Alberta
Raising the Bar and Drawing the Line – Men for the Eradication of Violence Against Women

On December 6, 1989, 14 women were brutally murdered in a gender-based attack on a mechanical engineering classroom at Montreal’s École Polytechnique institution. In an event now widely known as the “Montreal Massacre”, a man entered the classroom armed with a semi-automatic weapon and shouted, “you are all feminists,” while proceeding to open fire on the students.
The tragedy at École Polytechnique sent shockwaves around the world. The horrific event gave rise to a global dialogue regarding the deeply entrenched issue of gender-based violence and its many forms in modern society.
In 1991, the White Ribbon Campaign was established in Toronto in honor of the 14 women who lost their lives in the Montreal Massacre. White Ribbon is now the largest global movement of men and boys working to “end violence against women and girls, promote gender equity, healthy relationships and a new vision of masculinity.”
With a focus on intersectionality, the organization aims to understand and be an ally to all those who experience gender-based violence and discrimination in a multitude of ways. This means educating the public on and standing up against violence, racism, homophobia, transphobia, misogyny and more.
The White Ribbon itself is a historical reference to breaking the silence, and represents a pledge to never commit, condone or remain silent about any form of gender-based violence.
In the era of MeToo, harmful narratives often emerge in response to discussions of gender-based violence, particularly on the Internet. These include statements such as “not all men” and “men experience violence too” in response to shared experiences of violence perpetrated against women.
White Ribbon aims to increase education and understanding of disproportionate struggle by highlighting how the affirmation of struggle and suffering experienced by women is not the negation of male struggles in a similar arena. “Absolutely not all men have used violence,” states Humberto Carolo, Executive Director at White Ribbon “but all men have to be a part of the solution.”
“We have to change our responses. Instead of saying not all men, we need to say YES, all men need to step up, speak out, challenge their own behaviors, intervene when they can, and learn about these issues and how they affect women in their communities and around the world.”
Carolo has been on the front lines of gender-based violence prevention for his entire career, including 16 years with White Ribbon. According to him, his commitment to eradicate gender-based violence is both personal and professional. Being raised in a home where he and his family experienced violence has contributed to a deep conviction that men can – and must – be a part of the solution.
“I am a dad,” he says, “I have 3 sons. I promised myself I would do everything in my power to raise the next generation so they would not go through the things I went through, and the women in their lives would never experience the things the women in my family, and community, did.”
Raising sons to understand the complexities of gender-based violence, while teaching them how to be a part of the solution is a monumental – and absolutely essential – task, rooted specifically in education, discussion, information, and practice.
“The existing process of socialization teaches men and boys in our society to be tough, to be strong, not to cry, to always be in control and always fight back,” says Carolo. “If we as men cannot deal with our feelings and emotions in a healthy way, it results in the extremely toxic use of violence, anger and control that is very harmful to those around us – particularly women and girls.”
To introduce solutions to a centuries old crisis, tailored educational initiatives are required, according to Carolo. Specifically, teaching men and boys to witness, notice, and accept that what is happening is problematic, while providing them with the tools and knowledge to address the issues and intervene wherever it is possible, and safe, to do so.
White Ribbon’s Draw the Line Campaign provides a series of potential situations and next steps designed to educate students, parents and teachers on the safe and appropriate actions to take in instances of sexual violence. This includes why, when, and how to draw the line.
Ways to Draw the Line
- Communicating with a friend to let them know their behavior is not okay
- Alerting others to a potentially dangerous situation
- Reporting the situation to someone you trust
- Calling 911 in situations of immediate danger
- Supporting the individual who has been affected by the violent actions
In the 30 years since the launch of the White Ribbon Campaign, the organization and its allies have grown and evolved alongside the changing times. Particularly in response to movements such as MeToo and Black Lives Matter, White Ribbon has continued to develop educational tools, campaigns, and resources to increase awareness, understanding and accessibility. The original call to action, which encourages men and boys to wear white ribbons and sign onto the pledge, remains in place, but is now supplemented by multi-dimensional approaches designed to address systemic factors of violence at their roots.
The White Ribbon website provides a host of resources for learning how to be an ally, how to respond to ongoing movements for women’s safety and equality in a productive way, how to understand and talk about consent, and so many more. For more information on White Ribbon and how to join the movement against gender-based violence, visit https://www.whiteribbon.ca
For more stories, visit Todayville Calgary.
Agriculture
Lacombe meat processor scores $1.2 million dollar provincial tax credit to help expansion

Alberta’s government continues to attract investment and grow the provincial economy.
The province’s inviting and tax-friendly business environment, and abundant agricultural resources, make it one of North America’s best places to do business. In addition, the Agri-Processing Investment Tax Credit helps attract investment that will further diversify Alberta’s agriculture industry.
Beretta Farms is the most recent company to qualify for the tax credit by expanding its existing facility with the potential to significantly increase production capacity. It invested more than $10.9 million in the project that is expected to increase the plant’s processing capacity from 29,583 to 44,688 head of cattle per year. Eleven new employees were hired after the expansion and the company plans to hire ten more. Through the Agri-Processing Investment Tax Credit, Alberta’s government has issued Beretta Farms a tax credit of $1,228,735.
“The Agri-Processing Investment Tax Credit is building on Alberta’s existing competitive advantages for agri-food companies and the primary producers that supply them. This facility expansion will allow Beretta Farms to increase production capacity, which means more Alberta beef across the country, and around the world.”
“This expansion by Beretta Farms is great news for Lacombe and central Alberta. It not only supports local job creation and economic growth but also strengthens Alberta’s global reputation for producing high-quality meat products. I’m proud to see our government supporting agricultural innovation and investment right here in our community.”
The tax credit provides a 12 per cent non-refundable, non-transferable tax credit when businesses invest $10 million or more in a project to build or expand a value-added agri-processing facility in Alberta. The program is open to any food manufacturers and bio processors that add value to commodities like grains or meat or turn agricultural byproducts into new consumer or industrial goods.
Beretta Farms’ facility in Lacombe is a federally registered, European Union-approved harvesting and meat processing facility specializing in the slaughter, processing, packaging and distribution of Canadian and United States cattle and bison meat products to 87 countries worldwide.
“Our recent plant expansion project at our facility in Lacombe has allowed us to increase our processing capacities and add more job opportunities in the central Alberta area. With the support and recognition from the Government of Alberta’s tax credit program, we feel we are in a better position to continue our success and have the confidence to grow our meat brands into the future.”
Alberta’s agri-processing sector is the second-largest manufacturing industry in the province and meat processing plays an important role in the sector, generating millions in annual economic impact and creating thousands of jobs. Alberta continues to be an attractive place for agricultural investment due to its agricultural resources, one of the lowest tax rates in North America, a business-friendly environment and a robust transportation network to connect with international markets.
Quick facts
- Since 2023, there are 16 applicants to the Agri-Processing Investment Tax Credit for projects worth about $1.6 billion total in new investment in Alberta’s agri-processing sector.
- To date, 13 projects have received conditional approval under the program.
- Each applicant must submit progress reports, then apply for a tax credit certificate when the project is complete.
- Beretta Farms has expanded the Lacombe facility by 10,000 square feet to include new warehousing, cooler space and an office building.
- This project has the potential to increase production capacity by 50 per cent, thereby facilitating entry into more European markets.
Related information
Alberta
Alberta Next: Alberta Pension Plan

From Premier Danielle Smith and Alberta.ca/Next
Let’s talk about an Alberta Pension Plan for a minute.
With our young Alberta workforce paying billions more into the CPP each year than our seniors get back in benefits, it’s time to ask whether we stay with the status quo or create our own Alberta Pension Plan that would guarantee as good or better benefits for seniors and lower premiums for workers.
I want to hear your perspective on this idea and please check out the video. Get the facts. Join the conversation.
Visit Alberta.ca/next
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