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Alberta company develops first of its kind technology in Canada to predict crisis before it hits.


2 minute read

From SAM (Social Asset Management)

​SAM, a startup company based in Edmonton leads the way globally with first of its kind technology to predict patterns and crisis before it becomes unmanageable. Many early warnings of COVID-19 were missed due to out-dated monitoring. This provides a tool to predict and plan.

SAM taps into real-time data sources in social media and uses AI to dissect and identify disruption trends hours ahead of traditional alerting systems.

James Neufeld, founder and CEO of SAM, said, “Our system scans billions of pieces of content on platforms such as Twitter and emergency feeds to discover correlations. We’ve built an AI engine that can identify an event in one part of the world and decipher if it is unfolding as an emergency, such as a school lockdown or an outbreak, earlier than anyone else. That information is extremely valuable to devise a strategic response in a crisis. We think this is a ground-breaking development in AI that helps move society forward.”

Recent investment from venture capitalists, of 3.6 million dollars has positioned SAM at the forefront, ahead of lagging technology, during this unprecedented health crisis of Covid-19.

“The pandemic proved there’s an incredible need to decipher world events and potential hazards sooner,” said Brian Craig, founding partner of Calgary-based Adventure Capital leading the investment round. “The SAM platform can help predict a crisis earlier allowing organizations to react more quickly.”

SAM’s technology creates situational awareness to ensure decisions are made quickly and can be applied to a variety of settings, including, education, travel and with first responders.


SAM was founded in Edmonton in 2013 and has been growing rapidly after launching its global disruption monitoring platform. The startup now works with large enterprises, emergency responders, and NGOs across the world that all depend on the delivery of real- time, accurate crisis data. As SAM continues to grow, they are working with users across the globe on more ways AI can detect potential problems or hazards—to benefit human safety, business, and community.

After 15 years as a TV reporter with Global and CBC and as news director of RDTV in Red Deer, Duane set out on his own 2008 as a visual storyteller. During this period, he became fascinated with a burgeoning online world and how it could better serve local communities. This fascination led to Todayville, launched in 2016.

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Judge to decide if pastor accused of violating public-health orders will receive bail

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EDMONTON — A judge is to decide today whether to release an Alberta pastor from jail, after his lawyer argued he should be free to lead worshippers until his trial.

James Coates with GraceLife Church, west of Edmonton, has been in jail for over two weeks and is appealing his bail conditions.

Coates is charged with violating Alberta’s Public Health Act and with breaking a promise to abide by conditions of his bail release, which is a Criminal Code offence.

His lawyer, James Kitchen, told court Thursday that Coates can’t follow a bail condition that forbids him from holding services, because that would violate his conscience by disobeying God.

A prosecutor argued that the pastor’s release is a danger to the public.

The church has been holding services that officials say break public-health orders on attendance, masking and distancing.

The church has continued to hold services, even though Coates is in custody.

He is to stand trial in May.

This report by The Canadian Press was first published March 5, 2021.

The Canadian Press

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Flames fire Geoff Ward, bring Darryl Sutter back as head coach

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CALGARY — The Calgary Flames have fired Geoff Ward and brought Darryl Sutter back as head coach.

The team made the announcement Thursday night after Ward coached the Flames to a 7-3 win over the Ottawa Senators. The Flames went 11-11-2 under Ward.

Sutter coached the Flames from 2002 to 2006, and served as the team’s general manager from 2003 to 2010.

The 62-year-old from Viking, Alta., guided Calgary to the Stanley Cup final in 2004 when the Flames lost in seven games to the Tampa Bay Lightning.

Sutter coached the Los Angeles Kings from 2011 to 2017 and won Stanley Cups in both 2012 and 2014.

He has 18 seasons of head-coaching experience in the NHL with Chicago, San Jose, Calgary and Los Angeles.

This report by The Canadian Press was first published March 4, 2021.


The Canadian Press

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