Will Cable Cord Cutting Shock Pro Sports Back To Its Senses?

If there’s one constant in modern sports it’s bewilderment at how high salaries have risen for elite athletes. Where a million dollars a year was once the “unheard-of” threshold for salaries, today’s stars are easily taking home 20, 40, even 50 million a year under the new economy in sports. Even college athletes, once forbidden to accept remuneration, are cashing in millions for their name, image or likeness.

When people complain about overpaid athletes to IDLM we simply say the money is in the business, who else do you think should get the cash? Ditto for franchise values, where the Denver Broncos recently sold for a staggering $4.65 B. and the Washington Commanders might fetch $6B.

Largely the infusion of riches in pro sports has come from TV and digital-rights contracts between leagues and regional sports networks (RSN). Those RSNs are the carriers of the local and regional teams. Packaged through cable or satellite carriers they deliver valuable programming dollars to leagues. And for smaller media markets they are a vital source of revenue to keep up with the big boys whose ancillary revenues are pumped by many more customers.

As just one example, the MLB St. Louis Cardinals are currently earning about $66 million a year from their 15-year, $1B deal they signed with Fox Sports in 2015. There are 18 other teams on Sinclair/Diamond local TV deals, all of whom rely on RSNs to play New York salaries in Pittsburgh or Kansas City.

In Canada, as opposed to the American model, regional sports contracts are held directly by either TSN or Sportsnet, national carriers. The monopoly status has suppressed revenues to Canadian NHL, MLB or NBA teams relative to the deals cut in large markets such as New York’s tri-state area, southern California or Chicago.

Recently TV rights packages values were boosted by the arrival of Amazon, YouTube and Google which began to compete with traditional networks for U.S. broadcast rights. But now RSNs are threatened by the cord-cutting trend that sees American and Canadian consumers dumping their traditional bundlers of services to go à la carte digital directly with the producers of programming. ( In Canada the DAZN network has gone head-to-head with TSN for NFL games on a digital deal with the league.)

This past week the American cable giant Comcast reported a year-over-year 11 percent loss in its customer base. That’s about two million Americans saying “I can do without the middle men and the useless channels. I want to subscribe directly to the producers of the material I want to see.” From a peak of 110.5 million customers in 2013 the Comcast market is estimated to drop as low as 65 million customers by 2025.

In part this is consumers shedding programming bundles they never watch and bloated subscription fees as they tighten their belts. It’s also a reflection on the Netflix streaming revolution sparked by Covid-19 lockdowns that saw locked-down consumers get used to the convenience of directly streaming programming from Netflix or Amazon Prime or Disney without paying for a raft of useless channels.

Advertisers have noticed, too. They are headed to streaming services, where their messages can be more targeted to desired audiences than cable TVs scattershot approach.

The impact is being seen in the U.S. where Diamond Sports Group, which controls a huge portion of the pro sports RSNs, is said to be headed to bankruptcy court to restructure its $8.6B in debt. “There are a lot of business and financial terms and policies to work through,” says Deadspin, “but the long and short of it is that DSG is likely going to skip an interest payment it owes, which should be enough for them to get to the bankruptcy claim they’ve been rumored to be after for a while now.”

Bloomberg reported that if they file for bankruptcy it could “potentially put at risk crucial broadcasting rights revenues” for major North American sports networks. Greg Boris, a sports management professor at Adelphi University summed up the looming disaster for pro sports. He told The Score that RSNs have “been a golden goose. You remove cable TV from the scenario, and franchises are worth a fraction of what they are today, players make a fraction of their salaries today… the boom has been going on for almost 30 years. But the vast majority of the people that pay never watch (services they purchase). That’s been the model.”

Leagues are now investigating what to do if the RSN model collapses. Currently the leagues operate direct streaming services for customers wishing to watch out-of-town games not involving their local team. They could simply add the RSN rights too these streams.But direct-to-consumer can be very costly. The Disney+ operation was thought to be a slam dunk, but now management at Disney admits it will be a few years before the operation gets out of the red. American carrier Comcast launched the Peacock network as an outlet for NBC content. It lost $2.5B in 2022 and projects to lose another $2B in 2023. Similar startups such as CBC Gem have been flops.

Direct-to-consumer is also not the easy money machine that RSNs were. If a league or a team operates a direct customer service it takes on the responsibility of signing up and maintaining its customer base. That means dealing with the fickle fans who might drop his/ her package to an NHL, NFL, MLB or NBA team for a few years till the club improves.

That could be a disaster for underperforming teams like MLB’s Pirates or NHL Vancouver Canucks who had the assurance that, while their programming sucked, the other offerings on the cable package were worth customers retaining the service. Direct-to-consumer could, however, be a ray of hope for fans of bad teams that force clubs to finally get serious about producing a winning product.

This potential financial shortfall is probably one of the reason pro sports has so fervently embraced sports betting— to the annoyance of many fans. If the TV money goes, they’ll need every dollar they can find to pay out the contracts they’ve been issuing with impunity the past decade.

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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx

Related Topics:#BruceDowbiggin #CutCable #IDon'tLikeMondays #NotThePublicBroadcaster #RegionalSportsNetworks #RSNs

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BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Pop Quiz: You Know You’re A Woke Punchline When…

Bruce Dowbiggin / 3 days ago

NHL: Everyone Wears The Ribbon Part Deux

Bruce Dowbiggin / 5 days ago

Referee Complaint Department: You Can’t Say That

Bruce Dowbiggin

Pop Quiz: You Know You’re A Woke Punchline When…

Published on March 23, 2023

Bruce Dowbiggin

“Do unto others as you would have them do unto you.” They can be powerful words to live by. Live-and-let-live has underpinned much of the Judeo/Christian tradition. It also informs many of the world’s other religions. For secular people the sentiment works just as well.

If you want to be loved and respected then you must extend love and respect in equal measures to those of whom you’re not all that fond. It is both a brake on hubris and an inspiration to our “better angels”. While that balance has been observed more in the breach than in the commission at times, live-and-let-live nonetheless still provides a path to mutual co-existence.

There was a time when that balance guided society. Or, as they like to say, the Good Old Days. Now, the needle monitoring live-and-let-live swings like a Hillary Clinton polygraph. If you’re with safe-space generation, no micro aggression is too small, no affront to LGBTQ-2 too slight to put off national calamity, no enemy too small to squash.

Woke causes replace empathy in the daily conversation. Why? Journalist Michael Shellenberger says apocalyptic behaviour “provides psychological comfort to secular Western people who have gradually abandoned traditional religions. For over a century, sociologists and psychologists have documented rising rates of depression and anxiety… Is it a coincidence that the people who said Western civilization was unsustainable are making it so?”

Not everyone has succumbed. How can you tell? In the spirit of comedian Jeff Foxworthy’s “You might be as redneck if…” here is your guide to discovering if you have become a Woke punchline.

If you’ve forgiven Japan and Germany for the atrocities they inflicted on the world in the 1940s but you can’t get past Sir John A. Macdonald putting the railway through the land of the Sioux, Blackfoot and Lakota… you might be a Woke punchline.

If you are concerned about world over-population but you’re nagging your kids about when they will make you grandparents… you might be a Woke punchline.

If you’re so sensitive about killing animals for food that you go extreme vegan but then attend a Pro-Choice rally in a T-shirt bragging about how many abortions you’ve had…you might be a Woke punchline.

If you’re in favour of Trudeau’s aggressive immigration policy but then your kids say they can’t afford to buy a home in a large Canadian centre… you might be a Woke punchline.

If you try to convince friends at a dinner party that Trudeau’s Carbon Tax really does fight global warming but your monthly hydro bill triples… you might be a Woke punchline.

If you think Trudeau family friends are the best people to investigate him ignoring CSIS warnings about China but you think Pierre Polievre is a little too cozy with the international forces of Qanon… you might be a Woke punchline.

If you believe Doug Ford is trying to dismantle free healthcare but then act indignant with the boys at beer-league hockey that you can’t get your knee fixed for over two years… you might be a Woke punchline.

If you think Stephen Colbert is still funny, but think that Bill Maher is now sounding like a January 6 insurrectionist… you might be a Woke punchline.

If you think banning Muslim and Sikh symbols is racist but Quebec doing the same is their cultural right… you might be a Woke punchline.

If you think the B.C. government will cure drug addiction by giving addicts a cozy place to shoot up but you tell people at work that you can’t go downtown anymore for all the junkies blocking the Starbucks entrance… you might be a Woke punchline.

If you firmly believe the prime minister is trying to keep a lid on inflation but you protest that Galen Weston is gouging you on food prices… you might be a Woke punchline.

If you donate to Save The Children but then buy a $350 pair of running shoes made by children in Asian sweatshops… … you might be a Woke punchline.

If you think career criminal George Floyd is a martyr but Egerton Ryerson is a genocidal racist… you might be a Woke punchline.

If you think today’s academic standards aren’t what they once were but then you go to school to berate the teacher for not communicating the curriculum properly to your indulged child… you might be a Woke punchline.

If you get to the bottom of this column without recognizing yourself in any of these contradictions… you might be a Woke punchline.

Bruce Dowbiggin

NHL: Everyone Wears The Ribbon Part Deux

Published on March 20, 2023

Bruce Dowbiggin

In the classic 1987 Seinfeld episode The Sponge, Kramer is harassed by AIDS Walk organizers for refusing to wear a ribbon as he walks in the event

VOLUNTEER: But you have to wear an AIDS ribbon.

KRAMER: I have to?

VOLUNTEER: Yes.

KRAMER: Yeah, see, that’s why I don’t want to.

VOLUNTEER: But everyone wears the ribbon. You must wear the ribbon!

KRAMER: You know what you are? You’re a ribbon bully (walks away).

Kramer supports AIDS research, but he doesn’t support meaningless symbols. So some aggressive AIDS walkers eventually track him down and beat him in an alley for not going along with the mob. Comedian and curmudgeon George Carlin summed up Kramer’s resistance: “Religion is like a pair of shoes…..Find one that fits for you, but don’t make me wear your shoes.” But these days you must wear the shoes of the cool kids or suffer the consequences.

Naturally, progressives pushing their myriad causes fail to see the irony— even as they laugh at the skit. Since when was it a cultural crime that 100 percent of people don’t agree on any position? You don’t demand everyone eat meat, worship God or write with your left hand. Why do we demand unanimity on Woke catechism? But white- guilt liberals now look for any excuse for indignation.

The last group you’d have expected to adopt the You Must Wear A Ribbon tactic is the NHL. But no, the league that forgot Don Cherry is once again forcing its sanctity on players who dare to say “No, thanks” to wearing LGBTQ+2 sweaters as part of inclusivity promotions. This time San Jose goalie James Reimer said his Christian religious beliefs preclude him from taking part in their costume drama.

Needless to say the cascade of “homophobia” and “intolerance” cries from the AIDS walkers… er, the LGBTQ+2 media lobby… came down on Reimer’s head. His team and the league huffed and puffed about their virtue, but, thankfully, declined the calls for Reimer to be perp-walked to centre ice. Social media was another story, insisting he wear the ribbon.

Here’s what we wrote in January, the last time the NHL virtue soldiers jammed their holiness down other people’s throats over a Philadelphia Flyer who said, “Nyet”. “As Canada’s Justice Minister in the 1960s, Pierre Trudeau articulated the essence of liberal tolerance with his “government has no place in the bedrooms of the nation”. Sixty years later, PET’s son Justin would like to amend that to “the government has no place in the bedrooms of the nation— unless those people are saying nasty things about me.”

What once was a proud definition of liberty has transformed into a confidence game run for the Woke elite and its friends in the Media Party. Example this week: The Philadelphia Flyers— in keeping with their conversion to ESG colossus— staged a Gay Pride night. As part of the promotion they wore rainbow-coloured jerseys in warmup.

All except Ivan Provorov, who is Russian Orthodox. His religion is not slack-jawed with Progressive awe at same-sex marriage. So (while he wished no one ill), he refused to join the parade. Cue the Church ladies of the sporting press. “Adam Proteau: Ivan Provorov has the right to any opinion he chooses. And we have the right to have any opinion on Ivan Provorov that we choose. Like this: he’s a shameful human being whose homophobia is only going to get more shameful over the years.”

Fine. Then answer this: If an NHL team held a Christian night, and players were forced to wear jerseys with a crucifix, would you defend a player who opted out because of his conscience? Or would you go full Proteau and say he’s a “shameful human being whose religious intolerance is only going to get more shameful over the years”?

No one in the chattering class wants to take that on, of course. They don’t see that rights that work for them also must work for people they consider heretics… Meanwhile, the unwashed mass… responded with their wallets. Provorov jerseys sold out on the NHL Shop and Fanatic.”

But your elites want everyone to wear the ribbon. Or take a vaccine. Or wear a mask. Or, in the case of this December column, the NHL announcing it’s now a non-binary league. “… the NHL’s sudden conversion to trans orthodoxy is also highly instructive on how deep the tentacles of this ideology have attached themselves in ordinary culture. The NHL? Men-as-women playing against biological women? Until this radical chic agitprop thrust itself to the fore the last few years this was unthinkable for the NHL or its fans. Laughable. Fantastical.

But now you have a league HQ embedded in the heart of Manhattan— where the global media, business and arts community have already succumbed to the intimidation of cultural blackmail. The NHL’s sponsors, suppliers, broadcast partners and just plain neighbours have also taken the Trans Kool Aid. At some point the NHL’s surrender must have seemed inevitable— even for a league that asks its employees to never back down to bullies.

Seeing Bettman— who has epitomized stubborn resistance in his denial of the science of CTE brain trauma— crumble before the forces of approved speech is instructive to those who think this leaky scow can still be turned around quickly. Or that the forces of objective media might raise a whimper about being.”

Media so embedded in its own vanity it hurts. “Sticks and stones may hurt journalists’ bones but names are first-degree murder. So save a prayer for poor Mr. Bettman. He held out longer than some before accepting the white guilt hemlock. Having known his desire to be the longest-serving commissioner in history he’s probably now wishing he’d quit his job three seasons ago. Because he’ll never wash away his cisgender privilege now.”

It’s telling that the thought police have made organized religion an underdog. James Reimer wanted nothing more than to be left alone with his Christian beliefs. In 2023 that is enough to get you cancelled.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the fifth-best professional hockey book of all time by bookauthority.org. His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx