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Ag meets Food

Let’s Fix Farming’s Photo Woes #AgBioPix


Know Ideas Media and Biology Fortified have hatched a plan to fix one the biggest communications challenges facing the Agriculture Industry: It’s image problem.

The Media’s coverage of chemicals and biotechnology in Agriculture consistently relies improper or misleading images that misinform consumers, and give them faulty impressions of this industry.  While some uses of anxiety inducing images may be purposeful, (like when Anti-GMO groups use “needle-in-tomato” images to represent Genetic Engineering), sometimes it’s just a matter of correct images not being available to the media, (like when Glyphosate stories use generic spraying images that clearly are not the correct crop).

The solution?  Let’s flood the internet with positive and accurate photos of Agriculture! Let’s put photos exactly where The Media will find them.  Let’s make it impossible for them to accidentally use a bad image by providing them with better images. This way, if a particular outlet chooses to use faulty images, we know they’re doing it on purpose.

Plan 1: Copyright Free Images

As explained in the video, head to Pixabay and create a profile. Then, take some brilliant photos, and upload them! Again, we need shots of chemical use and chemical handling, as well as anything to do with “GMO” on the farm. Add as many accurate tags as you can, and DON’T FORGET to add the tag #AgBioPix (so we can keep track of this campaign) This will positively impact what shows up in Google when you search for copyright free images of Ag chemicals, or GMO.

Plan 2: Pay to Play Stock Image Sites

(Biology Fortified is leading the charge on this part)
If you consider yourself a “shutter bug” and you love snapping photos of farming, WE NEED YOU TO DO THIS.  Follow This Link to learn the strategy here, and then follow this link to submit your photos.  Biology Fortified will put in the significant hours required to ensure these images find their way into Getty, Shutter Stock, and others. Heck, if you want to execute Plan #1, but simply don’t have the time, use the submission form to submit photos and we’ll take care of it!

Let’s get it done! 🙂

This video was produced independently by Know Ideas Media. Special thanks to Anastasia and Karl at Biology Fortified for taking on this project, and moving at a break-neck pace to get this up and running!

President Todayville Inc., Former VP/GM CTV Edmonton, Honorary Lieutenant Colonel 41 Signal Regiment, Board Member Lieutenant Governor of Alberta Arts Award Foundation, Past Board Member United Way of Alberta Capital Region, Musician, Photographer.

Ag meets Food

Respecting Food and Agriculture Vol. 2




Anywhere near marestail, soybean cyst nematode and sudden death syndrome outbreaks will be a region where the right crop choice is hard to make. Already farmers in Michigan are struggling with this issue.

Quoting from the piece, “One of the challenges with using Peking soybeans to manage soybean cyst nematodes and sudden death syndrome is that there are far fewer varieties of this type that are either Liberty Link, GT 27 (liberty and glyphosate resistant) or Roundup Ready 2 Xtend (dicamba resistant). This can leave growers with relatively few options when tracking down Peking source varieties with the traits to be able to manage multiple herbicide resistant marestail effectively with a post emergence program. MSU Extension nematologist Marisol Quintanilla shared that the yield advantage from using Peking tends to go away if Peking varieties are used back to back for two years or more.“

Expect seed companies to react.

Multiple Resistant Pests Make Soybean Management Difficult


There have long been strong agricultural ties between Australia and North America, but as some regions are predicted to go into potential drought conditions, the Australian science on water conservation and heat tolerance may offer significant value to North American farmers.

Despite already being the third most common legume, agricultural science hopes chickpeas can become an increasingly important crop as the world seeks viable ways to feed a world with 9.5 billion or more people. The challenge with that solution is that heat stress is predicted to impact 70% of the world’s chickpea yields. By checking the tolerance levels of various strains from around the world, scientists are homing in on the traits that will simultaneously provide increased yield, more tolerance to heat and a better ability to survive on less water.

This is the sort of quiet, background work that is done in universities the world over, and it’s discoveries and applications like these that have allowed the world to largely do what seemed impossible in the 1980’s: feed our current planet

Australian Researchers Make Key Discoveries in Chickpea Resilience

Animal Science

In crops it makes sense that we seek the seeds that best match a plant’s genome to any given set of environmental circumstances. And better crops can help by supplying society with some of its much-needed protein. But many people today falsely believe that there are environmentally easy answers for fully replacing animal protein, when any massive food source will obviously demand a huge environmental impact because the universe has laws about something never being created from nothing.

Additionally, changing longheld cultural dietary habits is extremely difficult. Due to these and other very understandable supply chain challenges, farming animals will continue to contribute enormously to supplying the world with protein for a very long time.

Fortunately, the same ideas around maximizing the usefulness of a plant’s genome can also hold true for an animal’s genome as well. This science is about how to make that process more environmental, more cost effective and more profitable for the farmers, distributors and retailers.

A Blueprint for Genomics in Animal Agriculture

Understanding Agriculture

There is no way to create food for 7.5 billion human beings every day without economies of scale that make the food both affordable and environmentally viable. While most consumers presume that large areas of mono-cropping are automatically detrimental to the environment, in the cases of the world’s largest crops –the few that provide 90% of the calories that humans eat– monocropping large areas can in fact be the least detrimental approach when it comes to the environment.

Even outside of those staple crops, uniformity does not necessarily run contrary to environmental efficiency. Papaya trees come in three sexes; male, female and hermaphrodite. Since we need both sexes to create the fruit, it makes more sense for farmers to have hermaphrodite’s because then every tree can play both roles and bear fruit, thereby increasing production on the same geographic footprint –which is good for the environment, the farmer and an increasing population. But without modern technology, farmers plant five seeds to get one hermaphrodite tree.

With a high production rate, that could really help greenhouse growers around the world as well as those outdoors, like at the Kamiya’s, where this was filmed.

How a Sex-Changing Papaya Can Help
Both Farmers and the Environment

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Ag meets Food

IDEAS UNCUT – Dr. Margaret Karembu



“God was the biggest of geneticists. You can imagine how he genetically modified everything here.”Dr. Margaret Karembu

IDEAS UNCUT is a long format interview series brought to you by Know Ideas Media. Nick has spent years interviewing key players and thought leaders in the fields of biotechnology and agriculture.

Rather than letting these interviews get stale on the editing room shelf, Nick thought it was better to share them as is. These interviews will be largely uncut and may range in topics of discussion. You’ll rarely get the chance to see conversations like this with individuals like this. We hope you enjoy the experience!

Dr. Margaret Karembu is the Director of ISAAA AfriCenter. She also serves as the chair of the Open Forum on Agricultural Biotechnology (OFAB) Programming Committee, Kenya Chapter. Dr. Karembu holds a PhD in Environmental Science Education and a Master’s Degree in Education from Kenyatta University. Prior to joining ISAAA, Dr. Karembu was a Senior Lecturer at the Faculty of Environmental Studies, Kenyatta University from 1992–2003.

She has extensively published and has authored and co-authored various books, papers and policy briefs. Some highlights from her repertoire of publications include: Developing a Biosafety Laws – Lessons from the Kenyan Experience (2009); Biotech Crops in Africa: The Final Frontier (2009); The Adventures of Mandy and Fanny in Africa cartoon booklet on Biotechnology (2012); and the OFAB-Kenya book of experience (various series) among others.

This video was produced independently by Know Ideas Media

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july, 2019

tue16julAll Daythu18Ag in Motion(All Day) MST

thu18julAll Daysun21AYCSA Wild Rose Classic(All Day) MST

wed24julAll Daysat27Medicine Hat Exhibition and Stampede(All Day) MST