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Bruce Dowbiggin

Corporate Capture & Youth Checkout: The Covid Scorecard

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7 minute read

The decade past has witnessed a Great Realignment. (Mind we said realignment, not reset.) The election of Barack Obama through Donald Trump and Covid-19 has seen a tectonic shift in the plates beneath society. Alliances have been broken. Power has shifted. Loyalties have disappeared.

The result is a new coalition, a cult alliance of tech, knowledge-based industry, culture and corporatism. Under cover of social unrest and virus paranoia these former antagonists found common cause in punishing the middle and lower classes of society for not acknowledging their elevated, superior status. (Translation: they voted for Trump.)

These woke apostles are unapologetic. Through censorship, cancel culture and financial, leverage they’ve created an oligopoly unabashed in bare-knuckled self-interest. And to constantly remind you that they’re in charge.

To understand how revolutionary this alliance is one need only recall the dirigiste fervour of the 1960s. While it seemed to everyone at the time that society might tip in the maelstrom of riot and protest, the corporate side never blinked. They viewed the Weathermen and the Red Brigade as fringe outfits that would never see power. They held to the status quo (or privilege in today’s CRT newspeak.)

That has changed, because of writers such as French socialist economist Thomas Piketty. Thanks to him Corporate America is now obsessed with Environmental, Social and Governance (ESG), not shareholder value. It is dominated by HR departments deeply committed to radical notions of social justice and racial equity. Inspired by the example of Michelle Obama, they’ve made Wall Street into Woke Street.

As we wrote in February of 2021 “the New Left now ruthlessly employs Big Tech, Wall Street and the media against its idealogical enemies— including some of its former allies… the Democratic Party of 2021 has morphed from brave to slave, dedicated to intellectual conformity, not contrary opinions. Gone are the civil libertarians like (William) Kunstler. In their place are AOC and her brigades of SJWs purveying hate-speech laws and attacking deniers of the “true climate religion”. First amendment rights have been replaced by cancel-culture indictments.”

Jordan B. Peterson, who recently resigned his tenured position at University of Toronto, describes the corporate submission: “What in the world is wrong with you? Can’t you see that the ideologues who push such appalling nonsense are driven by an agenda that is not only absolutely antithetical to your free-market enterprise, as such, but precisely targeted at the freedoms that made your success possible?

“Can’t you see that by going along, sheep-like (just as the professors are doing; just as the artists and writers are doing) that you are generating a veritable fifth column within your businesses? Are you really so blind, cowed and cowardly?”

While this corporate surrender has transpired, another schism has developed under cover of the Covid-19 pandemic panic. Its effect could be just as enduring. This one is based on age.

The group in society most vulnerable to the ravages of the pandemic is the 55+ cohort, the aging Boomers— the same one orchestrating the reaction to the virus. They are also the most afraid of its impact on them personally. It would be no exaggeration to say those health concerns have been reflected in the overbearing lockdown, mask, distancing and detention policies used against the virus. The generation that once worshipped free speech was quick to abandon civil liberties in its panic to save its own hide.

But younger generations who are far less vulnerable to the virus are tired of being participants in the psycho-dramas of aging the Boomers and their death phobia. And they’ve reached their end. They now flock to clubs, arenas and stadiums to see their friends. They know some of them will get sick, but 99.99 percent of them will be fine even if infected.

They are dismissive of the political shell game of their elders and the autocrats of Big Health. And, as we can see from one of the major sports, they’re headed in a new direction.

NHL players, God bless ‘em, have recognized that old people’s worries are not their worries. For months the league has gone with the Covid catechism to please politicians. Players were ordered to be vaccinated. Anyone testing positive from the wonky PCR test was sidelined. Even asymptomatic players. Games were played with undermanned rosters.

With 100 percent vaccinated, the league still saw 70 percent of players test positive. So the NHL now says “No more”. Only players who show symptoms will be removed from play. Excellent athletes are not 81-year-old U.S. senators shaking in their Depends.

With the accepted narrative now collapsing— Britain has abandoned the mask and lockdown mandates— more jurisdictions will do contrition for overshooting the mark. Dottering Joe Biden can talk about belatedly sending out 400 million masks, but he’s lost the room. Under 50s have moved on.

The only question is how long the ESG folks propping him up will wait before he’s sent overboard. While health is important, everything is second to their power.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author was nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan Inexact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx

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BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

DEI Or Die: Out With Remembrance, In With Replacement

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“Thank you to those so often forgotten by the politics of our city who made this movement their own. I speak of Yemeni Bodega owners and Mexican abuelas, Senegalese taxi drivers and Uzbek nurses, Trinidadian line cooks and Ethiopian aunties”.- new NYC mayor Zohran Mamdami

The new mayor’s effusive tribute to immigrants is very on-brand for the Woke Left. Coming as it did on the week where Canadians’ remembered the sacrifice of the over one hundred thousand who “died to make the world free” in WWI, WWII and Korea— even as their homes are squeezed between hereditary land rights and Justin Trudeau’s holiday camp.

For Boomers that battle sacrifice has underpinned their lifestyle for most of the past 75 years or so. No matter how cynical or hipster the Boomer, the phrase “They died to make the world free” was the Gorilla Glue holding Western civilizations together. Whether you agreed or not, you acknowledged its pre-eminence in society.

Those who annually recall family members who’d made the ultimate sacrifice underscore that “they died to make the world free” is foundational in their national myth making. For example, our younger son placed roses on my uncle’s grave in the Commonwealth war cemetery near Hanover, Germany. He then delivered the petals to his grandmother to acknowledge the loss of her brother.

These rituals of sacrifice were everywhere till the early decades of the twenty-first century when the demographics of declining birth rates in the West combined with aggressive immigration— both sanctioned and illegal— to create the Beirut  described by mayor Mandami upon election. He was talking about NYC, but it could have been Toronto, Montreal or Vancouver. But you are free to ask what freedom means in this context.

North America in particular has long encouraged immigration. It was typically combined with assimilation in the doctrines used by governments of the day. People from around the globe arrived in the West and aspired to the cultural and financial modes they discovered. For one young Ukrainian boy we knew the figure of Frank Mahovlich, son of Croatian immigrants, on the Toronto Maple Leafs was proof that he could belong in his new society.

But somewhere along the way the suicidal empathy of progressives— combined with a need for low-income workers for corporations— loosened the expectations for those arriving in the West. In Canada, prime minster Justin Trudeau adopted Yan Martel’s diversity model of Canada as a travellers’ hotel. No longer would newcomers need to assimilate.

They could live side-by-side with ancestors of original inhabitants while still recreating their former homelands. In time the bureaucracy— and revenge of the cradle— would replace the cranky white people with a more malleable electorate. It was Replacement Theory.

The Canadian boys going over the top at Vimy or taking off in their Lancaster bombers would never have foreseen this as they risked their lives. They couldn’t countenance the people they’d fought for throwing away their sacrifice on a pandering scheme like DEI (diversity, equality, inclusion) which replaced merit with settler guilt in hiring decisions.

When government admonitions to accept their societal revolution failed to produce enough newcomer guilt, social media filled the gap. Remember the drowned Syrian boy on the beach in 2015? The uproar about Canada’s immigration policies helped unseat Steven Harper and install a trust-fund puppet in the PMO. And it opened the floodgates that sent Canada from 35 million to 42.5 population in a decade.

As Mark Steyn observes, “Winston Churchill said we shall fight them on the beaches; his grandson Rupert Soames set up the highly lucrative business model whereby we welcome them on the beaches …and then usher them to taxpayer-funded four-star hotels with three meals a day and complimentary cellphone. That’s the story of the post-war west in three generations of one family.”

Recent reports show that many top American corporations are moving away from DEI back to merit-based hiring. But Canada’s government, led by its Woke academic and culture sectors, remains stubbornly fixed on the DEI model. That obsession keeps the corporate side from emulating their American counterparts.

The tell that DEI is far from dead can be seen in how the advertising world has doubled down on the orthodoxy of majority male whites bad/ everyone else good. In what is clearly a political, not profitable approach, minorities, mixed-race couples and women are featured in commercials in numbers far disproportionate to their percentage of the population.

A blend of LGBTQ and Rousseau’s The Noble Savage has produced The Church Lady come to the 2020s. Upper-class blacks are portrayed as authority figures while white males are hillbilly figures of ridicule. This is not to placate those communities but to assuage the guilt felt by educated white liberals.

Mixed-race commercials now mandate that virtually no same-race figures be allowed to be paired on-camera. (Having the ironic effect of white liberals telling the minorities they worship that they are not worthwhile unless in combination with the evil settler demographic.)

It’s the same in movies and TV which used to complain about cultural appropriation but now suddenly place racial and gender-inappropriate actors in period roles that are clearly specific to whites and males. For example, Netflix’s new series Death by Lightning is set in Chicago, 1880 – and this foreground establishing scene pops up.:

•an Asian woman,

•two Black men,

•and a one-legged man

  • all walking together. @StutteringCraig estimates the odds of this DEI dream at roughly 1 in 640,000. No matter. Authenticity is so yesterday.

The DEI obsession has pilled over into traditional Remembrance Day ceremonies that were marred by land acknowledgements and slavery references (slavery was banned in Canada 45 years before it became a nation.) Which led to CBC running a story on the Palestinian flag being raised at Toronto city hall on Remembrance Day.

In B.C. premier David Eby has declared that Canada now needs a power-sharing with the Cowichan and their confederates. American politics is also loath to give up their DEI dogma. In one real-life example leftist radio host Stephanie Miller kissed the feet of unhinged Democrat Rep. Jasmine Crockett. “Why, yes I DID kiss the sneakers of @JasmineForUS and I DO worship the ground she walks on! And she was LOVELY about it!” The laces fetishists think this performative theatre will always be thus. It won’t.

“The Venetian Republic lasted 1,100 years – and ninety-nine per cent of North Americans have never heard of it. But, on present demographic and fiscal trends, that’s four times longer than the United States is likely to make it,” Steyn observes.

“Walk around New York: The Yemeni-Mexican-Senegalese-Uzbek-Trinidadian-Ethiopians are the future. And you’re not.”

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

Maintenance Mania: Since When Did Pro Athletes Get So Fragile?

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The Los Angeles Dodgers’ Game 7 win in the World Series over the Toronto Blue Jays averaged a combined 27.3 million viewers. By comparison, the 2025 NBA Finals’ Game 7 between the Oklahoma City Thunder and Indiana Pacers averaged 16.4 million viewers on ABC.

Granted, the MLB had the L.A. market as backstop while the NBA featured two small-market teams. But there was no second U.S. home market in the numbers, because Toronto doesn’t count in U.S. ratings. BTW: Canadian ratings were spectacular with over 18.5 million viewers watching some or all of Game 7.

For those who thought baseball was dead as a TV property, 2025 was a golden throwback to another age. Likewise, the NBA Final— with its Canadian MVP—was a flashback to the days when pro basketball played second fiddle to college basketball.

What’s wrong with pro basketball? Many think tying itself so closely with the DEI network ESPN has put off many. The obsession with the L.A. Lakers is off-putting, too. Betting scandals don’t help. But more than anything the NBA is tainted by its stars taking “maintenance days” off for R&R in the middle of the season.

Fans who purchase tickets when the schedule is announced to see LeBron James or Zion Williamson have no recourse months later when the coach sits a player on those maintenance nights. TV schedulers also see their feature primetime games blown up. According to surveys, 65 percent of fans express disappointment when they attend a game without the expected stars.

The trend really caught wind when Kawhi Leonard, with the Toronto Raptors over a barrel, took frequent maintenance days on his way to the 2019 NBA title. Leonard supporters might say that the Raptors beat a battered Golden State Warriors team missing numerous starters like Kevin Durant and Draymond Green whose injuries sidelined them for the Final.

Maybe. (Leonard continues his maintenance routine with the L.A. Clippers.) But the wholesale use of maintenance days during the season has fans asking, Are today’s players more vulnerable to the stresses of a long season or were the players of the Michael Jordan era just mentally tougher?

Just look at Jordan’s record from 1985 to 2003. In an era where there were no private jets, no personal chefs, no advanced sports medicine, Air Jordan flew all 82 games/missions nine times in his career. In fact, outside the two years he played baseball or there was a labour disruption, he played 78 or fewer games just once. This with the Detroit Pistons Bad Boys hammering him.

In defence of today’s stars, the more compact schedule has resulted in an almost 25 percent increase in injuries. The bar for athletic achievement— height, speed, recovery— has gone a lot higher.  And the players have to protect the phenomenal salaries they now draw versus Jordan’s day.

Still. There is caution and then there is indulgence. Coaches in danger of losing their job are subject to taking a knee when their stars tap out for a game. The NBA knows its fans were not onboard with the practice, as the TV ratings show.

What about maintenance in other sports? It was a big issue throughout the baseball season— in particular the playoffs. Managers and pitching coaches doing strategy by pitch count. In the ALCS and World Series, a cautious Blue Jays manger John Schneider yanked starters Kevin Gausman, Trey Yesavage and Max Scherzer with seemingly more pitches in their arm to bring in mediocre bullpen pitchers.

Schneider blew Game 5 of the Series with some wonky pitch-count decisions. But, in the end, it worked out for Schneider as he finally threw caution to the wind in the final games versus the Dodgers, using his starters from the bullpen and allowing more elevated pitch counts.

Not so much success for Detroit manager A.J. Hinch who yanked his ace Tarik Skubal, up 2-1, after 99 pitches in the final ALDS game against Seattle. His bullpen then blew the game in 15 torturous innings. Surely Hinch could get more from Skubal. In his day Nolan Ryan would throw 125-140 pitches in games. But Hinch was protecting the arm of his ace, who might just be traded or sign with another team in the next 12 months.

This protection racket has introduced a news strategy of running up pitch counts in at-bats against excellent pitchers early in a game so the hitters can get to the bullpens when the starters hit the magic pitch count. Managers are now having to bring in their stoppers in the sixth or seventh inning if the lead is getting away from them.

Fans, meanwhile, are confused why today’s pampered stars still tear up their arms, needing Tommy John elbow surgery despite the lowered innings. counts. Meanwhile everyday players never get tired?

So don’t be surprised when your fans turn off the TV because they see stars prioritizing their salaries over win/ loss.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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