Sturm Und Drag: Bud Light Says Hold My Beer

Another day in the death of the alpha male: Bud Light, the American beer famous for its ties to pro sports and macho men (“Less Filling/ Tastes Great”) , has debuted a promotion featuring trans influencer Dylan Mulvaney to commemorate “365 Days of Girlhood,” his first year as a woman. https://www.foxnews.com/media/bud-light-pact-trans-activist-dylan-mulvaney-helps-authentically-connect-with-audiences

In Mulvaney’s honour the company created a beer can with Mulvaney’s image as a vamping hussy. In the video Mulvaney sits in a bathtub full of Bud Light tins gushing about the honour of having a beer can with Mulvaney’s image on it. Brewer Anheuser-Busch says the campaign will “authentically connect with audiences across various demographics and passion points… This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”

Oh, well… in that case. Never mind. I mean, they gave Dylan a beer. What more do you need?

Needless to say the campaign got some negative feedback from Kid Rock. Liquor stores are rejecting shipments of Bud Light. And traditional women are not amused. “It’s disappointing to see someone making a mockery of females be applauded for it,” said competitive skateboarder Taylor Silverman.

That aside, the Mulvaney stunt is just another thumb in the eye from corporate America to its once-traditional market: sports-loving men. Under the banner of BLM icon Colin Kaepernick, radicals have re-invented brand marketing. Go Trans Go.

How will the Mulvaney campaign go over? In 2019 razor-blade maker Gillette dropped its “The best a man can get” campaign in favour of introspection about #MeToo. Seven months later, Gillette’s parent company Procter & Gamble was forced to take an $8 billion write-down for the increasingly “toxic” brand.

But much has changed since then. Joe Biden became U.S. president and the sluice gates opened for aggressive re-casting of gender and racial roles. Meritocracy died. Men competing with women in sports became accepted in officialdom. The corporate world consumed with “settler guilt” has entirely surrendered to ESG and DEI and the other acronym causes.

To offer resistance is now a one-way ticket to the cultural gulag from radicals who claim “silence is violence”. Before watching a Maple Leafs game at Scotiabank Centre in Toronto one must first absorb an endless verbal pummelling on inclusion, tolerance, diversity and permission to use the space from a laundry list of 18th century indigenous stakeholders.

Before anyone ponders this too deeply it’s best to remember that petrified corporations don’t advertise products anymore. Nor do they fixate on shareholder value. That’s so last week. Guided by their armies of high-priced gender and race consultants they now advertise attitudes and empathies. They promote virtue and inclusion. Sturm und Drag.

So when Budweiser locks labels with Dylan Mulvaney it’s not in the desire to boost sales in the tiny trans community (0.04 percent of U.S. population). No, the target market for trans-beer pitches and Gillette #MeToo lectures is the most valuable demographic in today’s politics: The audience for The View. Middle- and upper-middle class educated white liberal women. Preferably single. Politically driven to cluster around puppies and progressive values formulated by Madison Avenue in league with AOC.

Seeing Dylan Mulvaney in a bathtub vamping with his vanity beer reassures them that they are on the right team with actress Drew Barrymore, who knelt before Mulvaney on her afternoon show. That they wear the same jersey as president Biden, who fawned over Mulvaney at the White House. That they’re one with those thrilled at the February news that Mulvaney had accepted a Queerties Groundbreaker Award in Hollywood.

Messaging in this turbulent time is created to assure them who are the bad guys and who are the good guys. And that they are definitely on the side of the angels. Some might assume that their harsh treatment at the hands of Science® during the Covid Ordeal might have driven them into the arms of skeptics. The opposite has in face happened. Stockholm syndrome has created a captive class of SJW warm troopers now ready to lock down for Climate.

Lest anyone think that this demo’s power is a passing phase, take note of the attention that political fixers now pay to the bloviations of Joy Behar, Sunny Hostin and crew. It was The View’s target audience that sat out the 2016 election, allowing Trump to squeak home, and that beat Trump in 2020, where they preferred Biden’s senility over Trump’s boorishness.

In Canada, Alberta’s NDP has moved its HQ to the unfriendly confines of Calgary in preparation for the provincial election in May. The better to capture the soccer moms and social-justice gig workers away from Danielle Smith and the UPC. The success of this process will no doubt influence the federal election where the heart-throb of The View crew, Justin Trudeau, will try to ride their coattails into a fourth term as PM.

Who knows? If Justin gets another term using this formula Bud Light might even just cast a beer can in his honour. Trudeau Very Lite.

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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx

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Bruce Dowbiggin

www.notthepublicbroadcaster.com

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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“I Promised Mess I Wouldn’t Do This”

Bruce Dowbiggin / 7 days ago

If You Don’t Hear From Me, It’s Because I Don’t Hear From You.

Bruce Dowbiggin / 1 week ago

Celebrity Owners– Fun, Yes, But The Equity Is Even Better

Bruce Dowbiggin

“I Promised Mess I Wouldn’t Do This”

Published on September 26, 2023

Bruce Dowbiggin

There’s an abiding idiom in hockey trades. It says whoever got the best player in a deal wins the trade. If you get Wayne Gretzky you win every trade. After that, received wisdom of trades is more honoured in the breach than in the observance. Everyone has a theory. But all agree there’s no denying the impact of trades toward NHL success.

From their evolution as simple player-for-player swaps to the current version of trading players for draft picks, cash, future considerations, salary-cap space or actual humans, the art of swapping in the NHL has become a science, an art and an accounting exercise. Where once it was a pair of hockey-lifer GMs making deals, today’s moves require capologists, accountants, lawyers, agents and, often, the player’s family being onside before a deal can be approved by the NHL.

A whole new culture has grown up within the sport so that deals can be swung. As trades have become more complicated, they have concurrently become less of a burden on the moving parts involved. We’ve come off an offseason with a surprisingly modest number of intriguing deals.

With preseason games starting, to whet the ref’s whistle, here’s a list Rating The Top 25 Trades in NHL history from our next book Deal With It: The Most Impactful Trades In NHL history and How They Changed The Game (due later in 2023). (from ***** to ***)

1) August 9, 1988: Wayne Gretzky, Marty McSorley, and Mike Krushelnyski from Edmonton to Los Angeles for Jimmy Carson, Martin Gélinas, the Kings’ first rounders in 1989 (traded to New Jersey) , 1991 (Martin Rucinsky), 1993 (Nick Stadujar), and $15 million. *****

2) May 15, 1967: Phil Esposito, Fred Stanfield and Ken Hodge from Chicago to Boston for Gilles Marotte, Pit Martin and Jack Norris. ****1/2

3) October 4, 1991: Mark Messier and future considerations (Jeff Beukeboom) from Edmonton to the New York Rangers for Bernie Nicholls, Steven Rice, Louie DeBrusk and future considerations (David Shaw) ****1/

4) December 6, 1995: Patrick Roy and Mike Keane from Montreal to Colorado for Jocelyn Thibault, Martin Rucinsky and Andrei Kovalenko ****1/2

5) June 30, 1992 Eric Lindros from Quebec City to Philadelphia for Steve Duchesne, Peter Forsberg, Ron Hextall, Kerry Huffman, Mike Ricci, Chris Simon, a 1993 1st round pick (#10-Jocelyn Thibault), a 1994 1st-Round pick, (#10-Nolan Baumgartner)) and $15 million in cash *****

6) March 3, 1968: Norm Ullman, Floyd Smith, Paul Henderson and Doug Barrie to Toronto for Garry Unger, Peter Stemkowski, Frank Mahovlich and Carl Brewer ****1/2

6A). January 13, 1971: Frank Mahovlich from Detroit to the Montreal for Guy Charron, Bill Collins and Mickey Redmond ****

7) March 10, 1980 Butch Goring from L.A. to New York Islanders for Dave Lewis and Bill Harris ****

8. November 1947 : Max Bentley from Chicago to Toronto for Gus Bodnar, Gaye Stewart, Bud Poile, Bob Goldham and Ernie Dickens ****

9) January 2, 1992: Gary Leeman, Alex Godynyuk, Jeff Reese, Craig Berube and Michel Petit from Toronto to Calgary for Jamie Macoun, Ric Nattress, Rick Wamsley, Kent Manderville and Doug Gilmour ****1/2

10) August 17, 1992 Dominik Hasek from Chicago to Buffalo for Stephane Beauregard and a fourth-round draft pick (Eric Daze) ****

11) July 23, 1957 Ted Lindsay and Glenn Hall From Detroit To Chicago for Johnny Wilson, Forbes Kennedy, Hank Bassen, Eric Preston ***1/2

12) June 28, 1994: Garth Butcher, Mats Sundin, Todd Warriner and 1994 first-round pick (#10-Nolan Baumgartner) from Quebec City to Toronto for Wendel Clark, Sylvain Lefebvre, Landon Wilson and 1994 1st round pick (#22-Jeff Kealty) ***1/2

13) May 22, 1970 : 1971 1st-round pick (#1-Guy Lafleur) and Francois Lacombe from Oakland to Montreal for Ernie Hicke and 1970 1st-round pick (#10-Chris Oddleifson) *****

14) Nov. 7, 1975: Phil Esposito, Carol Vadnais from Boston to New York Rangers For Brad Park, Jean Ratelle ****

15) October 1989: Tom Kurvers from New Jersey to Toronto for first-round pick (#3 Scott Niedermayer) ****

16) Nov. 30 2005: Joe Thornton from Boston to San Jose for Brad Stuart, Wayne Primeau and Marco Sturm ***1/2

17) December 20, 1995: Joe Nieuwendyk from Calgary to Dallas for Jarome Iginla ***1/2

18) Feb. 22, 1964: Andy Bathgate and Don McKenney from New York Rangers to Toronto for Dick Duff, Bob Nevin, Rod Seiling, Arnie Brown and Bill Collins. ***

19) March 7, 1988: Brett Hull from Calgary to to St. Louis for Rick Wamsley and Rob Ramage ***

20) June 29, 1990: Denis Savard from Chicago to Montreal for Chris Chelios ***

21) June 24, 1963: Dave Balon, Leon Rochefort, Len Ronson and Lorne “Gump” Worsley from New York Rangers to Montreal for Donny Marshall, Phil Goyette and Jacques Plante. ***

22) June 24, 2000: Mark Parrish and Oleg Kvasha from Florida to the New York Islanders for Roberto Luongo and Olli Jokinen ***

23) February 10, 1960: Red Kelly from Detroit to Toronto for Marc Rheaume ***1/2

24) October 10, 1930: King Clancy from Ottawa to Toronto for Eric Petting, Art Smith, cash ***

25) June 28, 1964: Ken Dryden and Alex Campbell from Boston to Montreal for Paul Reid and Guy Allen ****

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx

Bruce Dowbiggin

If You Don’t Hear From Me, It’s Because I Don’t Hear From You.

Published on September 21, 2023

Bruce Dowbiggin

In his memoir, former BMO CEO Tony Comper recalled the press conference to announce a merger between two Japanese automobile corporations. Everything was going swimmingly until someone at the presser asked how long would it be before the two corporate cultures fully merged?

One of the CEOs replied without hesitation. “Forty-three years.”

Forty-three years? Why forty-three years? he was asked.

“Because that’s how long it will be until the executives who made this deal are all dead.”

Yes, there are stubborn business cultures. But there are also political cultures that persist against all efforts to convince them they are deluded. People find it hard to change their ways— particularly when they’ve defended them publicly for years. The New Left’s ironclad resistance to reason and debate is a feature, not a glitch. How to reach them in a friendly, inclusive manner?

Good luck. The Right’s challenge is thinking these people will respond to shame or being corrected. Can’t be done. Won’t be done. They’re like Japanese soldiers fighting WW II on a deserted island 25 years after armistice. They’ll die repeating the Donald Trump Bleach meme to themselves.

Marines help a Japanese soldier from a dugout on Tinian Island during the Fall of Tinian in World War II. He holds a cigarette the Leathernecks used to coax him out. (Photo by © CORBIS/Corbis via Getty Images)

This Gallup poll sheds light on how American (and Canadian) cultures can be blissfully unaware of some huge stories and obsessed by other narratives that fit their mindset. It shows that from 1972-2022 that GOP trust of media has plummeted from 41 percent to under 10 percent, while independents have gone from 53 percent to under 36 percent trust. IOW, their former favourite news sources don’t jive with their everyday reality.

But Democrats in the poll have vaulted from 64 percent to 76 percent in trust of media. Why? One reason probably lies with being told the narratives that please them. That give them comfort. These consumers allow legacy media’s fact checkers to sort out what they should know from “disinformation” without getting their hands dirty with the original story.

How pervasive was the scrubbing? The recent Missouri v. Biden recognized that federal government officials had been interfering with social media companies that digressed from the “accepted” line. An appeals court ordered them to stop. In another case, FBI was bribing reporters and scientists to change their opinions on the origin of the Covid-19 virus, sanitizing stories before they are doled out to the Woke.

“The Science” is supposed to be an ongoing vigorous debate with few settled laws. Yet, most cult scientists refuse debate, preferring to dismiss opponents as conspiracy nuts or— as they did with vaccines— dangers to society. When Al Gore allows himself to be cornered by questions, he rolls his eyes, sighs theatrically and asks his followers how anyone could deny The Science.

Gore’s climate apocalypse culture has morphed within a generation from the few fighting pollution to a global dogma of CO2 poisoning nature . Attempts to talk sense on carbon emission obsession, plastics prohibitions, aversion to the nuclear option, Greta Thunberg beatification have all proven futile in the face of an End Oil Now cult that makes Scientology look like the Boy Scouts.

It was the same for the #RussiaHoax, #FinePeopleHoax, #BleachHoax and now Hillary Clinton’s “real war on truth, facts, and reason”. These liberal road-tested canards persists to this day. Here’s Biden on a rare cogent day this summer repeating the #FinePeople hoax that has been debunked years before. Even the Washington Post has had enough, listing Biden’s Top 100 fabulist claims since becoming POTUS.

The latest cult cleansing is Biden’s patently false denial of any contact with son Hunter Biden’s Shakedown scheme. The denial is awarded first position beside #climateemergency on search engines and nightly newscasts. Famously, 51 former security directors and officials claimed, without evidence, that Hunter’s infamous laptop was Russian disinformation. Case closed, said MSNBC. No wonder so many consumers of legacy media in this echo chamber can blithely claim there is no substance to any of the Hunter stories documented by the competition and chronicled on his own hard drive.

The Canadian equivalent of denial culture came with the magic “cure-all” vaccines. Rather than publicly confront the Truckers Convoy on their refusal to take Covid-19 vaccines (which are now accepted as being flawed ), Trudeau hid in the Rideau Cottage calling truckers “an insult to science”. To make sure they never got a chance to question him he sent the cops after them, arrested them, suspended their civil liberties and finances and subjected them to show trials.

And he was supported by the purchased Canadian media who vilified the protesters— for lack of armed insurrection or rioting— for staying too long in their protest. Many promoted false stories of arson and foreign financing of the convoy. This media Trudeau then tried to reward with Bill C-18— designed to make Meta, Google and other large tech sources pay to prop up failing Canadian media. In response, Meta has blocked all news links in Canada and cancelled existing deals with Canadian news outlets. The blocked links cover both Canadian and foreign news in light of Bill C-18.

And the same newspaper lobby that largely gave him a free pass on declaring a national emergency now wants the $595 million “temporary” bailout to be extended with double the subsidies (seeking government tax credits equal to 35% of labour costs.) The bailout meant to aid transition to digital is now instead a Trudeau lifeline in the Toronto Star’s bankruptcy. In the meantime, writes Michael Geist, “investment in the publishing sector has ground to a halt, Canadians have lost access to news on social media, and small and independent media are particularly hard hit. Avoiding the Canadian outcome is a now a top policy priority in other countries looking at media legislation.”

All this as the federal government prepares an online hate speech law— hate to be defined by themselves.
Many are just hoping that a Liberal loss in the next election will cease the encircling madness. That sanity will prevail. But the Japanese car manufacturers are telling us not to get our hopes too high. Trudeau Nation is quite prepared to got to its grave before ever admitting its copious mistakes.