Bruce Dowbiggin
Trump Almost Killed by Assassin: Corporate Media Says He Had It Coming
This was meant to be about the NBA’s new eight-year $76 billion TV contract, but other stuff has intervened. So we will save that for later…
Speaking of media, they had a great day on Saturday. They also had a disastrous day. Donald Trump was the target of an assassination attempt that grazed his head and killed a spectator at a rally in Pennsylvania. (Two others are in critical condition.) The legacy media and the populist press were there to record it. The images will endure for generations.
How did the media have a good day? For an industry hemorrhaging viewers and readers to social media since Trump become president in 2016, the shooting brought back the mainstream audience. In the same way that Joe Biden’s disastrous debate produced 1980s-style ratings, the networks, cable news and Tiffany media saw old customers return to them, if briefly, for authority and instant news gathering. They can now assure their advertisers that old habits die hard, and they should still command M*A*S*H-like ad rates.

The pictures of the shooting on a beautiful summer day were gripping. An image of the dead 20-year-old gunman at the feet of snipers was produced. The networks assembled images and witnesses promptly. (The best live interview was by a blind BBC reporter who found spectators who’d warned in advance of a shooter on the roof.) Within hours alternate videos were broadcast. And footage of diminutive Secret Service agents fumbling Trump’s departure sparked questions about their failure to protect the president.
A series of stunning Iwo-Jima style images of Trump and his Secret Service group beneath Old Glory are breathtaking examples of the craft of news photography. So perfect was the staging in some photos that viewers could not help but wonder if it was all an AI Simulation.

It was not, course. The picture became a lot blurrier when the talking heads inserted themselves to blot the copybook of the story. The first headlines from Trump-loathing media were comical. Despite images instantly showing blood and Trump tackled, CNN bugled, “Secret Service Rushes Trump Offstage After He Falls At Rally”. “Trump Escorted Away After Loud Noises at Pa. Rally”. “Gunman Dies In Attack” was the banner headline in the Denver Post as if he’d shot a gopher.
And so on, as the Seventh Cavalry of Truth rode to the scene. After eight years of Hitler comparisons and invocations of death for Trump they briefly pivoted like Pontius Pilate, washing their hands of the Bobby DeNiros, Kathy Griffins and Rob Reiners who might have gotten their Trump death wish. Starting with Biden himself, whose raving over a Trump 47 presidency (“It’s time Trump was put in a bullseye”) has gone to 11 on the Hysteria Scale. “He’s literally a threat to everything American stands for”. Suddenly, Senile Joe was conciliatory Joe.
Leading to mocking tweets such as “Thank God Hitler is okay and wishing Hitler a speedy recovery.” DEMs stalwart Nancy Pelosi, too, was concern incarnate. “I am horrified by what happened at the Trump rally in Pennsylvania and relieved that former President Trump is safe. Political violence has no place in our country.” This is the same Pelosi who’d urged followers to punch Trump in the face while saying he “must be stopped. He cannot be President.”
Senate Speaker Chuck Schumer— he of “You have released the whirlwind, and you will pay the price. You won’t know what hit you if you go forward with these awful decisions”— was also working the faux-concern speech. You can understand how this reversal of fortune was playing out for the Bette Midler Glee Club after Biden’s self-incineration during the debate with Trump last month.
The conciliatory barely tone lasted into Sunday morning. Confronted with their previous bloviation, the RussiaGate crowd pivoted back to blaming Trump’s rude rhetoric for escalating the tension between Right and Left. Fresh from acid-washing Biden last week, George Stephanopoulos joined fellow ABC pundit Martha Raddatz in a game of “Trump said it first”. “President Trump and his supporters have contributed to this violent rhetoric…etc,.” “And let’s remember January 6th…” etc.
Here was MSNBC stalwart Joy Reid working the “Trump as Hitler” theme last week. And then, despite Trump’s Jan. 6 request to “peacefully and patriotically march to the Capitol”, she again charged him with inciting the riot. Others were reviving Trump’s use of the term “bloodbath” in the economy as proof he’s a stone-cold killer. They declared Trump’s defiant “Fight! Fight! Fight!” response as unpresidential, raising tensions in a crisis.
Perhaps the realization that this botched takeout has all but guaranteed Trump’s election this November was sinking in. So “It’s all his own fault” again became the default position. Axios wants Trump to announce that “he has been too rough, too loose, too combative with his language — and now realizes words can have consequences, and promises to tone it down.” Sure. Victim asked for it.
Sensing that their crazed hosts might resume their Hate Trump mantra too soon, MSNBC took its Morning Joe off the air Monday. Comedy Central said it would shelve some prepared material for the GOP Convention this week. Late night shows sheathed their blades (briefly) to appear sensitive.
In the “anything you can do we can do worse”, Canadian media were quick to get the blame back on a guy who came within a millimetre of having his brains splashed over the stage. Even as the president was being wheeled away my old CBC pal Paul Hunter was lamenting Trump’s speech for poisoning the dialogue and warning about a violent reaction from the MAGA crowd.
CBC News At Issue panelist Andrew Coyne set a world record for pivoting from decrying an assassination attempt to midwit gripes about how this “is going to embolden/incite his more violent followers. It is going to push some who were not disposed to violence to justify it to themselves… it is going to make Trump even more bent on revenge if he gets elected.”
Considering this unhinged bias it’s no surprise that the sewer of Canada’s universities continued to produce fruitcakes like this UBC medical instructor who took time from her day to contact her just-as-unhinged friend with a “Damn, so close. Too Bad.” Her pal responded with “I really wish this person had better aim”.
Don’t feel too bad, Canada, Britain’s media are equally odious, with Sky News asking, “Did Trump play a part in changing the rules of engagement?” This from the gender police who think a woman dressed lasciviously cannot be blamed for enticement. Meanwhile the far-left Guardian accused Trump— with no evidence— of encouraging revenge.
Calls are now going out in America for peace in the valley, finding unity and brotherly/ sisterly love. Don’t believe it. By week’s end the howler monkeys will be back in full voice, trying to get you to unsee what happened Saturday. Sorry, can’t be undone.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Burying Poilievre Is Job One In Carney’s Ottawa
The Liberals’ first budget under Mark Carney— about nine months overdue— snuck through Parliament with Green Party leader-of-one Elizabeth “Margarita” May as the deciding vote. (All it took was a commitment to her insane climate targets.) A quick review of the Book of Revelations does not reveal this as a sign of the Apocalypse. But to Canadians who voted for a change in the spring it’s a rude reminder that no one is minding the store in Ottawa.
The Parliament Hill media has largely shelved discussion of Carney’s budget ‘guzintas (the PBO said there is a “less than 10 percent chance the government will keep its deficit-to-GDP ratio on a downward track through 2029-30… and Finance Canada has “changed its reporting of deficit financing, separating capital from operational spending.”) Translation: If Carney keeps on this track till 2030 the total GST collected from Canadians will not be enough to service the federal debt.
The chattering class is, however, full speed ahead on their Pierre Poilievre deathwatch. The leader of the CPC is one of their more anodyne figures to lead a party since Mackenzie King. His earnest kitchen-table schtick is about as dynamic as a cheese sandwich. Even when he famously defenestrated a blundering BC journalist in an apple orchard he never raised his voice. (What page am I taking from Trump’s book?”)

In the House of Commons, he has performed a monotone strafing of Liberal policy since becoming leader in 2023. He hasn’t elbowed aside a female NDP member. In the fine tradition of the House he does mock the Liberals front bench, throws water on their fevered policies and acts like a vice-principal of a small high school disciplining a student.
But in the judgment of today’s febered media— okay, the Liberals— he’s “rage-farming” or “rage-baiting” when pointing out that Canada’s debt is out of control, its real estate is a bubble waiting to burst and the relationship with the U.S. is flat lining. In fact he’s all rage, all the time, for their purposes. According to Carney’s bots, Poilievre stoops “to stirring and riling up ‘white-trash’ elements in society into hateful rhetoric against the prime minister. “
Team Carney has gloried in his travails since Donald Trump upended the spring election by cozying up to Carney. (Poilievre didn’t help himself taking pot shots at Trump who then dismissed Poilievre). CBC/ CTV/ Global savants who spit every time they mention Trump bizarrely were suddenly in enthusiastic approval of Orange Man Bad spanking PP for them.

The tone about his performance as opposition leader is vitriolic. “Pierre Poilievre’s rage-baiting and empty slogans aren’t what Canada needs”. His slogans (stolen by Carney during the election campaign), his by-election win in Alberta, his insistence on core issues— it drives the panelists on talk shows to fits for pique.
Which is funny when you think about it. Those with longer memories can recall the hijinx of the Liberals’ Rat Pack in the 1980s and 90s. Led by Sheila Copps (dubbed Tequila Sheila by Tory justice minister John Crosbie), Don Boudria and John Nunziata they were an early version of Polievere and Melissa Lantsman and the CPC front bench. Just more obnoxious.
Except the wind therapists were amused by them. Instead of rage monkeys they were the subjects of puckish CBC features. Copps could speak Italian with her (Hamilton) constituents and also had “perfect French,” said reporter Jason Moscovitz.” But she needles Mulroney in plain English,” he added, as Copps introduced a question for Brian Mulroney by comparing him to to Johnny Carson.
The irreverent Rats even produced their own T-shirts to wear in the House. “Other MPs say he’s sleazy, slimy, and a snake,” said Moscovitz, of Nunziata as he donned one of the T-shirts. So Nunziata used the same words in the House of Commons.”Sleazy, slimy Tory patronage!” he proclaimed on the floor of the House.

Laugh? We could have died. It was entertaining in the collegial debating club of the time. The sparring of the feisty Copps and her target John Crosbie was mint.
But now that the Liberals are entering a second decade of mismanaging the nation, their appetite for impertinence has disappeared. So the clever ripostes of Copps are now Poilievre “rage” farming and “rage baiting”. Some people have noticed the contrast: “Caucus unrest treated as a calamity when it involves the Conservatives, while Liberals get a pass” But the bubble-bound Canadian public only hears one slant.
In the U.S. there are hopeful signs of a bubble breakthrough. Hip TV host Bill Maher was forced to tell Woke comedian Patton Oswalt that his BlueSky world was strangling him. He enlightens an oblivious Oswalt on the UK grooming gangs. He also brought him up to reality when Oswalt said the Left never orders gender off of passports.
It’s not much, but it’s hopeful, at least in America. Here in Canada the information corridor is so thoroughly policed by the culture Stasi (using their dreaded Trump guns) that nothing can get through. Singing O Canada and not abusing the lyrics is considered a sacrilege on the Left. Daniel Smith is a Trumpist etc. Carney is intent on importing British hate speech convictions, not AI chips and nuclear energy.
If that isn’t enough of a bummer remember that Carney is just a stop-gap, a guy to rag the puck for a few years till the Liberals have groomed Justin’s eldest for the PMO. Where he can complete the Woking of traditional Canada that Grandpapa Pierre started in 1968.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Sports 50/50 Draws: Make Sure You Read The Small Print
Throughout the recent World Series baseball fans were regaled with the exploding total in the Blue Jays World Series 50/50 draw. When the L.A.Dodgers finally subdued the Jays in the seventh game the total had skyrocketed to a whopping $50,020,115— half of which was won by a fan from Oshawa, Ont.
That means that $25,010,055 was donated to Jays Care Foundation which then sends money to worthy charities and causes supported by the Blue Jays. A number of those charities are identified by the team in its publicity. Win/ win, right?
Should be. But how much of the $25,010,055 devoted to charities and sports organizations goes to administer the draw? We examined the rules printed online and the financial records to see the distribution of those funds. “At Jays Care, every dollar of net revenue, after prize payouts and raffle-related expenses are deducted, goes directly to supporting kids in Jays Care programming.”
To the unwashed public that says that $25,010,055 is going completely to the charities;. Wait, they said “net revenue” and “raffle-related expenses” Okay, what constitutes net revenue? What are raffle-related expenses? In the 2024 statements for Jays Care Foundation, general and administration total is $324,321 after raising $21,234,364 . Seems like to might be worth noting.
This is not to suggest that the Jays Care lotteries are not what they seem on the surface. Or they do not have a charitable component. We have been unable to find any reporting on the draw that implies or states something shady. Or any reporting from Toronto’s vast media mob into just how these draws work. Still, the public should know how much of the prize money they’re donating goes to the charity. Because you won’t get it from listening to the team games on TV which marvel at the 50/50 amounts.
The Jays’ draw is worth noting, because there have been questions raised about other large sports 50/50 draws. The charity in charge of the Edmonton Oilers 50/50 raffles paid more than $81 million in lottery funds over four years to Win50, a sports betting and gaming company controlled by the Oilers Entertainment Group, according to audited financial statements obtained by the Investigative Journalism Foundation.

The IJF found that only 19.6 percent of the 50/50 raffle proceeds went to charity in 2024. The Oilers did not deny the claim, but did say that the charitable aspect of the draws and the publicity they generate far outweighs the costs in running the draws. “By focusing on expense ratios and purposely ignoring the millions of dollars in legitimate operational costs covered by WIN50, the IJF misleads readers about our how our 50/50 operates and our overall charitable impact.” Weak sauce, no?
Sources who spoke to us said that, in one case a capture of $550K returned just 10 percent— $55K— to their charity. The rest disappeared to pay bills and distribute funds as the organizers saw fit. Oh, and the charities must sign NDAs to keep their status as Oilers’ charities. There may be some legitimate reasons for the silence so far on the draws. But that was not communicated by the Oilers to their fans up front or in their response to the IJF.
It is reminiscent of stories we wrote for the Calgary Herald in the early 2000s about shady practices surrounding NHL oldtimers versus cops or fireman hockey promotions. Until we made it public the companies running the ticket sales oversold the arenas, created fictional handicapped children for donations, returned as little as five percent to charities and more— while never telling the NHL stars about the deception.
The other telling aspect of this Oilers Care story is that it was generated by an independent journalism source— not the main Edmonton media. The IJF is not likely to be getting seats on press row at the Rogers Centre any time soon with this kind of aggressive reporting.
With sports teams now partnering with broadcast and print partners, doing this kind of investigative work will not advance your career. We should know after enduring years of the cold shoulder for our reporting corruption in the NHL under Alan Eagleson and the league (Eagleson went to jail briefly for his fraudulent use of NHL Players Association and Hockey Canada funds.)

Rogers now has its name on numerous arenas and stadia across Canada. It controls MLSE, owners of the Maple Leafs, Raptors, Toronto FC and the Argonauts. Former journalists work for team owners. The government sends “support” money to so-called private broadcasters and newspapers to toe the line. As we wrote in October the PR pitch for Elbows Up has been everywhere in Canadian sport.
“Rogers Media is running commercials during the Blue Jays AL Divisional Series boasting in Liberal red and white “Proud owners of Canada’s national team”. (What team owner has ever put itself above the title on a sports team?) If you haven’t caught that ad there are others Rogers’ ads extolling its magnificence in giving Canada the highest telephone bills this side of Botswana. Oh wait… They say, Go Jays Go, Canada’s national team. Sorry about that.
The team’s announcers are also reading verbatim prefab slugs about the story of the Blue Jays “not being written yet.” (We counted three doing the hype before Gm. 1 of the World Series) Watching the proud-as-punch onslaught from the team’s owner one would think this has to be more than Vlad Guerrero uber alles.”
Watching the willful denial of Canada’s legacy-media death throes is reminiscent of when the big automobile companies were challenged by smaller, more efficient Asian imports in the early 1970s. The Detroit big shots tried ignoring them, then actively enlisted government to stop them. Then, with bankruptcies impending, they copied them. The car market finally became a freer market in North America.
The media elites are at the stage where they’re begging government to excuse their inefficiencies and corruption versus “uncouth” independent media. The protectionist racket won’t work any better than it did for the car makers. The question now is will they accept the ultimate solution of sharing the field with social media and doing that kind of reporting again? Because, without that reckoning they won’t be here to greet the 2030s.
As Mark Hebscher concludes in his new book Madness, “In the end it’s not so much the stories being covered as the stories being missed.”
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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