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Ag meets Food

Let’s Fix Farming’s Photo Woes #AgBioPix

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Know Ideas Media and Biology Fortified have hatched a plan to fix one the biggest communications challenges facing the Agriculture Industry: It’s image problem.

The Media’s coverage of chemicals and biotechnology in Agriculture consistently relies improper or misleading images that misinform consumers, and give them faulty impressions of this industry.  While some uses of anxiety inducing images may be purposeful, (like when Anti-GMO groups use “needle-in-tomato” images to represent Genetic Engineering), sometimes it’s just a matter of correct images not being available to the media, (like when Glyphosate stories use generic spraying images that clearly are not the correct crop).

The solution?  Let’s flood the internet with positive and accurate photos of Agriculture! Let’s put photos exactly where The Media will find them.  Let’s make it impossible for them to accidentally use a bad image by providing them with better images. This way, if a particular outlet chooses to use faulty images, we know they’re doing it on purpose.

Plan 1: Copyright Free Images

As explained in the video, head to Pixabay and create a profile. Then, take some brilliant photos, and upload them! Again, we need shots of chemical use and chemical handling, as well as anything to do with “GMO” on the farm. Add as many accurate tags as you can, and DON’T FORGET to add the tag #AgBioPix (so we can keep track of this campaign) This will positively impact what shows up in Google when you search for copyright free images of Ag chemicals, or GMO.

Plan 2: Pay to Play Stock Image Sites

(Biology Fortified is leading the charge on this part)
If you consider yourself a “shutter bug” and you love snapping photos of farming, WE NEED YOU TO DO THIS.  Follow This Link to learn the strategy here, and then follow this link to submit your photos.  Biology Fortified will put in the significant hours required to ensure these images find their way into Getty, Shutter Stock, and others. Heck, if you want to execute Plan #1, but simply don’t have the time, use the submission form to submit photos and we’ll take care of it!

Let’s get it done! 🙂

This video was produced independently by Know Ideas Media. Special thanks to Anastasia and Karl at Biology Fortified for taking on this project, and moving at a break-neck pace to get this up and running!

President Todayville Inc., Honorary Lieutenant Colonel 41 Signal Regiment, Board Member Lieutenant Governor of Alberta Arts Award Foundation, Board Member Canadian Forces Liaison Council (Alberta) Musician, Photographer, Former VP/GM CTV Edmonton.

Ag meets Food

The next 30 harvests are the most important in history… An urgent message to the world from US Farmers and Ranchers

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US Farmers and Ranchers Alliance

US Farmers & Ranchers Alliance Launches Short Film as Start of Movement to Create Sustainable Food Systems

The Challenge of a Generation: “30 Harvests” Takes a Look at Farmers’ Role in Combatting Climate Change

The US Farmers & Ranchers Alliance (USFRA) has unveiled a new film that highlights the urgency needed in the fight against climate change. Despite uncertain economic times, farmers are front and center as the agents for change in “30 Harvests.”

“The next 30 years are the most important in the history of agriculture. Food production will need to increase by 70% to feed the world by 2050. How do we nourish a growing population while our farmable land is shrinking?” said Erin Fitzgerald, CEO, USFRA. “30 Harvests captures the passion and hope that our farmers have in providing a dependable source of healthy food while addressing economic and environmental concerns for current and future generations.”

The docudrama follows the plight of farmer Jay Hill of Dell City, Texas, and farmer and soil scientist Meagan Kaiser of Bowling Green, Missouri. In the short film, they articulate the challenges farmers face while embracing the opportunity to meet the increasing demands for food, and ultimately help solve one of the greatest challenges of this generation: climate change.

“As farmers, we need to let the world know that we’re on the front lines of climate change,” said Hill. “If you think that we’re not scared of a changing environment, then you’ve got it wrong.”

Thirty harvests quantifies the crop cycles left before 2050, the year the global population is expected to be 9 billion people. According to American Farmland Trust, the U.S. loses 175 acres of farmland every hour, mostly to urban encroachment. Additionally, the U.S. Global Change Research Program reports that the effects of climate change are already being felt, with increases in average temperature, extreme heat conditions, heavy rainfall, droughts and extreme weather events contributing to excessive runoff, flooding, and soil erosion, loss of soil carbon and reduce the availability and quality of water. However, agricultural soils have the capacity to capture and store carbon, making every acre of farmland more important than most ever believed, and putting farmers and ranchers in a position to be the change makers.

“30 Harvests is just one story. There are hundreds – thousands – of other stories about how farmers are continually innovating and evolving with climate smart agricultural practices, even in a tough economic environment,” said Kaiser.

USFRA is convening leaders in the agriculture and food value chain to create a strategic roadmap to meet the challenges of the next decade of nourishing an unprecedented population while enhancing the environment on which we all rely and benefit from.

“This is a call to leaders in food, finance and science to be part of the solution to co- create sustainable food systems with U.S. farmers and ranchers,” said Fitzgerald. “We’re starting with climate change and how we can pull down carbon on our farms. Our hope is that one day soon, we can be the first sector in our country that is carbon neutral and over time, helping offset for other sectors.”

“30 Harvests” is available to view at www.usfarmersandranchers.org.

ABOUT USFRA
U.S. Farmers & Ranchers Alliance (USFRA) represents farmer and rancher-led organizations, and food and agricultural partners, with a common vision to further our global sustainable food systems. We believe farmers uniquely contribute to nourishing our planet, people, and natural resources. Our focus is creating a proactive collaboration between the best minds in food, agriculture, science, and technology to co-create solutions that will result in environmental, social, and economic sustainability. Learn more at www.usfarmersandranchers.org.

“Farmers and ranchers are on the front lines in the battle against climate change, providing a dependable source of healthy food while addressing economic and environmental concerns for current and future generations. This is a call to leaders in food, finance and science to be part of the solution with U.S. farmers and ranchers.”

– Erin Fitzgerald,
Chief Executive Officer

The docudrama follows the plight of farmer Jay Hill of Dell City, Texas, and farmer and soil scientist Meagan Kaiser of Bowling Green, Missouri. In this film, they articulate the challenges farmers face while embracing the opportunity to meet the increasing demands to create sustainable food systems through the next 30 harvests, and ultimately help solve the greatest challenge of this generation: climate change.

This film is inspired by true events in the lives of farmers Jay Hill and Meagan Kaiser.

 

 

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Ag Business

With the world’s population soaring to 10 billion people, Robert Saik explores how farmers “might” be able to feed everyone

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Earth’s population will be close to 10 billion people by 2050.  So consider this line from Robert Saik’s “FOOD 5.0″…

“In order to feed the world, we have to grow 10,000 years’ worth of food in the next 30 years, which means farmers worldwide must increase their food production by 60 to 70%.”

If that doesn’t wake you up… probably nothing can.  How will farmers do it?  Even with today’s technology this it going to take an overwhelming international effort to avoid a mass-starvation.

His first book, “The Agriculture Manifesto – Ten Key Drivers That Will Shape Agriculture in the Next Decade” was a 2014 Best of Amazon Books and this TEDx Talk “Will Agriculture be Allowed to Feed 9 Billion People?” has been viewed over 150,000 times.

In a time where more and more people (in the first world) are demanding to know where their food is coming from and how food is being produced, “FOOD 5.0 How We Feed The Future” should be required reading.

Robert Saik in the Author Hour Podcast:

“Food 5.0, How We Feed the Future was written for an urban audience, more so than a farming audience. My mental image of who I wrote the book for was a 33-year-old mom in a city with some kids who is working and raising her kids.”

“We live in a time now where all the technologies are smashing together–they are converging on the farm to reshape the farm in ways that urban people just simply do not understand. It is happening at a breakneck pace and farms are far more sophisticated, far more advanced than people realize.”

” you’re going to realize and learn a lot about food production and a lot about marketing.”

In FOOD 5.0 How We Feed The Future, Robert Saik examines “how technology convergence is reshaping the farm and the consumer”.

Robert has been hailed as an agriculture futurist with unparalleled insight into where the industry is headed.  He’s worked with a variety of agriculturalists from Nigeria’s Minister of Agriculture to Bill Gates.

He is the CEO of DOT Farm Solutions, which supports farmers adopting autonomous robotics in broad acre agriculture.  He’s also the founder of AG Viser Pro, a platform that Uber-izes knowledge and wisdom, enabling farmers to instantaneously connect with agriculture experts worldwide.

Robert is a passionate keynote speaker and is executive producer of the Know Ideas Media a science based multi-media company addressing issues such as GMO’s and their use in food production.  (Know Ideas Media is a partner in Todayville.com/Agriculture)

He serves on several Boards, is an advisor to Olds College, is a member of the A100 (Alberta Tech Entrepreneur Network), a student of Strategic Coach and Singularity University and a member of Abundance 360.  As a partner in Perigro Venture Partners he participates in early stage technology investments.

He been recognized for agriculture leadership by the Alberta Institute of Agrologists (Provincial Distinguished Agrologist of the Year) and in 2016 was awarded Canadian Agri-Marketer of the Year by the Canadian Agri-Marketing Association.

Here’s a story produced by Todayville on Robert’s visit to Seattle to brief Bill Gates.

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september, 2019

fri27sepAll Daysun29Hanna Indoor Pro Rodeo(All Day) MST Hanna Arena, 501 3 St W, Drumheller, AB T0J 0Y6

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