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Ag meets Food

Let’s Fix Farming’s Photo Woes #AgBioPix

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3 minute read

Know Ideas Media and Biology Fortified have hatched a plan to fix one the biggest communications challenges facing the Agriculture Industry: It’s image problem.

The Media’s coverage of chemicals and biotechnology in Agriculture consistently relies improper or misleading images that misinform consumers, and give them faulty impressions of this industry.  While some uses of anxiety inducing images may be purposeful, (like when Anti-GMO groups use “needle-in-tomato” images to represent Genetic Engineering), sometimes it’s just a matter of correct images not being available to the media, (like when Glyphosate stories use generic spraying images that clearly are not the correct crop).

The solution?  Let’s flood the internet with positive and accurate photos of Agriculture! Let’s put photos exactly where The Media will find them.  Let’s make it impossible for them to accidentally use a bad image by providing them with better images. This way, if a particular outlet chooses to use faulty images, we know they’re doing it on purpose.

Plan 1: Copyright Free Images

As explained in the video, head to Pixabay and create a profile. Then, take some brilliant photos, and upload them! Again, we need shots of chemical use and chemical handling, as well as anything to do with “GMO” on the farm. Add as many accurate tags as you can, and DON’T FORGET to add the tag #AgBioPix (so we can keep track of this campaign) This will positively impact what shows up in Google when you search for copyright free images of Ag chemicals, or GMO.

Plan 2: Pay to Play Stock Image Sites

(Biology Fortified is leading the charge on this part)
If you consider yourself a “shutter bug” and you love snapping photos of farming, WE NEED YOU TO DO THIS.  Follow This Link to learn the strategy here, and then follow this link to submit your photos.  Biology Fortified will put in the significant hours required to ensure these images find their way into Getty, Shutter Stock, and others. Heck, if you want to execute Plan #1, but simply don’t have the time, use the submission form to submit photos and we’ll take care of it!

Let’s get it done! 🙂

This video was produced independently by Know Ideas Media. Special thanks to Anastasia and Karl at Biology Fortified for taking on this project, and moving at a break-neck pace to get this up and running!

President Todayville Inc., Honorary Lieutenant Colonel 41 Signal Regiment, Board Member Lieutenant Governor of Alberta Arts Award Foundation, Board Member Canadian Forces Liaison Council (Alberta) Musician, Photographer, Former VP/GM CTV Edmonton.

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Ag meets Food

Canadian Federation of Agriculture Awarded $560,000 for Single Portal Sustainability Sourcing

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food photo with title

Canadian Federation of Agriculture Awarded $560,000 for Single Portal Sustainability Sourcing

Green certifications have become increasingly important in the food industry, as consumers look for confirmation that their food is being produced and processed in an environmentally friendly manner. In Canada, there has been a recent movement of concerned consumers looking for more transparency within the food industry. Organizations like Food Secure Canada advocate for a better food system that improves the connection between health, sustainability and agriculture.

In February 2020, the Minister of Agriculture and Agri-Food stated that the Canadian Federation of Agriculture would invest in a new sustainability initiative. The Canadian Federation of Agriculture is the largest farm organization in Canada, representing over 200,000 farms. The organization has played a critical role in advancing environmental sustainability practices within the food industry.

The Canadian Agri-Food Sustainability Initiative (CASI) will work with farmers, manufacturers, food processors and retailers to improve transparency in the Canadian food system. The initiative will promote sustainability through an integrated process that depends on data and collaboration to transform the food industry and improve relations with consumers.

The Canadian Food System

Canada is one of the top five exporters of food in the world. The Canadian agriculture and agri-food system generates over $100 billion in sales annually and employs over 2 million people. The agricultural food system is a significant player in Canada’s economic wealth and stability. However, like other large agricultural exporters — such as the United States — Canada has faced recent scrutiny over their production practices. Many large-scale and industrialized agriculture productions are harmful to the environment and detrimental to human health.

With such a large proportion of Canadian food exported, many domestic consumers distrust the public policies that lack transparency over the industry’s environmental impact and unsafe production practices. With the creation of the Candian Agri-Food Sustainability Initiative, the federal government hopes to facilitate improved sustainability throughout the food industry.

The Canadian Agri-Food Sustainability Initiative

The Canadian Agri-Food Sustainability Initiative includes a federal investment of $560,000. These funds will go toward the creation of an online forum that advances the analytic capabilities of producers and farmers. By creating a new network around sustainability, the project hopes to track the progress of sustainable practices in the Canadian food industry.

The initiative will also help producers and processors work together to certify products with sustainability labels that consumers are looking for. The Canadian Agri-Food Sustainability Initiative will rely on data analytics and real-time analysis of food production and processing to find solutions to unsustainable issues. From a consumer standpoint, it will increase trust in the use of food labels and regulate claims regarding the quality of various products.

Sustainability in the Agri-Food Industry

Canada’s agricultural system relies on the production of corn, potatoes, soybeans and commodity grains like wheat. Western parts of Canada have a higher production of beef, while the Eastern side focuses more on poultry. Unlike other top food exporters, Canada has been steadily growing the organic aspect of their production processes at a rate of 20% per year.

However, the percentage of land utilized for organic farming is meager — around 1.8 percent in 2017. Despite this, organic products still valued around $5.4 billion in both domestic and exported goods.

With such an economic reliance on the agricultural industry, the farm community, consumers and other concerned citizens are working together to ensure they manage Canadian soil more responsibly. According to the Canadian Federation of Agriculture, solutions like climate change research, bioeconomic strategy and the continuation of research and innovation within the industry will be key to future success.

Improving the Future of Canadian Agriculture

With this new initiative in place, agriculturists can have more confidence in growing organic products. Consumers, too, will be able to put their trust in the food industry, knowing the food they’re purchasing was grown sustainably.

https://www.todayville.com/what-the-usmca-might-mean-for-agriculture-and-biotechnology/

 

’m Emily Folk, and I grew up in a small town in Pennsylvania. Growing up I had a love of animals, and after countless marathons of watching Animal Planet documentaries, I developed a passion for ecology and conservation.  You can read more of my work by clicking this link:   Conservation Folks.

 

 

 

 

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Ag meets Food

Watch: Edible Cotton and GMO Science Improve Agricultural Sustainability

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Too many people see GMOs as anti-environment when they were produced to do the exact opposite. By doing things like reducing spraying or crop losses due to pests or weather, GMO cotton offers significant advantages over Non-GMO forms. Now that scientists have found ways to make the seeds edible by silencing cotton’s natural pesticide production in the seeds only, and now that this technology has been approved by the FDA, the sustainability advantage of GMO cotton will be improved even further.

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