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Written in the stars: The legendary tale of Maritime ice cream favourite Moon Mist

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11 minute read

HALIFAX — The lore in the Hart household was as rich as the ice cream served every day.

After joining his family’s creamery business, the story goes, Bruce Hart travelled from Nova Scotia to the U.S. to attend ‘Ice Cream University.’

The dates and places are foggy — as often happens with family history passed down through generations — but it was sometime before or after he served during the Second World War and likely took place at what’s now the University of Massachusetts, a school with strong roots in agriculture and food science.

It was there, legend has it, that a young Bruce Hart had the audacity to swirl three ice cream flavours together: banana, grape and blue raspberry.

He called it Moon Mist, a lush ice cream flavour with colourful ripples of yellow, purple and blue.

“My grandfather told us he got to experiment with flavour mixtures, and that’s how those improbable flavours came together that some people love and some may find disgusting,” said Peter O’Brien, grandson of the late Bruce Hart.

“It was always part of family lore that my grandfather invented Moon Mist.”

***

By the mid 1970s, the specialty flavour was catching on. The exact flavour combination of Moon Mist shifted over the years, with a popular local dairy swapping out blue raspberry for blue bubble gum in its recipe.

Yet regardless of the flavours of the tricolour swirls, Moon Mist ice cream would come to be celebrated as Atlantic Canada’s favourite ice cream.

To some, it’s a heavenly trilogy of tastes, while to others it’s an odd mash-up of cloyingly sweet flavours. But it’s defended by many as the region’s unofficial frozen treat.

Moon Mist has become a symbol of the East Coast’s uniqueness in Canada, a cultural marker of sorts for the region.

Ice cream stands and corner stores across the Maritimes scoop out Moon Mist all year long. Many say they go through several 11.5-litre vats on a summer weekend, leaving children in tears and adults in a huff if they sell out.

It evokes both nostalgia and pride, making a cameo on the Nova Scotia-based TV show “Trailer Park Boys.” A local distillery sells a limited edition Moon Mist vodka and folk artists have sought inspiration from the flavour.

“If you’ve ever had a scoop of Moon Mist ice cream, you know it just has a very unique flavour and iconic aroma,” said Rae Ryan, a Truro, N.S.-based research and development specialist with dairy giant Agropur, which acquired Nova Scotia’s Scotsburn dairy in 2017.

“I think it’s so popular because people in Atlantic Canada grew up with it in the 1980s and are now serving it to their kids. It’s had a lot of staying power.”

***

Bruce Hart returned from his ice cream training — and purported invention of Moon Mist — and got to work for the family business, Halifax Creamery Ltd.

The company soon after began making the blend of banana, grape and blue raspberry under its Polar Ice Cream brand.

Hart’s grandson Peter O’Brien, now a 54-year-old classics professor, recalls ordering scoops of Moon Mist at local ice cream parlours as a child.

“My grandfather was big into ice cream, he ate it every day, probably twice a day,” O’Brien said.

“We would go over for lunch or dinner and eat ice cream for dessert and often the conversation would return to his days in the business and how Moon Mist was created,” he said.

The family business was eventually sold to Twin Cities Co-op Dairy Ltd., which later became Farmer’s Dairy Co-op Ltd., though the family stayed active in the industry for a few years after that.

It’s around this time that a competitor came to town.

***

For more than a century, one of the largest dairies in the Maritimes was based out of Scotsburn, a village surrounded by sprawling dairy farms on Nova Scotia’s north shore.

Sometime before the early 1980s, the Moon Mist flavour was likely introduced to Scotsburn by a so-called flavour house, said Jennifer MacLennan, the former marketing co-ordinator with Scotsburn dairy from 1993 until Agropur took over in 2017.

Flavour houses are companies with commercial food labs that develop, manufacture and supply flavours to various industries. The concentrated natural and artificial flavours can be used in everything from ice cream to gum. One of these companies likely promoted Moon Mist as part of a portfolio of new flavours presented to dairies, MacLennan said.

“It was probably introduced to several dairies as an up-and-coming flavour,” she said. “Scotsburn decided to try it … it may have started as a limited-edition flavour but clearly became a favourite.”

Exactly why it became a top seller in Atlantic Canada while dairies in other parts of the country seem to have mostly passed it over is unclear.

Some smaller outfits across Canada offer Moon Mist, including Kawartha Dairy Ltd. based in Bobcaygeon, Ont., which markets it as an “out of this world” East Coast favourite. The Big Scoop in Duncan, B.C., also sells Moon Mist with a twist: bubble gum, banana and grape with a cherry ribbon.

But other than a few smaller dairies, Moon Mist ice cream largely seems to be an Atlantic Canadian phenomenon.

“A lot of flavours can be regional,” MacLennan said. “In New Brunswick, grape nut ice cream was a big seller, but it wasn’t as popular in other areas, like Cape Breton.”

When Moon Mist was introduced, many of the popular flavours were classics like vanilla, chocolate and strawberry, she said.

“Back in the ’80s, a lot of the popular ice cream is what you might hear people call ‘old people’s flavours’ nowadays,” MacLennan said. “So when Moon Mist came out it was likely a huge hit with kids.”

For decades, Moon Mist was only sold in 11.4-litre tubs to ice cream parlours. But in 2015, Scotsburn began selling smaller sizes in retail stores.

“I remember urging our marketing department to sell Moon Mist in the 1.5-litre packages in retail stores,” MacLennan said. “It was always a bestseller so it made sense to have it available year round.”

***

While Bruce Hart may have invented the original Moon Mist — and potentially the recipe later used by Farmers — Scotsburn’s would become the favourite of many.

But not all.

A petition launched in the spring of 2020 called on Farmers to bring their version of Moon Mist, with blue raspberry rather than bubble gum, back to Nova Scotia.

The recipe change can be traced back to 2013, when Halifax-based Farmers Co-operative Dairy and Agropur Cooperative of Longueuil, Que., merged.

Four years later, Agropur purchased Scotsburn’s frozen ice cream and frozen novelties business.

With two Moon Mist flavours in house, Agropur made the decision to phase out the Farmers recipe.

Agropur spokesman Guillaume Bérubé said sales volumes of both Scotsburn and Farmers Moon Mist tubs were “almost identical” at the time, but Scotsburn had the advantage of also having the smaller retail-sized format.

In terms of which recipe was oldest, Farmers may have launched Moon Mist first. While Scotsburn traces Moon Mist back to “before the early 1980s,” Bérubé said company’s archives show Farmers launched Moon Mist in 1973.

Regardless, the Farmers recipe — possibly inspired by Bruce Hart’s original creation — was phased out by Agropur in 2017, permanently replacing blue raspberry with blue bubble gum, a subtle but notable change among some Moon Mist connoisseurs.

Agropur now says Moon Mist sales are second only to vanilla in the Scotsburn ice cream portfolio. It’s sold in New Brunswick, Nova Scotia, Newfoundland and Labrador and Prince Edward Island.

“A lot of people growing up in Nova Scotia either went to school with someone who was a dairy farmer or had some connection to the dairy industry, and ice cream is just really popular here,” said Agropur’s Ryan. “It’s part of the culture. We have a lot of scooping stands in the region and the colour combo of Moon Mist is very recognizable.

“It’s always been popular, but there’s been a lot of buzz about it over the last couple years,” she said.

“It’s a happy story.”

This report by The Canadian Press was first published July 13, 2023.

Brett Bundale, The Canadian Press

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Alberta

High costs, low returns – Canada’s wildly expensive emissions cap

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CNAPS.org

In this new commentary, Director of Energy, Natural Resources, and Environment Heather Exner-Pirot reveals why the Canadian government’s oil and gas emissions cap isn’t just expensive – it’s economic insanity.

While Canadians complained about the country’s C$80 carbon tax, the federal government is quietly preparing a climate policy that costs between C$96,000 and C$289,000 per tonne of carbon actually reduced. That’s not a typo.
 
Canada’s proposed emissions cap on oil and gas would destroy over 40,000 jobs and slash C$20.5 billion from the Canadian economy – all while barely denting global emissions. Why? Because cleaner Canadian energy will simply be replaced by dirtier oil from Venezuela, Iraq, and Mexico. This will also greatly impact the United States, which relies heavily on Canadian oil to fuel its economy.
 
Canadian oil sands have slashed their emissions per barrel by 30 per cent since 2013, outperforming global competitors. The country’s conventional oil and gas are actually cleaner than world averages. Yet this policy punishes Canada’s best-in-class industry while handing market share to higher-polluting foreign producers. The result? Global emissions could actually increase while Canada’s energy sector gets kneecapped.
 
This isn’t climate policy – it’s economic self-sabotage disguised as environmental virtue. There has to be a better way to build Canada’s – and America’s – energy future.

By Heather Exner-Pirot

Canada is the world’s third-largest exporter of oil, fourth-largest producer, and top source of imports to the United States. Much of Canada’s oil wealth is concentrated in the oil sands in northern Alberta, which hosts 99 percent of the country’s enormous oil endowment: about 160 billion barrels of proven reserves, of a total resource of approximately 1.8 trillion barrels. This is the major source of oil to the United States refinery complex, a large part of which is optimized for the oil sands’ heavy oil.

Reliability of energy supply has remerged as a major geopolitical issue. Canadian oil and gas is an essential component of North American energy security. Yet a proposed cap on emissions from the sectors promises to cut Canadian production and exports in the years ahead. It would be hard to provide less environmental benefit for a higher economic and security cost. There are far better ways to reduce emissions while maintaining North America’s security of energy supply.

The high cost of the cap

In 1994 a Liberal federal government, Alberta provincial conservative government and representatives from the oil and gas industry, working together through the national oil sands task force, developed A New Energy Vision for Canada. Their efforts turned what was then a middling resource into a trillion dollar nation-building project. Production has increased tenfold since the report came out.

The task force acknowledged the need for industry to “put its best efforts toward … reducing greenhouse gas emissions.” However, it also expected governments to “understand” that there “is no benefit to Canada or to the environment to have production and value-added processing done outside of the country in less efficient jurisdictions … policies set by regulator must not result in discouraging oil sands production.”

As part of its efforts to meet its climate goals under the Paris Accord, the Canadian government proposed a regulatory framework for an emissions cap on the oil and gas sector in December 2023. It set a legally binding limit on greenhouse gas emissions, targeting a 35 to 38 percent reduction from 2019 levels by 2030 for upstream operations, through regulations to be made under the Canadian Environmental Protection Act, 1999 (CEPA).

The federal government has not yet finalized its proposed regulations. However, industry experts and economists have criticized the current iteration as logistically unworkable, overly expensive, and likely to be challenged as unconstitutional. In effect, this policy layers a cap-and-trade system for just one sector (oil and gas) on top of a competing carbon pricing mechanism (the large-emitter trading systems, often referred to as the industrial carbon price), a discriminatory practice that also undermines the entire economic rationale of a carbon pricing system.

While the Canadian government has maintained that it is focused on reducing emissions rather than production – the latter of which would put it at odds with provincial jurisdiction over non-renewable resources – a series of third party analyses as well as the Parliamentary Budget Office’s own impact assessment find it would indeed constrain Canadian oil and gas production. The economic cost of the emissions cap far exceeds any corresponding benefit in reduced emissions.

How much will the emissions cap cost in terms of dollar per tonne of carbon in avoided emissions, both domestically and globally? Based solely on the cost to the Canadian economy, we estimate the emission cap is equivalent to a C$2,887/tonne carbon price by 2032.

Assuming no impact on global demand and full substitution by non-Canadian crudes, it finds that the cost of each tonne of carbon displaced globally is between C$96,000 to C$289,000 for oil sands bitumen production. For displaced Canadian conventional and natural gas, the cost is infinite, i.e. global emissions would actually be higher for every barrel or unit of Canadian oil and gas displaced with competitor products as a result of the emissions cap.

Canadian oil and gas emissions reduction efforts

The oil and gas sector is the highest emitting economic sector in Canada. However, it has made substantial efforts to reduce emissions over the past two decades and is succeeding. Absolute emissions in the sector peaked in 2014, despite production growing by over a million barrels of oil equivalent since (see Figure 1).

Figure 1 Indexed greenhouse gas (GHG) emissions (and gross domestic product (GDP) at basic prices, for the oil and gas extraction industry, 2009 to 2022 (2009 = 100). Source: Statistics Canada 2024.

Much of this success can be attributed to methane capture, particularly in the natural gas and conventional oil sectors, where absolute emissions peaked in 2007 and 2014 respectively.

Since 2014, the oil sands have dramatically increased production by over a million barrels per day, but at the same time have reduced the emissions per barrel every year, leaving the absolute emissions of the oil and gas sector relatively flat. The oil sands are performing well vis-à-vis their international peers, seeing their emissions per barrel decline by 30 percent since 2013, compared to 21 percent for global majors and 34 percent for US E&Ps (exploration and production companies) (see Figure 2).

Figure 2 Indexed Oil Sands GHG relative intensity trend (2013=100). Source: BMO Capital Markets, “I Want What You Got: Canada’s Oil Resource Advantage,” April 2025

On an emissions intensity absolute basis, the oil sands have significantly outperformed their peers, shaving off 25kg/barrel of emissions since 2013 (see Figure 3) and more than 65kg/barrel since the oil sands task force wrote their report in 1994.

As emissions improvements from methane reductions plateau, the oil sands are likely to outperform their conventional peers in emissions per barrel reductions going forward. The sector is working on strategies such as solvent extraction and carbon capture and storage that, if implemented, would reduce the life-cycle emissions per barrel of oil sands to levels at or below the global crude average.

Figure 3 Emissions intensity absolute change (kg CO2e/bbl) (2013–24E) Source: BMO Capital Markets, 2025

The high cost of the cap

Several parties have analyzed the proposed emissions cap to determine its economic and production impact. The results of the assessments vary widely. For the purposes of this commentary we rely on the federal Office of the Parliamentary Budget Officer (PBO), which published its analysis of the proposed emissions cap in March 2025. Helpfully, the PBO provided a table summarizing the main findings of the various analyses (see Table 1).

The PBO found that the required reduction in upstream oil and gas sector production levels under an emissions cap would lower real gross domestic product (GDP) in Canada by 0.33 percent in 2030 and 0.39 percent in 2032, and reduce nominal GDP by C$20.5 billion by 2032. The PBO further estimated that achieving the legal upper bound would reduce economy-wide employment in Canada by 40,300 jobs and full-time equivalents by 54,400 in 2032.

Table 2 Comparison of estimated impacts of the proposed emissions cap in 2030. Source: PBO 2025

However, the PBO does not estimate the carbon price per tonne of emissions reduced. This is a useful metric as Canadians have become broadly familiar with the real-world impacts of a price on carbon. The federal government quashed the consumer carbon price at $80/tonne in March 2025, ahead of the federal election, due to its unpopularity and perceived impacts on affordability. The federal carbon pricing benchmark is scheduled to hit C$170 in 2030. ECCC has quantified the damages of a tonne of carbon dioxide – referred to as the “Social Cost of Carbon” – as C$294/tonne.

Based on PBO assumptions that the emissions cap will reduce emissions by 7.1MT and reduce GDP by $20.5 billion in 2032, the implied carbon price is C$2,887/tonne.

Emissions cap impact in a global context

Even this eye-popping figure does not tell the full story. The Canadian oil and gas production that must be withdrawn to meet the requirements of the emissions cap will be replaced in global markets from other producers; there is no reason to assume the emissions cap will affect global demand.

Based on life-cycle GHG emissions of the sample of crudes used in the US refinery complex, Canadian oil sands produce only 1 to 3 percent higher emissions than a global average[1] (see Figure 4), with some facilities producing lower emissions than the average barrel.

Figure 4 Life Cycle GHG emissions of crude oils (kg CO2e/bbl). Source:  BMO Capital Markets 2025

As such, the emissions cap, if applied just to oil sands production, would only displace global emissions of 71,000  to 213,000 tonnes (1 to 3 percent of 7.1MT). At a cost of C$20.5 billion for those global emissions reductions, the price of carbon is equivalent to C$96,000 to C$289,000 per tonne (see Figure 5).

Figure 5 Cost per tonne of emissions cap behind domestic carbon all (left) and post-global crude substitution (right)

For any displaced conventional Canadian crude oil or natural gas, the situation becomes absurd. Because Canadian conventional oil and natural gas have a lower emissions intensity than global averages, global product substitutions resulting from the emissions cap would actually serve to increase global emissions, resulting in an infinite price per tonne of carbon.

The C$100k/tonne carbon price estimate is probably low

We believe our assessment of the effective carbon price of the emissions cap at C$96,000+/tonne to be conservative for the following reasons.

First, it assumes Canadian heavy oil will be displaced in global markets by an average, archetypal crude. In fact, it would be displaced by other heavy crudes from places like Venezuela, Mexico, and Iraq (see Figure 4), which have higher average emissions per barrel than Canadian oil sands crudes. In such a circumstance, global emissions would actually rise and the price per carbon tonne from an emissions cap on oil sands production would also effectively be infinite.

Secondly, emissions cap impact assumptions by the PBO are likely conservative. Those by ECCC, based on a particular scenario outlook, are already outdated. ECCC assumed a production loss of only 0.7 percent by 2030, with oil sands production hitting approximately 3.7 million barrels (MMbbls) per day of bitumen production in 2030. According to S&P Global analysis, that level is likely to be hit this year.[2]

S&P further forecasts oil sands production to reach 4.0 MMbbls by 2030, or about 300,000 barrels more than it produces today. This would represent a far lower production growth rate than the oil sands have experienced in the past five years. But assuming the S&P forecast is correct, production would need to decline in the oil sands by 8 percent to meet the emissions cap requirements. PBO assumed only a 5.4 percent overall oil and gas production loss and ECCC assumed only 0.7 percent, while Conference Board of Canada assumed an 11.1 percent loss and Deloitte assumed 11.5 percent (see Table 1). Production numbers to date more closely align with Conference Board of Canada and Deloitte projections.

Let’s make the Canadian oil and gas sector better, not smaller

The Canadian oil and gas sector, and in particular the oil sands, has a responsibility to do their part to reduce emissions while maintaining competitive businesses that can support good Canadian jobs, provide government revenues and diversify exports. The oil sands sector has re-invested for decades in continuous improvements to drive down production costs while improving its emissions per barrel.

It is hard to conceive of a more expensive and divisive way to reduce emissions from the sector and from the Canadian economy than the proposed emissions cap. Other expensive programs, such as Norway’s EV subsidies, the United Kingdom’s offshore wind contracts-for-difference, Germany’s Energiewende feed-in-tariffs and surcharges, and US Inflation Reduction Act investment tax credits, don’t come close to the high costs of the emissions cap on a price-per-tonne of carbon abated  basis.

The emissions cap, as currently proposed, will make Canada’s oil and gas sector significantly less competitive, harm investment, and undermine Canada’s vision to be an energy superpower. This policy will also reduce the oil and gas sector’s capacity to invest in technologies that drive additional emission reductions, such as solvents and carbon capture, especially in our current lower price environment. As such it is more likely to undermine climate action than support it.

The federal and provincial governments have come together to advance a vision for Canadian energy in the past. In this moment, they have the opportunity once again to find real solutions to the climate challenge while harnessing the energy sector to advance Canada’s economic well-being, productivity, and global energy security.


About the author

Heather Exner-Pirot is Director of Energy, Natural Resources, and Environment at the Macdonald-Laurier Institute.

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Alberta

Calgary taxpayers forced to pay for art project that telephones the Bow River

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From the Canadian Taxpayers Federation

The Canadian Taxpayers Federation is calling on the City of Calgary to scrap the Calgary Arts Development Authority after it spent $65,000 on a telephone line to the Bow River.

“If someone wants to listen to a river, they can go sit next to one, but the City of Calgary should not force taxpayers to pay for this,” said Kris Sims, CTF Alberta Director. “If phoning a river floats your boat, you do you, but don’t force your neighbour to pay for your art choices.”

The City of Calgary spent $65,194 of taxpayers’ money for an art project dubbed “Reconnecting to the Bow” to set up a telephone line so people could call the Bow River and listen to the sound of water.

The project is running between September 2024 and December 2025, according to documents obtained by the CTF.

The art installation is a rerun of a previous version set up back in 2014.

Emails obtained by the CTF show the bureaucrats responsible for the newest version of the project wanted a new local 403 area code phone number instead of an 1-855 number to “give the authority back to the Bow,” because “the original number highlighted a proprietary and commercial relationship with the river.”

Further correspondence obtained by the CTF shows the city did not want its logo included in the displays, stating the “City of Calgary (does NOT want to have its logo on the artworks or advertisements).”

Taxpayers pay about $19 million per year for the Calgary Arts Development Authority. That’s equivalent to the total property tax bill for about 7,000 households.

Calgary bureaucrats also expressed concern the project “may not be received well, perceived as a waste of money or simply foolish.”

“That city hall employee was pointing out the obvious: This is a foolish waste of taxpayers’ money and this slush fund should be scrapped,” said Sims. “Artists should work with willing donors for their projects instead of mooching off city hall and forcing taxpayers to pay for it.”

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