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CBC television ad revenue dropped 16% in first half of 2023 as mainstream media flounders

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6 minute read

From LifeSiteNews

By Clare Marie Merkowsky

The news comes just weeks after the CBC announced it must lay off about 600 workers, approximately 10 percent of its staff, as it faces a $125 million budget shortfall.

The Canadian Broadcasting Corporation (CBC) television ad revenues plummeted by 16 percent in the first half of this year, a further indication that mainstream media is struggling to keep pace in the independent era.

According to information obtained December 19 by Blacklock’s Reporter, CBC, Canada’s public radio and television broadcaster, published their Second Quarter Financial Report which revealed that television ad revenues decreased from $95.7 million to $80.6 million in the first six months of 2023.

“There is much to do to prepare CBC for an uncertain future,” President and CEO Catherine Tait said. “We are experiencing the same challenges as other media in Canada and around the world.” 

The news comes after Tait failed to mention the reduced ad revenues at the November 2 Commons heritage committee. It is also just weeks after the CBC announced that it must lay off about 600 workers, approximately 10 percent of its staff, as it faces a $125 million budget shortfall.  

According to the report, from the beginning of the year until September 30, the CBC lost 16 percent of its television ad revenues for both English and French programming. The report further states that it does not expect a recovery from the loss for years. 

“In response to the federal Budget 2023 announcement to reduce spending by three percent and in light of both the softening of the TV advertising market and the current economic environment we are developing an analysis of the revised financial context that presents an updated version of our financial pressures including the adverse revenue outlook for the next three years,” it said.  

“We occupy an important place in the Canadian broadcasting system and face a unique set of risks,” the report stated. “Like all broadcasters we must adapt to accelerated technological changes, shifts in demographics, evolving consumer demands, increasing regulatory scrutiny and structural changes in the media ecosystem.” 

Despite its revenue “tracking below target,” the CBC receives major funding from the Liberal government under the leadership of Prime Minister Justin Trudeau. The government subsidies make up CBC’s largest single source of income, a fact that has become a point of contention among taxpayers who see the propping up of the outlet as unnecessary.

On November 2, Tait claimed that the CBC requires further government funding, saying “To be clear over the last 30 years CBC has not had a real increase in its budget, real dollars aside.” 

Tait’s comment seems unfounded considering the CBC was set to receive increased funding as a result of mandated deals signed with Big Tech under Trudeau’s Online News Act.  

The deal was finalized in early December. Under the new agreement, Google will pay legacy media outlets $100 million to publish links to their content on both the Google search engine and YouTube. 

As a result of the recent subsidies and the Google agreement, roughly half the salary of a journalist earning $85,000 is estimated to be paid by the combined contributions of the Trudeau government and Google. 

Furthermore, Trudeau recently announced increased payouts for legacy media outlets ahead of the 2025 election. The subsidies are expected to cost taxpayers $129 million over the next five years. 

Beginning in 2019, Parliament changed the Income Tax Act to give yearly rebates of 25 percent  for each news employee in cabinet-approved media outlets earning up to $55,000 a year, to a maximum of $13,750. 

However, the Canadian Heritage Department has since admitted that the payouts are not sufficient to keep legacy media outlets running. Accordingly, the Trudeau government doubled the rebates to a maximum of $29,750 annually, up to 35 percent of a journalist’s salary. 

Furthermore, despite being nominally unaffiliated with either political party in Canada, the CBC receives massive funding from the Trudeau government. According to its 2020-2021 annual report, the CBC takes in about $1.24 billion in public funding every year, which is roughly 70 percent of its operating budget. 

However, the massive payouts are apparently insufficient to keep CBC afloat amid growing distrust in mainstream media. 

According to a recent study by Canada’s Public Health Agency, less than a third of Canadians displayed “high trust” in the federal government, with “large media organizations” as well as celebrities getting even lower scores. 

Large mainstream media outlets and “journalists” working for them scored a “high trust” rating of only 18 percent. This was followed by only 12 percent of people saying they trusted “ordinary people,” with celebrities receiving only an eight percent “trust” rating. 

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Artificial Intelligence

The App That Pays You to Give Away Your Voice

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What sounds like side hustle money is really a permanent trade of privacy for pennies

An app that pays users for access to their phone call audio has surged to the top of Apple’s US App Store rankings, reflecting a growing willingness to exchange personal privacy for small financial rewards.
Neon Mobile, which now ranks second in the Social Networking category, invites users to record their calls in exchange for cash.
Those recordings are then sold to companies building artificial intelligence systems.
The pitch is framed as a way to earn extra income, with Neon promising “hundreds or even thousands of dollars per year” to those who opt in.
The business model is straightforward. Users are paid 30 cents per minute when they call other Neon users, and they can earn up to $30 a day for calls made to non-users.
Referral bonuses are also on offer. Appfigures, a platform that tracks app performance, reported that Neon was ranked No. 476 in its category on September 18.
Within days, it had entered the top 10 and eventually reached the No. 2 position for social apps. On the overall charts, it climbed as high as sixth place.
Neon’s terms confirm that it records both incoming and outgoing calls. The company says it only captures the user’s side of a conversation unless both participants are using the app.
These recordings are then sold to AI firms to assist in developing and refining machine learning systems, according to the company’s own policies.
What’s being offered is not just a phone call service. It’s a pipeline for training AI with real human voices, and users are being asked to provide this data willingly. The high ranking of the app suggests that some are comfortable giving up personal conversations in return for small daily payouts.
However, beneath the simple interface is a license agreement that gives Neon sweeping control over any recording submitted through the app. It reads:
“Worldwide, exclusive, irrevocable, transferable, royalty-free, fully paid right and license (with the right to sublicense through multiple tiers) to sell, use, host, store, transfer, publicly display, publicly perform (including by means of a digital audio transmission), communicate to the public, reproduce, modify for the purpose of formatting for display, create derivative works as authorized in these Terms, and distribute your Recordings, in whole or in part, in any media formats and through any media channels, in each instance whether now known or hereafter developed.”
This gives the company broad latitude to share, edit, sell, and repurpose user recordings in virtually any way, through any medium, with no expiration or limitations on scope.
Users maintain copyright over their recordings, but that ownership is heavily constrained by the licensing terms.
Although Neon claims to remove names, phone numbers, and email addresses before selling recordings, it does not reveal which companies receive the data or how it might be used after the fact.
The risks go beyond marketing or analytics. Audio recordings could potentially be used for impersonation, scam calls, or to build synthetic voices that mimic real people.
The app presents itself as an easy way to turn conversations into cash, but what it truly trades on is access to personal voice data. That trade-off may seem harmless at first, yet it opens the door to long-term consequences few users are likely to fully consider.
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Business

BC Ferries Deal With China Risks Canada’s Security

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From the Frontier Centre for Public Policy

By Scott McGregor

A BC Ferries contract with China risks national security, public transparency and Canadian safety. Why are we still looking the other way?

Scott McGregor exposes how a billion-dollar BC Ferries deal with a Chinese shipyard reflects a deeper failure: Canadian institutions are shielding Beijing’s interests—at taxpayers’ expense—while ignoring glaring national security risks.

BC Ferries, the taxpayer-owned company operating ferry services along the B.C. coast, didn’t just sign a billion-dollar shipbuilding contract in China; it handed Beijing leverage over Canadian infrastructure.

Behind the bureaucratic talk of cost and efficiency lies a deeper scandal: a taxpayer-funded deal that puts national security, public transparency and Canadian citizens at risk, all to benefit a hostile regime.

When theBreaker.news, an independent investigative outlet in BC, filed freedom of information requests to uncover the contract’s details, BC Ferries refused to release a single page. The excuse? Disclosure might threaten its financial position, safety and the “interests of third parties.”

This refusal didn’t happen in a vacuum. It came the same day Chinese President Xi Jinping stood next to Russian President Vladimir Putin and North Korean leader Kim Jong Un in Beijing, giving a vivid display of authoritarian solidarity.

BC Ferries’ secrecy is bad optics. It flies in the face of multiple rulings by the B.C. Information and Privacy Commissioner, who has repeatedly upheld the public’s right to see contracts signed by public bodies. Cities and Crown corporations have been ordered to disclose their agreements with FIFA, the international soccer governing body, and with B.C. Place Stadium.

In fact, public institutions have disclosed deals far less sensitive than this one. Yet BC Ferries, propped up by a $1-billion loan from the Canada Infrastructure Bank (CIB), insists its Chinese shipbuilder must remain shielded from scrutiny. The result isn’t protection for taxpayers. It’s protection for Beijing’s leverage.

And that’s just the beginning. The more dangerous problem is legal. Canada has no bilateral agreements with China to guarantee fair legal treatment of its citizens. No non-prosecution provisions. No mutual legal assistance mechanisms. No safety net.

At home, corporations can sign remediation agreements to avoid prosecution if they cooperate and commit to reforms. But those agreements stop at Canada’s borders. They offer no protection for Canadians working in Weihai, the Chinese city where the vessels are built. If a dispute arises or Beijing flexes its power, those Canadians could face arbitrary detention, exit bans or national security charges. In a diplomatic crisis, they could become pawns.

This isn’t a theoretical risk. Michael Kovrig and Michael Spavor spent nearly three years in Chinese prisons after Canada detained Huawei executive Meng Wanzhou. That episode exposed the Chinese Communist Party’s playbook of hostage diplomacy. It should have ruled out any deal that places Canadian citizens or Crown assets under Chinese jurisdiction.

Yet even with that memory still fresh, the arrangement continues, quietly, with little public debate.

What we’re witnessing is a textbook case of hybrid warfare. Economic deals masked as trade. State financing disguised as commercial contracts. Political leverage embedded in infrastructure projects. And Canada, still clinging to the outdated promises of globalization, is paying for its own exposure.

At the moment when Beijing is supplying components for Russia’s war machine, Ottawa is greenlighting the outsourcing of core coastal infrastructure to a state-owned Chinese shipyard.

Parliament appears to be taking notice of the situation. The House of Commons Transport Committee has initiated a review of the $1 billion federal loan associated with the BC Ferries deal. The expected witnesses for this review include the CEO of the corporation, the CEO of the Canada Infrastructure Bank (CIB), Transport Minister Chrystia Freeland and Infrastructure Minister Gregor Robertson.

The review follows political pushback, including criticism from Freeland, who resigned from cabinet on Sept. 16, and had previously called the outsourcing decision “disappointing.”

This review is necessary because BC Ferries is a Crown-owned utility, governed by an NDP-appointed board and funded through federal support.

When a public entity conceals the terms of a massive contract and hands work to a Chinese state-controlled firm, it’s not just acting secretively. It’s normalizing a culture of opacity that weakens Canadian sovereignty and shields foreign interests from democratic accountability.

BC Ferries defends the deal by pointing to its projected economic benefits: four new major vessels, hybrid propulsion systems, 50,000 job-years and more than $4.5 billion in forecasted economic output.

But those figures come at the cost of strategic blindness.

Time and again, Canadian policymakers treat China like an ordinary business partner, even as the Chinese Communist Party uses law, finance and supply chains as tools of global influence. While other democracies are pulling back from partnerships with Chinese state firms, Canada looks the other way, tethered to outdated trade assumptions and short-term economics.

The remedy starts with sunlight. Contracts signed by public bodies must be disclosed, especially when they involve authoritarian regimes. But transparency is only the first step.

Canada must adopt a hybrid warfare lens for every major economic decision. That means asking hard questions: Does this deal strengthen or weaken our position? Does it open the door to foreign influence? Does it endanger Canadians abroad? Short-term savings can breed long-term dependency, and in China’s case, geopolitical exposure.

BC Ferries’ shipbuilding contract with China isn’t just a procurement mistake. It’s a warning.

Without legal safeguards, public oversight and strategic foresight, Canada isn’t just buying ferries; it’s handing over control.

And Canadians deserve better.

Scott McGregor is an intelligence consultant and co-author of The Mosaic Effect. He is a senior fellow at the Council on Countering Hybrid Warfare and writes here for the Frontier Centre for Public Policy.

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