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Bruce Dowbiggin

Sorry, Justin. Social Media Won’t Give You A Mulroney Epitaph

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The polls suck. His party is restless watching his constant gaffes. His NDP allies are similarly hoping he quits before he brings down their party, too. The public now laughs at his Happy Ways demeanour and lush living on the public dime.

It seems inevitable that Justin Trudeau is at the end of his runway as prime minister of Canada. If the polls are right, he could experience one of the greatest electoral repudiations when the federal election finally happens. Just as he replaced the dour technician Stephen Harper, Trudeau will be dismissed by the public, seen as yesterday’s man.

In desperation Trudeau has tried labelling his nemesis Pierre Poilievre as a Trump wannabe, a divisive alt-right force who would reverse the generous graft he’d bestowed on Canadians. His paid media have picked up the theme calling Poilievre’s strategy “shameful”, “cynical” and his “scorched-earth approach” is “contributing to a breakdown in overall faith in the system”. You go with that.

What makes them mad are Poilievre’s insouciant takedowns of Liberal hacks and media flacks, best epitomized by the apple-eating destruction of a lazy B.C. journalist out for a cheap score to raise his profile. A host of self-appointed press figures lost their minds. “You are not supposed to treat interviewers this way!” Since that moment, Poilievre has repeated the formula on cabinet ministers and played-out press figures.

Leaving Liberals and their wind therapists in the press to wonder what will be Skippy’s legacy in ten or fifteen years if he can’t control the messaging? Most look at the recent funeral for Brian Mulroney and the forgiving attitude from his former enemies toward Mulroney. Indeed, those who watched Wayne Gretzky and others eulogize the 18th PM of Canada as a statesman assume that this charity will eventually be extended to Trudeau.

Sure, Justin told the UN his citizens are genocidal, installed felons to cabinet posts, applauded Nazis in Parliament  and showered his pals with graft. But wasn’t Mulroney also found counting bribe money from paper bags in a hotel room? Surely the charity shown to Mulroney will also be extended to Trudeau in the fullness of time?

It would be if the media/ government apparatus that existed in the Mulroney 1980s were the ones writing the epitaphs. “Let bygones be bygones”. But this fantasy scenario misses the collapse in authority suffered by that media/ government apparatus the past decade. A collapse Poilievre has duly noted.

While they rail against Poilievre’s dismissive attitude toward them, the Conservative leader understands the new dynamic where voters— especially the young— get their information from social media, not the scrum theatre of the past, engineered by politicians and the people who followed them. If Poilievre appears dismissive of their game it’s because he knows they’re irrelevant to him.

This outrage from the Family Compact comes from people like the self-obsessed MSNBC staff who whined like babies at the thought of a GOP voice on their shows. An attitude parroted by their Canadian cousins fed money by the ruling class. No wonder Trudeau is rushing through laws to censor the internet. X hates him, and he knows it.

After years of toeing the line, however, influential journalists are suddenly recognizing the damage done by their obsessions— and the peril in which  their business finds itself. NPR Senior business editor Uri Berliner shocked many with his confession that Trump-obsessed NPR “lost its way when it started telling listeners how to think.

“Today, those who listen to NPR or read its coverage online find something different: the distilled worldview of a very small segment of the U.S. population”. A segment so deranged by Trump’s election in 2016 that it fed phoney stories about Russiagate and Hunter Biden’s son’s laptop to its audience over Trump’s term. NPR’s managing editor for news dismissed revelations over Hunter spilling the beans on Dad: “We don’t want to waste our time on stories that are not really stories, and we don’t want to waste the listeners’ and readers’ time on stories that are just pure distractions.” We know now this senior journalist helped bury a generational story.

Getting it deliberately wrong is bad enough, continued Berliner,. “What’s worse is to pretend it never happened, to move on with no mea culpas, no self-reflection. Especially when you expect high standards of transparency from public figures and institutions, but don’t practice those standards yourself. That’s what shatters trust and engenders cynicism about the media.”

As Berliner suggests, a population that understands the massive Covid deception is now dumping the news sources they long trusted. Hollywood, too, is reaping the whirlwind in cables cut from the nightly Colbert Chorus of Insanity. A worried NY Times has tried a limited mea culpa on overselling the pandemic (one of their reporters claimed in 2022 that Covid had “racist” roots), but the stain of its irresponsible censoring of any critics endures.

In Canada, no one at CBC, CTV, the Globe & Mail or the Toronto Star is even remotely close to owning up to their role in creating panic over Covid. (One prominent reporter received the Order of Canada for his support for lockdowns, vaccines). They have ceased reprinting Trudeaupian propaganda on the virus and the vaccines. But the silence on their enthusiastic support for closing of schools, the isolation of the dying and the firing of those reluctant to try untested vaccines speaks louder than any mealy-mouthed correction.

So the next time the prime minister and his media pals try to portray the earnest— sometimes plodding— messaging of Poilievre as a new Dark Age, consider the source. And then move into the future. Because it won’t be written anymore by the people who assume their infallibility.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

Jerry Came to See The Babies. And They Walked Out On Him

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Cometh the hour, cometh the comedian. Or, you can learn a lot about a demographic by what makes them laugh.

The legacy/ lunacy media schvitzed itself over a few furious sociology majors and look-at-me drama queens walking out on Jerry Seinfeld’s commencement address at Duke University last weekend. But the significance of his admission that he was 70 was probably far more newsworthy to those now in retirement, binge-watching his eponymous TV series on one of those down-the-dial channels.

If we had a dollar for every Boomer who said, “Seinfeld is 70?” while watching the address we’d be Warren-Buffett-rich this morning. He doesn’t look like any 70 year olds we know. Fifty? Maybe. But listening to his familiar delivery, the mocking on his honorary degree costume, it was easy to believe that we, too, are much younger than our blood-thinner prescriptions say.

It also pointed out the evolution of Boomers’ comedic tastes. When they came of age in the late 1960s/ early 1970s Woody Allen best profiled as his generation’s comedic muse. With a dozen classic movies ranging from What’s New Pussycat (1965) through Play It Again Sam (1972) to Annie Hall (1977) Allen’s self-deprecating nebbish captured the romantic/ridiculous self-image of Boomers with “Some drink deeply from the river of knowledge. Others only gargle”.

The neurotic, insecure Allen then decided to become Ingmar Bergman, and Boomers— now assembling jobs, children and first spouses— moved on. But for that 12-year span the bedraggled standup comedian was the go-to with lines like “Just because you’re paranoid doesn’t mean they aren’t out to get you” and  “The only love that lasts is unrequited love.”

Woody’s pointed contemporary political references in those years were few (conflating “D’you” for “Jew” with Tony Roberts in Manhattan) and self-deflating (see Annie Hall). His most prominent political jabs were framed in absurdist material like Love And Death and Bananas. Culturally he was merciless but affectionate about his Brooklyn upbringing. In short his were perfect date movies for Boomers seeking love to advertise their pretensions.

Flash forward from Woody to Seinfeld (created with Larry David) which was anti-romantic in the extreme. The characters were sociopaths. The situations often cringeworthy. The 24-minute formula harkened back to Lucy and the Honeymooners. And while schlock like Friends trod the same ground it was Seinfeld that somehow captured the Boomer  zeitgeist. 

Why? Boomers going through middle age were too disillusioned with how life was turning out to romanticize anymore. The self-obsessed characters were people they knew from work, school and dealing with government. Smirking Bill Clinton was the face of an era. “When we did my show in the 90s, it was so easy to make fun of things. It was so easy,” Seinfeld told Amy Schumer.

Significantly, Seinfeld the Show was cultural. Or quasi-cultural. It was never about politics per se. It was about the people who thwart you in life. Whose vanity ruins your plans from school days. Who go 50 mph in the left lane. “When is Jerry going to see the baby?” It rarely challenged its fans on an emotional level. It was mostly about navigating madness.

And often about the most mundane elements of life. The address on the weekend contained The Seinfeld Doctrine of Lowered Expectations. “It’s easy to fall in love with people. I suggest falling in love with anything and everything, every chance you get. Fall in love with your coffee, your sneakers, your blue zone parking space. I’ve had a lot of fun in life falling in love with stupid, meaningless physical objects. 

“The object I love the most is the clear-barrel Bic pen — $1.29 for a box of 10. I can fall in love with a car turn signal switch that has a nice feel to it, a pizza crust that collapses with just the right amount of pressure. I have truly spent my life focusing on the smallest things imaginable, completely oblivious to all the big issues of living.”

Reaching across the generations Seinfeld delivered Dad jokes and bromides to kids who education probably cost $100 K a year. “I think it is also wonderful that you care so much about not hurting other people’s feelings in the million and one ways we all do that,” he said. Then he explained why that might be a fruitless pursuit. Not in Curb Your Enthusiasm darkness. But sobering.

That’s why it was in character for him to let the furious demonstrators depart at Duke without comment. So was appearing at Duke, the Ivy League of Tobacco Road, founded by the people who made jillions selling nicotine. And why he let them garb him like Thomas Cromwell in the absurd 16th century cape and hat so he could score few laughs.

Because laughter is his means of dealing with jerks like the outbound Hamas crowd. “What I need to tell you as a comedian: Do not lose your sense of humour. You can have no idea at this point in your life how much you are going to need it to get through. Not enough of life makes sense for you to be able to survive it without humour.”

Yes, He has been vocal lately about the effect of political correctness ruining TV comedy. Drawing flak from former friends and fans who are in the Biden re-education camps at the moment. But his annoyance at ruining an art form far outweighed any complaints about Covid and Ukraine.

As opposed to the nihilism of his former partner David, his insouciance and comic patter represent an antidote for where most of his original fans are at the moment. Woody Allen, their former idol, is now seen as a pedo and a failed nouveau vage auteur. Disillusioned with virus lies, electoral shenanigans and soaring prices, Boomers on a pension are unanchored, floating through what used to be North American society (when only women had babies).

In fact, Boomer spectators watching Seinfeld’s 17-minute speech maybe summed it up for themselves by recalling the Seinfeld mantra, “It was a show about nothing.” And they’d be right. Jerry is the man for those times.

Bruce Dowbiggin @dowbboy is the publisher of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Now for pre-order, new from the team of Evan & Bruce Dowbiggin . Deal With It: The Trades That Stunned The NHL & Changed Hockey. From Espo to Boston in 1967 to Gretz in L.A. in 1988 to Patrick Roy leaving Montreal in 1995, the stories behind the story. Launching in paperback and Kindle on #Amazon this week. Destined to be a hockey best seller. https://www.amazon.ca/Deal-Trades-Stunned-Changed-Hockey-ebook/dp/B0D236NB35/

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Bruce Dowbiggin

Why Do The Same Few Always Get The Best Sports Scoops?

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The Toronto Maple Leafs made the “what colour is that green light?” decision to fire their head coach Sheldon Keefe last week. The removal of Keefe after five years followed a dispiriting first-round playoff series loss to a very ordinary Boston Bruins team. Coaching may or may not have been the root cause of that loss. (Keefe himself admitted “teams are waiting for the Leafs to beat themselves”.)

The real reason for the firing is 1967, and we don’t think we need add more than that.

In essence, the management of MLSE— the owner of the Maple Leafs and a lot of other sports stuff in Toronto— needed to throw a body to the baying hounds of disappointment. Also known as Leafs Nation. Newly minted CEO Keith Pelley, fresh from the PGA Tour/ LIV psychodrama, was certainly not going to pay the price.

Nor was GM Brad Treliving who has only been on the job for two seasons. The key decisions on Toronto’s lopsided salary cap were decided long before Treliving occupied his desk. That left two people in vulnerable positions. 1) Maple Leafs president Brendan Shanahan, who has been drawing an MLSE cheque for a decade. 2) Keefe.

When was the last time you saw a coach fire a team president? Precisely. Keefe joins the list of (briefly) unemployed coaches who circulate in the NHL like McKinsey consultants. Shanahan gets a lukewarm mulligan from Pelley. But after the failure of the Kyle Dubas experiment— “who needs experience?”— and now just a single playoff series win in a decade Shanny’s best-before date has arrived.

Toronto Maple Leafs president Brendan Shanahan attends a news conference in Toronto on April 14, 2014. Toronto Maple Leafs president Brendan Shanahan said Peter Horachek will remain the team’s interim head coach until the end of the season. Shanahan met the media Friday for the first time since coach Randy Carlyle was fired on Tuesday. THE CANADIAN PRESS/Chris Young

Depending on who he and Treliving enlist to coach— remember, Mike Babcock was too tough and Keefe was probably too player friendly— it had better produce instant results. Because Shanny, the pride of Mimico, is out of chances. The coach choice will also be affected by whichever player or players that management decides are superfluous to ending the Leafs’ ridiculous run of misery.

The Leafs brass’ press conference last Thursday did little to shed light on what happens after Keefe’s expulsion. Just a lot of MBA determinism on a bed of baffle gab. A crabby Steve Simmons question/rant briefly threatened the harmony of the moment, but order was restored. And the media bitching switched from the press box to social media and podcasts.

Speaking of the fourth estate, the other unmentioned aspect of this story— indeed every story in the NHL these days— is just how it was revealed to the public. When people sipped their morning Tim’s or Starbucks the (almost) coincident bulletins came down the social media pike about Keefe’s dismissal.

Predictably, Chris Johnston of Sportsnet and Daren Dreger of TSN announced the breaking news within heart beats of each other. While there had been speculation on Keefe’s fate for days, the announcement coming from the networks duo confirmed the story in the minds of the industry. That allowed everyone else drawing a cheque as a hockey journalist to pile in and swarm the dead body.

In today’s sports journalism, where social media has replaced newspapers, scoops are governed by a protocol. There are the heralds— in the NHL it’s currently Johnston and Dreger— and then there are the disseminators. The days of a rabble of reporters all scrambling to get a story bigger than who-will-play-in-tonight’s-game are gone. Today, it’s a very narrow funnel for scoops.

It’s the same in the NFL where Ian Rappaport (NFL Network) and Adam Schefter (ESPN) monopolize the tasty scoops on behalf of their employers, who also happen to be NFL rights holders. In the NBA, Brian Windhorst (ESPN) has the inside rail when it comes to the LeBron James/ Steph Curry scoops. In MLB… it’s probably Ken Rosenthal  (The Athletic) but no one cares about baseball anymore, do they?

The leagues like it this way, doling out stories to guys they can trust. None of this is criticism of Johnston or Dreger, who have deftly maneuvered themselves into the coveted “from their lips to your ears” spots. From our own experience we can remember the exhilaration of having the best source or sources on the really big stories. Like Johnston/ Dreger, we worked hard for a long time to develop those sources and only very reluctantly let anyone else horn in on our stories.

It was also our observation that this order of things journalistic suited a lot of reporters who either couldn’t get good sources or didn’t want the stress of being first on stuff. It was enough that, like the Keefe story, they’d get the goods eventually and most fans would not care who was first. So long as you had a take. So be it.

Some resentful types took potshots at our work if it upset their pals in the dressing room or the management suite. On the Stephen Ames/ Tiger Woods story in 2001, we had the late Pat Marsden tell us on air that we’d done a great job on Ames’ criticisms of Tiger. Only to hear him lambaste us— again on FAN 590— only minutes later as we listened driving home from the studio. But we digress.

Many reporters are complacent in playing the game, so long as their bosses didn’t enquire why they are getting scooped all the time by the same few rivals. With the death of daily newspapers that doesn’t happen much any longer. (Many editors today may only see stories when publication brings a libel notice.) For them a salty take is good enough.

The scoop business is also affected by the multiple roles now demanded of sports media types. In addition to their “day job” on a beat they also have to supply digital content and talk-back hits to the Mother Ship. Most also are feeding a weekly podcast, dictating time on air rather than time working the phone. There are only so many hours in a day to chase a story.

Better to play the Breaking News waiting game.

Bruce Dowbiggin @dowbboy is the publisher of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Now for pre-order, new from the team of Evan & Bruce Dowbiggin . Deal With It: The Trades That Stunned The NHL & Changed Hockey. From Espo to Boston in 1967 to Gretz in L.A. in 1988 to Patrick Roy leaving Montreal in 1995, the stories behind the story. Launching in paperback and Kindle on #Amazon this week. Destined to be a hockey best seller. https://www.amazon.ca/Deal-Trades-Stunned-Changed-Hockey-ebook/dp/B0D236NB35/

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