Update – Your event has been cancelled

Update: Ilan appeared with Edmonton radio station 630 CHED’s J’lyn Nye on October 5th, 2020 where they discussed the severe challenges in the live event industry. You can read Ilan’s original story below.

Click to listen to Ilan Cooley’s interview with J’lyn Nye.

Your Event Has Been Cancelled

By Ilan Cooley

The live event industry is in serious trouble. It was the first sector to go dark due to the pandemic, and it is expected to be the last to be allowed back to work.

The people behind the scenes of your favourite events are the mavericks and risk takers you likely don’t know about. They create the events that make you smile until your face hurts, cheer until you lose your voice, and dance until you can’t stand up. They make the magic that fills your social feeds, and the moments that live in your memories.

You may have gotten an email saying “your event has been cancelled” – they lost their livelihood.

“People don’t understand how bullseye targeted this virus was at our industry,” says Jon Beckett, owner of Production World. “It was a 100% bullseye. You couldn’t hit it more dead centre. It’s not like it hurt us – it took it away. People don’t understand that until you talk to them about your industry.”

Production World Staff

Beckett’s company used to employ 50 people. Having lost more than 200 events so far, they have laid off 35 people. Their 25,000 square foot warehouse contains almost seven million dollars worth of staging, lighting and other production equipment.

“We have to house that inventory,” he says. “It is not like we can sell it.”

Similarly, Fort Saskatchewan based Superior Show Service has two separate warehouses full of rental items nobody currently needs, plus tax bills and insurance due. As a 35-year-old family-run event rental company, they cater to tradeshows and large events. Some of the 35 staff they laid off in March have been hired back after accessing relief programs, but with more than 80 events already cancelled, owner Chris Sisson worries about the future.

“It feels like the carpet kicked out from under you,” he says. “I’ve always been able to provide for a great number of families, not just my own, and today I have no idea how to provide for my own. I have been in this industry my entire life, and now I have no idea what to do. It is truly humbling and dumbfounding.”

Chris Sisson of Superior Show Service

Event promoter Mike Andersson prefers not to dwell on what has been lost, instead focusing on building something consumers will want to come back to when it is over. He knows how to manage complex logistics and bring large groups of people together. Even when faced with severe restrictions for events, his company, Trixstar, was busy creating pandemic proof event manifestos, and blue-sky concepts for safe gatherings.

“When everything came crashing down we were putting up material about what events look like after this, and showing some optimism,” he says. “It is important to get people together and to celebrate.” He admits there are good days and bad days. “It is a rollercoaster of emotions,” he says. “Obviously we feel terrible. It affects us, but it affects so many companies. From the security companies, to the ticketing companies, to the tent company, to the production company – all those people are affected.”

Event photographer Dale MacMillan also worries about the people behind the scenes. He has lost more than 100 days of shooting for professional sporting events, large music events, festivals and fairs, which makes up about 60% of his income, and he knows others are in the same situation.

Dale MacMilon takes event photos like this shot of Trixstar

“There’s a guy sitting out there with probably a quarter section of land and he’s probably got 5500 porta potties that are out at ten to 20 events throughout the month, and he is affected tremendously,” says MacMillan. “I see some of the guys that are usually in the business of trucking the machinery to set up the fairs and festivals that are delivering for Amazon now. I look at all of those people who work the booths to break plates. They are not working at all. How else is a guy who owns a plate breaking booth going to get any other business?”

Even artists like Clayton Bellamy are wondering how to pay their bills. As a successful singer/songwriter and member of Canada’s top country band, The Road Hammers, he wishes the gold records on his wall represented a decent living, but admits there is no money to be made without touring. With up to 90% of his income derived from live shows, and almost no revenue from music streaming, he says he will do whatever it takes to feed his family.

Clayton Bellamy performing (pre-COVID)

“Obviously I have kids and that comes first before anything,” he says. “The main thing to do is to find work.” He also knows lack of touring impacts others. “Our band employs a lot of people. It is not just me on the stage – it is the tour manager, and the person in the office answering the phones at the management company, and the manager. We help employ 50 people. If you think about the industry as a whole, there are a lot of people relying on that trickle-down.”

Clayton Bellamy

Beckett says the model for live events has changed forever.

“If we are going to collapse, then we are going to give it all we can. Right now, we are optimistic that we can somehow find ways to juggle.”

Production World is streaming virtual events to online audiences, and delivering reimagined AHS compliant live events with a mobile stage, video wall, and in-car audio for things like graduations, weddings, movies, drive in music events, and even funerals. They are retrofitting churches for virtual services, and recording content to deliver music and sermons to parishioners.

Sisson suggests his industry should collaborate with government and other industry professionals to develop a plan, like doing events by the hour to control occupancy counts, disinfecting surfaces, contact tracing and testing, and utilizing existing technologies like temperature checks and facial recognition.

“I will be ashamed of our industry if we cannot have something that is approved and a way to conduct ourselves by October,” he says. “At the end of the day there are a lot of livelihoods that need to get looked after.”

MacMillan says the advice his parents gave him to plan for a rainy day was valid. He will get creative with other revenue sources and try to take advantage of programs and subsidies.

“If it helps you along one more month, it is one more month that you can make it until things open up again.”

Bellamy tries to keep his mental health in check by maintaining a rigorous schedule of practicing, writing, and working on existing projects. He plans to finish a new record so he can hit the ground running when touring resumes.

“Right now, I have no income,” he says. “I don’t have a safety net. I don’t have a plan B.”

He says if people want to support their favourite artists they should buy music and merchandise directly, like and share posts and music on social media, and send a letter to the government to help change laws that impact fair pay for artists’ streaming rights.

A return to “normal” is a long way off, and no matter when life starts to feel unrestricted again the world will be altered, and things will be different. Behind the scenes, the event industry not just trying to reinvent itself, it is fighting for survival.

“People don’t think about the human side of it and all that goes into it and all the different companies that come together to produce an event,” says Anderson. “Nobody in the entertainment industry is making a dollar right now. Everyone has to figure out how to survive this, and survive it together. So, my optimism is, I think a lot of companies are going to survive this because they are working together. They are going to support each other once we come out the other side.”

On September 22^nd Canadian event industry technicians, suppliers and venues from across the country will Light Up Live events in red to raise awareness for the live event industry – which is still dark.

This article was originally published on September 22, 2020.

www.ilancooley.com

Ilan Cooley

www.ilancooley.com/

Ilan Cooley is an Edmonton-based entrepreneur and writer who proudly works in the live event industry.

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Alberta

Alberta’s massive oil and gas reserves keep growing – here’s why

Published on March 24, 2025

Todayville

From the Canadian Energy Centre

By Deborah Jaremko

Q&A with Mike Verney, executive vice-president, McDaniel & Associates

New analysis commissioned by the Alberta Energy Regulator has increased the province’s natural gas reserves by 440 per cent, bumping Canada into the global top 10.

Alberta’s oil reserves – already fourth in the world – also increased by seven billion barrels.

The report was conducted by Calgary-based consultancy McDaniel & Associates. Executive vice-president Mike Verney explains what it means.

CEC: What are “reserves” and why do they matter?

Verney: Reserves are commercial quantities of oil and gas to be recovered in the future. They are key indicators of future production potential.

For companies, that’s a way of representing the future value of their operations. And for countries, it’s important to showcase the runway they have in terms of the future of their oil and gas.

Some countries that have exploited a lot of their resource in the past have low reserves remaining. Canada is in a position where we still have a lot of meat on the bone in terms of those remaining quantities.

CEC: How long has it been since Alberta’s oil and gas reserves were comprehensively assessed?

Verney: Our understanding is the last fully comprehensive review was over a decade ago.

CEC: Does improvement in technology and innovation increase reserves?

Verney: Technological advancements and innovation play a crucial role in increasing reserves. New technologies such as advanced drilling techniques (e.g., hydraulic fracturing, horizontal drilling), enhanced seismic imaging and improved extraction methods enable companies to discover and access previously inaccessible reserves.

As these reserves get developed, the evolution of technology helps companies develop them better and better every year.

CEC: Why have Alberta’s natural gas reserves increased?

Verney: Most importantly, hydraulic fracturing has unlocked material volume, and that’s one of the principal reasons why the new gas estimate is so much higher than what it was in the past.

The performance of the wells that are being drilled has also gotten better since the last comprehensive study.

The Montney competes with every American tight oil and gas play, so we’re recognizing the future potential of that with the gas reserves that are being assigned.

In addition, operators continue to expand the footprint of the Alberta Deep Basin.

CEC: Why have Alberta’s oil reserves increased?

Verney: We discovered over two billion barrels of oil reserves associated with multilateral wells, which is a new technology. In a multilateral well, you drill one vertical well to get to the zone and then once you hit the zone you drill multiple legs off of that one vertical spot. It has been a very positive game-changer.

Performance in the oil sands since the last comprehensive update has also gone better than expected. We’ve got 22 thermal oil sands projects that are operating, and in general, expectations in terms of recovery are higher than they were a decade ago.

Oil sands production has grown substantially in the past decade, up 70 per cent, from two million to 3.4 million barrels per day. The growth of several projects has increased confidence in the commercial viability of developing additional lands.

CEC: What are the implications of Alberta’s reserves in terms of the province’s position as a world energy supplier?

Verney: We’re seeing LNG take off in the United States, and we’re seeing lots of demand from data centers. Our estimate is that North America will need at least 30 billion cubic feet per day of more gas supply in the next few years, based on everything that’s been announced. That is a very material number, considering the United States’ total natural gas production is a little over 100 billion cubic feet per day.

In terms of oil, since the shale revolution in 2008 there’s been massive growth from North America, and the rest of the world hasn’t grown oil production. We’re now seeing that the tight plays in the U.S. aren’t infinite and are showing signs of plateauing.

Specifically, when we look at the United States’ largest oil play, the Permian, it has essentially been flat at 5.5 million barrels per day since December 2023. Flat production from the Permian is contrary to the previous decade, where we saw tight oil production grow by half a million barrels per day per year.

Oil demand has gone up by about a million barrels a day per year for the past several decades, and at this point we do expect that to continue, at the very least in the near term.

Given the growing demand for oil and the stagnation in supply growth since the shale revolution, it’s expected that Alberta’s oil sands reserves will become increasingly critical. As global oil demand continues to rise, and with limited growth in production from other sources, oil sands reserves will be relied upon more heavily.

Alberta

Federal emissions plan will cost Albertans dearly

Published on March 24, 2025

Government of Alberta

A new report finds every Albertan will have $3,300 less for essentials if the ineffective federal emissions reduction plan is left in place.

For years, the federal government has been targeting net zero by 2050 and putting in place an aggressive approach to reduce emissions as outlined in its Emissions Reduction Plan. This scheme, which included the carbon tax, emissions cap, electricity regulations and other initiatives, has drawn strong criticism from provinces, industry, business groups and Canadians.

A report by the Conference Board of Canada, commissioned by Alberta’s government, sheds new light on the negative impacts of the federal government’s punitive environmental approach. By 2050, Alberta’s GDP will shrink by 11 per cent, employment will decline by four per cent and the average person will have $3,300 less in disposable income – while Canada still misses its emissions target.

Alberta’s government is calling on the next federal government to permanently abandon the carbon tax, emissions cap and the entire flawed federal approach. Instead, the federal government should focus on reducing emissions without hurting the economy or making life harder for Albertan and Canadian families.

“These findings should send a message to whoever ends up being the next federal government. Our province remains firmly committed to protecting the environment and creating a future for our children, but that can’t be achieved by trampling on Canadians’ livelihoods. Ottawa has offered nothing but penalties and vague rhetoric. Instead of meaningful incentives to reduce emissions, we get carbon taxes, a production cap, and layers and layers of costly regulations, all burdening families and workers who are already stretched thin.”

Rebecca Schulz, Minister of Environment and Protected Areas

The Conference Board of Canada assessed how Alberta businesses and consumers will react to the federal policies based on the costs and effectiveness of the technologies necessary to meet the federal targets.

It found that Alberta will be disproportionately impacted by the current federal plan, experiencing a deep recession in 2030 and subsequently slower economic growth going forward. According to the report, compared to the 2050 baseline scenario, Alberta’s GDP, jobs, revenue and incomes will significantly decline because of federal emissions policies:

GDP: Projected to be 11 per cent lower
Employment: Projected to be 4.1 per cent lower
Government revenues: Projected to be 9.3 per cent lower
Real (price adjusted) incomes: Down $3,300 (or 7.3 per cent) per person

Nationally, real GDP in Canada is estimated to fall 3.8 per cent in 2050. Canadian oil and gas production in 2050 would be 37 per cent lower, mostly due to the proposed federal oil and gas production cap.

On March 12, the independent Parliamentary Budget Officer (PBO) – following on reports from S&P Global, Deloitte Canada and the Conference Board of Canada – released a scathing report outlining the negative impacts of the proposed federal oil and gas emissions cap. According to the report, the PBO estimates that the federal government’s cap alone will in fact slash oil and gas production by almost 5 per cent, all while these required production cuts reduce nominal GDP by $20.5 billion in 2032.

The PBO report also suggests this policy will reduce economy-wide employment in Canada by 40,300 jobs and full-time equivalents by 54,400 in 2032.

Alberta’s government continues to call for the next federal government to focus on policies that grow the economy, while working with provinces and respecting the Canadian constitution.

Quick facts:

The Conference Board of Canada scenarios assume oil and gas production grow to 9.7 million barrels of oil equivalent in 2050 with peak oil production of 9.9 million barrels per day in 2042, reflecting continued global oil demand.
Canada’s employment is estimated to be 2.6 per cent lower, consumer prices 2.5 per cent higher, and real GDP 3.8 per cent lower in 2050 under the federal plan (compared to the baseline scenario).
According to the report, Canada’s electricity sector would need to reduce emissions by 376 per cent below baseline in 2050, through significant investment in carbon capture and storage, to meet the federal net-zero commitment.
The Conference Board of Canada’s realistic scenario assumes carbon capture and storage (CCS) will be deployed at a slower rate than is generally assumed by the federal government.
Canada’s Emission Reduction Plan, released in March 2022, is a roadmap and its policies include the carbon tax, Clean Electricity Regulation, Clean Fuel Regulation, federal oil and gas emissions cap, methane reduction targets, zero emission vehicle mandates, and various other subsidy programs.
The Conference Board of Canada’s report on assessing the impact of the federal Emissions Reduction Plan was completed prior to U.S. President Donald Trump’s administration and does not include the impacts of potential U.S. tariffs.
- U.S. tariffs have further illustrated the importance of market access to Canada’s energy security.