Bruce Dowbiggin
Destroying The Development System: Expect Turbulence

News Item: Child golf phenom Xavier Perez has scored a major NIL deal before even becoming a teenager. The 12-year-old, who has won more than 250 tournaments since he began playing golf competitively nine years ago, landed a name, image and likeness deal with Cobra Puma.
NIL, to the uninitiated, means Name Image Likeness. And it’s about to blow up the development models for a number of sports— including hockey. The right of athletes to profit from NIL is the result of decades of legal challenges by “student” athletes in the U.S. who saw coaches, programs and networks get phenomenally rich while they received only a scholarship in return (only one percent of all collegiate student-athletes receive a full ride.)
If an athlete was seen to be receiving even a meal or a job from an outside party they lost their “amateur” status and were ineligible for play in the U.S. college system that supplies talent to the NFL, NBA, NHL and MLB. Ditto if they used an agent. For decades the system prevailed. Until the explosion in the digital world of video games, when greedy colleges reaped a fortune using the NIL of athletes— never thinking they’d need to compensate them.
The result was O’Bannon v NCAA, a challenge to U.S. antitrust law in which former UCLA star Ed O’Bannon and a number of other former NCAA athletes won the right in 2014 to be compensated for their NIL in the EA Sports series. That produced years of negotiations in which the NCAA tried to create a system that would preserve college athletics while staying within the terms of the decision.
On July 1, 2021, the NCAA announced it had agreed to rules that “removed restrictions on college athletes from entering paid endorsements and other sponsorship deals, and from using agents to manage their publicity”. The only caveat is that athletes can’t use the symbols, uniforms or logos of the school in their advertising. And universities can’t pay athletes directly.
What they created is a wide-open system that 12-year-old Xavier Perez is now exploiting. What does it mean? It means that the top prospects headed to the NFL, NBA, NHL and MLB could now be making millions even as they play FBS bowl games, March Madness, the Frozen Four etc. They will be able to make decisions on what school to attend based on financial remuneration as well as opportunity to play. They’ll also be able to make significant money years before they enter college.
Because the remuneration comes from booster groups, outsider sponsors and equipment companies, schools will not have the ultimate control they’ve exercised for over a century. An athlete who has financial security will not be forced to go pro before he/ she is ready or go to a team they don’t want to play for. (Or he/ she can use the new transfer portals to switch schools as they see fit.)
“I definitely would’ve stayed for a fifth year [if there were NIL laws],” said Cardale Jones, a former star quarterback at Ohio State. “With my draft status, and still having a household name in college football in Columbus, [Ohio,] I’m pretty sure I would’ve made a lot more money than being drafted in the fourth round.”
NIL is not a panacea for all athletes. Even at the top schools opportunities will be limited for low-profile players in the non-glamour positions. There will conceivably be millionaire QBs playing with OL grunts who might have a deal with a sandwich shop. Smaller schools will have trouble competing with the big boys of Div One.
ESPN reported on what Georgia Tech players received for becoming social influencers. “Swanky PJs are part of what Yellow Jackets players received in exchange for agreeing to promote TiVo on social media this month. They also got a prepaid debit card worth $404 (Atlanta’s area code is 404) and the company’s 4k streaming device… the total value is more than $100,000, according to TiVo, who said 90 of the team’s players have signed a contract for the endorsement.”
The system is only now being implemented; dramatic changes will doubtless appear. Already there is tension among the coaches who must now deal with the new rules. Alabama’s football legend Nick Sabin and Texas A&M’s Jimbo Fisher recently got into a heated public bitch slapping over the ethics and inducements of recruiting. “That creates a situation where you can basically buy players,” said Saban, who makes about $10 million a year. “You can do it in recruiting. I mean, if that’s what we want college football to be, I don’t know.”
Prize recruit Bryce Young, who had yet to start a game for Saban at Alabama, had NIL deals closing in on $1 million. Clearly, football and basketball will need to streamline their development system. If colleges are now a pay-for-play system, how does that affect their status as institutions of learning? What happens if excesses in NIL force government into stripping colleges of the development role and giving it to pro leagues?
There has been zero information on how NIL affects the development system of NHL prospects? At the moment a majority of them go to Canada’s low-paying CHL teams which play far more games a season than does the NCAA. One game in CHL disqualified a prospect from playing in the NCAA’s formerly simon-pure amateur system.
But now a Connor McDavid can sign an NIL contract at 14 years old, play in the NCAA and— rich already— still be drafted No. 1 overall. Yes, college hockey has a lower profile and fewer opportunities for endorsements. Some will want the CHL’s experience. But a McDavid-type player would be a prize catch for an equipment company or a video game manufacturer. Or even as an influencer. All things currently not allowed in the CHL.
NIL won’t kill the CHL but it could strip away a significant portion of its stars who choose guaranteed money over long bus rides and billeting with other players. It’s early days, of course, but be prepared for an NHL No. 1 draft pick being a millionaire before his name is even called in the draft.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author was nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan Inexact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx
2025 Federal Election
The Last Of Us: Canada’s Chaos Election

Show me good loser and I’ll show you a loser— Leo Durocher
There’s an expression that goes, you’re not allowed to die until all the people in your life have disappointed you. That trenchant observation is particularly relevant to those who woke up on April 29 to discover that their neighbours and friends in Canada have opted to give the federal Liberals (under new leader Mark Carney) another four years to continue Canada’s descent into irrelevance.
These are the same Liberals sans Carney who were polling in the low 20s six months earlier. Their cabinet members were quitting in droves. In the finest Wag The Dog tradition, a sure victory for Canada’s Conservatives was then transformed into a humiliating defeat that saw the Tories leader Pierre Poilievre lose the seat he’d represented for 20 years. The debate in the chattering classes now is how much was Poilievre’s fault?
In a minor vindication the Liberals were seemingly denied a majority by three seats (169-144) . How they balance that equation to advance their pet projects on trade, climate, gender, free speech, native rights and Donald Trump was unknowable Which is why the Grits have turned to dumpster diving MPs like Elizabeth May and keffiyeh-clad NDP to achieve a workable majority..

Suffice to say that neophyte Carney, without any support system within the Liberals, is being highly influenced by the Justin Trudeau faculty lounge left behind after the disgraced three-term PM slunk off into the night.
It’s not all beer and skittles. No sooner had the Liberal pixie dust settled than Carney was hit with Bloc leader Yves-Francois Blanchet announced unequivocally that energy pipelines were still a no-go in electrified Quebec. Alberta premier Danielle Smith lowered the requirement for a separation referendum from 600 K signatures to around 170 K— a very doable mark in pissed-off Alberta.
Saskatchewan premier Scott Moe outlined his demands on Carney if his province is not to join Alberta. And former British PM Tony Blair, who’d worked with Carney in the UK, announced that Carney’s pet project Net Zero was a loser for nations. Finally RBC revealed it was moving beyond diversity toward “inclusion” by removing “unconscious bias” among its upper ranks.
Such is the backwash from April 28. If you listened to the state-supported media on election night you might think that Trump had picked on poor, innocent friend next door Canada. His outrageous 51st state jest did send the Canadian political apparatus into panic. A Liberal party that proclaimed Canada a postmodern state with no real traditions (lowerering flags to half mast for six months to promote their Rez School genocide hustle) suddenly adopted the flag-waving ultra-patriotic visage of expatriate comedian Mike Myers.
Instead the commentariat was spitballing about how to make the House of Commons function more smoothly or if Carney should depart for Europe immediately or in a month to meet his true constituents in the EU commentariat. China? Wassat’? Urban crime? I can’t hear you. Canada as fentanyl capital of the West? Not interested.
Astonishingly, many people who should know better bought it. It was Boomers waking from a long nap to impose their cozy values one final time on the nation they’d created via Trudeau. Comfy ridings like Oakville, Burlington, North Vancouver, Ottawa Centre and Charlottetown mailed it in for another four years. Academic hotbeds like Western (London), Laurier (Kitchener), Waterloo, UNB (Fredericton), U Calgary (Confederation) Alberta (Strathcona) and UBC (Vancouver) also kept the radical dream alive.
Meanwhile shrieks of “Panic!” over Trump decimated the Bloc (22 seats) and the NDP (7 seats) with their support transferred to a banker-led party that had been poison to them only six months earlier. You could not have written a more supportive script for a party who had neglected the essentials in traditional Canada while pursuing radical policies to please the globalists of the West.

Speaking of time capsules, you’d have been hard-pressed to find a more retro scene than the one produced by the legacy TV networks. With their emphasis on the horse-race story the tone, the panels, the hosts could have easily been teleported from 1990s. While many were interested in the micro of government finance, most listeners were expecting maybe a word or two on the collapsed state exposed by Trump’s aggressive negotiating.
As we’ve mentioned often before, Canada’s allies are appalled by the takeover of the country by malign actors, drugs traffickers, money launderers, real-estate manipulators and Chinese subterfuge. Trump’s generic reference to the border was a catch-all for the corruption swallowing the election process and the finance of the country.
That avoidance was echoed by pollsters who spent the night talking about how the final figures reflected their findings. Except for those that didn’t— Conservatives vote tally over 41 percent and Liberals well under 200 seats. What was avoided was the cumulative effect of highly inflated Liberal polling during the campaign, the “why-bother?” narrative they sold to voters appalled by the Liberals manipulation of the process to switch leaders and hold a micro-campaign of 36 days.
While Donald Trump has announced he’ll work with Carney on tariffs, it’s still highly likely that this was the final Canadian election fought by the old rules where the have-nots (Atlantic Canada) the haves-but-outraged (Quebec) and the indolent (Ontario) control the math for making government. The money pump (Alberta, Saskatchewan) will seek to attract eastern BC and southern Manitoba to their crew. In the worst case Carney may be the nation’s final PM of ten provinces plus territories.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
Mistrial Declared in Junior Hockey Assault Trial. What Now?

With all the Elbows Up election idiocy you can be forgiven for missing the news this past week that the trial of five former members of the 2018 men’s gold-medal winning Team Canada hockey team was declared a mistrial just a day into the proceedings. The five have all plead not guilty.
On Friday the judge ordered a new jury be empanelled after a half day of evidence in the trial of the players who are accused of sexually assaulting a woman in a hotel room in 2018 in London, Ont. Superior Court Justice Maria Carroccia has not released the reasons she halted the trial. It comes after outrage over a civil settlement between the victim and Hockey Canada in 2020 forced authorities to pursue the criminal charges.
The graphic nature of the evidence so far promises dramatic testimony should the trial go its full length. Thoughts that one of the quintet might accept a plea deal to roll over on his former teammates— a goal of the police and prosecution— have so far been unrealized. It is expected that the victim will testify.

The low-profile start to the trial in the case is a contrast with the front-page treatment it received after excellent reporting from Katie Strang of The Athletic and Rick Westhead of TSN. At the time the charges were announced in 2024, Michael McLeod and Cal Foote were with the New Jersey Devils, Dillon Dubé was with the Calgary Flames and Carter Hart was with the Philadelphia Flyers. Alex Formenton had been signed by the Ottawa Senators but was playing in Switzerland.
The sensation was amplified by the role of Hockey Canada in the civil case, using funds to pay off the victim. Parliamentary hearings and front-page headlines added to the impact.
As we wrote in January of 2024, the hysteria encouraged the usual radicals to denigrate the national sport. “For the same reason that some think guns kill people, the toffs believe that hockey itself causes outbreaks of macho sexual behaviour. These people cheer for Sweden when it plays Canada because… Canadian hockey is just too down-market for them. Sweaty guys. Cold rinks. Meritocracy. Ick!

“We should clarify here that we mean men’s hockey. Womens’ hockey is not included in the loathing. In fact, metrosexuals from PM Justin Trudeau on down worship the wholesome new PWHL. Skippy recently gave a pep talk to the Ottawa players in their dressing room. Surprise. They lost.
“Players are married to rivals on other teams. Can you get more hip than that? Women’s hockey is nominally about winning; the real prize is equal pay for work of equal value. And the love of the Trudeau cabinet.
“But men’s hockey, with its crude meritocracy, must be shunned at all costs. Pediatric “experts” blame its emphasis on winning for causing kids to drop out.. So when the sordid tale of a 2018 multiple-sex allegation at a golf tournament arrived it warranted a hearing in the Commons, tut-tutting editorials by the score about the over-sexed nature of teenaged young hockey stars and multiple attempts to convict someone, anyone, for the act.
“That’s why the principals eventually pursued a civil case, where rules of evidence are less stringent. A civil case that Hockey Canada quickly paid off from a suspicious slush fund to end the ordeal for everyone. How’d that work out?
”Feminists and the non-binary set howled about this, but after the storm of outrage the media cycle disappeared from the public view. The 20 or so players on the 2018 Team Canada gold medal winners graduated into the NHL, and the league, which had no power to compel testimony nor a criminal charges to rely on, let them play.
“But pressure on police over the following months finally forced criminal charges. Butter cloak of secrecy prevailed. This was highly unsatisfactory. Who was under suspicion? Who was innocent? Player agents and lawyers kept their charges from self-incrimination at all costs.
“How will it end? Will there be convictions or will deals be done? In this time where social-media truths are fungible and Woke causes are paramount no one should hazard a guess. But one thing that will get an airing is the charge that hockey created this climate of sexual permissiveness. The sport must be condemned when its participants break the law.
You think that hockey caused this? That it doesn’t happen in the world of millionaire basketball or football or baseball players? Guess again. Cleveland Browns QB DeShaun Watson faced 24 sexual assault accusations. One former NBA player had seven children by six different women. Former MLB pitcher Trevor Bauer faced sexual assault charges from an alleged assault at his home.
How about the stories of young women who, like the young women pursuing athletes, went backstage at concerts and shows for a rendezvous with a famous rock star like Steven Tyler or Axl Rose and got more than they bargained for.
Or those who tried to climb the political or corporate ladder by submitting to power figures? Hello, Kamala Harris. This case is about power, stardom, privilege and exploitation. Ugly, yes. Life-wrecking for some. But trying to pigeon-hole hockey as the unique engineer of the tragedy is ignorant and irresponsible. “
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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