Update – Your event has been cancelled

Update: Ilan appeared with Edmonton radio station 630 CHED’s J’lyn Nye on October 5th, 2020 where they discussed the severe challenges in the live event industry. You can read Ilan’s original story below.

Click to listen to Ilan Cooley’s interview with J’lyn Nye.

Your Event Has Been Cancelled

By Ilan Cooley

The live event industry is in serious trouble. It was the first sector to go dark due to the pandemic, and it is expected to be the last to be allowed back to work.

The people behind the scenes of your favourite events are the mavericks and risk takers you likely don’t know about. They create the events that make you smile until your face hurts, cheer until you lose your voice, and dance until you can’t stand up. They make the magic that fills your social feeds, and the moments that live in your memories.

You may have gotten an email saying “your event has been cancelled” – they lost their livelihood.

“People don’t understand how bullseye targeted this virus was at our industry,” says Jon Beckett, owner of Production World. “It was a 100% bullseye. You couldn’t hit it more dead centre. It’s not like it hurt us – it took it away. People don’t understand that until you talk to them about your industry.”

Production World Staff

Beckett’s company used to employ 50 people. Having lost more than 200 events so far, they have laid off 35 people. Their 25,000 square foot warehouse contains almost seven million dollars worth of staging, lighting and other production equipment.

“We have to house that inventory,” he says. “It is not like we can sell it.”

Similarly, Fort Saskatchewan based Superior Show Service has two separate warehouses full of rental items nobody currently needs, plus tax bills and insurance due. As a 35-year-old family-run event rental company, they cater to tradeshows and large events. Some of the 35 staff they laid off in March have been hired back after accessing relief programs, but with more than 80 events already cancelled, owner Chris Sisson worries about the future.

“It feels like the carpet kicked out from under you,” he says. “I’ve always been able to provide for a great number of families, not just my own, and today I have no idea how to provide for my own. I have been in this industry my entire life, and now I have no idea what to do. It is truly humbling and dumbfounding.”

Chris Sisson of Superior Show Service

Event promoter Mike Andersson prefers not to dwell on what has been lost, instead focusing on building something consumers will want to come back to when it is over. He knows how to manage complex logistics and bring large groups of people together. Even when faced with severe restrictions for events, his company, Trixstar, was busy creating pandemic proof event manifestos, and blue-sky concepts for safe gatherings.

“When everything came crashing down we were putting up material about what events look like after this, and showing some optimism,” he says. “It is important to get people together and to celebrate.” He admits there are good days and bad days. “It is a rollercoaster of emotions,” he says. “Obviously we feel terrible. It affects us, but it affects so many companies. From the security companies, to the ticketing companies, to the tent company, to the production company – all those people are affected.”

Event photographer Dale MacMillan also worries about the people behind the scenes. He has lost more than 100 days of shooting for professional sporting events, large music events, festivals and fairs, which makes up about 60% of his income, and he knows others are in the same situation.

Dale MacMilon takes event photos like this shot of Trixstar

“There’s a guy sitting out there with probably a quarter section of land and he’s probably got 5500 porta potties that are out at ten to 20 events throughout the month, and he is affected tremendously,” says MacMillan. “I see some of the guys that are usually in the business of trucking the machinery to set up the fairs and festivals that are delivering for Amazon now. I look at all of those people who work the booths to break plates. They are not working at all. How else is a guy who owns a plate breaking booth going to get any other business?”

Even artists like Clayton Bellamy are wondering how to pay their bills. As a successful singer/songwriter and member of Canada’s top country band, The Road Hammers, he wishes the gold records on his wall represented a decent living, but admits there is no money to be made without touring. With up to 90% of his income derived from live shows, and almost no revenue from music streaming, he says he will do whatever it takes to feed his family.

Clayton Bellamy performing (pre-COVID)

“Obviously I have kids and that comes first before anything,” he says. “The main thing to do is to find work.” He also knows lack of touring impacts others. “Our band employs a lot of people. It is not just me on the stage – it is the tour manager, and the person in the office answering the phones at the management company, and the manager. We help employ 50 people. If you think about the industry as a whole, there are a lot of people relying on that trickle-down.”

Clayton Bellamy

Beckett says the model for live events has changed forever.

“If we are going to collapse, then we are going to give it all we can. Right now, we are optimistic that we can somehow find ways to juggle.”

Production World is streaming virtual events to online audiences, and delivering reimagined AHS compliant live events with a mobile stage, video wall, and in-car audio for things like graduations, weddings, movies, drive in music events, and even funerals. They are retrofitting churches for virtual services, and recording content to deliver music and sermons to parishioners.

Sisson suggests his industry should collaborate with government and other industry professionals to develop a plan, like doing events by the hour to control occupancy counts, disinfecting surfaces, contact tracing and testing, and utilizing existing technologies like temperature checks and facial recognition.

“I will be ashamed of our industry if we cannot have something that is approved and a way to conduct ourselves by October,” he says. “At the end of the day there are a lot of livelihoods that need to get looked after.”

MacMillan says the advice his parents gave him to plan for a rainy day was valid. He will get creative with other revenue sources and try to take advantage of programs and subsidies.

“If it helps you along one more month, it is one more month that you can make it until things open up again.”

Bellamy tries to keep his mental health in check by maintaining a rigorous schedule of practicing, writing, and working on existing projects. He plans to finish a new record so he can hit the ground running when touring resumes.

“Right now, I have no income,” he says. “I don’t have a safety net. I don’t have a plan B.”

He says if people want to support their favourite artists they should buy music and merchandise directly, like and share posts and music on social media, and send a letter to the government to help change laws that impact fair pay for artists’ streaming rights.

A return to “normal” is a long way off, and no matter when life starts to feel unrestricted again the world will be altered, and things will be different. Behind the scenes, the event industry not just trying to reinvent itself, it is fighting for survival.

“People don’t think about the human side of it and all that goes into it and all the different companies that come together to produce an event,” says Anderson. “Nobody in the entertainment industry is making a dollar right now. Everyone has to figure out how to survive this, and survive it together. So, my optimism is, I think a lot of companies are going to survive this because they are working together. They are going to support each other once we come out the other side.”

On September 22^nd Canadian event industry technicians, suppliers and venues from across the country will Light Up Live events in red to raise awareness for the live event industry – which is still dark.

This article was originally published on September 22, 2020.

www.ilancooley.com

Ilan Cooley

www.ilancooley.com/

Ilan Cooley is an Edmonton-based entrepreneur and writer who proudly works in the live event industry.

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Update – Your event has been cancelled

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Alberta

Natural gas connection to breathe new life into former Alberta ghost town

Published on August 29, 2025

Todayville

From the Canadian Energy Centre

By Cody Ciona

Nordegg looks forward to lower energy costs and improved reliability

More than a century after its founding, the former ghost town of Nordegg, Alta. is getting natural gas service, promising lower costs and more reliable energy for homes and businesses.

“Natural gas will be a huge game changer, especially for commercial use,” said Clearwater County Reeve Michelle Swanson.

The former coal mining town is no stranger to cold winters. During Alberta’s cold snap in January 2024, the hamlet broke its cold weather record reaching a bone chilling -45.8 degrees Celsius.

In the 1920s, Nordegg — tucked into the foothills of the Rockies about two hours west of Red Deer — was home to Alberta’s most productive coal mine, a fuel supply primarily for steam locomotives.

But demand declined following the Leduc No. 1 oil discovery in 1947, and the mine closed in 1955.

The population dwindled from a peak of nearly 3,000 people to as few as 27 at one point, said Swanson.

Today, about 90 people call the hamlet home, and the future is looking brighter.

“We’re slowly building up. We have more full time residents. We have businesses that are looking to locate there, a couple hotels. Tourism is the area’s primary industry,” Swanson said.

By adding access to natural gas and installing new fibre optic internet, Nordegg will be able to sustain new growth and attract development, she said.

In July, the Alberta government announced $2.5 million in funding to help build an 11-kilometre pipeline connecting the hamlet to a nearby gas plant. The $8-million project is also funded by the county and the Rocky Gas Co-Op.

With the new gas connection, residents could save up to 25 per cent on their utility bills, according to the province.

Swanson said that right now people in Nordegg get their energy from electricity, wood and propane.

“Electricity is the primary heat source, and your secondary is wood stoves and most of the businesses are also running off propane, because of the costs of electricity,” she said.

The biggest benefit of connecting to natural gas is reliability, she said.

“Number one is having the predictability that gas provides. It is going to be there on time. Propane, I mean, you can run out,” Swanson said.

Safety is another big factor in a region that can be prone to wildfires.

“I know our firefighters were worried that a wildfire could set off a lot of propane explosions, and that’s not helpful,” she said.

“At the end of the day to me, it’s all about the fact that you’re creating a safer community, and you’re having a more predictable fuel source.”

Pipeline construction began in February and is targeted for completion this fall.

Alberta

Alberta’s fiscal update—and $6.5 billion deficit—underscores need for spending reductions

Published on August 29, 2025

Todayville

From the Fraser Institute

By Tegan Hill

According to the Q1 fiscal update, the Alberta provincial government will run a $6.5 billion budget deficit this fiscal year—up from the $5.2 billion budget deficit projected in the February budget. This may come as a surprise to many on the heels of a $8.3 billion surplus in 2024/25, but it’s all part of Alberta’s ongoing resource revenue rollercoaster. And it’s time to get off the track.

Resource revenues, including oil and gas revenues, are inherently volatile. For perspective, over roughly the last decade, resource revenue has been as low as $2.8 billion in 2015/16, accounting for just 6.5 per cent of total revenue, and as high as $25.2 billion in 2022/23, accounting for 33.2 per cent of total revenue.

Alberta has a long history of enjoying budget surpluses when resource revenue is high, but inevitably falls back into deficits when resource revenue declines. And it’s no surprise we’re back here today.

According to the recent fiscal update, resource revenue will fall by $6.3 billion this year compared to last. That means that of the $14.8 billion swing in Alberta’s budget balance, nearly 43 per cent can be explained by a decline in resource revenue alone. And if resource revenue was the same level as last year, Alberta’s budget would nearly be balanced.

Deficits have real consequences. Consider Alberta’s last period of deficits, which went on nearly uninterrupted from 2008/09 to 2020/21. Alberta moved from a position of having more assets, such as the Heritage Fund, than it did debt, resulting in a net debt position of $59.5 billion in 2020/21. Overall, Alberta’s net financial position deteriorated by $94.6 billion over the period. Correspondingly, Albertans went from having interest payments on provincial debt of approximately $58 per person in 2008/09 to $564 in 2020/21 (that number is expected to surpass $705 per person by 2027/28).

Fortunately, Alberta isn’t doomed to the boom and bust cycle.

The key is understanding that Alberta’s fiscal challenges are not actually a revenue problem—they’re a spending problem. Indeed, the underlying issue is that governments typically increase spending during good times of relatively high resource revenue to levels that are unsustainable (without incurring deficits) when resource revenue inevitably declines. Put simply, ongoing spending levels significantly exceed stable ongoing revenue.

The provincial government has made important strides in recent years by limiting spending growth to inflation and population growth. Unfortunately, spending levels were already so misaligned with stable, predictable revenue, that it is simply not sufficient to avoid deficits. Alberta needs meaningful spending reductions.

Fortunately, there’s some low hanging fruit to help get the province on track. For instance, Alberta spends billion of dollars annually dolling out subsidies to select businesses and industries. For perspective, in 2024/25, grants were the largest expense for the ministry of environment and the second largest expense for the ministry of technology and innovation. The provincial government should require that each ministry closely examine their budgets and eliminate business subsidies to yield savings.

According to the recent fiscal update, Alberta will continue to ride the resource revenue rollercoaster in 2025/26. It’s time to finally change course. That means meaningful spending reductions—and eliminating business subsidies is a good place to start.