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Bruce Dowbiggin

Will Cable Cord Cutting Shock Pro Sports Back To Its Senses?

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If there’s one constant in modern sports it’s bewilderment at how high salaries have risen for elite athletes. Where a million dollars a year was once the “unheard-of” threshold for salaries, today’s stars are easily taking home 20, 40, even 50 million a year under the new economy in sports. Even college athletes, once forbidden to accept remuneration, are cashing in millions for their name, image or likeness.

When people complain about overpaid athletes to IDLM we simply say the money is in the business, who else do you think should get the cash? Ditto for franchise values, where the Denver Broncos recently sold for a staggering $4.65 B. and the Washington Commanders might fetch $6B.

Largely the infusion of riches in pro sports has come from TV and digital-rights contracts between leagues and regional sports networks (RSN). Those RSNs are the carriers of the local and regional teams. Packaged through cable or satellite carriers they deliver valuable programming dollars to leagues. And for smaller media markets they are a vital source of revenue to keep up with the big boys whose ancillary revenues are pumped by many more customers.

As just one example, the MLB St. Louis Cardinals are currently earning about $66 million a year from their 15-year, $1B deal they signed with Fox Sports in 2015. There are 18 other teams on Sinclair/Diamond local TV deals, all of whom rely on RSNs to play New York salaries in Pittsburgh or Kansas City.

In Canada, as opposed to the American model, regional sports contracts are held directly by either TSN or Sportsnet, national carriers. The monopoly status has suppressed revenues to Canadian NHL, MLB or NBA teams relative to the deals cut in large markets such as New York’s tri-state area, southern California or Chicago.

Recently TV rights packages values were boosted by the arrival of Amazon, YouTube and Google which began to compete with traditional networks for U.S. broadcast rights. But now RSNs are threatened by the cord-cutting trend that sees American and Canadian consumers dumping their traditional bundlers of services to go à la carte digital directly with the producers of programming. ( In Canada the DAZN network has gone head-to-head with TSN for NFL games on a digital deal with the league.)

This past week the American cable giant Comcast reported a year-over-year 11 percent loss in its customer base. That’s about two million Americans saying “I can do without the middle men and the useless channels. I want to subscribe directly to the producers of the material I want to see.” From a peak of 110.5 million customers in 2013 the Comcast market is estimated to drop as low as 65 million customers by 2025.

In part this is consumers shedding programming bundles they never watch and bloated subscription fees as they tighten their belts. It’s also a reflection on the Netflix streaming revolution sparked by Covid-19 lockdowns that saw locked-down consumers get used to the convenience of directly streaming programming from Netflix or Amazon Prime or Disney without paying for a raft of useless channels.

Advertisers have noticed, too. They are headed to streaming services, where their messages can be more targeted to desired audiences than cable TVs scattershot approach.

The impact is being seen in the U.S. where Diamond Sports Group, which controls a huge portion of the pro sports RSNs, is said to be headed to bankruptcy court to restructure its $8.6B in debt. “There are a lot of business and financial terms and policies to work through,” says Deadspin, “but the long and short of it is that DSG is likely going to skip an interest payment it owes, which should be enough for them to get to the bankruptcy claim they’ve been rumored to be after for a while now.”

Bloomberg reported that if they file for bankruptcy it could “potentially put at risk crucial broadcasting rights revenues” for major North American sports networks. Greg Boris, a sports management professor at Adelphi University summed up the looming disaster for pro sports. He told The Score that RSNs have “been a golden goose. You remove cable TV from the scenario, and franchises are worth a fraction of what they are today, players make a fraction of their salaries today… the boom has been going on for almost 30 years. But the vast majority of the people that pay never watch (services they purchase). That’s been the model.”

Leagues are now investigating what to do if the RSN model collapses. Currently the leagues operate direct streaming services for customers wishing to watch out-of-town games not involving their local team. They could simply add the RSN rights too these streams.But direct-to-consumer can be very costly. The Disney+ operation was thought to be a slam dunk, but now management at Disney admits it will be a few years before the operation gets out of the red. American carrier Comcast launched the Peacock network as an outlet for NBC content. It lost $2.5B in 2022 and projects to lose another $2B in 2023. Similar startups such as CBC Gem have been flops.

Direct-to-consumer is also not the easy money machine that RSNs were. If a league or a team operates a direct customer service it takes on the responsibility of signing up and maintaining its customer base. That means dealing with the fickle fans who might drop his/ her package to an NHL, NFL, MLB or NBA team for a few years till the club improves.

That could be a disaster for underperforming teams like MLB’s Pirates or NHL Vancouver Canucks who had the assurance that, while their programming sucked, the other offerings on the cable package were worth customers retaining the service. Direct-to-consumer could, however, be a ray of hope for fans of bad teams that force clubs to finally get serious about producing a winning product.

This potential financial shortfall is probably one of the reason pro sports has so fervently embraced sports betting— to the annoyance of many fans. If the TV money goes, they’ll need every dollar they can find to pay out the contracts they’ve been issuing with impunity the past decade.

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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

Garbage In, Garbage Out: The Democrats 2024 Election Coup

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Been quite a month for political plot lines, no? Since Joe Biden went full Sling Blade in his debate with Donald Trump to a near-fatal assassination attempt on Trump in Pennsylvania to the Democratic Party staging a Covid-inspired coup against Biden. And now Ms. Montreal, Kamala Harris, being retro-fitted  into the Dems’ nominee against Trump while her media pals hastily erase her past.

You rarely get this much red meat from the people who run the American political system. Most of the time the public is encouraged to think that Aaron Sorkin’s version of politics on The West Wing is how it works. Earnest liberals gamely coping with venal right wingers and foreign potentates in airtight 60-minute chunks.

There have been occasional attempts to pierce the fog. Veep showed politics as Benny Hill farce, Wag The Dog showed Hollywood’s staging counter narratives. The Death of Stalin showed the totalitarian state managing leadership succession.

But thanks to mainstream news networks, American politics for the most part is shown as a horse race to the White House, one with show ponies, handicappers and media jockeys. That seems to be the way people wish to consume their constitutional republic. Show business for ugly people.

That’s likely why the naked bones of the process being shown so explicitly since June 27 has upset people. Like the making of sausage, the making of laws is a distasteful sight. Guts and tissue on a blood-stained abattoir floor are hard to un-see. The fainting-goat followers of The West Wing are upset that the man with his hand on the nuclear codes can’t zip his own fly anymore.

Gullible liberals, with their fondness for the Covid administrative state, are most upset with all this honesty. As we wrote in September of 2023 of this Gallup Poll “It shows that from 1972-2022 that GOP trust of media has plummeted from 41 percent to under 10 percent, while independents have gone from 53 percent to under 36 percent trust. IOW, their former favourite news sources don’t jive with their everyday reality.

But Democrats in the poll have vaulted from 64 percent to 76 percent in trust of media. Why? One reason probably lies with being told the narratives that please them. That give them comfort. These consumers allow legacy media’s fact checkers to sort out what they should know from “disinformation” without getting their hands dirty with the original story.”   IOW, give me The West Wing.

The previous occasion when political machinations were so stark was the Western cultural upheavals of 1967-74, when assassinations, race riots, civil disobedience and blatant political chicanery poisoned the culture. Faced with insurrection and Charles Manson’s flower-power insanity, the powers of the time abandoned politesse for bare-knuckled reality. Martin Luther King and Robert Kennedy were dispatched to another realm, LBJ was told to go back to his Texas farm, and sources inside the FBI apparatus stabbed Richard Nixon after the greatest presidential win in U.S. history.

There was little subtlety. Chicago mayor Richard Daley saw to that in Grant Park. CBS reporter Dan Rather was gut punched on camera at the DNC convention for getting too close, and VP Spiro Agnew was canned in favour of the genial Gerald Ford, friend of the donor class and Warren Report booster. He and Jimmy Carter smoothed the anxieties of the urban middle class that went from protest to pacified. Martin Sheen über alles.

By the 1980s Ronald Reagan was crushing the Soviets, and Aaron Sorkin began his soothing epistles to the sanctity of the political process. Ted Turner’s birth of CNN cable news in the ‘80s codified the game. Guard rails were erected to keep news in its place. The true power brokers like donors and PACs were grated anonymity. Anyone defying the rules of the DC Media party— hello, Rush Limbaugh— was sent to the gulag of right-wing radio.

The emergence of brash NYC hotelier Donald Trump was first seen as fodder for the cable-news showbiz narrative. He’d be the sideshow carny to distract zombie voters from the coronation of Hillary Clinton. MSNBC’s Joe Scarborough thought he was money, constantly pimping for Trump on his morning show. What a laff riot he’d be.

Then Donald got too close to the untouchables. He discovered there were probably 50 million votes just lying there waiting for someone to pick up. Certainly not the bespoke DEMs. Or the Bush Republicans with their pals in the armaments and pharmaceutical lobbies. It was free money, and when has Don Trump ever left money on the table?

From the instant he started talking about borders, foreign wars and the Swamp he had a target posted on him. Because there is no treachery like class treachery the Swamp sought to destroy him in 2016. Chuck “Schemer” Schumer confirmed it: “Let me tell you: You take on the intelligence community — they have six ways from Sunday at getting back at you.”

WASHINGTON, DC – MAY 12: Sen. Charles Schumer (D-NY) holds a news conference following meetings between Republican presidential candidate Donald Trump and GOP congressional leadership at the U.S. Capitol May 12, 2016 in Washington, DC. The Senate Democrats pointed to policies they say that Trump and Republicans in Congress agree on and said they were both operating from the same textbook. (Photo by Chip Somodevilla/Getty Images)

When he punked Hillary in the voting they employed the FBI, CIA and Barack Obama’s machine in a coup attempt predicated on Russia. While it was a struggle, they managed to keep the real story from their MSNBC/ NYT devotees, who to this day, still recite the Russiagate tropes. To them it was a West Wing plot line in which their liberal friends would persevere.

For all that the game was in still peril. Then came Covid. The Left and Neo-Con Trump haters were able to orchestrate a quasi-election in 2020, replete with historic voting totals and hastily-assembled regulations— hello vote harvesting, unsupervised drop boxes— never seen before.

Aging longtime DEM loyalist Joe Biden “a blowhard senator, a bad guy, a fabulist, corrupt, and a preternatural liar who didn’t hold a single consistent principle in his career” was appointed as place holder till the Obamas and Nancy Pelosi could orchestrate a new Barack in 2024. It almost worked, until Biden’s debate meltdown against Trump advanced the agenda and threatened the donors.

As the world watched in amazement it was out with Joe and in with Kamala. They don’t care who knows. Between now and the election in November expect more Black Swan events to unsettle the public and advance the globalist agenda.

During that time, never forget that confusion and chaos are the calling cards of the Far Left. Far from being a problem, the head-spinning reinvention of normal is their goal. Don’t believe legacy media, they’re happy for this.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

The Buck Stops Nowhere: Biden / Trudeau & The Accountability Gap

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It’s unlikely Donald Trump will have time or energy for a post-presidential TV encore. But were he to do so at the age of 85 he might call it You’re Not Fired! In this take on his Apprentice franchise, Trump brings on governments officials and employees who’ve never been fired despair egregious mistakes, many costing lives.

They compete to see which one made the most gargantuan mistake without ever taking responsibility. Bonus points are awarded for players who can say things like  “The buck stops here” with the most cloying insincerity as they keep their job. At the end of the episode Trump declares to the winner, “You get to keep your job forever. Better yet, we are giving you a raise.”

It’ll be a smash hit. Certainly he can talk from firsthand experience about government service being the gift that keeps on giving. To its employees and contractors. This past weekend, for instance, a complete cock-up by the Secret Service nearly cost Trump his life in front of a worldwide TV audience. As snipers tried desperately to put down a shooter, Secret Service folks heroically draped themselves over the president’s body. (At least those tall enough to shield Trump from incoming fire.)

The term heroically is key here. While the sunglasses/ walkie-talkie dudes risked their lives in service of the president, their superiors safely back in a DC office were cravenly insisting that they’d do better next time. In an NBC interview, Biden appointee Kim Cheatle claimed the mantle of “the buck stops here.” She promised transparency in finding out why her department had failed so many basic tasks of the raid to almost getting Trump’s head blown off.

What she didn’t do was resign in shame for almost getting the former and likely future POTUS killed. Nor was she asked to resign by her boss at Homeland Security, Antonio Mayorcas. Ditto the Big Boss, Joe Biden. Even when DEI appointee and Jill Biden chum Cheatle tried out a shameless meme about the sniper’s rooftop being unsafe (too severe a slope), no one asked for the keys to her office.

She held tight to her pension even when it was revealed her squad knew the shooter was around hours before the shots that wounded Trump and killed at least one other. That Trump was allowed to take the stage when the sniper’s parents were desperately calling police to find him. That her claim of local police screwing up was debunked. That the crew was undermanned while a more experienced crew worked a Jill Biden function.

Look, this is not to conduct a review of the protocols flubbed and the roofs abandoned. This is about accountability. To say that there is no glory without honour. And from Biden on down, honour has been MIA throughout the years of affirmative hiring and official bungling. They claim glory, but it’s a shattered chalice.

As just one example, DHS head Mayorcas still gets a seat at Joe’s cabinet table despite the total breakdown of border security. So does Kamala Harris, who was named “czar” for border security. Transport secretary Pete Buttiegieg has overseen fatal bridge collapses, train derailments and transit shutdowns without connecting it to his administration of the department.

The same absence of responsibility has ruled in the decade of Justin Trudeau’s Liberal government in Canada. While his father earned (and then wasted) some honour by facing down rock-throwing separatists in 1968, Justin has been Brave Sir Robin, high-tailing it to the rear at the first sign he might be asked to show some stones.

While his media toadies downplayed Ol’ Yellow Stain at the time of the Truckers Convoy, most now acknowledge that had he emerged from under his desk at the Rideau Cottage in the early days to confront the protesters the disaster might have been averted. Instead, Skippy sent in the Ottawa Police and the Mounties to do his job, thereby converting a temporary problem into a historic assault on civil rights and the dignity of his office.

Whenever the coast was clear, Trudeau has predictably acted like a schoolyard bully to give himself gravitas. In addition to the Convoy, there was his draconian vaccine assault on the unconvinced, the cemetery pantomime leading to calling his nation genocidal at the UN, the imposition of the Carbon Tax and the honouring of a former Nazi in Parliament to silence his Ukraine critics. To impress his UN, EU and WEF pals he’s dissed Donald Trump at a distance, something that will now haunt him after November.

His cabinet and party quickly learned that they’d never be canned if they polished the PM’s apple. Most recently came the news that a cabinet minister had ordered the military to prioritize his fellow Sikhs in the frantic retreat from Afghanistan. Using the armed forces to protect your kin? Trudeau gave Harjit Singh Sajjat a pass because Harjit thinks (publicly at least) that the Boss is swell.

The Chinese cutouts in his caucus are likewise exempt from accountability, because Justin wants to be loved in Beijing. Why not? When he’s been repeatedly nailed on ethics violations or self-dealing he’s just gone la-la-la-la-la-la and moved on to new catastrophes. Or had a former Governor General whitewash his devious dealings.

In fact, the only way to get in trouble with Trudeau is to DO your job properly. Justice minister Jodi Wilson Raybould, a signature appointee as a woman and native, was canned by Trudeau for insisting the RCMP get to the bottom of a scandal from Quebec-based SNC Lavalin. Bill Morneau was edged out, because his view of a functioning economy didn’t include the top-down imposition of fantasist climate and gender diktats.

Both Biden and Trudeau drone on about restoring people’s faith in government without ever asking whether there are the problem. When your heart is pure, they say, your mission is noble. Now shut up.

Except Biden and later Trudeau are about to find out that their public is in no mood to shut up anymore.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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