Connect with us
[the_ad id="89560"]

Bruce Dowbiggin

The Low Art Of Selling The Great Reset

Published

8 minute read

A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing.” —Glengarry Glen Ross

Remember back in the Don Draper past when commercials actually talked about the product they were selling? Soap that cleaned clothes better. Cars that used less fuel. Toothpaste that whitened better. The idea was for you to buy the product based on its merits.

Yeah. Those days are done. Instead of hawking mattresses or dishwashers the current advertisements are progressive parables on the Great Reset from craven corporations. A passing review of the commercials now on TV or online seems more like a symposium on white privilege or gender insensitivity beloved by Canada’s prime minister and his Stepford cabinet.

Even when they dabble in the product they’re supposed to be selling, the commercials’ overarching message is how enlightened the advertiser is and how  base you— white middle-class consumer— are. If you also intuit that there’s a product behind the sales pitch, so much the better for the advertiser. But it’s no longer the salient point. They’re enlightened. You’re not.

A perfect illustration of the Woke makeover is the sudden enthusiasm in commercials for mixed-race or gay couples. Those living in a real world had seen and accepted mixed-race couplings for some time. Gay couples have been common in society for over a decade. Millennials and younger cohorts see it as normal. No big whoop.

But until about two years ago advertisers still viewed these unions as verboten in their product advertising. It was a third rail. Mom and Pop must be seen as heteronormative.

Then, as if a memo had suddenly been issued (or Joe Biden elected), the dynamic changed for every advertiser. Virtually every couple portrayed by corporate outfits suddenly represented the new nuclear equation of biracial, gay or bisexual. Whether selling bank services or car floor mats, mixed-race couples now represent a disproportionate percentage of the couples pictured in the commercials.

Likewise, white characters in commercials or culture are now universally portrayed as dullards and foils for the new professional class to sneer at. They stumble, they bumble, they can’t match the intellectual power of the new anointed class.  White men are the new punchline, saturated by colonial guilt. Why now? Because it can be weaponized against The Other.

If it all weren’t so obvious it might be amusing to see corporate culture pretzel itself in the service of the praetorian guard of Wokeness. As it is, it’s simply insulting to believe that their customers would not view such sudden transparent virtue signalling as cynical or go unnoticed in the market.

By the same standard, transcendent visible minorities are also suddenly chic in comedies/ dramas churned out by Hollywood. For just one example, historic white character Ruth Lockwood— a PBS producer in the new HBO series The French Chef about Julia Child— was made black so the show’s progressive producers could highlight racial prejudice in the 1960s. That’s half a century ago.

A gay James Beard also takes Child on an invented visit to a San Francisco drag bar for more moralizing about cisgendered LGBTQI tyranny. “It could have happened, but we don’t know if it necessarily did,” says Julia creator and writer Daniel Goldfarb.

Don’t forget the tortured attempts at progressive racial re-balancing in recent productions such as Bridgerton or Great Expectations that re-arrange the racial deck chairs of the 18th century. If Alec Guinness playing an Arab sheik in Lawrence of Arabia was insulting then why is Golda Ruchevel playing Queen Charlotte in Bridgerton not just as insulting to history?

Barack Obama insisted that equal representation in society should be a goal: but that would mean just 12 percent black actors or presenters (the true percentage of blacks in America) or 3 percent of LGBTQ characters (their U.S. census figure) or 0.1 percent of trans people represented. Yet a visiting Martian would conclude from today’s commercial output that each group had a far greater slice of the population pile in North America.

When questioned on this enforced shape-shifting of history and culture the Left insists that anyone pointing out the obvious is a Qanon agent or a Jim Crow recidivist. The Taylor Lorenz pep squad then buries the offending questioner on social media. How dare they diverge from the script? Don’t you know queer and non-binary now represent the majority in young people?

Rich Hollywood elites’ next virtue display is headed into Green Think on screens. Agitprop groups have told producers they are not pumping out enough global-warming propaganda. “Researchers checked for references to 36 key words and phrases including “climate change,” “fracking” and “global warming” in TV episodes and movies released in the U.S. market… Only a sliver of screen fiction, 2.8 perhaps, refers to climate change-related words, according to a study of 37,453 film and TV scripts from 2016-20 that is the basis for the climate guide, AP reports.”

So they created a “playbook” for how to embed global warming themes and messages in films and commercials.

Sadly for progressive casting departments, the radical executives at Disney blew any chance at the new representation being called organic. In a recent video chat corporate president Karey Burke supported having “many, many, many LGBTQIA characters in our stories” and wanting a minimum of 50 percent of characters to be LGBTQIA and racial minorities.

Disney executive producer Latoya Raveneau bragged about her “not-at-all-secret gay agenda” and gushed that “where ever I could I was adding queerness… no one would try to stop me.” Until they bumped into Ron DeSantis they didn’t.

So brace yourself for Gaia signalling as the next frontier when the 2024 electric car models roll out. The Woke movement understands that they don’t need you to like them. They only need to convince you that the present system is dysfunctional. The rest, as the ads show, is theatre.

 

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author was nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan Inexact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx

Before Post

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

Follow Author

More from this author

Bruce Dowbiggin

Climate & Covid: How The Certainty of Elites Destroyed A Decade

Published on

It probably wasn’t meant as an epitaph for the years since 2008, but a speech from the recent movie Conclave might serve all the same. In the film, a British Cardinal Lawrence (Ralph Fiennes) must be deacon to the Conclave electing a new pope. He is hesitant to accept the responsibility in times of intolerance. His homily explains why.

“Certainty is the great enemy of unity. Certainty is the deadly enemy of tolerance. .. If there were only certainty and no doubt there would be no mystery. And therefore no need for faith. Let us pray God will find us a pope who doubts.” (Spoiler alerts forbid further plot developments.)

Cardinal Lawrence might well have been describing the deadening effects of certainty since the election of Barack Obama (2008) and Justin Trudeau (2015). Under the guise of enlightenment Obama and then Trudeau have employed certainty as a battering ram. Those who expressed doubt were eliminated. Those bending a knee were spared— for now. Those at the top got great Taylor Swift tickets.

While artfully claiming disinformation/ misinformation as dire threats to humanity they used censorship to eliminate opposing views to their radical progressive agendas. The two most prominent of those agendas were, of course, the toxic twins of Climate and Covid.

While the global warming… oops, climate-change hustle had been around for some time it was only under the auspices of Obama and then Trudeau that it gained its ability to punish dissent. Who can forget Obama’s sneering admonition to doubters that 97 percent of scientists were onside with Al Gore and Greta Thunberg because The Science Was Settled? This was certainty on steroids.

In short order, newspapers banned letters to the editor disputing the manipulative programs of the UN and the IPCC (among the many drawing hundreds of millions in public funds). Opposing climate voices disappeared from CBC television panels. To dispute controversial claims was an invitation to disastrous law fare, as Canadian journalist Mark Steyn discovered. Our piece The Right To Criticize Climate Change Has Cost Mark Steyn Almost Everything highlights the decade-plus ordeal he suffered in D.C. courts for pointing out the fraudulence of Michael Mann’s hockey-stick oeuvre.

All for disputing the certainty of the science behind a global scheme to move billions from the first world to developing nations. (Which is then reportedly laundered back to the U.S.) Were Steyn’s case an exception we might grant his oppressors leeway. But the certainty principal of Obama and Trudeau on climate cost thousands of scientists their livelihoods, bankrupted others and blackened their life’s work. To no effect on climate itself.

In Canada, Trudeau named a convicted criminal and ruthless zealot as his climate minister. Steven Guilbeault took certainty to its illogical end, dragging the faculty lounge of idiots in Trudeau’s cabinet along with him. Again, career scientists and researchers were crushed by his onslaught of a useless carbon tax, EV mandates and ridiculous bans on workable solutions such as nuclear. Dispute was fruitless. They were that certain of their holiness.

But climate certainty was simply the appetizer for the banquet of Covid. Here both Trudeau and Obama (and his successors in the the U.S. health industry) wielded certainty into a script that not even Hollywood would have considered plausible in 2000.

Most now recall the Rod Serling scenario of an engineered Chinese virus somehow wiping out civilization. This plot was employed to suspend everyday activity and lock the population in their homes across much of the West and Asia. (Surprisingly Africa declined the invitation to insanity and survived nicely, thank you.)

Lock downs, masks, distancing, surface wiping, police raids, government bans— all were the poisoned fruit employed by bureaucrats and fanatics in service of their certainty. Everyone has their pained memory of overreach, from arresting surfers on the beach to locking arriving Canadian travellers into hotels to seniors dying alone in quarantined wards.

Citing the worthlessness of masks was always accompanied with the admonition that defying the new normal was a fatal threat to someone’s grandmother. It is a truism that people cannot remember the pain of dental extraction or childbirth. But the dystopian effects of Covid are likely to be carried to the grave by young people isolated from schools and grieving citizens denied a final farewell to parents.

While authorities sought to keep their grip, certainty finally began to erode. It was revealed that six-foot distancing was an invented standard, masks were useless in stopping the spread of the virus and the avalanche of positive tests were largely false positives and unlikely to make anyone sick. Soon Covid humour became accepted. Compliance was mocked. Citizens chucked the mask and re-started life.

Those certain in their power recoiled at the insubordination. Armin Rosen noted their stunned disbelief in Tablet, “Perhaps the higher levels of the American media complex, masquerading in the clothing of a different century, should embrace their essentially patrician urges and accept their permanent bafflement at the inscrutable, inexplicable passions of the American polity, thus exempting themselves from any deep concern about what the rest of us are up to.”

Donald Trump’s call to reject those who’d prospered in Covid found willing ears in the United States. His resounding sweep in the 2024 elections— every state in the union moved rightward in voting—  was the final rebuke to those who preached certainty. The same people who sloughed off not one, but two assassination attempts on a presidential candidate as mere distractions.

It remains to be seen whether docile Canadians, always deferring to authority first, will shake off the certainty crowd in the next federal election. The Liberals are still hoping they can fool them with the Pierre Poilievre-as-Trump-as-Hitler narrative, a scare tactic that failed miserably down south. (One recent poll shows the Conservatives winning 240 seats, the Liberals with 19.)

Cardinal Lawrence’s appeal in Conclave to a higher purpose than certainty should be a stake in the heart of those who’ve oppressed their families and neighbours to no perceptible gain. The Trump comeback signals an opportunity with RFK Jr. and Elon Musk for a revival of healthy debate and skepticism. Whether it holds and prospers is still uncertain. But we have learned that uncertainty is a thing to be wished for.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

Continue Reading

Bruce Dowbiggin

Check Out Time: Knowing Enough Is Enough

Published on

“An aged man is but a paltry thing,

A tattered coat upon a stick, unless

Soul clap its hands and sing, and louder sing

For every tatter in its mortal dress”. W.B. Yeats

Damn that Tom Brady. Because of the now-retired NFL GOAT it is widely believed that an athlete in his 40s can still triumph over younger men. That a good diet, plenty of sleep and keen desire can sustain you against twenty-two year olds. It ain’t so.

Those needing a reminder of what nature intends for athletes pushing their 40s— and later— got a sobering reminder the past while. First on the docket was Mike Tyson, the former heavyweight champion and a man who inspired fear the way Taylor Swift inspires teenage girls and vapid prime ministers.

In an effort to shake his aging fist at time, the 58-year-old Tyson agreed to fight 27-year-old media-influencer-turned-boxer Jake Paul. Tyson has been through a lot since his days when opponents barely lasted a minute in the ring with him. He lost his crown, married actress Robin Givens and had what was clearly a breakdown both physically and mentally.

In recent years he’s re-invented himself by playing Mike Tyson in movies (his tiger is stolen by a dentist in The Hangover) and on Broadway. He’s evolved into some sort of Cormac McCarthy sage, unflinching in the face of his mortality. Here he talks to a very young interviewer about his legacy and his wish to have no part of one. His precise words were, “”I don’t believe in the word ‘legacy.’ I think that’s another word for ego. Legacy doesn’t mean nothing. That’s just some word everybody grabbed on to.”

So the decision to take on Paul, who has only a dozen pro fights, in a Netflix special drew a lot of curiosity. With his facial tattoo and still-impressive physique he made many believe he could summon up enough to defeat a showboating Paul (El Gallo) who played the heel in the run-up.

Then Tyson had an ulcer flareup. Which caused him to lose half the blood in his body. The fight was delayed from July to November 15 at AT&T Stadium, home of the Dallas Cowboys. Videos of Tyson training seemed to show that, even after the medical issues, he could still deliver enough firepower to make the fight credible. For good measure, Tyson slapped Paul during the weigh-in. Just like the old days.

On fight night sixty-five million tuned in. But the Tyson of old was now old Tyson. He had little to offer, and, by fight’s end, Paul was toying with Tyson. The unanimous decision was a forgone conclusion. Even in defeat Tyson declared himself satisfied having shown his family and himself he could credibly train for a fight after his medical problems.

But the big winner was Father Time.

The Big Guy is also wining in his bet with legendary QB Aaron Rodgers who vowed in 2022 to make the Green Bay Packers regret letting him go in favour of Jordan Love. Rodgers, who’s almost as quixotic as Tyson, signed with the New York Jets who felt themselves only a QB away from a playoff berth or even a trip to the Super Bowl.

That dream lasted just four plays into the Jets first game of 2023. The elusive, rifle-armed Rodgers sat pathetically on the turf, his season done with a torn achilles tendon and the Jets hopes delayed for a year. During his convalescence there were rumours of an early comeback. None came.

So this September the expectations were palpable for Rodgers, now 40, to finally lead their Jets to success. It took only a few games to note that, while he could still throw a great football, Rodgers could not move as he once had in the pocket. He was sacked pitilessly by opponents. The rival Buffalo Bills pounded the Jets, leaving them far behind the the AFC East standings.

At which point Rodgers’ enigmatic personality become the story in the catty New York press. As first the coach, Robert Saleh, and then the GM, Joe Douglas, were fired. Stories emerged that Rodgers was calling the shots with ownership. Fans turned on him. This past week the 3-8 Jets made the internal decision to cut ties with Rodgers at season’s end.

Will someone sign this version of Rodgers for 2025? Sure. And Joe Biden will regain his faculties. Rodgers’ hopes to “not go gentle into that good night” will not be his call.

Finally, there was the news this week that 39-year-old Alex Ovechkin of the Washington Capitals had suffered a broken fibula and would miss 6-8 weeks. However you feel about Ovechkin’s friendship with Putin , there was admiration for his relentless pursuit of Wayne Gretzky’s record for  most regular-season goals (894) in a career.

After a slow start the Capitals captain was on pace to break the record sometime in February. Then came the leg-on-leg collision with Utah’s Jack McBain. In his first 19 seasons Ovie had missed just 35 games to injury. Now this. But that’s how it goes as a 39-year-old playing a young man’s game.

There’s a good chance he now may have to wait till next year— when he’s 40— to break the mark. Ask Aaron Rodgers how that 40-something coming-back-from injury thing works.

At least there was one great athlete accepting the encroachment of 40. Rafael Nadal wound up his brilliant career at the Davis Cup after winning 22 Grand Slam tournaments. “I don’t have the chance to be competitive the way I like to be competitive,” he said in a news conference. “My body is not able to give me the possibility.”

The now-retired Roger Federer, who saw his lead over Nadal in Grand Slams go from 6-12 to 20-22, summed up Nadal.  “You beat me — a lot. More than I managed to beat you… You challenged me in ways no one else could.” You could also say he got out while the getting was good. For that, Rafa, clap hands and sing.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

Continue Reading

Trending

X