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Bruce Dowbiggin

The NHL Changes Its Mind: It Won’t Wear The Ribbon After All

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The NHL and #SJW membership was always a heavy lift. For a league whose core is largely wealthy owners, middle-class conservative whites and Orthodox Eastern Europeans, the idea of donning the symbols of #LGBTQ or Climate Change or one of the myriad hip causes du jour was a stretch.

But, pressed by ESG forces it felt is could not resist, the league shocked everyone by going full Woke earlier this year with a demand that its players wearing Pride jerseys in warmup before games. With its liberal media howler monkeys applauding wildly Gary Bettman must have thought it was a price worth paying.

But the NHL discovered what Bud Light, Target, Blackrock and others have found out about their consumers. While they are content to accept the differences in society they don’t want to be compelled into participating in controversial causes. They don’t want behaviours ground in their faces by the sanctimonious media purging its white guilt.

Hence the announcement from Gary Bettman last week that next season the league is not going to do novelty branding as an effort to raise consciousness and, yes, raise money using its products— the players. Cue the howler monkeys again— this time in indignation that not everyone will agree with their pet causes. Here is a Toronto morning show decrying the right to choose not to be one of the fanatically committed.

Then Toronto Blue Jays, whose parent company Rogers pays these morning show hosts, took a different tack with its excommunication of pitcher Anthony Bass for his objection to the #LGBTQ orthodoxy. In a move Lavrentiy Beria would applaud, Bass was publicly paraded before the media, forced to read prepared statements grovelling to Rogers’ pals and had on-air hosts like Dan Shulman discuss the psychological re-assignment Bass would undergo if he wanted to pitch in Toronto again.

Then they cut him in preparation for a Pride Month festi-palooza at the park. For now, the Blue Jays are only being criticized for their lack of clutch hitting.

As we wrote in MarchThe problem with liberal tolerance in Canada is that it’s not particularly liberal and it’s certainly not tolerant. For instance, the reverberations from goalie James Reimer declining to wear a San Jose Sharks rainbow jersey have continued…

It seems to have escaped many people’s tolerance that refusing to march in a parade does not mean you hate the people in the parade. It is to say that you have a different opinion. One your employer can’t compel you to abandon. An opinion guaranteed to you by generations of free speech defenders and religious freedom. 

It is why we have halal and kosher foods. Live and let live. But the hysteria is not stopping with Reimer. The radical blood hounds have tracked down new targets to mount on their gibbet of 100 percent conformity to Woke causes.

The latest NHLers caught up in this fundamental failure to communicate are the Staal brothers in Florida who followed Reimer’s path to say that they haven’t and won’t wear symbols with which they disagree. Immediately the SJW sports media attacked them. When they said they wouldn’t Pride jerseys it was shown by the gotchas ‘ that they had worn subtle LGBTQ jerseys in the past. As if this makes them hypocrites.

My friend Mark Hebscher asked if the NHL should suspend them. Really? What would Mark say if Edmonton’s Zach Hyman, a Jew, declined to wear Muslim symbols on an Islamic Pride night? Would Mark demand Hyman be suspended?

What would he say if secular players in the league declined to wear the cross on their jersey for a Christian appreciation night? Should they be punished as haters? What if a pro sports team has a Mormon appreciation night. Does refusing to wear an LDS badge make people haters?

Of course these examples are moot. There are no progressive DEI laurels for creating political trip wires over Muslims or secularists to advance Woke influence. The only targets that matter here are conservative whites. Sports teams these days would only entertain the most provocative causes to create “a crisis that shouldn’t go to waste” (in the words of Saul Alinsky in his Rules for Radicals).

This put us in mind of the famous Everyone Must Wear A Ribbon episode on Seinfeld. In the classic 1987 episode The Sponge, Kramer is harassed by AIDS Walk organizers for refusing to wear a ribbon as he walks in the event. Here’s what we wrote in April.

VOLUNTEER: But you have to wear an AIDS ribbon.

KRAMER: I have to?

VOLUNTEER: Yes.

KRAMER: Yeah, see, that’s why I don’t want to.

VOLUNTEER: But everyone wears the ribbon. You must wear the ribbon!

KRAMER: You know what you are? You’re a ribbon bully (walks away).

VOLUNTEER: Hey! Hey you! Come back here! Come back here and put this on!

Kramer supports AIDS research, but he doesn’t support meaningless symbols. So some aggressive AIDS walkers eventually track him down and beat him in an alley for not going along with the mob. Comedian and curmudgeon George Carlin summed up Kramer’s resistance: “Religion is like a pair of shoes…..Find one that fits for you, but don’t make me wear your shoes.” But these days you must wear the shoes of the cool kids or suffer the consequences. “

Naturally, progressives pushing their myriad causes fail to see the irony— even as they laugh at the skit. Since when was it a cultural crime that 100 percent of people don’t agree on any position? You don’t demand everyone eat meat, worship God or write with your left hand. Why do we demand unanimity on Woke catechism? But white- guilt liberals now look for any excuse to suppress dissent from “the other” who spreads disinformation.

The last group you’d have expected to adopt the You Must Wear A Ribbon tactic is the NHL. But no, the league that forgot Don Cherry is once again forcing its sanctity on players who dare to say “No, thanks” to wearing LGBTQ+2 sweaters as part of their costume drama.

We summed it up this way in March: “As we’ve contended over decades, the key to acceptance of gays in hockey will be the coming-out of a prominent NHL star(s). They are out there. It wasn’t high rhetoric from Brooklyn Dodgers GM Branch Rickey that changed the colour line in baseball. It was Jackie Robinson’s forbearance. It wasn’t slogans that slowly changed the skin colour of golf. It was Tiger Woods’ utter dominance. 

It was also the hyper-macho world that Brian Burke himself nurtured through the years before his son came out — not colourful jerseys— that has repressed gay participation in the NHL. The weeding-out of gay youth in the development process comes from the grass roots. (To his credit a penitent Burke now owns some of this.)

While it is commendable that Burke now supports his son’s memory, flailing Christians for refusing to wear Pride jerseys is not the way to achieve understanding. Worshipping symbols is a divisive, not a unifying action that plays into the hands of forces Burke clearly does not acknowledge or understand. Radicals who use terms like white settler and cis-gender-entitlement to baffle the vulnerable. And who will discard him when he’s no longer of use to them.

Churchill was prescient about appeasing today’s virtue warriors when he long ago said that appeasers “are like people who feed the crocodile in hopes that the crocodile eats them last.”  Chomp.Chomp. Their day is coming. “ Just ask Bud Light.

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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

The Game That Let Canadians Forgive The Liberals — Again

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With the Americans winning the first game 3-1, a sense of panic crept over Canada as it headed to Game 2 in Boston. Losing a political battle with Trump was bad enough, but losing hockey bragging rights heading into a federal election was catastrophic for the Family Compact.

“It’s also more political than the (1972) Summit Series was, because Canada’s existence wasn’t on the line then, and it may be now. You’re damn right Canadians should boo the (U.S.) anthem.” Toronto Star columnist Bruce Arthur before Gm. 1 of USA/ Canada in The 4 Nations Cup.

The year 2025 is barely half over on Canada Day. There is much to go before we start assembling Best Of Lists for the year. But as Palestinian flags duel with the Maple Leaf for prominence on the 158th anniversary of Canada’s becoming a sovereign country it’s a fair guess that we will settle on Febuary 21 as the pivotal date of the year— and Canada’s destiny as well.

That was the date of Game 2 in the U.S./Canada rivalry at the Four Nations Tournament. Ostensibly created by the NHL to replace the moribund All Star format, the showdown of hockey nations in Boston became much more. Jolted by non-sports factors it became a pivotal moment in modern Canadian history.

Set against U.S. president Donald Trump’s bellicose talk of Canada as a U.S. state and the Mike Myers/ Mark Carney Elbows Up ad campaign, the gold-medal game evoked, for those of a certain age, memories of the famous 1972 Summit Series between Canada and the USSR. And somehow produced an unprecedented political reversal in Canadian elections.

As we wrote on Feb. 16 after Gm. 1 in Montreal, the Four Nations had been meant to be something far less incendiary.  “Expecting a guys’ weekend like the concurrent NBA All Star game, the fraternal folks instead got a Pier Six brawl. It was the most stunning beginning to a game most could remember in 50 years. (Not least of all the rabid Canadian fanbase urging patriotism in the home of Quebec separation) Considering this Four Nations event was the NHL’s idea to replace the tame midseason All Star Game where players apologize for bumping into each other during a casual skate, the tumult as referees tried to start the game was shocking.

“Despite public calls for mutual respect, the sustained booing of the American national anthem and the Team Canada invocation by MMA legend Georges St. Pierre was answered by the Tkachuck brothers, Matthew and Brady, with a series of fights in the first nine seconds of the game. Three fights to be exact ,when former Canuck J.T. Miller squared up with Brandon Hagel. (All three U.S. players have either played on or now play for Canadian NHL teams.)  

“Premeditated and nasty. To say nothing of the vicious mugging of Canada’s legend Sidney Crosby behind the U.S. net moments later by Charlie McEvoy.”

With the Americans winning the game 3-1 on Feb. 15, a sense of panic crept over Canada as it headed to Game 2 in Boston. Losing a political battle with Trump was bad enough, but losing hockey bragging rights heading into a federal election was catastrophic for the Family Compact. As we wrote in the aftermath, a slaughter was avoided.

“In the rematch for a title created just weeks before by the NHL the boys stuck to hockey. Anthem booing was restrained. Outside of an ill-advised appearance by Wayne Gretzky— now loathed for his Trump support— the emphasis was on skill. Playing largely without injured Matthew and Brady Tkachuk and McAvoy, the U.S. forced the game to OT where beleaguered goalie Craig Binnington held Canada in the game until Connor McDavid scored the game winner. “

The stunning turnaround in the series produced a similar turnaround in the Canadian federal election. Galvanized by Trump’s 51st State disrespect and exhilarated by the hockey team’s comeback, voters switched their votes in huge numbers to Carney, ignoring the abysmal record of the Liberals and their pathetic polling. From Pierre Poilievre having a 20-point lead in polls, hockey-besotted Canada flipped to award Carney a near-majority in the April 28 election.

The result stunned the Canadian political class and international critics who questioned how a single sporting event could have miraculously rescued the Liberals from themselves in such a short time.

While Canada soared because of the four Nations, a Canadian icon crashed to earth. “Perhaps the most public outcome was the now-demonization of Gretzky in Canada. Just as they had with Bobby Orr, another Canadian superstar living in America, Canadians wiped their hands of No. 99 over politics. Despite appeals from Orr, Don Cherry and others, the chance to make Gretzky a Trump proxy was too tempting.

We have been in several arguments on the subject among friends: Does Gretzky owe Canada something after carrying its hockey burden for so long? Could he have worn a Team Canada jersey? Shouldn’t he have made a statement that he backs Canada in its showdown with Trump? For now 99 is 0 in his homeland.”

Even now, months later, the events of late February have an air of disbelief around them, a shift so dramatic and so impactful on the nation that many still shake their heads. Sure, hockey wasn’t the device that blew up Canada’s politics. But it was the fuse that created a crater in the country.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

Don & Rick: Canadian Icons, Mixed Messages, Lasting Impacts

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“Well, Tim, this is our last show. . . . Thanks everybody for listening and toodaloo,” 91-year old Don Cherry allegedly on his final podcast episode.

Once upon a time in a public broadcaster far, far away there was an identity crisis. Who should we be as we enter the 21st century? We depend on government for our financing, but our audience relies on people who hate government.

At CBC that argument could be summed up by two figures on the TV network. Rick Mercer. Don Cherry. Both were brilliant communicators, masters of the craft of holding eyeballs. But they represented diametrically opposed audiences. Mercer was the glib political voice of This Hour Has 22 Minutes. Cherry was the bombastic voice of Hockey Night in Canada, as Canadian as the brown beer stubby.

Mercer was worshipped by the folks in the C suite and liberal media. With his searing walking shots he lanced egos and asked uncomfortable questions. He called out sacred cows. Yet there was never any doubt in CBC’s upper reaches about whose side he was on in the culture war at CBC. He was safe.

Cherry was the unpredictable occupant of Coach’s Corner, the bombastic voice of white anglo hockey culture. He was abrasive and unforgiving. His first-period rants beside his Topo Gigio Ron Maclean were must-watch for the demographic. They also, it seemed, constituted must watching for his critics.

[Confession: I was one of his critics, paid to be so. We tangled often over his act. He ripped me in the 2004 NHL playoffs, alleging I said he was insincere about kids with cancer. During the infamous 1987 World Junior brawl he said I was a coward who wouldn’t defend his own kids in a fight. etc. He sicced his bots on me. While I disagreed with much of what he said, I defended his right to say such things. My beef was mostly with HNIC which refused to allow any dissent to Cherry’s act on the show . It was a noisy one-note symphony.

Don was durable, holding his prime position for decades, putting himself above the title many Saturdays with headline material. In the sea of pearl clutchers at CBC he stood out. While the suits above recoiled at his Canadian Legion catechism, they also knew he was an asset they could play when they went for funding in Ottawa. “See, we have all sorts of political views on the network.”

When CBC lost its HNIC franchise to Sportsnet Cherry became someone else’s problem. Eventually the Woke folk at Rogers tired of telling him to knock off the politics and cultural stuff. He was let go in 2019 for saying what he’d always said. Maclean then put in the knife to save his own hide.

Mercer’s highly rated act continued unabated till 2018. One of his most popular gigs— the one most likely to appeal to posh Canadians— was talking to Americans about Canada. It was brilliant in its simplicity. Go to famous colleges and universities to plumb the depths of their Canadian knowledge. Likewise, buttonhole well-known American politicians.

The topics were many and ridiculous. Should Canada protect the famous location Joe Clark’s Hole? What should Canada do about its melting national igloo? Could they congratulate Jean Chretien on a rare political feat called a “Double Double” in which he received support from both sides of the Canadian parliament.

He asked Al Gore about Canada moving the capital city from Kingston, Ontario to Toronto (Gore thought it smart). He convinced tourists at Mount Rushmore that the mineral rights to the mountain had been sold to a Canadian firm that was getting ready to drill for oil in Lincoln’s forehead.

He asked Americans to condemn Canada’s practice of euthanizing senior citizens by setting them adrift on Northern ice floes. In a famous moment, future President George W. Bush failed to correct Mercer when he referred to Chrétien as “Jean Poutine”

Mercer always said he didn’t think Americans were ignorant. Eighty percent had the right responses and those never made it to air. For the rest it was just that they couldn’t resist an open mike and having a take on things they knew nothing about. He had affection for them.

For Canada’s Left, insecure in its northern faculty-lounge, that subtlety was lost. Mercer’s routines reinforced a smug anti-American attitude in the Liberals and NDP base. All they saw was a nation of nitwits. “Look, what bozos!” The orientation of the fashionistas turned away from the U.S. to supposed European sophistication and societal controls for climate, population growth and Covid. Hello, Mark Carney.

This bias was reinforced by the increasingly self-loathing voices on the cable news of the American Left. Every GOP figure from George W. Bush till Trump today became  a comic character. Canadian lefties adored it. As we’ve written often the snide attitude allowed Canadians to ignore that Americans were protecting them for free and keeping them rich.  And taking the overflow from Canadian’s prized healthcare system.

This arrogance culminated in the March election where the mere mention of Trump sent Canadians fleeing back to a Liberal administration that was moribund after a decade of incompetence. It has an echo in Toronto’s Hockey Hall of Fame again declining to award Cherry the Foster Hewitt award as a legendary TV journalist. Love him or hate him he’s earned it. It’s arguable whether the aging Cherry will even be around to be chosen next year.

For sure his political impact will resonate for long after he’s gone in the populist resurgence in western Canada and elsewhere. If only Rick Mercer were allowed back on CBC to cover it.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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