Tallinn is one of those cities that you never hear people talk about visiting, but once you do, it becomes an instant favourite. Whenever we do an itinerary for a hockey, ringette or sightseeing group to Sweden and Finland, I always encourage the group to add a side trip to Estonia’s capital. It is only a two hour ferry ride from Helsinki to Tallinn, so it’s perfect for a day trip.
Tallinn has just under half a million inhabitants and is the largest city of Estonia. It is located directly south of Helsinki on the Gulf of Finland and on the eastern edge of the Baltic Sea. Once known by its German name, Raval, Tallinn has one of the best preserved old towns in Europe. Unlike many towns in Europe, Tallinn’s historic old town was never destroyed by war and is listed as a UNESCO World Heritage Site. I like to think of it as a smaller Prague. The city started building protective walls in the 13th century, and over time, it enlarged to a defence system of over two kilometers with gates and towers. Much of these structures survive today including twenty of the pointy red roofed towers. In some areas, it is possible to walk along the walls.
Near the old town you will find traditional neighborhoods with colorful wooden houses, green spaces and the redeveloped bustling port area. Estonians are blessed with public beaches to enjoy in the summer months and nearby forests to explore on nature walks. Within view of the old town, there is a modern city, complete with skyscrapers and all the modern amenities you would expect. How modern is Tallinn? It has free public WIFI, and as a high-tech city, it has become a leader in the sector of cyber security. You may have used the services of a well-known Estonian startup company named Skype.
There is evidence that the area was settled as far back as 5,000 years ago, but the city became an important trading hub in the 14th to 16th centuries when it was a member of the Hanseatic League, which controlled trade in the Baltic and North Seas. Even at that time, the city only had about 8,000 inhabitants.
Over the years, Estonia has been ruled by the Holy Roman Empire, Denmark, Sweden and Russia. The country gained short lived independence from Russia after WWI only to be reclaimed as part of the Soviet Union after WWII. Like most of the countries that became part of the USSR, they suffered through a fifty year period of communist policies and stagnation. In 1991, after the dissolution of the Soviet Union, Estonia regained its independence. Since then it has flourished into a western style city while maintaining its rich cultural and architectural history. It is a member of the European Union and NATO.
Ferry to Tallinn
Tallinn is a two-hour ferry ride south from Helsinki, and it’s possible to go early in the morning across the Gulf of Finland and return late on the evening ferry. The Tallink ferry has sitting areas on different decks plus shopping and dining options onboard. If possible, I would recommend an overnight stay near the old town and return to Helsinki the following evening.
From Sweden, you can arrive on the overnight ferry that leaves Stockholm in the early evening and arrives in Tallinn in the morning. Your individual ticket includes a cabin that can sleep up to four people with two single beds and two pull down upper berths. Onboard, you can enjoy shopping, entertainment, bars and restaurants. Another option from Stockholm is to take the ferry to Riga and spend a couple of days in Latvia’s capital. The drive from Riga to Tallin is about four hours, and I usually like to stop along the way in the seaside resort city of Parnu to have lunch and walk in the city centre.
A Tale of Two Towns
Tallinn’s historic center is separated into two areas, Toompea, and Vanalinn. At one time, they were two feuding medieval towns. The upper town, Toompea, includes the aptly named Toompea Castle. The lower town, Vanalinn, has narrow alleyways, the town square, shops and restaurants. Vanalinn, was the Hanseatic League trading center filled with merchants from Germany, Denmark and Sweden. The two areas are connected by two passages called the short leg (Lühike Jalg) and the long leg (Pikk jalg).
Toompea, Tallinn’s Upper Town
As expected, the Toompea Castle sits high above the lower town on an ancient stronghold site that dates back to a wooden fortress in the 9th century. The castle, a symbol of political power through the ages, has been expanded and remodeled over the years by Estonia’s rulers to meet their needs.
Once a castle of ancient Estonians starting in the 11th century, it was later used by the Danish during most of the 13th century. It wasn’t until the 14th and 15th centuries, while in the hands of the Holy Roman Empire’s Teutonic Order, that it was built to resemble what we see today. The religious order changed the castle interior to include a chapel, chapel house, convent and dormitories for the knights. They added defence towers named Pikk Hermann (Tall Hermann), Landskrone (Crown of the land), Pilsticker (Arrow Sharpener) and Stür den Kerl (Ward Off Enemy) to protect each of its four corners. During the 16th century when Estonia became a part of Sweden, they changed the castle from a crusader’s fortress to a symbol of political power, with an administrative and ceremonial purpose.
When the Russians took over in the 18th century, the Czar had the castle turned into a palace by adding a Baroque and Neoclassical wing to the eastern part of the castle and a public park on the south east. When Estonia declared its first independence from Russia after WWI, the former convent of the Teutonic Order was transferred into an assembly hall for the Parliament of Estonia, named the Riigikogu. After being disbanded during the Soviet era from 1940 to 1991, the assembly, the Riigikogu, was reinstated in 1992 as the Estonian Parliament with 101 members.
I like to start my tour of Tallinn in the upper town just outside of the Toompea Castle, so I can get a good look at the impressive Tall Herman and original castle wall from the Governors Garden. During the castle’s evolution, the Stür den Kerl castle tower has been demolished while the others have been integrated into building projects. The 48 meter high Tall Hermann still stands and has become an important symbol of Tallinn and the nation. The Estonian flag is raised atop the tower every day at sunrise as the national anthem plays and it is lowered at sunset.
Around the corner from the park is the Lossi Plats (Castle Square) where we can see the pink palace which was added to the front of Toompea Castle during the renovations by Russian Czars. Topped by the Estonian flag, the one-time medieval fortress is now clearly the modern centre of government for Estonia. On the opposite side of the square is a richly decorated Russian orthodox cathedral.
Alexander Nevsky Cathedral
The striking Alexander Nevsky Cathedral was built in 1900 in Russian Revival style when Estonia was part of the Russian Empire. It is Tallinn’s largest orthodox cupola cathedral and is dedicated to Saint Alexander Nevsky, a Russian military hero, who in 1242, won a famous “Battle of the Ice” against the Teutonic Knights on Lake Peipus. The lake on Estonia’s eastern border is shared with Russia with the modern day border between the countries being about half way across.
During the USSR period, the church came into decline due to communist non-religious policies. Since 1991, the church has been meticulously restored even though it is a constant reminder of Russia’s influence, power and oppression over Estonia through the ages. There were actually plans to demolish the structure in 1924, but it was spared due to a lack of funds to raze such a large building. Today, the church is one of Tallinn’s most visited attractions and is unique due to its contrasting architectural style.
The church exterior has five onion domes, each topped with a gilded Orthodox cross. The church has eleven bells that were cast in St. Petersburg, including one massive 16 ton bell.
Like other traditional Orthodox churches, there are no pews as worshippers were required to stand during services. The ornate interior has three alters, stained glass windows and three gilded wooden iconostases (wall of icons and religious paintings) which separate the nave from the alters. Entrance to the cathedral is free. The intricate detail and colors of the mosaics and icons are amazing and well worth seeing.
Leaving the Castle Square, we venture further into the upper town, and about 100 meters in, we reach the Kiriku Plats (Church Square) and a white medieval church with a baroque bell tower. The Toomkrik built by the Danes in the 13th century, also known as the Dome Chrurch or St. Mary’s Cathedral, is Estonia’s oldest church. Originally a Roman Catholic cathedral, it became Lutheran in the mid 16th century and is the seat of Tallinn’s Archbishop of the Estonian Evangelical Lutheran Church. Although the church endured severe damage in the great fire of 1684, it was the only building on Toompea left standing. It was restored to its previous state shortly after the fire and a new baroque spire was added in the 18th century.
From the Church Square, we can see the light green colored Estonian Knighthood House. This is the 4th Knighthood house that was built for noble Knights to meet and enjoy festivities. The Knighthood was formed in 1584 by the Baltic German nobles, but it was disbanded in 1920. Currently, the building is used by the Estonian Academy of Arts. On the right of the building we take the Kohtu street until we reach the end and turn right onto a small open area between two buildings.
A Panoramic View and Sweet Almonds
As we enter the Kohtuotsa viewing platform, which is a courtyard between two buildings, the smell of candied almonds overwhelms the senses. A wooden kiosk with a couple of girls dressed in traditional costume are making batches of sweet almonds in a copper pot. They have a sample for you to try, and when you do, the sale is complete. They have two options, Magus Mandel (Candied) or Soolane Mandel (Salty). I have the candied ones every time.
There is a stone wall at the end of the platform with amazing panoramic views of Tallinn. Looking to the left, you can see the white tower of St. Olaf’s Church amongst medieval towers with the harbour and the sea in the distance. Directly ahead are the roof tops and spires of the lower town with the skycrapers of the city in the distance. It’s quite a contrast of architecture from medieval structures to modern steel and glass.
Another nearby viewing platform is the Patkuli, which is reached by climbing 157 steps from the old town up to Toompea. This platform offers a great view of the harbour area.
Leaving the Kohtuotsa, we go back towards the Nevsky Cathedral and take the Long Leg Street down into the lower town. We walk along the fortification walls until we reach the Long Leg Tower and enter the lower town.
Vanalinn – Tallinn’s Lower Town
Emerging from the Long Leg Tower, we continue on Pikk street until we reach the Grand Guild Square (Suurgildi Plats). The square is named after the medieval gold colored Great Guild Hall that is now the Estonian History Museum. The Great Guild was a medieval association of merchants, artisans, and craftsmen in Tallinn from the 14th century until 1920. On the square, we also find the Lutheran Holy Spirit Church (Pühavaimu kirik). The white washed medieval church has stained glass gothic windows, an octagonal bell tower and an interesting 17th century carved clock on the façade. If you enter the church, you will see elaborate wood working, especially on the alter.
Established in 1864, the Maiasmokk Café on the square, is the oldest in Tallinn. The café interior hasn’t changed for over a century. It is famous for its marzipan, which is said to have been originated in Tallinn. Marzipan is made from almond meal and either sugar or honey. The café’s Marzipan Room details the city’s history of making marzipan including traditional marzipan figures made from special molds.
If we take a small passage along the church, we will reach the Town Hall Square (Raekoja Plats). As we enter the square, two doors down on our left is the Town Hall Pharmacy (Revali Raeapteek). This pharmacy dates back to 1422, and it may be the world’s oldest pharmacy in continuous use.The pharmacy has a museum where you can see some of the old time medicines and potions. You can test various herbal tea blends picked from local fields in the basement of the Town Hall Pharmacy (or Raeapteek) or explore the exposition of the 17th to the 20th-century medicine in the back room. You can purchase some of the products from the middle ages including teas, spices, chocolate, marzipan and claret, a potent libation made from wine and spices that dates back to 1467.
The lively Town Hall Square, one of the best preserved medieval town squares in the world, was a market place in the Middle ages. Many of the colorful buildings on the square were once medieval merchants’ homes, offices and warehouses from the Hanseatic Golden Age. During the summer months, the restaurants around the square set up their umbrellaed patios where you can enjoy lunch and a cool beverage as you watch locals and tourists mill about. Restaurants like “III Draakon” and ‘Olde Hansa” offer a unique medieval experience with menu items made with elk, bear and boar meat.
The square is the centre of the Old Town Days medieval festival, concerts, fairs and the centuries old Christmas market. It is said that in 1441, the Brotherhood of the Blackbeards, a professional association of merchants, ship owners and foreigners, erected the very first Christmas tree here on the square. Today, in addition to the tree, the Christmas market fills the square with kiosks selling everything from gingerbread to knitted mittens and handicrafts. Other kiosks sell snacks, oysters and mulled wine to keep you warm. Kids can drop off letters at the Santa Claus cabin and ride the carousels in a magical setting. On a stage, hundreds of performers take turns entertaining the crowds during the markets month long stay from the 27th of November to the 27th of December.
The town hall, built in 1404, sits prominently on the square and is the oldest in the Baltic and Scandinavian regions. It is no longer in the seat of the municipal government but is used for special events and ceremonies, and is the home of the Tallinn City Musuem. The town hall tower can be climbed in the summer months to get another great view of Tallinn. Since 1530, a weather vane of Vana Toomas, or Old Thomas, has been keeping lookout atop the spire. Old Thomas, who is holding a sword and an arrow, is said to be a protector of Tallinn.
The square is spectacular, but it can be touristy. I like to wander through the cobblestone streets and alleyways surrounding the centre to find restaurants and cafes where the locals frequent. Walking these side streets is like taking a time machine back to the medieval ages, but you will find interesting little museums, galleries and shops selling local products like amber.
St. Catherine’s Passage, the Viru Gate and the KGB
From the Old Town square if we go to the right of the old town and down the busy pedestrian Viru Street we will reach the St. Catherine’s passage on Müürivahe Street. The passage leads to the St. Catherine’s Monastery which was founded in 1246 by the Monks of the Dominican Order. The monastery is the oldest building in Tallinn. At the monastery, you can visit the chapel, gallery, or book a private tour. The medieval passage itself, formerly known as Monk’s alley, has the tall fortification wall on one side with little kiosks below selling handicrafts and 15th to 17th century residences on the other side, with some now being used as artists workshops.
Only steps away from the St. Catherine’s passage is the 14th century Viru Gate that was part of Tallinn’s wall defences. When the entrances to the Old Town were widened in the late 1800’s, many of the gates were destroyed. The Viru Gate’s corner towers survived and are a great divide from the medieval town on one side and the modern city on the other.
During the 50 year Soviet occupation of Estonia, the KGB had its headquarters in the old town at Pagari 1. In its basement, suspected enemies of the state were imprisoned, interrogated and tortured. If convicted of crimes, they were either shot or sent to labour camps in Siberia. The tall white Viru Hotel that can be seen clearly in the distance from the Viru Gate has a KGB Museum. Like any hotel where foreigners stayed, the hotel had to have spying facilities for the KGB. The museum tells the story of their activities and the Soviet mindset.
St. Olaf’s Church
On the northern edge of the old town is Tallinn’s biggest medieval building, the iconic St Olaf’s Church. Named after the sainted Norwegian king Olav II Haraldsson, the church was the tallest building in the world from between 1549 and 1625 due to its 124 meter tower. The church had three great fires in 1625, 1820 and in 1931 caused by lightning striking its tall spire. In fact, lightning has struck the church at least 10 times. During the Soviet occupation, the spire was used as a radio tower and KGB surveillance point. Today, if you climb 232 steps on a winding staircase you will have a great view of the city and the harbour area. I’m not sure I would go on an overcast day tough.
Near the church is the Fat Margaret tower which houses a part of the Maritime Museum. The main part of the museum is the Seaplane Harbour (Lennusadam) which is located a couple of kilometers away. It is one of Europe’s biggest maritime museums with a submarine, icebreaker, seaplane, an aquarium, simulators and other activities.
Other Things to do in Tallinn
If you go to the wall connecting the Nunna, Sauna and Kuldjala towers, you can walk the city walls, like the medieval guards that protected the town.
Near the old town, the Rotermann quarter has been transformed from old warehouses and factory buildings into a trendy and lively neighborhood with modern architecture.
Kumu Art Museum, with a modern architectural design, depicts various periods of Estonian art from the Academic Style to Modernism, from Soviet Pop Art to contemporary art.
Near the Alexander Nevsky Cathedral, Tallinn’s Museum of Occupations tells the history of the country’s occupation by the Nazis during WWII and then the Soviets.
Patarei Prison is a huge complex in the Kalamaja district that can be visited in the summer months. Once an artillery battery in the 19th century, it became a prison from 1919 to 2002.
The 314 meter high Tallinn TV Tower has a glass-floored viewing platform on the 21st floor with a 360 degree view of the city. Thrill seekers can take a safety harnessed walk on the open deck.
Foodies may want to visit the Kalev Chocolate factory or the Baltic Station Market.
Just Outside of Tallinn
Just outside Tallinn is Kadriorg Park. Established by Peter the Great in 1718, it has the Kadriorg Palace as well as beautiful gardens and woods. The park includes a concert area, children’s park, a people’s park and a Japanese garden.
The 72 hectare Estonian Open-Air Museum has around 80 reconstructed buildings from the 18th to 20th centuries. The traditional structures were brought here from throughout Estonia.
Tallinn is not overly priced, or especially crowded with tourists. You can easily spend a few days in Tallinn, and it is well worth adding to any itinerary of Sweden or Finland. You will thank me for it.
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Canadian Tire uses customer data from loyalty rewards program to boost sales
By Brett Bundale
One of Canada’s biggest retailers is using customer data mined through its loyalty program and credit cards to drive sales and counter the potential demand impact of rising prices.
Canadian Tire Corp. Ltd. said Thursday it is focused on attracting and engaging rewards members as a way to gain insight into shopping habits and shape sales through promotions.
The company’s emphasis on its rewards program underscores the growing value of personal shopping data in the highly competitive retail environment.
“In addition to the rich first-party data we can mine through our Triangle Rewards loyalty program, our Triangle credit card provides critical insights into our customers and their preferences and shopping behaviours,” Greg Hicks, Canadian Tire president and CEO, said during a call with analysts to discuss the company’s quarterly results.
“Our ability to engineer demand with our high-low programming across all banners has us being much more relevant,” he said. “We feel prepared to address any concerning shifts and spend behaviour at a customer level.”
Canadian Tire raised its dividend by 25 per cent as it reported its first-quarter profit and revenue rose compared with a year ago.
Overall, the company reported net income attributable to shareholders of $182.1 million or $3.03 per diluted share, up from $151.8 million or $2.47 per diluted share a year earlier.
Revenue for the quarter ended April 2 totalled $3.84 billion, up from $3.32 billion in the same quarter last year.
Comparable sales at its Canadian Tire retail business grew 4.5 per cent, with automotive, hockey and winter categories leading the way.
The company’s Mark’s banner saw comparable sales gain 17.1 per cent amid stronger sales of industrial footwear and jeans while SportChek stores gained 10.2 per cent on higher winter sports and apparel sales.
Meanwhile, Canadian Tire’s use of loyalty member data highlights the increasing sophistication of in-store and online promotions that aim to boost customer spending.
Canadian Tire retail, for example, has created a new “offer widget” function, that encourages customers to use rewards to earn bonus electronic Canadian Tire money if they purchase a particular product.
In testing, the offer widget drove a 17 per cent increase in sales at Canadian Tire and a 34 per cent increase at Mark’s, Hicks said.
“If you went back two years ago, you would have seen a lot more of a store being 20 (per cent) off as an example,” said Gregory Craig, Canadian Tire chief financial officer.
“The use of targeted promotional offers is much more significant than it’s been in the past.”
Using customer data to target sales more effectively also benefits margins.
“With all of the data we have at our disposal, we’ve never been more able to really understand the value consumers crave,” said TJ Flood, president of Canadian Tire retail.
“We’re always trying to strike that balance between managing margins and inspiring demand and also not giving an inch on being priced competitively.”
Still, the company is managing through a tight labour market and ongoing supply issues.
“When you look at labour in the marketplace right now, it is challenging,” Flood said. “But our dealer network is very entrepreneurial, and very, very aggressive at the local level with attracting and retaining talent.”
Although there are concerns about how shutdowns in China will ripple through the global supply chain, Hicks said the impact is minimal.
“It’s important to know that the ports in Shanghai and Beijing are not shut down,” he said. “The reality is the supply chains out of China are functioning better than they were a year ago.”
Hicks added that the company has adjusted lead times and is continuing to use charter vessels to ensure inventory arrives on time.
While shoppers may start to rein in spending amid high inflation, he said the company is ready to roll out its “demand elasticity drivers” and rewards program to deliver choice and value to customers.
This report by The Canadian Press was first published May 12, 2022.
Companies in this story: (TSX:CTC.A)
Shaw shares down with competition regulator set to oppose Rogers deal
Toronto – Shares in Shaw Communications Inc. fell in early trading after the company and Rogers Communications Inc. said the Commissioner of Competition plans to block their merger.
Rogers and Shaw said late Friday they were informed that the commissioner intends to file applications to the Competition Tribunal in a bid to prevent the $26-billion merger.
The companies say they remain committed to the deal and have offered to address the competition concerns.
RBC Capital Markets analyst Drew McReynolds says he believes the probability of the deal ultimately getting approval remains high.
McReynolds says he believes changes to the deal can be made and that the Competition Bureau is focused on the nature of the remedy package.
Shaw shares were down $2.99 or about eight per cent at $34.57 in early trading on the Toronto Stock Exchange. Rogers has agreed to pay $40.50 per Shaw share.
This report by The Canadian Press was first published May 9, 2022.
Companies in this story: (TSX:SJR.B, TSX:RCI.B)
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