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Automotive

Trump announces 25% tariff on foreign automobiles as reciprocal tariffs loom

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From The Center Square

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President Donald Trump announced a permanent 25% tariff on automobiles made in other countries that will go into effect on April 2.

Trump made the announcement Wednesday in the Oval Office. He also hinted that the reciprocal tariffs he plans to announce on April 2 could be more lenient, suggesting the tariffs would be less than fully reciprocal.

“What we’re going to be doing is a 25% tariff on all cars not made in the U.S.,” the president said.

Asked if any changes could avert the auto tariffs, Trump said they would be “permanent.”

“This will continue to spur growth like you haven’t seen before,” Trump said.

Trump said the tariffs will be good news for auto companies that already build products in the U.S. He also said carmakers that don’t build in the U.S. are looking to do so.

“We’re signing an executive order today that’s going to lead to tremendous growth in the automobile industry,” Trump said.

The White House said it expects the auto tariffs on cars and light-duty trucks will generate up to $100 billion in federal revenue. Trump said eventually he hopes to bring in $600 billion to $1 trillion in tariff revenue in the next year or two.

Trump also said the tariffs would lead to a manufacturing boom in the U.S., with auto companies building new plants, expanding existing plants and adding jobs.

Trump also urged House Speaker Mike Johnson to approve a measure that would allow car buyers to deduct the interest on loans for cars that are made in America. Trump said that such a plan would make cars nearly free for buyers.

“So when you get a loan to buy a car … I think it’s going to pay for itself, I don’t think there’s any cost,” he said.

Trump also said the reciprocal tariffs he plans to unveil on April 2 would be fair.

“We’re going to be very nice actually,” he said. “It’ll be, in many cases, less than the tariff they’ve been charging us for decades.”

European Commission President Ursula von der Leyen said tariffs would hurt businesses and consumers.

“I deeply regret the U.S. decision to impose tariffs on European automotive exports,” she said. “Tariffs are taxes – bad for businesses, worse for consumers, in the U.S. and the EU.”

Business groups, including the U.S. Chamber of Commerce and American Farm Bureau Federation, have urged Trump to back off tariff threats.

Trump has promised that his tariffs would shift the tax burden away from Americans and onto foreign countries, but tariffs are generally paid by the people who import the products. Those importers then have a choice: absorb the loss or pass it on to consumers through higher prices. He also promised tariffs would make America “rich as hell.” Trump has also used tariffs as a negotiating tactic to tighten border security.

Tariffs are taxes charged on imported products. The company importing the products pays the tariffs and can either try to absorb the loss or pass the additional costs on to consumers.

Automotive

Canada’s EV gamble is starting to backfire

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Things have only gone from bad to worse for the global Electric Vehicle industry. And that’s a problem for Canada, because successive Liberal governments have done everything in their power to hitch our cart to that horse.

Earlier this month, the Trump Administration rolled back more Biden-era regulations that effectively served as a back-door EV mandate in the United States. These rules mandated that all passenger cars be able to travel at least 65.1 miles (and for light trucks, 45.2 miles) per gallon of gasoline or diesel, by the year 2031. Since no Internal Combustion Engine (ICE) vehicle could realistically conform to those standards, that would have essentially boxed them out of the market.

Trump’s rolling them back was a fulfillment of his campaign promise to end the Biden Administration’s stealth EV mandates. But it was also a simple recognition of the reality that EVs can’t compete on their own merits.

For proof of that, look no further than our second bit of bad news for EVs: Ford Motor Company has just announced a massive $19.5 billion write-down, almost entirely linked to its aggressive push into EVs. They’ve lost $13 billion on EVs in the past two years alone.

The company invested tens of billions on these go-carts, and lost their shirt when it turned out the market for them was miniscule.

Ford’s EV division president Andrew Frick explained, “Ford is following the customer. We are looking at the market as it is today, not just as everyone predicted it to be five years ago.”

Of course, five years ago, the market was assuming that government subsidies-plus-mandates would create a market for EVs at scale, which hasn’t happened.

As to what this portends for the market, the Wall Street Journal argued, “The company’s pivot from all-electric vehicles is a fresh sign that America’s roadways – after a push to remake them – will continue to look in the near future much like they do today, with a large number of gas-powered cars and trucks and growing use of hybrids.”

And that’s not just true in the U.S. Across the Atlantic, reports suggest the European Union is preparing to delay their own EV mandates to 2040. And the U.K.’s Labour government is considering postponing their own 2030 ICE vehicle ban to align with any EU change in policy.

It’s looking like fewer people around the world will be forced by their governments to buy EVs. Which means that fewer people will be buying EVs.

Now, that is a headache for Canada. Our leaders, at both the federal and provincial levels, have bet big on the success of EVs, investing billions in taxpayer dollars in the hopes of making Canada a major player in the global EV supply chain.

To bolster those investments, Ottawa introduced its Electric Vehicle mandate, requiring 100 per cent of new light-duty vehicle sales to be electric by 2035. This, despite the fact that EVs remain significantly more expensive than gas-and-diesel driven vehicles, they’re poorly suited to Canada’s vast distances and cold climate, and our charging infrastructure is wholly inadequate for a total transition to EVs.

But even if these things weren’t true, there still aren’t enough of us to make the government’s investment make sense. Their entire strategy depends on exporting to foreign markets that are rapidly cooling on EVs.

Collapsing demand south of the border – where the vast majority of the autos we build are sent – means that Canadian EVs will be left without buyers. And postponed (perhaps eventually canceled) mandates in Europe mean that we will be left without a fallback market.

Canadian industry voices are growing louder in their concern. Meanwhile, plants are already idling, scaling back production, or even closing, leaving workers out in the cold.

As GM Canada’s president, Kristian Aquilina, said when announcing her company’s cancellation of the BrightDrop Electric delivery van, “Quite simply, we just have not seen demand for these vehicles climb to the levels that we initially anticipated…. It’s simply a demand and a market-driven response.”

Prime Minister Mark Carney, while sharing much of the same environmental outlook as his predecessor, has already been compelled by economic realities to make a small adjustment – delaying the enforcement of the 2026 EV sales quotas by one year.

But a one-year pause doesn’t solve the problem. It kicks the can down the road.

Mr. Carney must now make a choice. He can double down on this troubled policy, continuing to throw good money after bad, endangering a lot of jobs in our automotive sector, while making transportation more expensive and less reliable for Canadians. Or he can change course: scrap the mandates, end the subsidies, and start putting people and prosperity ahead of ideology.

Here’s hoping he chooses the latter.

The writing is on the wall. Around the world, the forced transition to EVs is crashing into economic reality. If Canada doesn’t wake up soon, we’ll be left holding the bag.

 

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Automotive

Ford’s EV Fiasco Fallout Hits Hard

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From the Daily Caller News Foundation

By David Blackmon

I’ve written frequently here in recent years about the financial fiasco that has hit Ford Motor Company and other big U.S. carmakers who made the fateful decision to go in whole hog in 2021 to feed at the federal subsidy trough wrought on the U.S. economy by the Joe Biden autopen presidency. It was crony capitalism writ large, federal rent seeking on the grandest scale in U.S. history, and only now are the chickens coming home to roost.

Ford announced on Monday that it will be forced to take $19.5 billion in special charges as its management team embarks on a corporate reorganization in a desperate attempt to unwind the financial carnage caused by its failed strategies and investments in the electric vehicles space since 2022.

Cancelled is the Ford F-150 Lightning, the full-size electric pickup that few could afford and fewer wanted to buy, along with planned introductions of a second pricey pickup and fully electric vans and commercial vehicles. Ford will apparently keep making its costly Mustang Mach-E EV while adjusting the car’s features and price to try to make it more competitive. There will be a shift to making more hybrid models and introducing new lines of cheaper EVs and what the company calls “extended range electric vehicles,” or EREVs, which attach a gas-fueled generator to recharge the EV batteries while the car is being driven.

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In an interview on CNBC, Company CEO Jim Farley said the basic problem with the strategy for which he was responsible since 2021 amounts to too few buyers for the highly priced EVs he was producing. Man, nobody could have possibly predicted that would be the case, could they? Oh, wait: I and many others have been warning this would be the case since Biden rolled out his EV subsidy plans in 2021.

“The $50k, $60k, $70k EVs just weren’t selling; We’re following customers to where the market is,” Farley said. “We’re going to build up our whole lineup of hybrids. It’s gonna be better for the company’s profitability, shareholders and a lot of new American jobs. These really expensive $70k electric trucks, as much as I love the product, they didn’t make sense. But an EREV that goes 700 miles on a tank of gas, for 90% of the time is all-electric, that EREV is a better solution for a Lightning than the current all-electric Lightning.”

It all makes sense to Mr. Farley, but one wonders how much longer the company’s investors will tolerate his presence atop the corporate management pyramid if the company’s financial fortunes don’t turn around fast.

To Ford’s and Farley’s credit, the company has, unlike some of its competitors (GM, for example), been quite transparent in publicly revealing the massive losses it has accumulated in its EV projects since 2022. The company has reported its EV enterprise as a separate business unit called Model-E on its financial filings, enabling everyone to witness its somewhat amazing escalating EV-related losses since 2022:

• 2022 – Net loss of $2.2 billion

• 2023 – Net loss of $4.7 billion

• 2024 – Net loss of $5.1 billion

Add in the company’s $3.6 billion in losses recorded across the first three quarters of 2025, and you arrive at a total of $15.6 billion net losses on EV-related projects and processes in less than four calendar years. Add to that the financial carnage detailed in Monday’s announcement and the damage from the company’s financial electric boogaloo escalates to well above $30 billion with Q4 2025’s damage still to be added to the total.

Ford and Farley have benefited from the fact that the company’s lineup of gas-and-diesel powered cars have remained strongly profitable, resulting in overall corporate profits each year despite the huge EV-related losses. It is also fair to point out that all car companies were under heavy pressure from the Biden government to either produce battery electric vehicles or be penalized by onerous federal regulations.

Now, with the Trump administration rescinding Biden’s harsh mandates and canceling the absurdly unattainable fleet mileage requirements, Ford and other companies will be free to make cars Americans actually want to buy. Better late than never, as they say, but the financial fallout from it all is likely just beginning to be made public.

  • David Blackmon is an energy writer and consultant based in Texas. He spent 40 years in the oil and gas business, where he specialized in public policy and communications.
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