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Bruce Dowbiggin

The NHL Changes Its Mind: It Won’t Wear The Ribbon After All

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The NHL and #SJW membership was always a heavy lift. For a league whose core is largely wealthy owners, middle-class conservative whites and Orthodox Eastern Europeans, the idea of donning the symbols of #LGBTQ or Climate Change or one of the myriad hip causes du jour was a stretch.

But, pressed by ESG forces it felt is could not resist, the league shocked everyone by going full Woke earlier this year with a demand that its players wearing Pride jerseys in warmup before games. With its liberal media howler monkeys applauding wildly Gary Bettman must have thought it was a price worth paying.

But the NHL discovered what Bud Light, Target, Blackrock and others have found out about their consumers. While they are content to accept the differences in society they don’t want to be compelled into participating in controversial causes. They don’t want behaviours ground in their faces by the sanctimonious media purging its white guilt.

Hence the announcement from Gary Bettman last week that next season the league is not going to do novelty branding as an effort to raise consciousness and, yes, raise money using its products— the players. Cue the howler monkeys again— this time in indignation that not everyone will agree with their pet causes. Here is a Toronto morning show decrying the right to choose not to be one of the fanatically committed.

Then Toronto Blue Jays, whose parent company Rogers pays these morning show hosts, took a different tack with its excommunication of pitcher Anthony Bass for his objection to the #LGBTQ orthodoxy. In a move Lavrentiy Beria would applaud, Bass was publicly paraded before the media, forced to read prepared statements grovelling to Rogers’ pals and had on-air hosts like Dan Shulman discuss the psychological re-assignment Bass would undergo if he wanted to pitch in Toronto again.

Then they cut him in preparation for a Pride Month festi-palooza at the park. For now, the Blue Jays are only being criticized for their lack of clutch hitting.

As we wrote in MarchThe problem with liberal tolerance in Canada is that it’s not particularly liberal and it’s certainly not tolerant. For instance, the reverberations from goalie James Reimer declining to wear a San Jose Sharks rainbow jersey have continued…

It seems to have escaped many people’s tolerance that refusing to march in a parade does not mean you hate the people in the parade. It is to say that you have a different opinion. One your employer can’t compel you to abandon. An opinion guaranteed to you by generations of free speech defenders and religious freedom. 

It is why we have halal and kosher foods. Live and let live. But the hysteria is not stopping with Reimer. The radical blood hounds have tracked down new targets to mount on their gibbet of 100 percent conformity to Woke causes.

The latest NHLers caught up in this fundamental failure to communicate are the Staal brothers in Florida who followed Reimer’s path to say that they haven’t and won’t wear symbols with which they disagree. Immediately the SJW sports media attacked them. When they said they wouldn’t Pride jerseys it was shown by the gotchas ‘ that they had worn subtle LGBTQ jerseys in the past. As if this makes them hypocrites.

My friend Mark Hebscher asked if the NHL should suspend them. Really? What would Mark say if Edmonton’s Zach Hyman, a Jew, declined to wear Muslim symbols on an Islamic Pride night? Would Mark demand Hyman be suspended?

What would he say if secular players in the league declined to wear the cross on their jersey for a Christian appreciation night? Should they be punished as haters? What if a pro sports team has a Mormon appreciation night. Does refusing to wear an LDS badge make people haters?

Of course these examples are moot. There are no progressive DEI laurels for creating political trip wires over Muslims or secularists to advance Woke influence. The only targets that matter here are conservative whites. Sports teams these days would only entertain the most provocative causes to create “a crisis that shouldn’t go to waste” (in the words of Saul Alinsky in his Rules for Radicals).

This put us in mind of the famous Everyone Must Wear A Ribbon episode on Seinfeld. In the classic 1987 episode The Sponge, Kramer is harassed by AIDS Walk organizers for refusing to wear a ribbon as he walks in the event. Here’s what we wrote in April.

VOLUNTEER: But you have to wear an AIDS ribbon.

KRAMER: I have to?

VOLUNTEER: Yes.

KRAMER: Yeah, see, that’s why I don’t want to.

VOLUNTEER: But everyone wears the ribbon. You must wear the ribbon!

KRAMER: You know what you are? You’re a ribbon bully (walks away).

VOLUNTEER: Hey! Hey you! Come back here! Come back here and put this on!

Kramer supports AIDS research, but he doesn’t support meaningless symbols. So some aggressive AIDS walkers eventually track him down and beat him in an alley for not going along with the mob. Comedian and curmudgeon George Carlin summed up Kramer’s resistance: “Religion is like a pair of shoes…..Find one that fits for you, but don’t make me wear your shoes.” But these days you must wear the shoes of the cool kids or suffer the consequences. “

Naturally, progressives pushing their myriad causes fail to see the irony— even as they laugh at the skit. Since when was it a cultural crime that 100 percent of people don’t agree on any position? You don’t demand everyone eat meat, worship God or write with your left hand. Why do we demand unanimity on Woke catechism? But white- guilt liberals now look for any excuse to suppress dissent from “the other” who spreads disinformation.

The last group you’d have expected to adopt the You Must Wear A Ribbon tactic is the NHL. But no, the league that forgot Don Cherry is once again forcing its sanctity on players who dare to say “No, thanks” to wearing LGBTQ+2 sweaters as part of their costume drama.

We summed it up this way in March: “As we’ve contended over decades, the key to acceptance of gays in hockey will be the coming-out of a prominent NHL star(s). They are out there. It wasn’t high rhetoric from Brooklyn Dodgers GM Branch Rickey that changed the colour line in baseball. It was Jackie Robinson’s forbearance. It wasn’t slogans that slowly changed the skin colour of golf. It was Tiger Woods’ utter dominance. 

It was also the hyper-macho world that Brian Burke himself nurtured through the years before his son came out — not colourful jerseys— that has repressed gay participation in the NHL. The weeding-out of gay youth in the development process comes from the grass roots. (To his credit a penitent Burke now owns some of this.)

While it is commendable that Burke now supports his son’s memory, flailing Christians for refusing to wear Pride jerseys is not the way to achieve understanding. Worshipping symbols is a divisive, not a unifying action that plays into the hands of forces Burke clearly does not acknowledge or understand. Radicals who use terms like white settler and cis-gender-entitlement to baffle the vulnerable. And who will discard him when he’s no longer of use to them.

Churchill was prescient about appeasing today’s virtue warriors when he long ago said that appeasers “are like people who feed the crocodile in hopes that the crocodile eats them last.”  Chomp.Chomp. Their day is coming. “ Just ask Bud Light.

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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

Kirk’s Killing: Which Side Can Count on the Military’s Loyalty Now?

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“After every armistice, you want to put us away in mothballs, like the fleet. When it comes to a little dying you’ll be sure to put us in a uniform…” Seven Days in May

In the 1964 political film Seven Days in May, a rogue Director of the U.S. Joint Chiefs of Staff conspires to launch a coup against a failing president who’s just signed a nuclear disarmament treaty with the Soviets. The plot is uncovered by a Marine Corps colonel, and the coup is barely averted with all the conspirators apprehended.

In 1964 the notion that the loyalty of the military/ intelligence services might be compromised was a hot topic in the days afterJFK’s assassination. After calming down in the Reagan days— remember Woody Allen’s revolution spoof Bananas?—  it has now returned.

How likely is a military/ intelligence coup? Loyalty of troops has been crucial in many coups and insurrections around the world. Famously the socialist regime of Salvador Allende was crushed in 1973 when the Chilean military staged a bloody coup. Allende and thousands were murdered as General Augusto Pinochet took over the country.

Still, the conceit in Western nations has always been “It can’t happen here”. The institutions of government are believed too strong and independent to allow themselves to be taken over by their militaries. The chattering classes prefer to see their military as Stanley Kubrick did in Dr. Strangelove— bumbling buffoons,  lackeys led by General Buck Turgidson.

Certainly in Canada, where successive Liberal government culminated with Justin Trudeau, the Kubrick model is closer to reality. DEI hiring, cuts to budgets and a slavish reliance on America to protect Canada for free have produced a Canadian military with more in common with HMS Pinafore than Vimy Ridge. From the world’s third-largest navy in 1945, Canada is now a boat that can’t float.

But something seems to have changed with the Tuesday murder of conservative commentator Charlie Kirk. It seems a massive provocation by people who want to destroy the American society. It’s not helped by the voices on the Left claiming he brought it on himself with hate speech. @punishedmother “Maybe Charlie Kirk shouldn’t have spent years being a hateful demagogic fascist and this wouldn’t have happened. Maybe he should take some personal responsibility.It will take careful leadership to prevent this boiling over.”

This growing intolerance between the political sides exposed yet again by Kirk’s assassination has made people consider the Armed Forces’ loyalty in a crisis. As in, who has it? (In pacifist Canada the current clash of cultures is that support of the military might be necessary in resisting the conservative right. Despite Bill C-23 disarming Canadians the unarmed Left might face a large, well-armed rightwing population brandishing weapons.)

In a divided America think of Tom Cruise’s JAG character in A Few Good Men confronting hardened Marine commandant played by Jack Nicholson— and you have the conflict. “You can’ t take the truth!” Fighting generals are a thing of the past when Democrats are in power. Successive presidents have used DEI to create desk generals and commanders who reflect good taste over good planning.

This DEI mission creep in the military was one of Donald Trump’s strongest planks in defeating hapless Kamala Harris in the 2024 election. Canadian Liberals, meanwhile, managed to dodge their pathetic defence shortcomings only by making the 2025 election all about Trump and a 51st state, not defence or Chinese influence.

There has been evidence that some at the highest levels of the U.S. military, CIA and FBI have already shown a bias toward Democrats. In the waning days of Trump 45 Chief of Staff Mark Milley told the Chinese leadership— America’s No. 1 global rival— that he would personally tip them off if Trump launched a surprise attack on China.

In another time (or movie) Milley’s treachery would been seen as treasonous, punishable by a life in the stockade or, possibly, execution. In the hands of the DC Media Party, however, Milley’s partisan gambit was buried in the run-up to the 2020 election. As with the concurrent Hunter Biden laptop scandal, the story was made to disappear in a welter of Trump demonization and legal harassment

Now we must wonder again. Sadly for Harris, Milley and Team Obama, the Democrats were thrashed by the Trump agenda. POTUS 45—now 47— quickly began replacing lifetime loyalists in the military and bureaucrats, stifling for now the urge to purge,

Again this scenario was unthinkable a generation ago, a plot in a movie. But the governments of Barack Obama and Joe Biden (Trudeau in Canada) have created a social schism that has turned politics into a blood sport. As we know there were two attempts on Trump in the election campaign by deranged radicals. The defeated Democrats’  obsession over who controls the Supreme Court and Congress in Trump’s presidency, the repeated comparisions to Hitler, are producing greater and more strident anything-is-accepted calls from the radical Left to take to the streets and pursue civil disobedience.

In Canada Mark Carney’s Elbows Up gambit is dissipating rapidly since the election, producing active discussion of separation in Alberta and Quebec (again). This raises questions about what the military might do in the aftermath of a vote by either side to leave Canada. Might they intervene? Would they stand aside? Will tanks roll to protect a Carney Canada?

No doubt Charlie Kirk’s death will be mobilized by both sides in their appeals for the loyalty of the military should a civil war break out in the U.S. Get your generals in a row. MSNBC’s Jen Psaki has declared Trump’s tribute to Kirk “an escalation” Says legal expert Jonathan Turley, “We are already at political assassinations, so I am not sure how much more room for escalation there may be for Psaki or MSNBC.”

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

Ken Dryden: Hockey’s Diogenes. He Called Them As He Saw Them

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There is much talk about the Canadian identity in these days of mass immigration , diversity and refusal to integrate. The 1970s were a simpler time for such rumination on culture, however. Riding the new global identity of Pierre Trudeau (soon to be regretted), the times were fired by the 1972 hockey summit win by Canada over the Soviet Union.

The series contained many of the self-held perceptions of the nation. Plucky underdog. Tenacious competitor in global affairs. Limitless possibilities. All seemingly rolled up into two weeks 53 years ago this month. Many of these notions were still manifest in the 2025 federal election when Boomers had a conniption fit over Donald Trump and withdrew into their Elbows Up phase.

So it should come as no surprise that one of the stars of that 1972 team was goalie Ken Dryden. While not being dominant throughout against the shifty Soviets, Dryden peaked at  the right moments (in tandem with Tony Esposito) to snatch the eight-game series at absolutely the final possible moment.

It’s hardly an exaggeration that, while a number of the Canadian players lost their minds in the tense fortnight, Dryden carried himself with cool dignity. There were no Phil Esposito jeremiads. Not Jean Paul Parisé stick wielding. No Bobby Clare two-handers to the ankles of his opponents. Just the emerging figure of the lanky goalie resting his chin on his stick as he waited in the net for Kharlamov and Yakushev.

For the generation that watched him develop he was likely the quintessential modern Canadian. Son of a charitable community figure. Educated in the Ivy League. Obtained his law degree. Served as a federal cabinet minister. Author of several definitive hockey books (The Game is perhaps the best sports non-fiction in the English language). Executive of the Toronto Maple Leafs. And more.

He was on the American telecast of the 1980 U.S. Miracle On Ice at Lake Placid. And the radio broadcast of the 1976 Canada Cup. Ubiquitous media source. Loyal to Canada. And crucially, a son, husband, father and grandfather. If you’d created a model for the citizen of Canada of his times it was Ken.

He could be cranky and verbose, yes. His books often took issue with the state of the modern game. Concussions. The Trap. Excessive goalie pads. But his defining moment may have come in 1973 when, upset with Sam Pollock’s contract offer, he left the Montreal Canadiens to finish his law degree in Toronto. It’s important to note that his reputation at the time was a goalie carried by the Jean Beliveau super teams. Yet the Canadiens allowed 56 more goals in the 1973–74 season than they had the year before with Dryden. Plus they lost in the semifinals after winning the Cup the previous spring. Karma.

When he returned the Habs ripped off four consecutive Stanley Cups. Phil Esposito praised him as that “f’ing giraffe” who stole at least two Cups from the Bruins. He retired for good in 1979, and the Canadiens didn’t win another Cup till 1986. Which enhanced his reputation. His combination of tenacity, independence and integrity made him many fans. And launched a generation of goalies who broke the mould.

So his passing in the year that Boomers exercised their cultural privilege one last time is a fitting codicil to an era that held so much promise and has ended in a lost culture and renewed talk of separation in Quebec and Alberta. Many have emotional memories of Dryden, and social media has exploded with them on the news Friday of his death at 78.

For us, our quintessential Dryden moment came in 2001 at the NHL Draft. We were working for the Calgary Herald, he was an executive with the Maple Leafs. As we arrived at the Miami airport in a torrential rainstorm who was standing in the car rental lobby but the unmistakable No. 29? As fellow authors, we’d met many times, and we had quoted him so often we can’t count the times. So there was no fan-boy encounter.

This day he was a lost soul whose car rental had fallen through. Could we give him a ride to the media hotel? Sure. The company was welcome. As we rolled along though the pelting rain, searching for the right highway (this was pre-Waze) we talked about family and background. How were my kids? How was his wife now that he was hearing it from Maple Leafs fans?

Above the machine-gunning of the rain we then pivoted to hockey. He wanted to know what was going on with the Flames (they were mediocre at the time). And he wanted to talk about the state of trap hockey which was then choking the art of the game. Where was the beauty, the artistry in a league dumbed-down by clutch ‘n grab?

After chatting and squinting through the sheets of rain for 45 minutes we finally arrived at the hotel in Sunrise. As we walked into the lobby Ken thanked us for the ride and gave us $40 for gas. Media colleagues watching the scene were flabbergasted. Ken had a reputation as being frugal, and here he’d readily given me $40! U.S.! What could this mean? Did we get as scoop they’d have to chase. Ken blandly shooed them away, saying he had to check in.

We didn’t get a hot tip on a story. But we did get several gems to use in our next book Money Players, a finalist for the 2004 Canadian Business Book of the year. We meant to thank him for the material. Somehow the moment was never right. Now we won’t get that chance.

We might say the same for Canada. Somehow the moment was never right. Now we won’t get that chance. RIP Ken.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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