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Alberta

Loss of Brother to Addiction and Mental Illness Inspires Sister to Raise Money by Selling Face Masks.

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Starting June 10th, until midnight Sunday, June 13th customers across Canada can help raise funds for Mental Health Organizations in their own provinces by purchasing much needed luxury cotton face masks.

Jodee Prouse, from Sylvan Lake, Alberta, co-owner of Service Mask Supply (SMS) is the provider of one of Canada’s best-selling luxury 3-layer Cotton Face Masks. She announced today that they will be donating $1.00 from every mask purchase on June 10, 11, 12 and 13th to Mental Illness Programs and Organizations in communities across Canada. “We all look forward to when we no longer need to wear face masks,” says Jodee, “and we are getting really close. I am proud that we can provide a much-needed product and at the same time allow others the opportunity to come together to raise money for Mental Health in their own communities.”

SMS is excited to announce that for 4 days this week, $1.00 from every mask will be donated to different Mental Health Organizations across Canada. Customers can place their order online, each mask is $5.00, and will ship directly to their homes or businesses. Jodee is proud of her team and orders quickly ship the next business day, leaving from their warehouse in Alberta. All monies collected will go back into each province to where the order was shipped. As an example, Alberta portion will go back to Canadian Mental Health Association Alberta Division, Manitoba to Rainbow Resource Centre and so on. This allows every Canadian the opportunity to make a difference and take part.

From the beginning, SMS had an amazingly simple business model, originally supplying schools and oilfield companies: provide comfortable and affordable masks (each is only $5.00) with patterns that make people smile. Smile. It is what Jodee and her business partner son Ryan believes we need more of right now during these unprecedented times. “My son and I, at different times in our lives, have both struggled with anxiety and depression. We lost a much-loved member of our family when our brother/uncle lost his battle with mental illness and alcoholism when he took his own life in March of 2012. He was only 39. This helped solidify our commitment to helping to eliminate the shame and stigma surrounding mental health.”

Now more than ever we want to bring communities together. And remind people they are not alone.

SMS is proud to be celebrating over 17,000 customers across Canada this week. They know that much of their success has been driven by their passionate customers, repeat business and recommendations to family, friends, and co-workers. “It fills my heart to receive not only Facebook messages and emails daily on how much they love our masks,” says Jodee, “but also the heartfelt words where strangers feel comfortable and safe enough to share some of their own mental health or addiction challenges.”

SMS has over 150 unique colors and patterns with such unique designs as sunflowers, flamingo’s, tie dye, dog lover, pretty kitties, fishing lures, butterflies, hearts, breast cancer, yoga, fine wine, pride, cupcakes and many more. Great for work, play, indoors and outdoors too with sizes for the whole family.

Learn more visit: www.servicemasksupply.ca

For more information you can email [email protected]

Author of the powerful memoir The Sun is Gone: A Sister Lost in Secrets, Shame and Addiction and How I Broke Free. Outspoken advocate to help eliminate the shame + stigma surrounding Addiction + Mental Health. Visit www.jodeeprouse.ca or follow on instagram @jodeeprouse

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Alberta

Canada under pressure to produce more food, protect agricultural land: report

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Canada’s agricultural land is under increasing pressure to produce more food as demand grows domestically and internationally, while the industry grapples with limited resources and environmental constraints, a new report found. 

“We need to grow more food on less land and in a volatile climate,” said Tyler McCann, managing director of the Canadian Agri-Food Policy Institute.

The report by the institute released Thursday looks at the pressures on Canada’s agricultural land to produce more food while also mitigating and adapting to the effects of climate change, said McCann. 

Despite Canada being a big country, it doesn’t have as much agricultural land as people might think, said McCann, with the report noting that agricultural land makes up only around seven per cent of the country. 

Because of that, we can’t take what we do have for granted, he said. “We need to be really thoughtful about how we are using our agricultural land.” 

In 2020, Canada was the eighth largest country in terms of cropland area, the report said, with that cropland decreasing by seven per cent over the previous two decades. 

Canada is a major producer and net exporter of agriculture and agri-food products, the report said, exporting $91 billion in products in 2022, and one of the top 10 exporters of wheat, canola, pulses, pork and beef. 

In the coming years, Canada will face increased demand from countries whose populations are growing, the report said. 

“With population growth on one side and climate change on the other, Canada will be amongst an increasingly smaller number of countries that is a net exporter,” said McCann, noting that Canada’s own population is growing, and farmland also needs to be protected against urban sprawl. 

The wildfires clouding Canadian skies this week are a “vivid reminder” of the pressure that extreme weather and the changing climate are putting on the agricultural sector, said McCann. 

“We need to clearly mitigate … agriculture’s impact on climate change. But we also need to make sure agriculture is adapting to climate change’s impacts,” he said. 

One of the ways the world has responded to demand for increased agricultural production over time is to create more agricultural land, in some cases by cutting down forests, said McCann. But that’s not a viable option for Canada, which doesn’t have a lot of land that can be sustainably converted into farmland — and even if it could, doing so could have a variety of adverse environmental effects, he said. 

Some of the practices used to reduce emissions and sequester carbon in agriculture can also improve production output on existing farmland, the report found, such as precision agriculture and no-till practices.

However, intensifying the production of current agricultural land also comes with potential environmental downsides, the report said.

For example, McCann said fertilizer is an important part of sustainable agriculture, but there’s a balance to be struck because excessive use of fertilizer can quickly turn food production unsustainable. 

“We need to be a lot more thoughtful about the inputs that we’re using,” he said, adding the same can be said about the use of technology in agriculture and the policies and programs put in place to encourage sustainable intensification of Canadian agriculture. 

The report recommends that Canada adopt policies that provide financial incentives and technical assistance to farmers and develop regulatory frameworks promoting sustainable land use, as well as promoting education and awareness campaigns, so that the country can “ensure the long-term sustainability of its agricultural sector while protecting the environment.”  

This report by The Canadian Press was first published June 8, 2023.

Rosa Saba, The Canadian Press

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Alberta

Lawyer tells Alberta’s highest court review board biased in de Grood’s case

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