New national campaign aims to solve worker shortage in Canada’s energy sector

From the Canadian Energy Centre

Enserva launches new portal to train workers and provide long-term employment opportunities

Canadian energy services association Enserva has launched its solution to solve a worker shortage of more than 3,000 jobs, including labourers, drivers and tradespeople.

Having spent the better part of two decades working in the world of non-profit groups and think tanks, Enserva CEO Gurpreet Lail was taken aback after hearing about the sector’s labour struggles when she joined in 2021.

“The perception outside the industry was much different,” says Lail. “This has been an ongoing challenge for a long time and our members decided to do something about it.”

The result is a national campaign featuring the new Working Energy Portal, a sector-specific website with comprehensive job listings by the group’s 200-plus member companies and organizations.

“This is an industry-wide challenge and we’ve found an industry solution,” Lail says.

“We lost a lot of people during COVID and the downturn in energy prices and we’re now seeing employers fighting for labour regardless of the sector, be it energy or hospitality or technology,” she says.

“In addition to these factors, our sector also has to address this ridiculous idea that Canadian energy is a dying industry. That’s simply not the case. The world is going to need our energy for a very long time, and we need talented people to help us innovate and produce it responsibly.”

Enserva is hoping to connect those looking for jobs with companies that need positions filled and create a long-term solution to the shortage.

But the portal is more than a job board. It will also serve as a training hub to provide Canadians with the right certifications, courses and a pathway to rewarding careers.

“A lot of this is about educating people about what they might need so they can be successful in the industry, such as getting the right training and certificates,” says Lail.

“Many prospective employers are willing to help prospective employees in order to address their needs for skilled workers. For example, if you have a clean Class 5 driver’s license, some employers who need Class 1 drivers will pay for that training.”

She says that as the energy industry continues to transform to include a mix of oil and gas and renewable sources, it needs to fill current and emerging positions in practices like artificial intelligence, robotics, geothermal energy and environmental sustainability.

Enserva members helped create the portal in part because traditional job-search platforms didn’t always attract the right candidates or missed job seekers with real potential.

“Companies were using websites such as Indeed or LinkedIn but were finding it difficult to get the right candidates. They’d often get more than 1,000 resumes and maybe five to 10 were suitable for interview. It takes a lot of time to sift through those,” Lail says.

“We are supporting our members to create or increase awareness of their companies, and the jobs available. This way promising candidates will not miss a great opportunity and will have opportunities to learn more about energy companies.”

Enserva aims to push into new areas and communities to engage with prospective job seekers.

“We are reaching out to non-traditional areas to showcase the reality that you can have a long-term and rewarding career in this sector if you are a woman, Indigenous or come from a newer community in Canada,” Lail says.

“In addition to this outreach, we are continuing to recruit in traditional areas, such as young people entering the workforce and attracting former energy workers back into the sector.”

Related Topics:#AlbertaWorkerShortage #CanadianEnergyCentre #Enserva #WillGibson #WorkingEnergyPortal

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The Canadian Energy Centre’s biggest stories of 2025

Published on December 30, 2025

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From the Canadian Energy Centre

Canada’s energy landscape changed significantly in 2025, with mounting U.S. economic pressures reinforcing the central role oil and gas can play in safeguarding the country’s independence.

Here are the Canadian Energy Centre’s top five most-viewed stories of the year.

5. Alberta’s massive oil and gas reserves keep growing – here’s why

The Northern Lights, aurora borealis, make an appearance over pumpjacks near Cremona, Alta., Thursday, Oct. 10, 2024. CP Images photo

Analysis commissioned this spring by the Alberta Energy Regulator increased the province’s natural gas reserves by more than 400 per cent, bumping Canada into the global top 10.

Even with record production, Alberta’s oil reserves – already fourth in the world – also increased by seven billion barrels.

According to McDaniel & Associates, which conducted the report, these reserves are likely to become increasingly important as global demand continues to rise and there is limited production growth from other sources, including the United States.

4. Canada’s pipeline builders ready to get to work

Photo courtesy Coastal GasLink

Canada could be on the cusp of a “golden age” for building major energy projects, said Kevin O’Donnell, executive director of the Mississauga, Ont.-based Pipe Line Contractors Association of Canada.

That eagerness is shared by the Edmonton-based Progressive Contractors Association of Canada (PCA), which launched a “Let’s Get Building” advocacy campaign urging all Canadian politicians to focus on getting major projects built.

“The sooner these nation-building projects get underway, the sooner Canadians reap the rewards through new trading partnerships, good jobs and a more stable economy,” said PCA chief executive Paul de Jong.

3. New Canadian oil and gas pipelines a $38 billion missed opportunity, says Montreal Economic Institute

Steel pipe in storage for the Trans Mountain Pipeline expansion in 2022. Photo courtesy Trans Mountain Corporation

In March, a report by the Montreal Economic Institute (MEI) underscored the economic opportunity of Canada building new pipeline export capacity.

MEI found that if the proposed Energy East and Gazoduq/GNL Quebec projects had been built, Canada would have been able to export $38 billion worth of oil and gas to non-U.S. destinations in 2024.

“We would be able to have more prosperity for Canada, more revenue for governments because they collect royalties that go to government programs,” said MEI senior policy analyst Gabriel Giguère.

“I believe everybody’s winning with these kinds of infrastructure projects.”

2. Keyera ‘Canadianizes’ natural gas liquids with $5.15 billion acquisition

Keyera Corp.’s natural gas liquids facilities in Fort Saskatchewan, Alta. Photo courtesy Keyera Corp.

In June, Keyera Corp. announced a $5.15 billion deal to acquire the majority of Plains American Pipelines LLP’s Canadian natural gas liquids (NGL) business, creating a cross-Canada NGL corridor that includes a storage hub in Sarnia, Ontario.

The acquisition will connect NGLs from the growing Montney and Duvernay plays in Alberta and B.C. to markets in central Canada and the eastern U.S. seaboard.

“Having a Canadian source for natural gas would be our preference,” said Sarnia mayor Mike Bradley.

“We see Keyera’s acquisition as strengthening our region as an energy hub.”

1. Explained: Why Canadian oil is so important to the United States

Enbridge’s Cheecham Terminal near Fort McMurray, Alberta is a key oil storage hub that moves light and heavy crude along the Enbridge network. Photo courtesy Enbridge

The United States has become the world’s largest oil producer, but its reliance on oil imports from Canada has never been higher.

Many refineries in the United States are specifically designed to process heavy oil, primarily in the U.S. Midwest and U.S. Gulf Coast.

According to the Alberta Petroleum Marketing Commission, the top five U.S. refineries running the most Alberta crude are:

Marathon Petroleum, Robinson, Illinois (100% Alberta crude)
Exxon Mobil, Joliet, Illinois (96% Alberta crude)
CHS Inc., Laurel, Montana (95% Alberta crude)
Phillips 66, Billings, Montana (92% Alberta crude)
Citgo, Lemont, Illinois (78% Alberta crude)

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Alberta’s huge oil sands reserves dwarf U.S. shale

Published on December 16, 2025

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From the Canadian Energy Centre

By Will Gibson

Oil sands could maintain current production rates for more than 140 years

Investor interest in Canadian oil producers, primarily in the Alberta oil sands, has picked up, and not only because of expanded export capacity from the Trans Mountain pipeline.

Enverus Intelligence Research says the real draw — and a major factor behind oil sands equities outperforming U.S. peers by about 40 per cent since January 2024 — is the resource Trans Mountain helps unlock.

Alberta’s oil sands contain 167 billion barrels of reserves, nearly four times the volume in the United States.

Today’s oil sands operators hold more than twice the available high-quality resources compared to U.S. shale producers, Enverus reports.

“It’s a huge number — 167 billion barrels — when Alberta only produces about three million barrels a day right now,” said Mike Verney, executive vice-president at McDaniel & Associates, which earlier this year updated the province’s oil and gas reserves on behalf of the Alberta Energy Regulator.

Already fourth in the world, the assessment found Alberta’s oil reserves increased by seven billion barrels.

Verney said the rise in reserves despite record production is in part a result of improved processes and technology.

“Oil sands companies can produce for decades at the same economic threshold as they do today. That’s a great place to be,” said Michael Berger, a senior analyst with Enverus.

BMO Capital Markets estimates that Alberta’s oil sands reserves could maintain current production rates for more than 140 years.

The long-term picture looks different south of the border.

The U.S. Energy Information Administration projects that American production will peak before 2030 and enter a long period of decline.

Having a lasting stable source of supply is important as world oil demand is expected to remain strong for decades to come.

This is particularly true in Asia, the target market for oil exports off Canada’s West Coast.

The International Energy Agency (IEA) projects oil demand in the Asia-Pacific region will go from 35 million barrels per day in 2024 to 41 million barrels per day in 2050.

The growing appeal of Alberta oil in Asian markets shows up not only in expanded Trans Mountain shipments, but also in Canadian crude being “re-exported” from U.S. Gulf Coast terminals.

According to RBN Energy, Asian buyers – primarily in China – are now the main non-U.S. buyers from Trans Mountain, while India dominates purchases of re-exports from the U.S. Gulf Coast. .

BMO said the oil sands offers advantages both in steady supply and lower overall environmental impacts.

“Not only is the resulting stability ideally suited to backfill anticipated declines in world oil supply, but the long-term physical footprint may also be meaningfully lower given large-scale concentrated emissions, high water recycling rates and low well declines,” BMO analysts said.