Bruce Dowbiggin
Corked: The Incongruous Affection For Government Liquor Retailing

First, the nostalgia. In 1974 we worked at the (now departed) Huron and Dupont LCBO site for Xmas. In those days, when people arrived by dog sled, customers were required to consult a book, find the code that corresponded to their choice of wine or booze, and then hand the slip to a clerk (us) who would fetch the evil brew from a deep lair beneath the store.
Okay, it was from shelves beyond the view of customers. We would then return with the bottle, a cashier would process the transaction, and democracy was safe for another day. After we left, the LCBO modernized stores to allow customers to actually see the bottles they were considering (heresy). They hired clerks who actually knew something about the products, Later still they even had sales and tasting bars in fancy stores adorned in chrome and wood accents.
Those who wanted anything different could hoover to Buffalo or Rochester where the stores were often modest but the prices attractive. Different stores carried different inventories. While Ontario customers ordered rationed futures or shivered in parking lots to get a miniscule share of a hot new wine, getting product at the U.S. stores was both immediate and not rationed.
The contrast was stark. Which is where things sit today. The Ontario government (like all provincial governments save Alberta) is still in the retail business. In the day, they had about 8,000 slots for shelf-worthy products. If you wanted to purchase something else you needed a process that made finding the headwaters of the Nile seem like a casual jaunt. It’s less strenuous now, with the Ford government allowing sales in corner outlets and grocery stores.
But the LCBO remains a unionized tribute to Bill Davis’ Ontario. A polite, apologetic concession to pre-Trudeau Canada. Which is why the noisy ruckus being kicked up by the unionized employees is a downer for the Family Compact sensibilities. The people who stock shelves, operate cashes, check IDs and refuse to give you plastic bags are on strike to protect their sinecures with government. Have they no gratitude?
Union leaders are insisting that the loss of their workers will be a death blow to healthcare and education in the province. All sorts of miscreants will be allowed to escape detection in the buying process. For those of us now living in Alberta this eye-rolling claim is amusing. You see, private liquor retailing has been in effect here for decades. Different stores have different choices. Sales are an everyday feature of the experience. While the LCBO brags about its buying power you don’t see it reflected in prices. Bonus: We also can purchase Costco’s Kirkland brand wines which are cheap and delicious.
The predicted increase in crime and diminution of tax income without unionized store clerks has not happened. As Brian Lilley explains in The Sun, “Statistics Canada tracks the annual net income of liquor authorities in Canada and for fiscal year 2022-23, Alberta returned $825,104,000 to the provincial coffers. With a population of 4,645,229 as of April 1, 2023, that means the Alberta Gaming, Liquor and Cannabis Commission gave the government a per capita return of $177.62.
“That same year, the LCBO’s net income from liquor was $2,457,527,000. With a population of 15,457,075 as of April 1, 2023, the LCBO returned $158.99 per capita. Even using the $2.58 billion the LCBO remits, which includes other earnings, the LCBO’s per capita return to the province would be $166.91, which is still lower than Alberta’s return.” In short, we call bogus on the union’s claim.
But there is in government liquor sales the Canadian quality of worshipful adherence to the state. This is the polite impulse of restricting competition that has driven healthcare into the stratosphere for Canadians. Even as they wait 18 months to see a specialist or sit endlessly in a waiting room, Canadians privately welcome this as a merit badge for not accepting the two-tiered systems of Europe or the insurance-based market in the U.S.
Their suffering gives them gravitas that, as middle-class folk, they can suffer like the poor folks do, the ones whom, pace the NDP, need our empathy. The glossy brochures churned out by LCBO minions allow a frisson of pizazz but without oppressing the folks camped out in Trinity Bellwods park.
For this reason the Ford Conservatives are treading very carefully despite the evident big-foot uselessness of the current model. In the venerable Ontario government tradition of trying to be half-pregnant they don’t want to stir up the class warriors seen recently in ant-Israel demos. It’s similar in the rest of the provinces where bureaucrats have convinced elected officials that, like Jack in Brokeback Mountain, “I wish I knew how to quit you, Ennis.”
Whatever the LCBO strike result it’s a safe assumption that no one in the Canadian bureaucracy will be losing their jobs to the free market. The huge bumps in hiring since Covid show a colossus that has no intention of giving back its power to regulate. From liquor to climate Canadian politicians have ceded responsibility for areas that can be handled more efficiently and cheaply by civil servants and consultants. Kind of like CBC.
It is possible to kick the habit. The recent Chevron SCOTUS decision seeks to unpack the bureaucratic state by de-fanging its armies of in-house experts, pushing regulations and laws back to elected officials and away from the sprawling DEI-infested bureaucracy. You can tell it’s working by the torrents of complaint from redundant officials. Even more drastically, new Argentine president Javier Milei has reduced his cabinet departments from 22 to just nine.
While PM-in-waiting Pierre Poilievre talks a big game about tackling these excesses, he doesn’t stand a chance at rationalizing government services. So it’s likely he’ll have to content himself with a nice glass of beer or wine. That, under the LCBO, will cost him more than it should.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
The Game That Let Canadians Forgive The Liberals — Again

With the Americans winning the first game 3-1, a sense of panic crept over Canada as it headed to Game 2 in Boston. Losing a political battle with Trump was bad enough, but losing hockey bragging rights heading into a federal election was catastrophic for the Family Compact.
“It’s also more political than the (1972) Summit Series was, because Canada’s existence wasn’t on the line then, and it may be now. You’re damn right Canadians should boo the (U.S.) anthem.” Toronto Star columnist Bruce Arthur before Gm. 1 of USA/ Canada in The 4 Nations Cup.
The year 2025 is barely half over on Canada Day. There is much to go before we start assembling Best Of Lists for the year. But as Palestinian flags duel with the Maple Leaf for prominence on the 158th anniversary of Canada’s becoming a sovereign country it’s a fair guess that we will settle on Febuary 21 as the pivotal date of the year— and Canada’s destiny as well.
That was the date of Game 2 in the U.S./Canada rivalry at the Four Nations Tournament. Ostensibly created by the NHL to replace the moribund All Star format, the showdown of hockey nations in Boston became much more. Jolted by non-sports factors it became a pivotal moment in modern Canadian history.
Set against U.S. president Donald Trump’s bellicose talk of Canada as a U.S. state and the Mike Myers/ Mark Carney Elbows Up ad campaign, the gold-medal game evoked, for those of a certain age, memories of the famous 1972 Summit Series between Canada and the USSR. And somehow produced an unprecedented political reversal in Canadian elections.
As we wrote on Feb. 16 after Gm. 1 in Montreal, the Four Nations had been meant to be something far less incendiary. “Expecting a guys’ weekend like the concurrent NBA All Star game, the fraternal folks instead got a Pier Six brawl. It was the most stunning beginning to a game most could remember in 50 years. (Not least of all the rabid Canadian fanbase urging patriotism in the home of Quebec separation) Considering this Four Nations event was the NHL’s idea to replace the tame midseason All Star Game where players apologize for bumping into each other during a casual skate, the tumult as referees tried to start the game was shocking.
“Despite public calls for mutual respect, the sustained booing of the American national anthem and the Team Canada invocation by MMA legend Georges St. Pierre was answered by the Tkachuck brothers, Matthew and Brady, with a series of fights in the first nine seconds of the game. Three fights to be exact ,when former Canuck J.T. Miller squared up with Brandon Hagel. (All three U.S. players have either played on or now play for Canadian NHL teams.)
“Premeditated and nasty. To say nothing of the vicious mugging of Canada’s legend Sidney Crosby behind the U.S. net moments later by Charlie McEvoy.”
With the Americans winning the game 3-1 on Feb. 15, a sense of panic crept over Canada as it headed to Game 2 in Boston. Losing a political battle with Trump was bad enough, but losing hockey bragging rights heading into a federal election was catastrophic for the Family Compact. As we wrote in the aftermath, a slaughter was avoided.

“In the rematch for a title created just weeks before by the NHL the boys stuck to hockey. Anthem booing was restrained. Outside of an ill-advised appearance by Wayne Gretzky— now loathed for his Trump support— the emphasis was on skill. Playing largely without injured Matthew and Brady Tkachuk and McAvoy, the U.S. forced the game to OT where beleaguered goalie Craig Binnington held Canada in the game until Connor McDavid scored the game winner. “
The stunning turnaround in the series produced a similar turnaround in the Canadian federal election. Galvanized by Trump’s 51st State disrespect and exhilarated by the hockey team’s comeback, voters switched their votes in huge numbers to Carney, ignoring the abysmal record of the Liberals and their pathetic polling. From Pierre Poilievre having a 20-point lead in polls, hockey-besotted Canada flipped to award Carney a near-majority in the April 28 election.
The result stunned the Canadian political class and international critics who questioned how a single sporting event could have miraculously rescued the Liberals from themselves in such a short time.

While Canada soared because of the four Nations, a Canadian icon crashed to earth. “Perhaps the most public outcome was the now-demonization of Gretzky in Canada. Just as they had with Bobby Orr, another Canadian superstar living in America, Canadians wiped their hands of No. 99 over politics. Despite appeals from Orr, Don Cherry and others, the chance to make Gretzky a Trump proxy was too tempting.
We have been in several arguments on the subject among friends: Does Gretzky owe Canada something after carrying its hockey burden for so long? Could he have worn a Team Canada jersey? Shouldn’t he have made a statement that he backs Canada in its showdown with Trump? For now 99 is 0 in his homeland.”
Even now, months later, the events of late February have an air of disbelief around them, a shift so dramatic and so impactful on the nation that many still shake their heads. Sure, hockey wasn’t the device that blew up Canada’s politics. But it was the fuse that created a crater in the country.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Don & Rick: Canadian Icons, Mixed Messages, Lasting Impacts

“Well, Tim, this is our last show. . . . Thanks everybody for listening and toodaloo,” 91-year old Don Cherry allegedly on his final podcast episode.
Once upon a time in a public broadcaster far, far away there was an identity crisis. Who should we be as we enter the 21st century? We depend on government for our financing, but our audience relies on people who hate government.
At CBC that argument could be summed up by two figures on the TV network. Rick Mercer. Don Cherry. Both were brilliant communicators, masters of the craft of holding eyeballs. But they represented diametrically opposed audiences. Mercer was the glib political voice of This Hour Has 22 Minutes. Cherry was the bombastic voice of Hockey Night in Canada, as Canadian as the brown beer stubby.
Mercer was worshipped by the folks in the C suite and liberal media. With his searing walking shots he lanced egos and asked uncomfortable questions. He called out sacred cows. Yet there was never any doubt in CBC’s upper reaches about whose side he was on in the culture war at CBC. He was safe.
Cherry was the unpredictable occupant of Coach’s Corner, the bombastic voice of white anglo hockey culture. He was abrasive and unforgiving. His first-period rants beside his Topo Gigio Ron Maclean were must-watch for the demographic. They also, it seemed, constituted must watching for his critics.
[Confession: I was one of his critics, paid to be so. We tangled often over his act. He ripped me in the 2004 NHL playoffs, alleging I said he was insincere about kids with cancer. During the infamous 1987 World Junior brawl he said I was a coward who wouldn’t defend his own kids in a fight. etc. He sicced his bots on me. While I disagreed with much of what he said, I defended his right to say such things. My beef was mostly with HNIC which refused to allow any dissent to Cherry’s act on the show . It was a noisy one-note symphony.

Don was durable, holding his prime position for decades, putting himself above the title many Saturdays with headline material. In the sea of pearl clutchers at CBC he stood out. While the suits above recoiled at his Canadian Legion catechism, they also knew he was an asset they could play when they went for funding in Ottawa. “See, we have all sorts of political views on the network.”
When CBC lost its HNIC franchise to Sportsnet Cherry became someone else’s problem. Eventually the Woke folk at Rogers tired of telling him to knock off the politics and cultural stuff. He was let go in 2019 for saying what he’d always said. Maclean then put in the knife to save his own hide.
Mercer’s highly rated act continued unabated till 2018. One of his most popular gigs— the one most likely to appeal to posh Canadians— was talking to Americans about Canada. It was brilliant in its simplicity. Go to famous colleges and universities to plumb the depths of their Canadian knowledge. Likewise, buttonhole well-known American politicians.

The topics were many and ridiculous. Should Canada protect the famous location Joe Clark’s Hole? What should Canada do about its melting national igloo? Could they congratulate Jean Chretien on a rare political feat called a “Double Double” in which he received support from both sides of the Canadian parliament.
He asked Al Gore about Canada moving the capital city from Kingston, Ontario to Toronto (Gore thought it smart). He convinced tourists at Mount Rushmore that the mineral rights to the mountain had been sold to a Canadian firm that was getting ready to drill for oil in Lincoln’s forehead.
He asked Americans to condemn Canada’s practice of euthanizing senior citizens by setting them adrift on Northern ice floes. In a famous moment, future President George W. Bush failed to correct Mercer when he referred to Chrétien as “Jean Poutine”
Mercer always said he didn’t think Americans were ignorant. Eighty percent had the right responses and those never made it to air. For the rest it was just that they couldn’t resist an open mike and having a take on things they knew nothing about. He had affection for them.
For Canada’s Left, insecure in its northern faculty-lounge, that subtlety was lost. Mercer’s routines reinforced a smug anti-American attitude in the Liberals and NDP base. All they saw was a nation of nitwits. “Look, what bozos!” The orientation of the fashionistas turned away from the U.S. to supposed European sophistication and societal controls for climate, population growth and Covid. Hello, Mark Carney.
This bias was reinforced by the increasingly self-loathing voices on the cable news of the American Left. Every GOP figure from George W. Bush till Trump today became a comic character. Canadian lefties adored it. As we’ve written often the snide attitude allowed Canadians to ignore that Americans were protecting them for free and keeping them rich. And taking the overflow from Canadian’s prized healthcare system.
This arrogance culminated in the March election where the mere mention of Trump sent Canadians fleeing back to a Liberal administration that was moribund after a decade of incompetence. It has an echo in Toronto’s Hockey Hall of Fame again declining to award Cherry the Foster Hewitt award as a legendary TV journalist. Love him or hate him he’s earned it. It’s arguable whether the aging Cherry will even be around to be chosen next year.
For sure his political impact will resonate for long after he’s gone in the populist resurgence in western Canada and elsewhere. If only Rick Mercer were allowed back on CBC to cover it.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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