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Bruce Dowbiggin

Door Mats To Mats’ Darlings: Has Toronto Became The NHL’s Defining Brand?

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Imagine the Chicago Bears being the NFL’s most valuable property? Or the L.A. Angels being MLB’s prime franchise. Or the Brooklyn Nets being the NBA’s strongest brand?

That’s the best analogy for the Toronto Maple Leafs (estimated value US $2 billion-plus) being the NHL’s most valuable franchise. Former Leafs hero Mats Sundin told Swedish television this past weekend that, from his perch in Sweden, the Leafs are the strongest brand in the NHL. The former captain of the Buds compared them to soccer giants FC Barcelona or Man United as a sports property. The GOATs of team sports.

And no one laughed. This despite the fact that the Leafs are the Picassos of pain since their last Stanley Cup in 1967, never reaching even the Finals in all those years. After decades of misery, their fanatical fan base couldn’t cheer home Usain Bolt in a three-legged race. By Sundin’s standards, however, they’re the equivalent of the Catalans and the Red Devils.

It should boggle the mind. In addition to their sizeable markets Barca and Man U have long histories of championships in their leagues and in European competition. Their histories are studded with great names like Messi, Ronaldinho, Cristiano Rinaldo and Wayne Rooney (among many). Their value is immeasurable.

But because of their market size (southern Ontario is now about 12 million) the Leafs can claim a captive audience addicted to their losing. And a never-ending cash box that defies description. It was therefore poetic that the Stockholm Syndrome franchise spent this past week in Sweden, being lauded by the fans of Tre Kronor. Toronto’s Swedish star William Nylander was greeted as a rock star. It was ramped up even further when the insouciant sniper— he rides the subways in Toronto— scored the winner in OT against Minnesota.

Toronto’s claim on the NHL’s first pew might have been laughable till recently. The undisputed soul of hockey has always been Montreal, home of the 24-time Cup Canadiens. The Habs were class. The Leafs were crass. Montreal was Jean Beliveau. Toronto was Tiger Williams. Wearing the tricoleurs bestowed a heritage on the wearer. Wearing the maple leaf was, as we wrote this past April, a testament to futility.

And yet, without winning a single honour, the Leafs have claimed undisputed possession of the brand as NHL’s model team. The decline of the Habs as a constant contender probably has much to do with it. Their 24th— and last— Cup was in 1993. Since trading Patrick Roy in 1998, they’ve lost their glitter.

Current Montreal GM Kent Hughes sums up the new reality when asked if the Habs can win without a superstar. “Everyone would like McDavid or Draisaitl,” he told Slovak journalist Martin Toth-Vaňo. “We’d like them, too… Do we need a star? Edmonton is at the bottom of the table with two of the biggest stars in the league.”

Sure, Kent. The Habs’ talent gap has allowed the Leafs to horn in on the belt as the NHL heavyweight. For the corporate set, at least, Toronto is the home of the English language communications industry. The people who decide the lineups for highlight shows and who to use in advertising live in the bosom of Leaf Nation, and the product reflects as much.

For some time eager investors have sought to convince the NHL that, like L.A. and New York’s tristate area, Toronto’s market should be shared amongst at least two teams. So far, commissioner Gary Bettman has been unable to create an indemnification plan for a competing squad that would satisfy the contented MLSE partners who own the Leafs. Suffice to say it would be a billion dollars-plus should common sense prevail.

So buckle up. Toronto has one of the top teams again this year. A Stanley Cup would not defy reason. Except… don’t you always satisfy your customers in business? It would appear that Leafs fans love losing. Why mess with a good thing?

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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx

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BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

NFL Ice Bowls Turn Down The Thermostat on Climate Change Hysteria

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Oh, the weather outside was frightful. But the football was so delightful. Week 15 of the NFL season was a cryogenic success of snow and sub-zero temperatures. Here were the temperatures at game time this weekend.

Chicago: -11 degrees C.

Cincinnati: -12 degrees F.

Kansas City: -8 degrees C.

New England: -2 C (with an 87 percent chance of snow).

Philadelphia: -2 degrees C.

New York -1 degree C.

Pittsburgh: -7 degrees C.

For fans of NFL football none of this seemed out of character with late-season football. There are legendary games played in arctic conditions. The windchill for the 1967 Dallas/ Green Bay NFC championship was -25 C.

Chargers at Bengals: Jan. 10, 1982 (-24 C, feels like -39 C).

Seahawks at Vikings in NFC wild-card matchup Jan 10, 2016. -21 C with wind chill -25C

Dolphins at Chiefs: Jan. 13, 2024 (-4 degrees, feels like -27 degrees)

As recently as last week’s Bills win over the Bengals games are often played with drifts of snow on the field and the mercury bottoming out. While Canada’s Grey Cup game is played at the end of November it’s still had some brutal weather history of its own.

The point of this meteorology meandering is that, according to our good King Charles III and many other doomsday cultists the concept of snow and cold was supposed to be a figment of the past by now. For almost half a century Michael Mann and the climate prophets of IPCC have been predicting the end of snow and the onset of warmist floods and burning forests. They gambled trillions of the public’s dollars on the certainty that the public would buy computer modelling and data-distortion predicting doom.

For decades it has worked. The careers of people like critic Mark Steyn have been ruined, heretics declared and fortunes dissipated by the trust-fund fanatics who bankroll wackadoodles like Stephen Guilbeault, the convicted felon who Trudeau made Minister of the Environment. No matter how absurd or devious the source, it was a gospel that the fiery inferno was coming next Tuesday. But the weather has remained stubbornly resistant to Elizabeth May’s catechism of climate.

Yet, some dedicated climate advocates and their followers are finally changing their tune in the face of their own observation of lying liars like Al Gore and Greta Thunberg. The share of Americans who say climate scientists understand very well whether climate change is occurring decreased from 37 percent in 2021 to 32 percent this year. A similar October study from the University of Chicago’s Energy Policy Institute found that “belief in human-driven climate change declined overall” since 2017.

Reports the uber-liberal L.A. Times: “The unraveling of climate catastrophism got another jolt recently with the formal retraction of a high-profile 2024 study published in the journal Nature. That study — which had predicted a calamitous 62% decline in global economic output by 2100 if carbon emissions were not sufficiently reduced — was widely cited by transnational bodies and progressive political activists alike as justification for the pursuit of aggressive decarbonization. 

But the authors withdrew the paper after peer reviewers discovered that flawed data had skewed the result. Without that data, the projected decline in output collapses to around 23%. Oops.”

Even stalwart media apologists for climate hysteria like the Times are starting to have doubts. Under the headline “The left’s climate panic is finally calming down” they describes “Erstwhile ardent climate-change evangelist Bill Gates published a remarkable blog post addressing climate leaders at the then-upcoming COP30 summit. Gates unloaded a blistering critique of what he called ‘the doomsday view of climate change,’ which he said is simply “wrong.”

Trump-besotted American Democrats seeking to soften their Woke image before the 2026 midterms are likewise carving out more moderate positions on climate “that could well deprive Republicans of a winning political issue with which to batter out-of-touch, climate-change-besotted Democrats. But for the sake of good governance, sound public policy and the prosperity of the median American citizen, it would be the best thing to happen in a decade.”

Sadly Canada under Mark Carney remains a staunch climate warrior. The removal of Guilbeault as federal Environmental Minister may have seemed a step toward sanity, but there is no hint that the billions of dollars from hidden money spigots will be closed down any time soon. The B.C. government’s acquiescence to the climate propaganda of Indigenous bands shows no sign of abating. Indeed, it is just ramping up in the land claims that threaten to make home ownership a thing of the past.

PM Mark Carney is a dedicated temperature fabulist going back to his days as governor of the Bank of England. His first fights in Canada were over taxing carbon and hobbling her energy industry. As we wrote in this November 2024 column, the certainty in which the Canadian Left revels is actually dividing, not uniting citizens.

So perhaps if enough citizens spend an afternoon shivering in the stands of a wintertime football game we might achieve a small piece of sanity and learn that that , while climate is always changing, it’s not worth the price we’ve paid this century.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his 2025 book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His new poetry collection In Other Words is available via brucedowbigginbooks.ca and on Kindle books.

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Bruce Dowbiggin

Carney Hears A Who: Here Comes The Grinch

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It’s a big day for the Who’s of Whoville. Mayor Augustus Maywho is now polling at 62 percent approval. Cindy Lou Who and Martha May Whovier can barely contain their trans-loving heart that finally the Pierre The Grinch is done.

Okay it’s not WhoVille. It’s Canada and it is leader Mark Carney who’s zooming in the polls against Pierre Poilievre. But it might as well be the real nation that Carney commands today. As 2025 comes to a conclusion Donald Trump seems the least of Whoville’s perils. For example:

The NDP government in B.C. has now declared that future legislation must be interpreted through the lens of the United Nations Declaration on the Rights of Indigenous Peoples. According to Chief Bent Knee (David Eby) this means that the province cannot act independently of the progressive diktats of Sudan, Nepal, Moldova and other international titans. Having been informed of Canada’s “genocidal” behaviour by Trudeau in the Rez Graves pantomime, the UN folk will no doubt look on Canadians as worthy of punishment.

The UNDRIP menace has been around since the days when Skippy Trudeau was wielding the mace in Parliament. On June 20, 2021 the federal government passed UNDRIP into law by a vote of 210 to 118. (The Liberals, NDP and Bloc all voted in favour.) The only party that opposed it were the Conservatives. In defence of those hapless boobs none of them voting yes ever expected a province to align itself with such legislation. That’s the Canadian way. Act on conscience. Retract on self preservation.

But on the heels of Eby’s unopposed capitulation to B.C.’s many “peoples” in recent land settlements, ones that threaten the legal right to properties of home owners, the wholesale framework for governing the province now will be determined by appeal to the UN.

The Carney crew — who act as though Canada’s indigenous communities are now equal partners in Confederation— assure Canadians that judicious lawyering by government savants has everything under control, but anyone trusting the Liberals after the past decade is in need of counselling.

The B.C. conundrum plays into another of the challenges (read: disasters) faced in B.C. by the Elbows Up brigade. Namely the much-heralded memorandum of understanding on energy policy between the feds and Alberta. Canadians were assured by Ottawa that this federal government sees pipelines as a priority, and getting Alberta’s product to tidewater as an urgent infrastructure need. Carney described the MOU as if it were a love-letter to the restless West. How is he going to get pipelines through to the B.C. coast when Eby and the indigenous said it was a no-go? Trust us, said Carney.

Before you could say Wetaskiwin dark clouds gathered on the deal. Smith took it in the ear from Alberta separatists for compromising anything to the feds. Carney, meanwhile, ran into the predictable roadblock from B.C. Eby talked of maybe allowing pipelines in the future, but the ban on shipping off the province’s shoreline was verboten.

To test the resilience of the MOU the federal Conservatives (remember them?) put forward a motion to build the pipeline from Alberta to the B.C. coast. Even though the motion used the same language of the MOU between Danielle Smith and Mark Carney, the Liberals and their hand maidens defeated the motion. Carney himself abstained because, hey look at that shiny object.

Immediately the Trudeaupian Deflection Shield was employed. Here’s Liberal Indigenous Service minister and proud Cree operative Mandy Gull Masty “Today’s motion that’s being put on the floor is not a no vote for the MOU. It’s a no vote against the Conservatives playing games and creating optics and wasting parliamentary time when they should be voting on things that are way more important.”

Robert Fife, the highly rated G&M scribbler who just won some big award, led the media pack, “Conservatives persist with cute legislative tricks, while the government tries to run a country.” Run a country? Into the ground?

Let’s not forget the $1.5 billion bloviators at CBC. They, too, say the vote is a big loss for the Tories. “It risks putting them offside, what is a very top priority and frankly, was considered a big win for Alberta Premier Danielle Smith.’” said Janyce McGregor. Here’s Martin Patriquin on one of the Ceeb’s endless panels. “It’s embarrassing, man. I don’t see any sort of political advantage to what happened today.”

Embarrassing? The Libs have committed to re-building gas pipelines in Ukraine, even as they stall on developing pipelines in Canada. Luckily CBC washrooms have no mirrors. And there’s always Donald Trump to deflect from the pantomimes of Canadians Laurentian debating club.

Here, CTV hair-and-teeth Scott Reid is nursing a Reuters poll that has Trump’s approval at historic lows of 36 percent. Reuters is a firm that predicted Kamala winning the presidency. Until she didn’t on Nov.4. Meanwhile Rasmussen, which correctly had Trump ahead the entire campaign, has his current approval at 44 percent while the RCP average is 43.9.

But corrupt data to make Trump seem odious is no sin in WhoVille Ottawa. Keep feeding the Karens bad data.  At least Canadians have their beloved healthcare to fall back on. Or maybe their beloved MAID. A Saskatchewan woman suffering from parathyroid disease has revealed that she is considering assisted suicide, because she cannot get the surgery she needs.

“Jolene Van Alstine, from Saskatchewan, has extreme bone pain, nausea and vomiting. She requires surgery to remove a remaining parathyroid, but no surgeons in the province are able to perform the operation.  In order to be referred to another province for the operation, Van Alstine must first be seen by an endocrinologist, yet no Saskatchewan endocrinologists are currently accepting new patients.

The pain has become so unbearable that she has been approved for Canada’s euthanasia and assisted suicide program, with the ending of her life scheduled to take place on 7 January 2026.”

Well. Happy New Year, Canada. May no one offer you MAID in the next twelve months.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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