter of Poilievre loathing comes in the wake of a decade of collective Trudeau amnesia from the self-appointed keepers of the flame in the fourth estate.

Listening to a recent podcast featuring three bonafide Canadian establishment media grandees gave us a hint into what has been remembered and what has been forgotten. It doesn’t matter which three (I’ve admired all three at one time or other.) . They’re now largely interchangeable in their complacent attitude of Keep Calm & Vote Justin. .

The first— and perhaps most significant— thing you get from listening is the blithe acceptance of politics-as-usual in the time of Trudeau the Younger. The collapse of the old order of doing business in Canada since PMJT was elected in 2015 is never discussed in Ottawa’s polite company. Canadians’ distrust in their authorities the past decade is all so much conspiracy talk.

Specifically, there is a black screen where the Truckers Convoy should be. Federal Court Justice Richard Mosley’s found that “there was no national emergency justifying the invocation of the Emergencies Act and the decision to do so was therefore unreasonable and ultra vires”. ( Ultra vires = actions beyond the scope of the law.) In a rules-based society this condemnation of the extraordinary suspension of civil order in February of 2022 would have forced a change in government— if not a self-examination of society.

But, white-washed by the purchased media, Trudeau’s abrogation of the rules of civil society was made to disappear after Justin waved his regal hand. Which made what happened during Covid— the closure of society and the criminalization of dissent— inevitable. You’d think forcing citizens to take an untested vaccine at the risk of losing their job, their freedom, their health (now known to have been dangerous to many) would be preeminent in the discussions.

Nah, it’s all about Pierre the Petulant. The panelists discussed Poilievre as a divisive force, a threat to the Ottawa orthodoxy. None mentioned that the PM, who condemned his own voters as genocidal at the U.N. on the strength of rumours alleging murdered native babies, might have to reckon with his patented falsehoods. No, Trudeau is treated as if he’s Mitchell Sharp.

Blithely dashing off such bias-as-fact CBC’s news writers arm their listeners with information that doesn’t compute in a world that doesn’t work. (CTV News, once a sober option to CBC, is now running a close second in hysteria. CTV hosts regurgitate Hamas death tolls that even the New York Times acknowledges are highly inflated. )

The tell in media complicity is the repeated use of “climate change” as undeniable fact or the “religious right” as a substitute for extremist movements. Echoing politicians who wouldn’t know El Niño from the El Mocambo, highly respected commentators enforce the late-‘90s ban on any scientific skepticism of King Charles or Al Gore as weather wack-a-doodles. Condemning the faithful as conspiratorial (unless it’s Islam) targets a large chunk of Poilievre’s base.

This casual bias is also easily found in your garden-variety CBC Radio newscast. The feckless announcer refers to Ireland, Spain and Norway recognizing “The State of Palestine”. There is not today nor has there ever been a state of Palestine. Palestine was a British imperial construct until Yasser Arafat conjured up this faux-state. Until the 1960s, the people of this region held Jordanian passports. But out goes The State of Palestine to the ears of a gullible nation.

This reinforcement loop is epitomized by the craven re-naming of Toronto squares and roads associated with Henry Dundas and universities named for Egerton Ryerson. A noisy clique pounded home their blatant falsehoods about Dundas and Ryerson through the media portal. Now panelists who should know better pass on the lies as if reading from a restaurant menu.

There are also prerequisite references in newscasts to hot weather elsewhere in the world being attributed to Climate Change by “experts”. Is that Al Gore Climate Change? Michael Mann Climate Change? Greta Thunberg Climate Change? The one where celebrities make predictions that don’t come true but CBC neglects to fact check?

And don’t get us started on #LGBTQ issues which are spoken of on CBC with reverence while Christian churches burning is just the price of doing business with Poilievere. Needless to say that all this agitprop has hardened into casual panel talk by people who used to know better.

How did Poilievere get so hated in the first place? The general public has only recognized him the last year, so any previous impressions were shaped by the PMO and the water carriers they own in the media. When reality met Chrystia Freeland’s mythology, the public was baffled at the gap between the pictures painted for them and reality.

But, being Canadians, most just shook their heads and muddled on. The Left has learned to adjust to that old line, “When the fact becomes legend, print the legend”.

Bruce Dowbiggin @dowbboy is the publisher of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Now for pre-order, new from the team of Evan & Bruce Dowbiggin— Deal With It: The Trades That Stunned The NHL & Changed Hockey. From Espo to Boston in 1967 to Gretz in L.A. in 1988 to Patrick Roy leaving Montreal in 1995, the stories behind the story. Launching in paperback and Kindle on #Amazon this week. Destined to be a hockey best seller. https://www.amazon.ca/Deal-Trades-Stunned-Changed-Hockey-ebook/dp/B0D236NB35/

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Bruce Dowbiggin

Lather, Rinse, Repeat: Recycling Coaches In The NHL

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“The world will ask you who you are, and if you do not know, the world will tell you.” Carl Jung

As long as you’re willing to re-locate frequently the job of NHL head coach has a fair degree of job security. Even when you get fired it seems there’s a ready appetite in some other town for a skill set you have just failed at.

Latest evidence that failure has an I and U in it: Having canned Sheldon Keefe after a lengthy (note: sarcasm) five years at the helm of the Toronto Maple Leafs, club management scoured the bushes to find former player Craig “Chief” Berube, who has previously hung his coaching shingle in Philadelphia and St. Louis, where he won a Stanley Cup as an interim coach.

Chief wasn’t the glamour name (we were praying for Bruce Boudreau.). If the idea is how do the Leafs motivate their four mega-millionaires, he’s more like Mike Babcock than Sheldon Keefe. He won’t look at players’ cell phones, but he will give them that old-time religion. Knowing Chief from his Calgary days we’d say he can probably take the Toronto fishbowl.

(For those with long Leafs’ memories Berube was part of a famous trade in 1992 to which we devote an entire chapter in our new book Deal With It. He went west to Calgary while Doug Gilmour headed east to Toronto in the massive 10-man trade. While the Leafs “won” the trade, only the maligned Gary Leeman and journeyman Jamie Macoun won Cups– for teams other than Calgary and Toronto.)

But we digress. Sometimes it seems that NHL teams would rather lose with a known commodity than win with someone bold and unconventional behind the bench. While almost 30 percent of NHL players are European there have only been two European heads coaches, none in the past 20 years. Why? NHL owners are risk averse. And the league is a fraternity of forgiveness for guys you played junior with.

A brief ramble through the 2023-24 coaching roster shows several peripatetic bench bosses, led by the inimitable John Tortarella, who wore out his welcome in Vancouver, Tampa Bay, NY Rangers and Columbus before Philly curiously decided he had something left to offer. Let’s also not forget Lindy Ruff, who was pink slipped in Buffalo, Dallas, New Jersey and the NY Rangers— and now has been resurrected in Buffalo as a “fresh voice”.

Some retreads are getting results. Peter Laviolette has the Rangers into the third-round of the 2024 postseason, after gigs in Carolina, Philadelphia, Nashville, Washington (pause for breath) and the NY Islanders. Paul Maurice, currently guiding Florida in the playoffs, has had two stints with Carolina, plus Toronto and Winnipeg. Peter DeBoer, whose Dallas Stars are odd-on faves to with the 2024 Cup, has also coached Florida, San Jose, New Jersey and Vegas.

You want more? Rick Tocchet was head coach in Arizona and Tampa Bay before getting the perch in Vancouver. Travis Green, newly hired in Ottawa, has previously been found wanting in Vancouver and New Jersey. We could go on.

The king of the coach-for-life carousel is the just-retired Rick Bowness who finally called it a day in Winnipeg after the Jets were eliminated this spring. How long has Bones been knocking around? He was the coach of the expansion Ottawa Senators in 1992, one the worst five teams ever by NHL standards. Wonderful man who also spent stints as an assistant in cities in 30-plus years around the continent.

There are more. Sitting in the green room, polishing their pregame speeches are the well- travelled Boudreau, Dallas Eakins, Gerard Gallant, Todd McLellan, Claude Julien and Mike Yeo. Heaven forbid someone might still ask one of the Sutters to saddle up again. Brian (St. Louis, Chicago, Boston, Calgary), Darryl (Calgary, L.A., Anaheim, San Jose and Calgary again) and Brent (Calgary, New Jersey) have been perennial NHL coaching prospects for decades.

So take, heart, Sheldon Keefe. Joining Keefe in looking for a rebound job are Scott Arniel, Jeff Blashill, Jeremy Colliton, Kevin Dineen, Phil Housley, Kirk Muller, Davis Payne, Todd Reirden, Joe Sacco, Brad Shaw, Geoff Ward and Trent Yawney. Good company.

Don’t cry too hard for these coaching candidates. Unless they have years left on contract (Keefe has two) most wait out the time between head-coaching stints by accepting assistant-coach positions. The ranks of assistants contain a second tier of talent, also ready to go at a moment’s notice.

There are a scant few who’ve hung on in one town. Jon Cooper has been in Tampa since 2013, a Methuselah stint in today’s terms. Rod Brind’Amour has managed to avoid the chop in Carolina since 2018. But the reality is that, since the start off the 2023-24 season alone, there have been 13 head-coaching changes in the NHL. Go back to January of 2023, and 19 of the league’s 32 teams have changed coaches.

Which brings us back to the original idea: “Is there no one in international hockey who knows anything?” We won’t profess to be coaching talent scouts, but the idea that no one working outside North America can meet the job description better than some— if not most—of the coaches mentioned above beggars the imagination.

One final note: If you’re looking for an explanation of the coaching carousel and its recent frequency, look no further than Gary Bettman and his salary cap obsession. By forcing a hard cap on teams he’s concentrated the money— and the power— on a few players per team. When a coach is pitted against his stars it’s a no-win proposition.

The Leafs stars used their power to get Babcock fired. And it’s been repeated on other teams. While Keefe didn’t lose his Core Four he also couldn’t get them to win in the postseason. For that he got the chop— and a premium place in the next coaching carousel.

Bruce Dowbiggin @dowbboy is the publisher of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Now for pre-order, new from the team of Evan & Bruce Dowbiggin— Deal With It: The Trades That Stunned The NHL & Changed Hockey. From Espo to Boston in 1967 to Gretz in L.A. in 1988 to Patrick Roy leaving Montreal in 1995, the stories behind the story. Launching in paperback and Kindle on #Amazon this week. Destined to be a hockey best seller. https://www.amazon.ca/Deal-Trades-Stunned-Changed-Hockey-ebook/dp/B0D236NB35/

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