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#EdmontonStrong: Legends Limousine tells their story


3 minute read

In this series of stories, we are asking local businesses to send us their current story… what they do and how they are surviving and pivoting to get through this unbelievable time.

These are your friends, neighbours and the people you rely on to get by in normal times.  Read the short story and be reminded that they’re still out there and will be when life returns to a new normal.

Here’s an article from Suzan Burtic of Legends Limousine in Edmonton

Phone Number 780-477-3111

Email Address:  [email protected]

What does your business do?

We are a limousine business serving Edmonton and surrounding area.

How has COVID-19 affected you?

We have 8-10 passenger limousines and 20 to 30 passenger limousine buses. Starting mid March we started getting cancellations on B-Day, dinner and concert runs. At the end of the month my April runs and Weddings started cancelling. Now my Grads and Weddings May and June are trying to re-book or cancel. We had 7 staff member and are now down to 3. The phone does not ring unless to call to re-book or cancel. Our business has just stopped.

What are you doing to adapt?

To adapt we have down sized our fleet as well as our warehouse. I am still advertising on Google and social media but other than that we are dead. The few weddings under 16 we offer to have the ceremony on the bus and we are working to make their Wedding work.

What kind of help do you need?

Like every other business we need people which creates money which creates jobs, pays the bills and makes the business grow.
Other than people (customers) we need money. Once this passes we need support from the City, Chamber, tourism and organizations to direct people to our business. We have a good reputation and have been around 21 years but any connections I have made are from people like you Lloyd (President of Todayville), that have used us and liked our service.

What do you want the community to know?

We have been through tough times before, we are resilient and have weathered it. We love what we do and our customers are very important to us. Legends is built on customers who have been with us from the beginning, recommend us and all the great clients we add along the way. We will tough this out and be there for them. We are down but not out. This will pass and we’ll spread the fun and laughter, the good times like we always have.

Stay home plea from a healthy Canadian shocked to be a victim of COVID

Todayville is an independently-owned digital media company. We specialize in helping community groups, local businesses and organizations tell their story. Our team has years of media and video production experience. Talk to us about advertising, brand journalism stories, opinion pieces, event promotion, or other ideas you have to make our product better. We also own and operate Todayville Red Deer and Todayville Calgary.

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Volunteers help offset food insecurity being experienced by Edmontonians

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September 30, 2020

A new study confirms more families are experiencing food insecurity due to COVID-19. The disturbing trend was offset by volunteers, who mobilized to fill the gap to help families during the health crisis.

Edmonton-AB- ​A new survey reveals a concerning trend of more Edmontonians facing food security issues because of the pandemic. Volunteers can’t keep up and a city strategy is desperately needed.

Over the past two months, the John Humphrey Centre for Peace and Human Rights (JHC) in partnership with the Canadian Volunteers United in Action (CANAVUA) administered an online survey. Volunteers helped connect with the hard to reach population with street interviews. The survey of 127 people revealed a quarter of respondents were unable to access sufficient food for their families and more than half did not seek help with social advocacy agencies. Nearly forty percent of families also found it difficult to find culturally appropriate food.

Renee Vaugeois, Executive Director, of the John Humphrey Centre, added “The YEG Community Response to COVID19 Facebook group grew exponentially overnight, with more than 20,000 members and has served over 30,000 in the community in 6 months. Volunteers filled the need and continue to help the marginalized access much needed support. While this effort continues to fulfill basic needs it’s only a band-aid. It’s critical to develop a city-wide intentional strategy, which should include the voices of those facing food insecurity.”

The study also found barriers to food access were reported in West, Central, and North Edmonton. Many respondents reported loss of employment, reduction in support income, and rising grocery prices as reasons contributing to going witho​ut.

The findings were presented to the food distribution table, a city-led initiative including agencies dedicated to helping with food security. The Centre will conduct more research next quarter to monitor the situation and continue to inform food security efforts in the City.

Read more on Todayville.


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Mrdjenovich preps for fight in LA while YEG council waffles on allowing a return to the ring

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Edmonton’s leading fight personality, and clearly the city’s outstanding boxer in history, faces a chance to do “something therapeutic for myself” and shake off the effects of this everlasting coronavirus.

Of course, Jelena Mrdjenovich means returning to the ring where she has won at least 10 professional championships since she started her boxing career in 2003.

“We’re negotiating right now on a fight in Los Angeles,” she said Wednesday. “There are a lot of complications but I think everything can be done in time for a fight in November.”

Preparing for a bout in a foreign country, including the setup of a training camp, is more difficult than might be imagined. Sparring partners are always available but workout schedules often need to be adjusted. These are minor adjustments, Jelena said, “It’s important to remember there would have to be 14 days of isolation at some point.”

She reigns as women’s world featherweight title-holder in at least one of the three major international boxing regulators. Obviously, there has been little competition in her bracket — or any other boxing bracket — for the last six months or so, but she says the challenge of getting into top shape is no different for her these days.

“I always do my best to stay active,” she said. “There are always complications, but with my (downtown) boxing club, I’ve been doing quite a few virtual classes. I’m probably closer to my (126-pound) fighting weight right now than when I usually start working out for a fight.”

In every conversation about her sport for the last three or four years, the 38-year-old champion has been asked when she will give up boxing. Before the COVID-inspired interruption, she had reached the 50-bout milestone which she once openly considered her gateway to retirement, “but now I’ve got some other major issues to handle.”

One of them, obviously, is the future of her sport and the organization, KO Boxing Edmonton, that has kept the pro game alive in this city for several years.

Within the last few weeks, there has been encouragement and then discouragement. Promoter Mel Lubovac said Alberta Health Services has granted permission for boxing competitions under firm control and obviously without public involvement.

“Now, the city has refused permission,” said the daughter of Milan Lubovac, a boxing mainstay in Alberta for decades and Mrdjenovich’s trainer-manager throughout her impressive career.

“I’ve said for a long time that this city’s administration is absolutely opposed to combat sports. Some people say the council has no real interest in any sports. There is no reason for this attitude. It’s embarrassing.”


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