Know Ideas Media and Biology Fortified have hatched a plan to fix one the biggest communications challenges facing the Agriculture Industry: It’s image problem.
The Media’s coverage of chemicals and biotechnology in Agriculture consistently relies improper or misleading images that misinform consumers, and give them faulty impressions of this industry. While some uses of anxiety inducing images may be purposeful, (like when Anti-GMO groups use “needle-in-tomato” images to represent Genetic Engineering), sometimes it’s just a matter of correct images not being available to the media, (like when Glyphosate stories use generic spraying images that clearly are not the correct crop).
The solution? Let’s flood the internet with positive and accurate photos of Agriculture! Let’s put photos exactly where The Media will find them. Let’s make it impossible for them to accidentally use a bad image by providing them with better images. This way, if a particular outlet chooses to use faulty images, we know they’re doing it on purpose.
As explained in the video, head to Pixabay and create a profile. Then, take some brilliant photos, and upload them! Again, we need shots of chemical use and chemical handling, as well as anything to do with “GMO” on the farm. Add as many accurate tags as you can, and DON’T FORGET to add the tag #AgBioPix (so we can keep track of this campaign) This will positively impact what shows up in Google when you search for copyright free images of Ag chemicals, or GMO.
(Biology Fortified is leading the charge on this part)
If you consider yourself a “shutter bug” and you love snapping photos of farming, WE NEED YOU TO DO THIS. Follow This Link to learn the strategy here, and then follow this link to submit your photos. Biology Fortified will put in the significant hours required to ensure these images find their way into Getty, Shutter Stock, and others. Heck, if you want to execute Plan #1, but simply don’t have the time, use the submission form to submit photos and we’ll take care of it!
Let’s get it done! 🙂
This video was produced independently by Know Ideas Media. Special thanks to Anastasia and Karl at Biology Fortified for taking on this project, and moving at a break-neck pace to get this up and running!
Watch: Edible Cotton and GMO Science Improve Agricultural Sustainability
Too many people see GMOs as anti-environment when they were produced to do the exact opposite. By doing things like reducing spraying or crop losses due to pests or weather, GMO cotton offers significant advantages over Non-GMO forms. Now that scientists have found ways to make the seeds edible by silencing cotton’s natural pesticide production in the seeds only, and now that this technology has been approved by the FDA, the sustainability advantage of GMO cotton will be improved even further.
Thank Goodness for the Farmers and Scientists Who Feed Us All
On this (Canadian) Thanksgiving Weekend many people will be gathering with families, or friends, or even strangers. And despite all of the world’s ongoing challenges, we do have much to be thankful for. We are still living in the most fortunate of times. Every day enormous steps are taken towards both multiple cures for disease, others improve our daily lives, while others reach for the stars. And while some us will always experience the inevitable ups and downs of life, for the vast majority of the world life has improved remarkably over the last 50 years.
There have never been more people fed each day, and our food has never been safer. All of this is thanks to the hard daily work of both farmers and scientists. Think of it. Nearly eight billion human beings. To put that on a scale where each of us is a single day, that’s enough days for 22 million years. And every single day of every single year of our lives, the vast majority of those days will include three full meals. 24 billion meals per day. There is much to be done, but there is much to be thankful for. So on this Thanksgiving weekend, consider raising a glass and toasting, the remarkable people that allow us to eat, and to enjoy the freedom to do literally everything we both personally and professionally do.
Happy Thanksgiving Everyone!