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Bruce Dowbiggin

Mamas, Don’t Let Your Babies Grow Up To Be Running Backs (Pt.2)

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We were watching the NFL on U.S. Thanksgiving Day with a posse of passionate Detroit Lions fans. In between their efforts to convince us to return as Lions fans after our nasty divorce with the team a few years ago, they excitedly talked about the team’s dynamic running backs David Montgomery and Jahmyr Gibbs.

Montgomery is Thunder and Gibbs is Lightning as the Lions head toward what might be their first Super Bowl appearance. Ever. As in, not a sniff of a title since they played the NFL championship game in 1957. But we digress. Montgomery, who has 11 TDs, is signed at a comfortable $5.056 M per year on a two-year contract. Gibbs, who has 10 TDs, is on the second year of his rookie deal that averages $4,461,283 a year.

Naturally, the Lions fans want Gibbs signed to a deal so they don’t lose him when he’s a free agent in 2027. But here’s where it gets tricky. In a previous NFL, when RBs were prime attractions, Gibbs would be among the NFL’s top money earners when he’s free to take offers. It doesn’t work that way anymore. The days of Walter Payton and Barry Sanders are over. Even with a slight resurgence in the NFL’s running game in 2024 RBs are still values as penny stocks.

Last July we looked at the reality of two star backs coming off rookie deals. “Las Vegas Raiders RB Josh Jacobs looked at the reality of being a running back in today’s NFL and caught the 6 AM flight out of Vegas. New York Giants RB Saquon Barkley looked at the reality of being a running back in today’s NFL and signed a one-year deal for $10.1 million. The incentives in the deal will be very challenging for Barkley. He said he had an “epiphany”. Or maybe a chat with his banker. 

Same situation. Different response. As players coming off their rookie-capped contracts both Jacobs and Barkley found a market that valued running backs just above place kickers on the economic totem pole. Prone to injury and undercut by a steady stream of star running backs emerging from the Draft, veteran running backs across the league now found themselves squeezed on short-term deals for what constitutes pocket change for quarterbacks.”

In the offseason Barkley ditched the Giants for a three-year deal with the Eagles that earns him $13 M with a lowly $3.8 M cap hit. The man who could well be the NFL MVP is 13th on the Eagles salary cap, squeezed between Milton Williams and kicker Jake Elliott. He’s hoping this breakthrough season will recoup the money the Giants declined to pay him coming off is rookie deal.

Jacobs, meanwhile, has become the Green Bay Packers MVOP playing for $ 12 M in the first year of a four-season contract. But the two of them are small fry next to QB Patrick Mahomes’ $450 M contract, Joe Burrows’ and Trevor Lawrence’s $275 M deal or Deshaun Watson’s guaranteed $230 M to stink it up in Cleveland. To say nothing of the $140.6 M going to Tampa Bay’s LT Tristan Wirfs or the $140 M deals for WRs Davante Adams of TB and Minnesota’s Justin Jefferson. How come?

It is, of course, all a matter of sports caponomics . (For more on the evolution of salary caps in sports leagues read our book Cap In Hand: How Salary Caps are Killing Pro Sports and Why the Free Market Could Save Them. brucedowbigginbooks.ca)

Scarcity drives value, and the most scarce commodity is not excellent running backs. It’s excellent quarterbacks. Scarcity is why left offensive tackles make more than guards and centres. It’s why cornerbacks make more than middle linebackers. It’s why these positions are drafted in the first round while running backs and others slide to the later rounds. Gibbs’ first-round selection by Detroit was widely seen as too early for the position and, thus, a cap mistake.

As we remarked in Cap In Hand, the NFL knew it was a two-tier league back in 1987 when it busted a strike by the NFL Players Association for free agency. “There had been no new CBA since the 1982 agreement expired in 1987. To drain the NFLPA’s bank account, the NFL had previously created a “Quarterback Club” marketing arm separate from other players. While the league’s top QBs and select others were handsomely compensated with bonuses and percentages of sales, the move denied significant marketing revenues to the rest of the players and the union.”

End of strike. You’d think that with agents advising RBs and the market establishing value running backs would put pride aside. Nah. Running back Le’Veon Bell described the process when he turned down guaranteed wealth in Pittsburgh in 2022. “My franchise tag was $14.5M, and I walked away from it,Bell said on the AP Pro Football Podcast. “It’s a respect thing. You told me you were going to do this for me but you didn’t… I could’ve just ignored it, went inside the locker room and had been playing. 

“But that wouldn’t have made me happy, and I’m sure inside the locker room, everybody would’ve felt it, and, as a team, we wouldn’t have been good. I feel that’s the same with Saquon. He’s trying to be the best he can, but obviously deep down, he’s not happy, because he wanted to be compensated. He still wants his teammates to be good, so he showed up.”

Bell’s own gamble didn’t work out, as he’s drifted from the Jets to the Ravens to the Buccaneers. Now he’s training to be a boxer. From leading man to bit player. He’ll never make up the money he’s lost by choosing to be a glamourous-but-unappreciated RB. But ask yourself, at what other position in what other league would the three best players at a single position be allowed to switch team from 2023-24?.

That’s what happened last winter when top candidates for 2024 OPOY— Barkley, Jacobs and Derrick Henry— all departed their former teams for slightly better paydays on the Eagles, Packers and Ravens. Doesn’t seem to make sense. Till you see 49ers star RB Christian McCaffrey injured again Sunday night in Buffalo with a PCL tear. Then you understand why teams are unwilling to take a longterm gamble on the man carrying the rock.

And why we’ll stay fans of the Buffalo Bills and their QB $258 Million QB Josh Allen for the time being.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

The Game That Let Canadians Forgive The Liberals — Again

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With the Americans winning the first game 3-1, a sense of panic crept over Canada as it headed to Game 2 in Boston. Losing a political battle with Trump was bad enough, but losing hockey bragging rights heading into a federal election was catastrophic for the Family Compact.

“It’s also more political than the (1972) Summit Series was, because Canada’s existence wasn’t on the line then, and it may be now. You’re damn right Canadians should boo the (U.S.) anthem.” Toronto Star columnist Bruce Arthur before Gm. 1 of USA/ Canada in The 4 Nations Cup.

The year 2025 is barely half over on Canada Day. There is much to go before we start assembling Best Of Lists for the year. But as Palestinian flags duel with the Maple Leaf for prominence on the 158th anniversary of Canada’s becoming a sovereign country it’s a fair guess that we will settle on Febuary 21 as the pivotal date of the year— and Canada’s destiny as well.

That was the date of Game 2 in the U.S./Canada rivalry at the Four Nations Tournament. Ostensibly created by the NHL to replace the moribund All Star format, the showdown of hockey nations in Boston became much more. Jolted by non-sports factors it became a pivotal moment in modern Canadian history.

Set against U.S. president Donald Trump’s bellicose talk of Canada as a U.S. state and the Mike Myers/ Mark Carney Elbows Up ad campaign, the gold-medal game evoked, for those of a certain age, memories of the famous 1972 Summit Series between Canada and the USSR. And somehow produced an unprecedented political reversal in Canadian elections.

As we wrote on Feb. 16 after Gm. 1 in Montreal, the Four Nations had been meant to be something far less incendiary.  “Expecting a guys’ weekend like the concurrent NBA All Star game, the fraternal folks instead got a Pier Six brawl. It was the most stunning beginning to a game most could remember in 50 years. (Not least of all the rabid Canadian fanbase urging patriotism in the home of Quebec separation) Considering this Four Nations event was the NHL’s idea to replace the tame midseason All Star Game where players apologize for bumping into each other during a casual skate, the tumult as referees tried to start the game was shocking.

“Despite public calls for mutual respect, the sustained booing of the American national anthem and the Team Canada invocation by MMA legend Georges St. Pierre was answered by the Tkachuck brothers, Matthew and Brady, with a series of fights in the first nine seconds of the game. Three fights to be exact ,when former Canuck J.T. Miller squared up with Brandon Hagel. (All three U.S. players have either played on or now play for Canadian NHL teams.)  

“Premeditated and nasty. To say nothing of the vicious mugging of Canada’s legend Sidney Crosby behind the U.S. net moments later by Charlie McEvoy.”

With the Americans winning the game 3-1 on Feb. 15, a sense of panic crept over Canada as it headed to Game 2 in Boston. Losing a political battle with Trump was bad enough, but losing hockey bragging rights heading into a federal election was catastrophic for the Family Compact. As we wrote in the aftermath, a slaughter was avoided.

“In the rematch for a title created just weeks before by the NHL the boys stuck to hockey. Anthem booing was restrained. Outside of an ill-advised appearance by Wayne Gretzky— now loathed for his Trump support— the emphasis was on skill. Playing largely without injured Matthew and Brady Tkachuk and McAvoy, the U.S. forced the game to OT where beleaguered goalie Craig Binnington held Canada in the game until Connor McDavid scored the game winner. “

The stunning turnaround in the series produced a similar turnaround in the Canadian federal election. Galvanized by Trump’s 51st State disrespect and exhilarated by the hockey team’s comeback, voters switched their votes in huge numbers to Carney, ignoring the abysmal record of the Liberals and their pathetic polling. From Pierre Poilievre having a 20-point lead in polls, hockey-besotted Canada flipped to award Carney a near-majority in the April 28 election.

The result stunned the Canadian political class and international critics who questioned how a single sporting event could have miraculously rescued the Liberals from themselves in such a short time.

While Canada soared because of the four Nations, a Canadian icon crashed to earth. “Perhaps the most public outcome was the now-demonization of Gretzky in Canada. Just as they had with Bobby Orr, another Canadian superstar living in America, Canadians wiped their hands of No. 99 over politics. Despite appeals from Orr, Don Cherry and others, the chance to make Gretzky a Trump proxy was too tempting.

We have been in several arguments on the subject among friends: Does Gretzky owe Canada something after carrying its hockey burden for so long? Could he have worn a Team Canada jersey? Shouldn’t he have made a statement that he backs Canada in its showdown with Trump? For now 99 is 0 in his homeland.”

Even now, months later, the events of late February have an air of disbelief around them, a shift so dramatic and so impactful on the nation that many still shake their heads. Sure, hockey wasn’t the device that blew up Canada’s politics. But it was the fuse that created a crater in the country.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

Don & Rick: Canadian Icons, Mixed Messages, Lasting Impacts

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“Well, Tim, this is our last show. . . . Thanks everybody for listening and toodaloo,” 91-year old Don Cherry allegedly on his final podcast episode.

Once upon a time in a public broadcaster far, far away there was an identity crisis. Who should we be as we enter the 21st century? We depend on government for our financing, but our audience relies on people who hate government.

At CBC that argument could be summed up by two figures on the TV network. Rick Mercer. Don Cherry. Both were brilliant communicators, masters of the craft of holding eyeballs. But they represented diametrically opposed audiences. Mercer was the glib political voice of This Hour Has 22 Minutes. Cherry was the bombastic voice of Hockey Night in Canada, as Canadian as the brown beer stubby.

Mercer was worshipped by the folks in the C suite and liberal media. With his searing walking shots he lanced egos and asked uncomfortable questions. He called out sacred cows. Yet there was never any doubt in CBC’s upper reaches about whose side he was on in the culture war at CBC. He was safe.

Cherry was the unpredictable occupant of Coach’s Corner, the bombastic voice of white anglo hockey culture. He was abrasive and unforgiving. His first-period rants beside his Topo Gigio Ron Maclean were must-watch for the demographic. They also, it seemed, constituted must watching for his critics.

[Confession: I was one of his critics, paid to be so. We tangled often over his act. He ripped me in the 2004 NHL playoffs, alleging I said he was insincere about kids with cancer. During the infamous 1987 World Junior brawl he said I was a coward who wouldn’t defend his own kids in a fight. etc. He sicced his bots on me. While I disagreed with much of what he said, I defended his right to say such things. My beef was mostly with HNIC which refused to allow any dissent to Cherry’s act on the show . It was a noisy one-note symphony.

Don was durable, holding his prime position for decades, putting himself above the title many Saturdays with headline material. In the sea of pearl clutchers at CBC he stood out. While the suits above recoiled at his Canadian Legion catechism, they also knew he was an asset they could play when they went for funding in Ottawa. “See, we have all sorts of political views on the network.”

When CBC lost its HNIC franchise to Sportsnet Cherry became someone else’s problem. Eventually the Woke folk at Rogers tired of telling him to knock off the politics and cultural stuff. He was let go in 2019 for saying what he’d always said. Maclean then put in the knife to save his own hide.

Mercer’s highly rated act continued unabated till 2018. One of his most popular gigs— the one most likely to appeal to posh Canadians— was talking to Americans about Canada. It was brilliant in its simplicity. Go to famous colleges and universities to plumb the depths of their Canadian knowledge. Likewise, buttonhole well-known American politicians.

The topics were many and ridiculous. Should Canada protect the famous location Joe Clark’s Hole? What should Canada do about its melting national igloo? Could they congratulate Jean Chretien on a rare political feat called a “Double Double” in which he received support from both sides of the Canadian parliament.

He asked Al Gore about Canada moving the capital city from Kingston, Ontario to Toronto (Gore thought it smart). He convinced tourists at Mount Rushmore that the mineral rights to the mountain had been sold to a Canadian firm that was getting ready to drill for oil in Lincoln’s forehead.

He asked Americans to condemn Canada’s practice of euthanizing senior citizens by setting them adrift on Northern ice floes. In a famous moment, future President George W. Bush failed to correct Mercer when he referred to Chrétien as “Jean Poutine”

Mercer always said he didn’t think Americans were ignorant. Eighty percent had the right responses and those never made it to air. For the rest it was just that they couldn’t resist an open mike and having a take on things they knew nothing about. He had affection for them.

For Canada’s Left, insecure in its northern faculty-lounge, that subtlety was lost. Mercer’s routines reinforced a smug anti-American attitude in the Liberals and NDP base. All they saw was a nation of nitwits. “Look, what bozos!” The orientation of the fashionistas turned away from the U.S. to supposed European sophistication and societal controls for climate, population growth and Covid. Hello, Mark Carney.

This bias was reinforced by the increasingly self-loathing voices on the cable news of the American Left. Every GOP figure from George W. Bush till Trump today became  a comic character. Canadian lefties adored it. As we’ve written often the snide attitude allowed Canadians to ignore that Americans were protecting them for free and keeping them rich.  And taking the overflow from Canadian’s prized healthcare system.

This arrogance culminated in the March election where the mere mention of Trump sent Canadians fleeing back to a Liberal administration that was moribund after a decade of incompetence. It has an echo in Toronto’s Hockey Hall of Fame again declining to award Cherry the Foster Hewitt award as a legendary TV journalist. Love him or hate him he’s earned it. It’s arguable whether the aging Cherry will even be around to be chosen next year.

For sure his political impact will resonate for long after he’s gone in the populist resurgence in western Canada and elsewhere. If only Rick Mercer were allowed back on CBC to cover it.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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