Alberta
Loss of Brother to Addiction and Mental Illness Inspires Sister to Raise Money by Selling Face Masks.
Starting June 10th, until midnight Sunday, June 13th customers across Canada can help raise funds for Mental Health Organizations in their own provinces by purchasing much needed luxury cotton face masks.
Jodee Prouse, from Sylvan Lake, Alberta, co-owner of Service Mask Supply (SMS) is the provider of one of Canada’s best-selling luxury 3-layer Cotton Face Masks. She announced today that they will be donating $1.00 from every mask purchase on June 10, 11, 12 and 13th to Mental Illness Programs and Organizations in communities across Canada. “We all look forward to when we no longer need to wear face masks,” says Jodee, “and we are getting really close. I am proud that we can provide a much-needed product and at the same time allow others the opportunity to come together to raise money for Mental Health in their own communities.”
SMS is excited to announce that for 4 days this week, $1.00 from every mask will be donated to different Mental Health Organizations across Canada. Customers can place their order online, each mask is $5.00, and will ship directly to their homes or businesses. Jodee is proud of her team and orders quickly ship the next business day, leaving from their warehouse in Alberta. All monies collected will go back into each province to where the order was shipped. As an example, Alberta portion will go back to Canadian Mental Health Association Alberta Division, Manitoba to Rainbow Resource Centre and so on. This allows every Canadian the opportunity to make a difference and take part.
From the beginning, SMS had an amazingly simple business model, originally supplying schools and oilfield companies: provide comfortable and affordable masks (each is only $5.00) with patterns that make people smile. Smile. It is what Jodee and her business partner son Ryan believes we need more of right now during these unprecedented times. “My son and I, at different times in our lives, have both struggled with anxiety and depression. We lost a much-loved member of our family when our brother/uncle lost his battle with mental illness and alcoholism when he took his own life in March of 2012. He was only 39. This helped solidify our commitment to helping to eliminate the shame and stigma surrounding mental health.”
Now more than ever we want to bring communities together. And remind people they are not alone.
SMS is proud to be celebrating over 17,000 customers across Canada this week. They know that much of their success has been driven by their passionate customers, repeat business and recommendations to family, friends, and co-workers. “It fills my heart to receive not only Facebook messages and emails daily on how much they love our masks,” says Jodee, “but also the heartfelt words where strangers feel comfortable and safe enough to share some of their own mental health or addiction challenges.”
SMS has over 150 unique colors and patterns with such unique designs as sunflowers, flamingo’s, tie dye, dog lover, pretty kitties, fishing lures, butterflies, hearts, breast cancer, yoga, fine wine, pride, cupcakes and many more. Great for work, play, indoors and outdoors too with sizes for the whole family.
Learn more visit: www.servicemasksupply.ca
For more information you can email [email protected]
“If Ottawa had it’s way Albertans would be left to freeze in the dark”
The ineffective federal net-zero electricity regulations will not reduce emissions or benefit Albertans but will increase costs and lead to supply shortages.
The risk of power outages during a hot summer or the depths of harsh winter cold snaps, are not unrealistic outcomes if these regulations are implemented. According to the Alberta Electric System Operator’s analysis, the regulations in question would make Alberta’s electricity system more than 100 times less reliable than the province’s supply adequacy standard. Albertans expect their electricity to remain affordable and reliable, but implementation of these regulations could increase costs by a staggering 35 per cent.
Canada’s constitution is clear. Provinces have exclusive jurisdiction over the development, conservation and management of sites and facilities in the province for the generation and production of electrical energy. That is why Alberta’s government is referring the constitutionality of the federal government’s recent net-zero electricity regulations to the Court of Appeal of Alberta.
“The federal government refused to work collaboratively or listen to Canadians while developing these regulations. The results are ineffective, unachievable and irresponsible, and place Albertans’ livelihoods – and more importantly, lives – at significant risk. Our government will not accept unconstitutional net-zero regulations that leave Albertans vulnerable to blackouts in the middle of summer and winter when they need electricity the most.”
“The introduction of the Clean Electricity Regulations in Alberta by the federal government is another example of dangerous federal overreach. These regulations will create unpredictable power outages in the months when Albertans need reliable energy the most. They will also cause power prices to soar in Alberta, which will hit our vulnerable the hardest.”
Finalized in December 2024, the federal electricity regulations impose strict carbon limits on fossil fuel power, in an attempt to force a net-zero grid, an unachievable target given current technology and infrastructure. The reliance on unproven technologies makes it almost impossible to operate natural gas plants without costly upgrades, threatening investment, grid reliability, and Alberta’s energy security.
“Ottawa’s electricity regulations will leave Albertans in the dark. They aren’t about reducing emissions – they are unconstitutional, ideological activist policies based on standards that can’t be met and technology that doesn’t exist. It will drive away investment and punish businesses, provinces and families for using natural gas for reliable, dispatchable power. We will not put families at risk from safety and affordability impacts – rationing power during the coldest days of the year – and we will continue to stand up for Albertans.”
“Albertans depend on electricity to provide for their families, power their businesses and pursue their dreams. The federal government’s Clean Electricity Regulations threaten both the affordability and reliability of our power grid, and we will not stand by as these regulations put the well-being of Albertans at risk.”
Related information
- Conference Board of Canada socio-economic Impacts of Canada’s 2030 Emissions Reduction Plan – (April 2025)
- Alberta Electric System Operator’s position on Canadian Energy Regulations
Oh, Canada
We find it endlessly fascinating that most Canadians believe they live in a representative democracy, where aspiring candidates engage in authentic politicking to earn their place in office. So accustomed are Canada’s power brokers to getting their way, they rarely bother to cover their tracks. A careful reading of the notoriously pliant Canadian press makes anticipating future events in the country surprisingly straightforward.
Back in December, when Pierre Poilievre was given better than 90% odds of replacing Prime Minister Justin Trudeau—and Mark Carney was still just an uncharismatic banker few had heard of—we engaged in some not-so-speculative dot-connecting and correctly predicted Carney’s rise to the top spot. Our interest was driven by the notoriously rocky relationship between Ottawa and the Province of Alberta, home to one of the world’s largest hydrocarbon reserves, and how Carney’s rise might be a catalyst for resetting Canada’s energy trajectory. In a follow-up article titled “The Fix Is In,” we laid out a few more predictions:
“Here’s how the play is likely to unfold in the weeks and months ahead: Carney will be elected Prime Minister on April 28 by a comfortable margin; [Alberta Premier Danielle] Smith will trigger a constitutional crisis, providing cover for Carney to strike a grand bargain that finally resolves longstanding tensions between the provinces and Ottawa; and large infrastructure permitting reform will fall into place. Protests against these developments will be surprisingly muted, and those who do take to the streets will be largely ignored by the media. The entire effort will be wrapped in a thicket of patriotism, with Trump portrayed as a threat even greater than climate change itself. References to carbon emissions will slowly fade…
In parallel, we expect Trump and Carney to swiftly strike a favorable deal on tariffs, padding the latter’s bona fides just as his political capital will be most needed.”
The votes have barely been counted, yet the next moves are already unfolding…
“Alberta Premier Danielle Smith says she’ll make it easier for citizens to initiate a referendum on the province’s future in Canada, after warning that a Liberal win in Monday’s election could spur a groundswell of support for Alberta separatism. Smith said on Tuesday that a newly tabled elections bill will give everyday Albertans a bigger say in the province’s affairs.
‘(We’re giving) Albertans more ways to be directly involved in democracy, and to have their say on issues that matter to them,’ Smith told reporters in Edmonton.
If passed, the new law would dramatically lower the number of signatures needed to put a citizen-proposed constitutional referendum question on the ballot, setting a new threshold of 10 per cent of general election turnout — or just over 175,000, based on Alberta’s last provincial election in 2023.”
“US President Donald Trump said on Wednesday that Canadian Prime Minister Mark Carney is looking to make a trade deal and will visit the White House within the next week. Trump said he congratulated Carney on his election victory when the Canadian leader called on Tuesday.
‘He called me up yesterday – he said let’s make a deal,’ Trump told reporters at the White House after a televised Cabinet meeting.”
Remember where you read it first.
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