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Bruce Dowbiggin

Why Do The Same Few Always Get The Best Sports Scoops?

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9 minute read

The Toronto Maple Leafs made the “what colour is that green light?” decision to fire their head coach Sheldon Keefe last week. The removal of Keefe after five years followed a dispiriting first-round playoff series loss to a very ordinary Boston Bruins team. Coaching may or may not have been the root cause of that loss. (Keefe himself admitted “teams are waiting for the Leafs to beat themselves”.)

The real reason for the firing is 1967, and we don’t think we need add more than that.

In essence, the management of MLSE— the owner of the Maple Leafs and a lot of other sports stuff in Toronto— needed to throw a body to the baying hounds of disappointment. Also known as Leafs Nation. Newly minted CEO Keith Pelley, fresh from the PGA Tour/ LIV psychodrama, was certainly not going to pay the price.

Nor was GM Brad Treliving who has only been on the job for two seasons. The key decisions on Toronto’s lopsided salary cap were decided long before Treliving occupied his desk. That left two people in vulnerable positions. 1) Maple Leafs president Brendan Shanahan, who has been drawing an MLSE cheque for a decade. 2) Keefe.

When was the last time you saw a coach fire a team president? Precisely. Keefe joins the list of (briefly) unemployed coaches who circulate in the NHL like McKinsey consultants. Shanahan gets a lukewarm mulligan from Pelley. But after the failure of the Kyle Dubas experiment— “who needs experience?”— and now just a single playoff series win in a decade Shanny’s best-before date has arrived.

Toronto Maple Leafs president Brendan Shanahan attends a news conference in Toronto on April 14, 2014. Toronto Maple Leafs president Brendan Shanahan said Peter Horachek will remain the team’s interim head coach until the end of the season. Shanahan met the media Friday for the first time since coach Randy Carlyle was fired on Tuesday. THE CANADIAN PRESS/Chris Young

Depending on who he and Treliving enlist to coach— remember, Mike Babcock was too tough and Keefe was probably too player friendly— it had better produce instant results. Because Shanny, the pride of Mimico, is out of chances. The coach choice will also be affected by whichever player or players that management decides are superfluous to ending the Leafs’ ridiculous run of misery.

The Leafs brass’ press conference last Thursday did little to shed light on what happens after Keefe’s expulsion. Just a lot of MBA determinism on a bed of baffle gab. A crabby Steve Simmons question/rant briefly threatened the harmony of the moment, but order was restored. And the media bitching switched from the press box to social media and podcasts.

Speaking of the fourth estate, the other unmentioned aspect of this story— indeed every story in the NHL these days— is just how it was revealed to the public. When people sipped their morning Tim’s or Starbucks the (almost) coincident bulletins came down the social media pike about Keefe’s dismissal.

Predictably, Chris Johnston of Sportsnet and Daren Dreger of TSN announced the breaking news within heart beats of each other. While there had been speculation on Keefe’s fate for days, the announcement coming from the networks duo confirmed the story in the minds of the industry. That allowed everyone else drawing a cheque as a hockey journalist to pile in and swarm the dead body.

In today’s sports journalism, where social media has replaced newspapers, scoops are governed by a protocol. There are the heralds— in the NHL it’s currently Johnston and Dreger— and then there are the disseminators. The days of a rabble of reporters all scrambling to get a story bigger than who-will-play-in-tonight’s-game are gone. Today, it’s a very narrow funnel for scoops.

It’s the same in the NFL where Ian Rappaport (NFL Network) and Adam Schefter (ESPN) monopolize the tasty scoops on behalf of their employers, who also happen to be NFL rights holders. In the NBA, Brian Windhorst (ESPN) has the inside rail when it comes to the LeBron James/ Steph Curry scoops. In MLB… it’s probably Ken Rosenthal  (The Athletic) but no one cares about baseball anymore, do they?

The leagues like it this way, doling out stories to guys they can trust. None of this is criticism of Johnston or Dreger, who have deftly maneuvered themselves into the coveted “from their lips to your ears” spots. From our own experience we can remember the exhilaration of having the best source or sources on the really big stories. Like Johnston/ Dreger, we worked hard for a long time to develop those sources and only very reluctantly let anyone else horn in on our stories.

It was also our observation that this order of things journalistic suited a lot of reporters who either couldn’t get good sources or didn’t want the stress of being first on stuff. It was enough that, like the Keefe story, they’d get the goods eventually and most fans would not care who was first. So long as you had a take. So be it.

Some resentful types took potshots at our work if it upset their pals in the dressing room or the management suite. On the Stephen Ames/ Tiger Woods story in 2001, we had the late Pat Marsden tell us on air that we’d done a great job on Ames’ criticisms of Tiger. Only to hear him lambaste us— again on FAN 590— only minutes later as we listened driving home from the studio. But we digress.

Many reporters are complacent in playing the game, so long as their bosses didn’t enquire why they are getting scooped all the time by the same few rivals. With the death of daily newspapers that doesn’t happen much any longer. (Many editors today may only see stories when publication brings a libel notice.) For them a salty take is good enough.

The scoop business is also affected by the multiple roles now demanded of sports media types. In addition to their “day job” on a beat they also have to supply digital content and talk-back hits to the Mother Ship. Most also are feeding a weekly podcast, dictating time on air rather than time working the phone. There are only so many hours in a day to chase a story.

Better to play the Breaking News waiting game.

Bruce Dowbiggin @dowbboy is the publisher of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Now for pre-order, new from the team of Evan & Bruce Dowbiggin . Deal With It: The Trades That Stunned The NHL & Changed Hockey. From Espo to Boston in 1967 to Gretz in L.A. in 1988 to Patrick Roy leaving Montreal in 1995, the stories behind the story. Launching in paperback and Kindle on #Amazon this week. Destined to be a hockey best seller. https://www.amazon.ca/Deal-Trades-Stunned-Changed-Hockey-ebook/dp/B0D236NB35/

Bruce Dowbiggin

Elbows Down For The Not-So-Magnificent Seven: Canada’s Wilting NHL Septet

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The week after Grey Cup is always a good time to look in for our first serious analysis at how Canada’s NHL teams are doing. So let’s take a quick… WHOA… what’s happening here?

If the playoffs were to begin next week (we wish) then it would be a cold breakfast for teams in Elbows Up. Just two clubs—Winnipeg and Montreal— would even qualify for the postseason. And the Jets have just found out their star goalie Connor Hellybuyck is unlikely to play much before mid-January.

The two putative Canadian hopes for a first Stanley cup since 1993— Toronto and Edmonton— are sucking on vapour trails. After being raked 5-2 by Montreal, the Leafs have just a 24.9 percent chance of making the playoffs. Conor McDavid’s Oilers have a better percentage but their same old goaltending woes and a ticking clock on McDavid’s back.

Granted that, going into the weekend, no team in the East was more than four points out of the wild-card spot while all but three teams were within three points of a playoff spot in the West. But the Canadian teams are stuck behind some premium teams and need lotsa’ luck so they end up like Max Verstappen not Lance Stroll.

Maybe a Canadian men’s Olympic gold medal can reduce the sting of no Cup, no future for another season. But it won’t save the jobs of coaches in Calgary, Toronto and Vancouver unlikely to survive also-ran status. Let’s take a close look at the not-so-magnificent seven starting west to east.

Vancouver:  The Nucks have a sterling 4 percent chance of making the postseason as of this writing. In the powerful Western Conference that’s still an insult to a franchise that hasn’t recovered from the hasty 2013 firing of GM Mike Gillis—who won… let us us see… two Presidents Trophies and six Western Conference titles in a row. Since then? Uh, bagel.

It’s nice that Elias Petterson has come back from the morgue this season. But it will come down to goalie Thatcher Demko staying healthy and whether ownership wants to go full tank or just a quarter-tank for a draft pick. Hard to see Adam Foote surviving as coach.

Calgary: Speaking of tanking, everyone in Calgary wants the Flames to do a teardown for the top picks in the 2026 Draft. Everyone, except, for the Flames absentee owner Murray Edwards and his robo-spokesman Don Maloney. They want the five percent chance at a playoff spot and a mid-round first draft pick. The Flames missed the chance to restructure in 2023 when Johnny Gaudreau and Matthew Tkachuk departed. But again, denialism in the management suite tried to make it an even trade with Florida, sign huge new contracts and keep pushing. Bad decision.

Only question here is when does the purge begin and what can they get to help Dustin Wolf— signed for seven more years—  in net?

Edmonton: We’ve written at length here and here about the McDavid saga. He and the management team halved the baby with a short-term deal to pretend he’s staying in the Chuck. Their healthy chance of making the playoffs (75.5 percent) says one thing. Their play in the putrid Pacific— they’re given up six-goals-plus five times in just 24 games— says another. But as long as McDavid and Leon Draisaitl stay healthy they might still finesse a ticket to a their third straight Finals ride.

But if they get near the trading deadline and the postseason is a mirage the noise to trade McDavid will be deafening. And the offers staggering for a capped-out team.

Winnipeg: Last year was supposed to be the Jets big year. Okay, that didn’t work out so well. The Jets kept their core together for another chance at finally making a serious playoff run. So it will all come down, as it has in the past, to the health and playoff juju of Hellybuyck. Their ticket out of the Central Division lies in beating powerful Colorado and Dallas and, if that happens, staying healthy.

The Jets would probably just as well their stars didn’t go get beat up in the Olympics, but that’s unlikely. There’s always been a karma about Winnipeg breaking the Canada Cup jinx. Still a long shot.

EAST

Toronto:  So you’re saying Mitch Marner wasn’t the problem with the highly rated Maple Leafs never getting as far as the Conference Finals? They’re 3-5-2 in their last ten, their captain is still a sulky figure— only now his output doesn’t make it worthwhile. And the Toronto media is trying to do the players’ will to get coach Craig Berube fired for them. The same problems remain from years previous: dubious goaltending and a shallow talent pool on defence.

The biggest problem for the Leafs is their closing window for success. They’re old, have few tradeable assets in the system and have traded top picks away for short-term gains that never appeared. Expect fireworks after the Olympics if this crate doesn’t get moving. New MLSE boss Keith Pelley has no ties to the current administration and will sweep clean.

Ottawa: The Sens have managed to survive the loss of captain Brad Tkachuck to a broken finger. How? Ottawa have gotten goals from 17 different players which means they have balance. And so far they are above average 5-on-5. All good. They’ve also taken advantage of the mediocrity of the Leafs and other Eastern teams to stay afloat.

Their Achilles heel? Between the pipes. Both goalies have a save percentage under .875 and that ain’t going to cut it come spring. As always finances will limit their trades and manoeuvrability.

Montreal: The Habs were the fashionable pick before the  season as the Canadian team most likely to get to the Cup they last won in 1993. Defenceman Laine Hutson is all that he promised last year. The dynamic top line of Cole CaufieldNick Suzuki and Juraj Slafkovsky have cast back to the days of the Flying Frenchmen. Managing expectations in Montreal’s rabid hockey culture— where a misplaced apostrophe can cause chaos—means never taking anything for granted.

Now if only goaltender Jacob Dobes can keep up his play long enough for Sam Montembault to regain his form the Habs could be a thing in the spring.  At this rate they might be the only thing.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

Burying Poilievre Is Job One In Carney’s Ottawa

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The Liberals’ first budget under Mark Carney— about nine months overdue— snuck through Parliament with Green Party leader-of-one Elizabeth “Margarita” May as the deciding vote. (All it took was a commitment to her insane climate targets.) A quick review of the Book of Revelations does not reveal this as a sign of the Apocalypse. But to Canadians who voted for a change in the spring it’s a rude reminder that no one is minding the store in Ottawa.

The Parliament Hill media has largely shelved discussion of Carney’s budget ‘guzintas (the PBO said there is a “less than 10 percent chance the government will keep its deficit-to-GDP ratio on a downward track through 2029-30… and Finance Canada has “changed its reporting of deficit financing, separating capital from operational spending.”) Translation:  If Carney keeps on this track till 2030 the total GST collected from Canadians will not be enough to service the federal debt.

The chattering class is, however, full speed ahead on their Pierre Poilievre deathwatch. The leader of the CPC is one of their more anodyne figures to lead a party since Mackenzie King. His earnest kitchen-table schtick is about as dynamic as a cheese sandwich. Even when he famously defenestrated a blundering BC journalist in an apple orchard he never raised his voice. (What page am I taking from Trump’s book?”)

In the House of Commons, he has performed a monotone strafing of Liberal policy since becoming leader in 2023. He hasn’t elbowed aside a female NDP member. In the fine tradition of the House he does mock the Liberals front bench, throws water on their fevered policies and acts like a vice-principal of a small high school disciplining a student.

But in the judgment of today’s febered media— okay, the Liberals— he’s “rage-farming” or “rage-baiting” when pointing out that Canada’s debt is out of control, its real estate is a bubble waiting to burst and the relationship with the U.S. is flat lining. In fact he’s all rage, all the time, for their purposes. According to Carney’s bots, Poilievre stoops “to stirring and riling up ‘white-trash’ elements in society into hateful rhetoric against the prime minister. “

Team Carney has gloried in his travails since Donald Trump upended the spring election by cozying up to Carney. (Poilievre didn’t help himself taking pot shots at Trump who then dismissed Poilievre). CBC/ CTV/ Global savants who spit every time they mention Trump bizarrely were suddenly in enthusiastic approval of Orange Man Bad spanking PP for them.

The tone about his performance as opposition leader is vitriolic. “Pierre Poilievre’s rage-baiting and empty slogans aren’t what Canada needs”. His slogans (stolen by Carney during the election campaign), his by-election win in Alberta, his insistence on core issues— it drives the panelists on talk shows to fits for pique.

Which is funny when you think about it. Those with longer memories can recall the hijinx of the Liberals’ Rat Pack in the 1980s and 90s. Led by Sheila Copps (dubbed Tequila Sheila by Tory justice minister John Crosbie), Don Boudria and John Nunziata they were an early version of Polievere and Melissa Lantsman and the CPC front bench. Just more obnoxious.

Except the wind therapists were amused by them. Instead of rage monkeys they were the subjects of puckish CBC features. Copps could speak Italian with her (Hamilton) constituents and also had “perfect French,” said reporter Jason Moscovitz.” But she needles Mulroney in plain English,” he added, as Copps introduced a question for Brian Mulroney by comparing him to to Johnny Carson.

The irreverent Rats even produced their own T-shirts to wear in the House. “Other MPs say he’s sleazy, slimy, and a snake,” said Moscovitz, of Nunziata as he donned one of the T-shirts. So Nunziata used the same words in the House of Commons.”Sleazy, slimy Tory patronage!” he proclaimed on the floor of the House.

Laugh? We could have died. It was entertaining in the collegial debating club of the time. The sparring of the feisty Copps and her target John Crosbie was mint.

But now that the Liberals are entering a second decade of mismanaging the nation, their appetite for impertinence has disappeared. So the clever ripostes of Copps are now Poilievre “rage” farming and “rage baiting”. Some people have noticed the contrast: “Caucus unrest treated as a calamity when it involves the Conservatives, while Liberals get a pass” But the bubble-bound Canadian public only hears one slant.

In the U.S. there are hopeful signs of a bubble breakthrough. Hip TV host Bill Maher was forced to tell Woke comedian Patton Oswalt that his BlueSky world was strangling him. He enlightens an oblivious Oswalt on the UK grooming gangs. He also brought him up to reality when Oswalt said the Left never orders gender off of passports.

It’s not much, but it’s hopeful, at least in America. Here in Canada the information corridor is so thoroughly policed by the culture Stasi (using their dreaded Trump guns) that nothing can get through. Singing O Canada and not abusing the lyrics is considered a sacrilege on the Left. Daniel Smith is a Trumpist etc. Carney is intent on importing British hate speech convictions, not AI chips and nuclear energy.

If that isn’t enough of a bummer remember that Carney is just a stop-gap, a guy to rag the puck for a few years till the Liberals have groomed Justin’s eldest for the PMO. Where he can complete the Woking of traditional Canada that Grandpapa Pierre started in 1968.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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