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Sports

The Top 10 Best Super Bowl Commercials of Super Bowl 59

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3 minute read

Vigilant News

The price for a :30 Super Bowl ad space is up to $8 Million

#10 – Pfizer

As much as it pains me to say it, this was an effective ad.

Unfortunately, many viewers will fall for this propaganda using a cute kid to sell the narrative of Pfizer “knocking out” cancer.

#9 – Bud Light

They are at least trying to salvage their image after the Dylan Mulvaney disaster.

#8 – “He Gets Us” – an ad campaign promoting Jesus Christ.

@BehizyTweets responded to the commercial, saying, “‘He Gets Us’ just aired a Super Bowl ad promoting Jesus, and it’s a massive improvement from last year’s woke ad.”

#7 – Rocket.com

@annamlulis reacted to this ad, saying:

“The Super Bowl just showed the most beautiful pro-life ad. Instead of fearmongering people out of having a family, it showed U.S. service members getting married and having kids.”

“Everyone deserves their shot at the American dream.”

#6 – Coors Light

#5 – Duracell

#4 – Michelob Ultra

#3 – Hims & Hers

As a company that donated $1 million to Trump’s inauguration, the ad aligned well with Make America Healthy Again (MAHA) messaging—despite the company primarily operating within the pharmaceutical space.

“Something’s broken, and it’s not our bodies. It’s the system.”

“The system wasn’t built to help us. It was built to keep us sick and stuck.”

#2 – Mountain Dew

The only ad that made me laugh out loud.

#1 – Jeep

They dropped $32 million on this ad—and they’re about to get their money’s worth and then some.

Starring Harrison Ford and the American flag, the ad featured several patriotic statements, including:

“Freedom is for everybody. But it isn’t free. It’s earned.”

“There are real heroes in the world, but not the ones in the movies. Real heroes are humble, and they’re not driven by pride.”

“The most sacred thing in life isn’t the path. It’s the freedom to choose it.”

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Thanks for making it all the way to the end! If you enjoyed this list, follow me (@VigilantFox) for more.

Fun fact: Each 30-second ad spot cost about $8 million this year. Which ad was your favorite?

Alberta

Alberta Sports Hall of Fame Announces Class of 2026 Inductees

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The Alberta Sports Hall of Fame is proud to announce its Class of 2026 inductees, celebrating outstanding athletes, builders, and contributors who have made a lasting impact on Alberta’s sporting community. From motorsport to rugby, rowing, and basketball, this year’s class represents excellence, dedication, and passion for sport across the province.

The Induction Ceremony will take place on Saturday, June 6, 2026, at the Red Deer Resort & Casino. Ticket information will be announced at a later date.

“Each year, the Alberta Sports Hall of Fame has the honour of recognizing remarkable individuals who have shaped sport in our province. The Class of 2026 is no exception,” said Alberta Sports Hall of Fame Board Chair Murray Cunningham. “This group includes Olympians, record breakers, and dedicated sport builders whose impact reaches far beyond competition. We are proud to celebrate their achievements and preserve their stories for future generations.”

Class of 2026 Inductees:

Jen Kish — Rugby Athlete

Jen Kish emerged as a standout talent early, earning her spot on the national team at just 17. Over the next 13 years, she became one of the country’s most influential rugby players, ultimately serving as captain of Canada’s Women’s Rugby Sevens team during its rise onto the world stage. Under her leadership, Canada achieved a series of historic results: silver at the 2013 Rugby World Cup Sevens, gold at the 2015 Pan American Games, and a bronze medal at the 2016 Rio Olympics—the first Olympic tournament for women’s rugby sevens. Her work ethic, competitive intensity, and ability to build trust and resilience became defining elements of the team’s culture. Beyond competition, Kish continued to break ground as an advocate for inclusion, representation, and mental health awareness. She has mentored young athletes at camps, schools, and community events across Alberta, helping broaden the sport’s reach and support future generations. Recognized as an inductee of both the Rugby Canada Hall of Fame and the Edmonton Sports Hall of Fame, Jen remains a powerful voice and mentor within Canadian rugby, solidifying her legacy as a world-class competitor and leader on and off the field.

Shannon Kleibrink — Curling Athlete

Shannon Kleibrink has been a major force in Canadian curling for more than two decades. She began competing at the national level in the early 1990s and went on to become a five-time Alberta Women’s Champion and four-time Alberta Mixed Champion. In 2004, she made history as the only woman to skip a team to a Canadian Mixed Curling Championship title. Kleibrink’s success continued on the world stage. She won an Olympic bronze medal at the 2006 Winter Games and competed in five Scotties, earning multiple national and Grand Slam titles. She also secured three medals at the Canadian Olympic Trials during her competitive career, which spanned from 1993 to 2018 before returning at the senior level in 2023. Beyond competition, Shannon has significantly shaped the sport through coaching and development. As Curling Alberta’s Director of Community Curling Centre Development, she has strengthened rural clubs, expanded post-secondary curling programs, and supported grassroots growth across the province.

James Steacy — Hammer Throw Athlete

James Steacy launched his athletic career at the University of Lethbridge, where he became a five-time CIS weight throw champion and set a national university record that still stands today. His success propelled him onto the international stage, beginning a 17-year career representing Canada. Steacy captured gold at the 2007 Pan American Games and made history at the 2008 Beijing Olympics as the first Canadian in 84 years to reach the hammer throw final. He continued to lead Canadian throwing through the next decade, serving as captain of Canada’s track and field team at the 2012 London Olympics and winning Commonwealth Games gold in 2014. Along the way, Steacy claimed 11 national titles and set a Canadian hammer throw record of 79.13 metres, which remained unbroken for 15 years. After retiring from competition, Steacy remains committed to his community, mentoring young athletes and supporting the Lethbridge sports community.

Kasia Gruchalla-Wesierski — Rowing Athlete

Kasia Gruchalla-Wesierski began her athletic career as an alpine skier before shifting to rowing in 2014 with the Calgary Rowing Club. Her rapid rise in the sport led to her joining the Canadian senior national team in 2018, marking the start of her impact on the world stage. She became a key member of Canada’s women’s eight, contributing to multiple World Cup podiums and earning a bronze medal at the 2022 World Rowing Championships. One of the defining moments of her career came at the Tokyo 2020 Olympic Games. Just weeks before competition, she suffered a severe cycling accident—breaking her collarbone, bruising her hip, and requiring 56 stitches. Her five-week comeback to reclaim her seat culminated in winning Olympic gold with the W8+, one of the most celebrated stories of the Games. Kasia continued to excel, capturing silver in the women’s eight at Paris 2024 and winning gold at the 2024 World Cup in Lucerne. Beyond competition, she remains deeply involved in the rowing community as a coach in Calgary and will serve as an Athlete Services Officer with the Canadian Olympic Committee at the 2026 Milano Cortina Winter Olympics.

Dennis Allen — Multisport Builder

Dennis Allen has spent a lifetime shaping sport in Alberta as both an athlete and a builder. His time with the 1963-1965 Lethbridge North Star Fastball teams earned him induction into the Softball Alberta Hall of Fame (2003) and the Lethbridge Sports Hall of Fame (2007). Allen’s work as a sport builder began in 1986 when he served as Chair of the Alberta Summer Games in Edson, earning Citizen of the Year for his leadership. That role launched nearly 30 years of service to the Alberta games, where he led marketing, operations, volunteer development, and facility upgrades that supported athlete pathways and contributed to the development of more than 50 future Olympians. He later played a key role in strengthening the Alberta Sports Hall of Fame, helping raise funds for the construction of its current facility and serving as both Director and Chairman of the Board. Known for his mentorship and forward-thinking approach, Allen championed youth engagement programs such as “Live Outside the Box” and secured funding that expanded sport opportunities across the province. His work has left a lasting impact on Alberta’s sport infrastructure, community development, and athlete success at every level.

Bernard “Bernie” Haley — Hockey Builder

Bernard “Bernie” Haley began his hockey career as an elite player, winning an NCAA national championship with the University of North Dakota before moving into senior hockey. He later shifted his focus to officiating, quickly rising through the ranks thanks to his exceptional skating, professionalism, and command of the game. Over his career, Haley officiated across multiple levels of Canadian hockey, including the WHA, national championships, Memorial Cup finals, and the Canada Winter Games, where he was consistently assigned medal rounds and championship games. His skill earned him international recognition as well—he represented Canada as its lone official at several IIHF World Championships and at the 1980 Winter Olympics, where his composure and authoritative presence drew widespread respect. Beyond the ice, Haley shaped the sport through more than 20 years as Hockey Alberta’s Zone 4 assignor, mentoring generations of officials, leading clinics, and instilling the values of preparation, discipline, and respect for the game. His contributions have been honoured through numerous awards, including his Level VI National High Performance Referee designation, the Alberta Achievement Award of Excellence, and the “Bernie Haley Award for Officiating,” named in his honour. Together, these achievements cement his legacy as one of Alberta’s and Canada’s most influential officials and builders in hockey.

Donna Rudakas — Basketball Builder

Donna Rudakas began shaping Alberta basketball in the early years of her coaching career, eventually joining the University of Calgary Dinos and leading the women’s program through a dominant 14-year run. Under her guidance, the Dinos made 13 playoff appearances, captured five Canada West titles, and delivered a historic undefeated 36-0 season in 1988–89—part of a remarkable 69-game winning streak, one of the longest in North American women’s basketball. Donna was known for her forward-thinking approach, pioneering offensive and defensive systems built around the newly introduced three-point line. Her leadership developed numerous national team players, All-Canadians, and athletes who went on to professional and high-profile careers. Off the court, she became a powerful advocate for women in sport. Rudakas delivered clinics, camps, and leadership programs across Alberta, promoting participation, academic success, and lifelong confidence through basketball. Her commitment to developing athletes and empowering young women earned her multiple coaching honours and deep respect across the Canadian basketball community. Widely regarded as a visionary builder, Rudakas’ influence continues to shape the game—and the players—who follow in her footsteps.

Dale Schulha — Multisport Builder

Dale Schulha began his athletic journey as a multi-sport standout at McNally Composite High School, competing on seven teams in his senior year. He went on to play defensive back for the University of Alberta Golden Bears from 1968 to 1972, serving as team captain during the 1971 and 1972 College Bowl Championship seasons. After completing his education, Schulha entered the Edmonton Public School system as a teacher and quickly moved into coaching. He guided teams at both the high school and junior football levels, coached at Medicine Hat College, and later became Head Coach of the Medicine Hat Rattlers in the Alberta Junior Football League. Schulha transitioned into senior sport administration, holding several leadership roles before serving two terms as the University of Alberta’s Director of Athletics. In that role, he oversaw 25 varsity teams, 80 staff, and more than 475 student-athletes, while helping shape the broader landscape of Canada West and Canadian Interuniversity Sport. He was also a key contributor to the 1983 World University Summer Games in Edmonton. In recognition of his impact, Schulha received the Austin-Matthew Award in 2014 for outstanding contributions to Canadian University sport.

Bud Steen — Football Builder

Bud Steen is regarded as one of Canadian football’s most influential officials and builders. His career began in the late 1970s and grew into more than 30 years on the field, working over 500 CFL games and receiving seven Grey Cup referee assignments—one of the league’s highest honours for an official. Known for his calm presence, professionalism, and command of the rulebook, Steen helped elevate the role of officiating across Canada. In the late 1990s, he founded the Canadian Professional Football Officials Association and served as its first president for 12 years. Under his leadership, the association secured the CFL’s first formal employment agreement for officials, introduced comprehensive insurance coverage, and improved working conditions and professional standards across the league. Steen’s impact extended far beyond game days. He has mentored officials at every level, led decades of film and rules clinics, created Alberta’s Junior Officials Program, and helped implement league-wide evaluation and grading systems that strengthened training and accountability within the CFL. After retiring from on-field officiating in 2010, he continued to serve the league as a game supervisor, evaluator, and rules coach, earning respect from officials, coaches, and players alike. His leadership has been recognized through the CFL Commissioner’s Award and numerous honours for mentorship and professionalism.

1995 Calgary Canucks — Hockey Team

The 1995 Calgary Canucks stand as one of Alberta’s greatest junior hockey teams, built entirely from local Hockey Calgary talent. After finishing second in the regular season, the Canucks powered through the AJHL playoffs to win the league title and then captured the Doyle Cup, earning their spot at the Centennial Cup in Ottawa. Their national championship run became one of the most memorable in tournament history. In the final, the Canucks forced overtime with a goal in the last minute of regulation before Jason Abramoff scored the winner, securing Calgary’s first national title and the final championship contested under the Centennial Cup name before it became the Royal Bank Cup. The team’s success showcased the strength of Calgary’s grassroots development system and reinforced the city’s status as a junior hockey powerhouse. Defined by resilience, leadership, and a deep commitment to team play, the 1995 Calgary Canucks left a legacy that continues to influence junior hockey in Alberta and across Canada.

David Moir —Bell Memorial

David Moir has built a remarkable career in Canadian sports broadcasting after an accomplished athletic youth. Growing up in Calgary, he excelled in football, basketball, hockey, and track and field—earning city championships, All-Star honours, and setting junior football records with the Calgary Colts. He transitioned into sports media in the early 1980s and quickly became a trusted statistician and graphics coordinator for Calgary Flames broadcasts and CFL coverage. Over more than 40 years, Moir has contributed to 37 Grey Cups, 21 Stanley Cup Finals, 8 Olympic Games—including the iconic 2010 Vancouver Olympic hockey gold medal game—and numerous world championship events. He is widely respected for his precision, professionalism, and ability to anticipate broadcaster needs in high-pressure environments. Known for elevating the quality of live sports coverage, Moir has worked alongside many of Canada’s leading media personalities and is regarded as “at the top of his craft.” His decades of service have strengthened sports broadcasting nationwide and reflect a lifelong commitment to Alberta athletics and storytelling.

Allen Berg — Motorsport Achievement

Allen Berg is one of Alberta’s most accomplished motorsport athletes and remains the only Albertan to compete in Formula 1. Raised in Calgary, he began karting in the late 1970s and quickly rose through the ranks, winning back-to-back Alberta championships. He advanced into Formula Ford and Formula F, earning multiple Rookie of the Year awards and Canadian Driver of the Year honours before moving onto the international stage. Berg competed in British Formula 3, finishing second overall in 1984. His success earned him a Formula 1 contract with Osella, and in 1986 he competed in nine Grand Prix events against some of the sport’s greatest drivers. He later transitioned into endurance racing, taking part in major events such as the 24 Hours of Le Mans and the IMSA Daytona 24 Hours. After retiring from professional competition, Berg turned his focus to mentorship and driver development. He founded the Allen Berg Racing School, where he has trained more than 10,000 drivers across Canada, the United States, Mexico, and Europe, advancing driver safety and high-performance training worldwide. Inducted into the Canadian Motorsport Hall of Fame in 2019, Berg’s career reflects international success, a dedication to education, and a lasting impact on motorsport in Alberta and beyond.

Dr. Bob Bratton — Volleyball Pioneer

Dr. Bob Bratton is a trailblazer who helped turn volleyball in Alberta from a casual pastime into a powerhouse sport.He discovered the game at 20 while in graduate school in Chicago, earning a silver medal at the U.S. collegiate championship before bringing his passion north. Over the next several decades, Bratton became one of the sport’s strongest architects—serving more than 20 years as President of the Alberta Volleyball Association and later as Vice-President of Volleyball Canada, where he advanced player development, coaching standards, and officiating programs nationwide. As head coach of the University of Calgary men’s team from 1962 to 1976, he led Canada’s first university volleyball tour of Europe, opening doors for international competition. Alberta’s first National Referee, Bratton also created the Masters Officials Program—still a benchmark for training officials at every level. He authored coaching manuals, hosted clinics and camps across the province, and played a key role in bringing the Canadian Men’s National Team to Calgary. Inducted into both the Volleyball Canada Hall of Fame (2003) and Volleyball Alberta Hall of Fame (2005), Bratton’s impact is lasting. His vision and leadership helped establish Alberta as one of the country’s strongest centres for volleyball—nationally and internationally.

“As we embark on the induction journey, our team is genuinely excited to connect with and learn more about each member of the Class of 2026. Every inductee carries an inspiring story shaped by passion, resilience, and achievement. It is a privilege for us to help share these stories with Albertans, and we look forward to celebrating this exceptional group throughout the year,” said Executive Director Tracey Kinsella.

The Alberta Sports Hall of Fame continues to celebrate and preserve the rich sporting heritage of Alberta. Join us in recognizing these incredible contributors at the 2026 Induction Ceremony.

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Bruce Dowbiggin

Sometimes An Ingrate Nation Pt. 2: The Great One Makes His Choice

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@PaulChampLaw So, Wayne Gretzky flew on an FBI jet in April 2025 with Kash Patel to watch the Capitals? We all make choices…

Canadians always liked to see themselves as a reflective people. Not hurried into extremes. Slow to anger, quick to act on danger. Humble guys like Wayne Gretzky or Bobby Orr.

If there’s one thing that pissed them off it was anyone sucking up to Americans. Unless… they make it BIG in the U.S.. There was a big exemption for Canadians like Gretzky or Orr or Mike Myers who went south to make a fortune. For them the standards didn’t apply. They were heroes of the nation.

Until Donald Trump. Any Canadian hero not calling him Cheeto or Orange Man Bad or Hitler can expect to receive the mark of Cain from the Left huddling in the Great White North. Anyone excoriating POTUS 45/ 47 , however, is given a lifetime hall pass. No exceptions.

As Gretzky has learned again. Sunday a new photo emerged of the greatest offensive star in NHL history playing golf with the president at his Jupiter, Florida, golf course— the one where Ryan Wesley Routh tried to assassinate Trump.  This led to the same predictable rending of garments and clutching of pearls that greeted Gretzky’s earlier declaration of loyalty to The Worst Human Being Ever®. Traitor is now the mildest description of 99 chez nous.

Give the Gretzkys credit, they didn’t disguise their decision. After Trump’s stunning (to some) win last November, Janet Gretzky cooed, “Congratulations Mr. President Donald J Trump ♥️🤍💙🇺🇸 You did it, You deserved it, you earned every bit of it. The world is a better place to have you as our Leader. Proud to be an American. Thank you for being such a great friend. May God keep watching over you ♥️🙏🏻♥️ Love our family to yours !”

The incensed Canadian left swung into action. “University of Alberta professor Robert Summers @RJSCity: “He’s been a pretty unlikable guy for a long time, this just further solidifies it. @ktownkeith: “Gretzky is disgusting and pathetic. I will celebrate when Ovechkin breaks his record. Also FYI, Mario was the best hockey player ever, not Whine Gretzky.” “People should burn all their old hockey jersey and cards of this guy. A shame”. And those were the nice ones.

The bile harkened to Orr supporting Trump in 2020. In our column at the time we noted the furious aftermath from Canadian hockey worshippers. Canadian sports media called Trump a “monster”, a “racist” and “a totalitarian”. You could heat most of the GTA with the steam emitted by their indignation at Orr having the temerity to speak out politically.

Orr has taken a low profile since, as even some in his hometown of Parry Sound wants nothing to do with him. “Poor Parry Sound,” tweeted Mary Lou George on Oct. 31, 2020. “What a disgrace #BobbyOrr has turned out to be. Guess he believes bragging about assaulting women really is just locker room talk since he wants Trump on his team. Sad.”

As with everything in the current McCoys vs Hartfields feud between the countries the venom launched at Gretzky’s decision to support Trump is underscored by the quaint notion that Canada is anything like it was when Gretzky’s 1988 wedding was a national celebration in Canada.

As the polling from the 2025 Canadian federal election showed young people are fed up with their Boomer parents’ nostalgia for the nation that smuggled the American diplomats out of Iran in 1979. They want economic opportunities and the ability to buy homes. What successive Liberal governments have given them is trans insanity, cities overrun by Hamas protesters and national debt backloaded on their shoulders.

To say nothing of Chinese infiltration of the economy and trade. No wonder they keep trying to change the words to O Canada all the time.

The decisions by Gretzky and Orr, among many expats, is partially due to Trump’s contrarian stance. But it also reflects a distance from the land where they grew up. Mike Myers and Elbows Up played on this sentimental loyalty to help Mark Carney succeed Justin Trudeau. But as more and more financial and talent stacks head south for opportunity (see Nutrien’s decision to ship Saskatchewan potash via the U.S., ignoring B.C.) it’s becoming clear that a reckoning is coming.

Trump’s brusque brushoff of Canada as no better than a 51st state was like an intervention with a friend or family member who’s gotten lost. It was a chance for self examination as we said in this 2018 column, Sometimes An Ingrate Nation.

Instead they bought the fake line that Trump would “invade” the country. Canadians lamented their treatment of “loyal old friend Canada”. But since the Iran heroics what has Canada done to help the U.S.? America has guarded Canada militarily. It has protected the trade lanes where Canadian goods are shipped. It has accepted hundreds of thousands of health patients unable to receive timely treatment in Canada’s single payer system.

It has encouraged Canada an automobile industry. It has allowed Canada’s film and TV industry subsidies. It has (so far) tolerated Canada’s dairy cartels. And it has welcomed Canadians by the millions to holiday or invest in America.

Now list the selfless deeds Canada has performed for America since Ken Taylor squirrelled the diplomats out of Tehran. Um… give us time. We sent Orr and Gretzky to the U.S. to jumpstart hockey. And all the SCTV folks. Canada also became the home for every foaming leftist in America seeking to escape Trump. Beyond that? Diddly squat.

So instead of the prolonged lamentations of the women and men and others of Canada, perhaps Elbows Up should listen to VPOTUS J.D. Vance. “And with all due respect to my Canadian friends, whose politics focus obsessively on the United States: your stagnating living standards have nothing to do with Donald Trump or whatever bogeyman the CBC tells you to blame. The fault lies with your leadership, elected by you.”

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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