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Canadians largely ignore them and their funding bleeds their competition dry: How the CBC Spends its Public Funding

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If we want to intelligently assess the value CBC delivers to Canadians in exchange for their tax-funded investment, we’ll need to understand two things:

  1. How CBC spends the money we give them
  2. What impact their product has on Canadians

The answer to question #2 depends on which Canadians we’re discussing. Your average young family from suburban Toronto is probably only vaguely aware there is a CBC. But Canadian broadcasters? They know all about the corporation, but just wish it would lift its crushing hobnailed boots from their faces.

Stick around and I’ll explain.

For the purposes of this discussion I’m not interested in the possibility that there’s been reckless or negligent corruption or waste, so I won’t address the recent controversy over paying out millions of dollars in executive benefits. Instead, I want to know how the CBC is designed to operate. This will allow us to judge the corporation on its own terms.

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CBC’s Financial Structure

We’ll begin with the basics. According to the CBC’s 2023-24 projections in their most recent corporate plan strategy, the company will receive $1.17 billion from Parliament; $292 million from advertising; and $209 million from subscriber fees, financing, and other income. Company filings note that revenue from both advertising and legacy subscription pools are dropping. Advertising is trending downwards because of ongoing changes in industry ad models, and the decline in subscriptions can be blamed on competition from “cord-cutting” internet services. The Financing and other income category includes revenue from rent and lease-generating use of CBC’s many real estate assets.

The projected combined television, radio, and digital services spending is $1.68 billion. For important context, 2022-23 data from the 2022-2023 annual report break that down to $996 million for English services, and $816 million for French services. 2022-23 also saw $60 million in costs for transmission, distribution, and collection. Corporate management and finance costs came to around $33 million. Overall, the company reported a net loss of $125 million in 2022-23.

The corporation estimates that their English-language digital platforms attract 17.4 million unique visitors each month and that the average visitor engages with content for 28 minutes a month. In terms of market relevance, those are pretty good numbers. But, among Canadian internet users, cbc.ca still ranked only 43rd for total web destinations (which include sites like google.com and amazon.ca). French-language Radio-Canada’s numbers were 5.2 million unique visitors who each hung around for 50 minutes a month.

Monthly engagement with digital English-language news and regional services was 20 minutes. Although we’re given no visitor numbers, the report does admit that “interest in news was lower than expected.”

CBC content production

All that’s not very helpful for understanding what’s actually going on inside CBC. We need to get a feel for how the corporation divides its spending between programming categories and what’s driving the revenue.

The CRTC provides annual financial filings for all Canadian broadcasters, including the CBC. I could describe what’s happening by throwing columns and rows of dollar figures at you. In fact, should you be so disposed, you can view the spreadsheet here. But it turns out that my colorful graph will do a much better job:

As you can see for yourself, CBC spends a large chunk of its money producing news for all three video platforms (CBC and Radio-Canada conventional TV and the cable/VOD platforms they refer to as “discretionary TV”). The two conventional networks also invest significant funds in drama and comedy production.

The chart doesn’t cover CBC radio, so I’ll fill you in. English-language production costs $143 million (roughly the equivalent of the costs of English TV drama/comedy) while the bill for French-language radio production came in at $94 million (more or less equal to discretionary TV news production).

CBC Content Consumption

Who’s watching? The CBC itself reported that viewers of CBC English television represented only 5.1 percent of the total Canadian audience, and only 2.0 percent tuned in to CBC news. By “total Canadian audience”, I mean all Canadians viewing all available TV programming at a given time. So when the CBC tells us that their News Network got a 2.0 percent “share”, they don’t mean that they attracted 2.0 percent of all Canadians. Rather, they got 2.0 percent of whoever happened to be watching any TV network – which could easily come to just a half of one percent of all Canadians. After all, how many people still watch TV?

According to CRTC data, between the 2014–15 and 2022–23 seasons, English language CBC TV weekly viewing hours dropped from 35 million to 16 million. That total would amount to less than six minutes a day per anglophone Canadian. Specifically, news viewing fell by 52 percent, sports by 66 percent, and drama and comedy by 51 percent.

CBC Radio One and CBC Music only managed to attract 14.3 percent of the Canadian market. What does that actually mean? I’ve seen estimates suggesting that between 15 and 25 percent of all Canadians listen to radio during the popular daily commute slots. So at its peak, CBC radio’s share of that audience is possibly no higher than 3.5 percent of all Canadians.

recent survey found that only 41 percent of Canadians agreed the CBC “is important and should continue doing what it’s doing.” The remaining 59 percent were split between thinking the CBC requires “a lot of changes” and was “no longer useful.” Those numbers remained largely consistent across all age groups.

It seems that while some Canadian’s might support the CBC in principle, for the most part, they’re not actually consuming a lot of content.

CBC Revenue sources

CBC’s primary income is from government funding through parliamentary allocations. Here’s what those look like:

Advertising (or, “time sales” as they refer to it) is another major revenue source. That channel brought in more than $200 million in 2023:

But here’s the thing: the broadcast industry in Canada is currently engaged in a bitter struggle for existence. Every single dollar from that shrinking pool of advertising revenue is desperately needed. And most broadcasters are – perhaps misguidedly – fighting for more government funding. So why should the CBC, with its billion dollar subsidies, be allowed to also compete for limited ad revenue?

Or, to put it differently, what vital and unique services does the CBC provide that might justify their special treatment?

It’s possible that CBC does target rural and underserved audiences missed by the commercial networks. But those are clearly not what’s consuming the vast majority of the corporation’s budget. Perhaps people are watching CBC’s “big tent” drama and comedy productions, but are those measurably better or more important than what’s coming from the private sector? And we’ve already seen how, for all intents and purposes, no one’s watching their TV news or listening to their radio broadcasts.

Perhaps there’s an argument to be made for maintaining or even increasing funding for CBC. But I haven’t yet seen anyone convincingly articulate it.

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A tale of two countries – Drill, Baby, Drill vs Cap, Baby, Cap

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From EnergyNow.ca

By Deidra Garyk

Analysis of the U.S. Election and the Canadian Oil and Gas Emissions Cap

Monday, November 4, the Canadian federal government announced the long-awaited draft emissions cap for the oil and gas industry.

The next day, the world’s largest economy held an election that resulted in a decisive victory for the position of 47th President of the USA.

With the GOP (Republicans) taking a commanding lead with 53 out of 100 possible Senate seats, and two more still to be confirmed, they have a majority that can help move along their plans for at least the next two years. Rumoured expectations are that they’ll take the House too, which will further solidify President-elect Trump’s mandate.

As part of Trump’s campaign platform, Agenda47, he promised “to bring Americans the lowest-cost energy and electricity on Earth.” The agenda pledged that “to keep pace with the world economy that depends on fossil fuels for more than 80% of its energy, President Trump will DRILL, BABY, DRILL.”

The platform also states that under his leadership, the US will once again leave the Paris Climate Accords, and he will oppose all Green New Deal policies that impact energy development. He also plans to roll back the Biden administration’s EV mandates and emissions targets, while advocating for low emissions nuclear energy.

It isn’t a guarantee that he will do anything that he says; however, if the past is any indication, we can expect Trump to follow through on his energy and climate promises.

Even though Canada and the USA are on a contiguous land mass, they could not be farther apart in energy and climate ideology.

On the northern side of the border, a day before, Canada’s green avengers of the Liberal cabinet congregated for a press conference to jubilantly announce their emissions cap, which has been studied and determined to be a defacto production cap. CAP, BABY, CAP!

Claims that the new rules go after pollution, not production, should be met with scepticism. If pollution is the problem, there would be blanket emissions caps on all heavy emitting industries and imported oil and gas would be subject to the same requirements, but it is not. I’m not sure how else to read it other than a willful slight with a sledgehammer against the Canadian oil and gas industry.

Especially since Natural Resources Minister Jonathan Wilkinson said that this is a backstop to ensure the Pathways Alliance does what they say they will. I wonder if the Pathways folks feel like they have a giant target on their backs… and fronts?

The hour-long press conference was a lesson in how to deceive with a straight face. Most of the Liberals’ claims have either been discredited or are unsubstantiated as to be meaningless.

Wilkinson, a Rhodes Scholar, calls this cap an “economic opportunity” because he believes that for Canadian oil and gas, climate change is a competitive issue, for both combusted and non-combusted products. Square that circle when no other country on the planet has an emissions cap on its oil and gas industry.

Nonetheless, the Liberals expect production to increase, which is counter to what they say out of the other side of their mouths – that oil and gas demand will peak this year, and we are not going to be using it much longer so we should just shut it all down.

Wilkinson excitedly announced the need for thousands and thousands of workers to build the decarbonization infrastructure of the new energy future. However, the Department of Environment’s  Cost-Benefit Analysis Summary contradicts this claim, citing thousands of job losses.

The Study also identifies that the costs from the plan will be borne by Canadians. The Conference Board of Canada expressed similar concerns, but they were dismissed by the politicians on stage.

Edmonton MP and Minister of Employment, Workforce Development, and Official Languages Randy Boissonnault, also known as “The Other Randy” for his ethical mis-steps, put on one of the best shows of the press conference. He speaks so convincingly that you almost believe him. Almost.

He claimed that when he was campaigning last election during the Covid pandemic, the number one topic at the doors was climate change. Edmontonians wanted to talk about climate change over the global pandemic that was disrupting their lives? Yeah, right.

The Other Randy praised Ministers Guilbeault and Wilkinson for working with industry on the regulations and promised that Canadian workers will be part of the consultation and final rules. Forgive me for being sceptical.

The Spiderman-like Steven Guilbeault, Minister of Environment and Climate Change, said that oil companies have seen record profits, going from $6.6 billion pre-pandemic to $66 billion post-pandemic, and the Liberals want that extra money used on projects they approve of, namely ones that are climate-related.

Guilbault believes this cap is necessary for prosperity and energy security, along with being good for workers and “for good union jobs”. It’s not often talked about, but within the feds’ climate plans is a push for unionizing jobs. It was top-of-mind for the Deputy Minister of Labour when I was part of a delegation to Ottawa last year. She was most interested in learning about how many oil and gas jobs are unionized and showed visible displeasure at finding out that most are not.

The press conference seemed to be more of a one-sided political bun fight, with a disproportionate amount of time spent talking smack about Pierre Poilievre, Premier Danielle Smith, and Premier Scott Moe. Perhaps demonstrating the Liberals’ trepidation about the future since the final regulations will come out late next year and go into effect January 1, 2026, when it’s likely they will be out of office.

With the climate zealots out of power, enforcement may be a challenge. What if companies don’t meet the arbitrary targets and deadlines imposed by the rules? What if companies don’t buy the required credits? A reporter asked, but Guilbeault didn’t give an answer in his response. I guess we will have to wait to see what changes are made to the Canadian Environmental Protection Act (CEPA), the enforcement regulations.

Wilkinson said climate change is a “collective action problem” that must be addressed as it is the “existential threat to the human race.” This gives you a sense of how they see things – there is a problem and government is the solution.

Meanwhile, energy policy is a “Day 1 priority” for Trump. As a businessperson, he understands that demand is growing, and limited regulations are the way to develop all forms of energy.

Even if industry can meet the emissions reduction targets – there are a variety of opinions on the proposed rules – it does not mean the regulations should be implemented. Canada’s real per capita GDP is 73 per cent of America’s, so as Canada goes hard on emissions reduction regulations, if investment moves south, that number is not going to improve. Don’t let them tell you otherwise.

Deidra Garyk is the Founder and President of Equipois:ability Advisory, a consulting firm specializing in sustainability solutions. Over 20 years in the Canadian energy sector, Deidra held key roles, where she focused on a broad range of initiatives, from sustainability reporting to fostering collaboration among industry stakeholders through her work in joint venture contracts.

Outside of her professional commitments, Deidra is an energy advocate and a recognized thought leader. She is passionate about promoting balanced, fact-based discussions on energy policy and sustainability. Through her research, writing, and public speaking, Deidra seeks to advance a more informed and pragmatic dialogue on the future of energy.

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Biden-Harris Admin Reportedly Backs Off On Major Emissions Initiative At UN Climate Summit

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From the Daily Caller News Foundation 

By Nick Pope

The Biden-Harris administration is quietly backing away from a plan to use the ongoing U.N. climate conference to announce an international call for emissions reductions, according to Politico.

It is not clear whether it is because President-elect Donald Trump decisively won last week’s presidential election, but Biden-Harris officials reportedly intended to partner with several other countries in announcing “ambitious” carbon emissions reduction goals for 2035 before the announcement fell through, according to Politico, which cited a draft press release it obtained and several unnamed officials. Had it not fallen through, the announcement could have gone live as early as Monday, the first day of the conference — commonly referred to as COP29 — in Azerbaijan, a Caucasian petrostate with a questionable human rights record.

The aborted call to action would not have been legally binding, though it would have served as a signal to corporations to invest in emissions reduction initiatives and pave the way for other nations to get on board, according to Politico. The countries that would have been named in the announcement would have committed to slashing emissions across nearly every sector of their respective economies, and they would have taken aim at specific chemicals like carbon dioxide, methane and nitrous oxide.

The press release announcing the commitments “clearly won’t be published” at this point, one senior foreign diplomat told Politico, which granted the source anonymity to speak freely on the matter. Beyond Trump’s victory, other potential factors that may have interfered with the plan to roll out the 2035 targets include ambivalence from potential partners or bureaucratic logjam in the European Union, an American ally that typically collaborates on similar climate targets.

The U.S. circulated the idea of putting out a statement ahead of COP29 with “a lot of parties but never pushed for it to become something more,” a European official involved in climate negotiations told Politico.

Trump’s pending return to the White House is looming large at COP29, given the president-elect’s pledges to roll back green spending, regulations and initiatives and jack up fossil fuel production, according to CBS News. Moreover, Trump has also promised to withdraw again from the U.N.’s Paris Climate Accords, which he did in his first term before the Biden-Harris administration rejoined the deal.

The White House did not respond immediately to a request for comment.

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