Sports
The Top 10 Best Super Bowl Commercials of Super Bowl 59

The price for a :30 Super Bowl ad space is up to $8 Million
#10 – Pfizer
As much as it pains me to say it, this was an effective ad.
Unfortunately, many viewers will fall for this propaganda using a cute kid to sell the narrative of Pfizer “knocking out” cancer.
#9 – Bud Light
They are at least trying to salvage their image after the Dylan Mulvaney disaster.
#8 – “He Gets Us” – an ad campaign promoting Jesus Christ.
@BehizyTweets responded to the commercial, saying, “‘He Gets Us’ just aired a Super Bowl ad promoting Jesus, and it’s a massive improvement from last year’s woke ad.”
#7 – Rocket.com
@annamlulis reacted to this ad, saying:
“The Super Bowl just showed the most beautiful pro-life ad. Instead of fearmongering people out of having a family, it showed U.S. service members getting married and having kids.”
“Everyone deserves their shot at the American dream.”
#6 – Coors Light
#5 – Duracell
#4 – Michelob Ultra
#3 – Hims & Hers
As a company that donated $1 million to Trump’s inauguration, the ad aligned well with Make America Healthy Again (MAHA) messaging—despite the company primarily operating within the pharmaceutical space.
“Something’s broken, and it’s not our bodies. It’s the system.”
“The system wasn’t built to help us. It was built to keep us sick and stuck.”
#2 – Mountain Dew
The only ad that made me laugh out loud.
#1 – Jeep
They dropped $32 million on this ad—and they’re about to get their money’s worth and then some.
Starring Harrison Ford and the American flag, the ad featured several patriotic statements, including:
“Freedom is for everybody. But it isn’t free. It’s earned.”
“There are real heroes in the world, but not the ones in the movies. Real heroes are humble, and they’re not driven by pride.”
“The most sacred thing in life isn’t the path. It’s the freedom to choose it.”
Thanks for making it all the way to the end! If you enjoyed this list, follow me (@VigilantFox) for more.
Fun fact: Each 30-second ad spot cost about $8 million this year. Which ad was your favorite?
Bruce Dowbiggin
Ken Dryden: Hockey’s Diogenes. He Called Them As He Saw Them

There is much talk about the Canadian identity in these days of mass immigration , diversity and refusal to integrate. The 1970s were a simpler time for such rumination on culture, however. Riding the new global identity of Pierre Trudeau (soon to be regretted), the times were fired by the 1972 hockey summit win by Canada over the Soviet Union.
The series contained many of the self-held perceptions of the nation. Plucky underdog. Tenacious competitor in global affairs. Limitless possibilities. All seemingly rolled up into two weeks 53 years ago this month. Many of these notions were still manifest in the 2025 federal election when Boomers had a conniption fit over Donald Trump and withdrew into their Elbows Up phase.
So it should come as no surprise that one of the stars of that 1972 team was goalie Ken Dryden. While not being dominant throughout against the shifty Soviets, Dryden peaked at the right moments (in tandem with Tony Esposito) to snatch the eight-game series at absolutely the final possible moment.

It’s hardly an exaggeration that, while a number of the Canadian players lost their minds in the tense fortnight, Dryden carried himself with cool dignity. There were no Phil Esposito jeremiads. Not Jean Paul Parisé stick wielding. No Bobby Clare two-handers to the ankles of his opponents. Just the emerging figure of the lanky goalie resting his chin on his stick as he waited in the net for Kharlamov and Yakushev.
For the generation that watched him develop he was likely the quintessential modern Canadian. Son of a charitable community figure. Educated in the Ivy League. Obtained his law degree. Served as a federal cabinet minister. Author of several definitive hockey books (The Game is perhaps the best sports non-fiction in the English language). Executive of the Toronto Maple Leafs. And more.
He was on the American telecast of the 1980 U.S. Miracle On Ice at Lake Placid. And the radio broadcast of the 1976 Canada Cup. Ubiquitous media source. Loyal to Canada. And crucially, a son, husband, father and grandfather. If you’d created a model for the citizen of Canada of his times it was Ken.
He could be cranky and verbose, yes. His books often took issue with the state of the modern game. Concussions. The Trap. Excessive goalie pads. But his defining moment may have come in 1973 when, upset with Sam Pollock’s contract offer, he left the Montreal Canadiens to finish his law degree in Toronto. It’s important to note that his reputation at the time was a goalie carried by the Jean Beliveau super teams. Yet the Canadiens allowed 56 more goals in the 1973–74 season than they had the year before with Dryden. Plus they lost in the semifinals after winning the Cup the previous spring. Karma.
When he returned the Habs ripped off four consecutive Stanley Cups. Phil Esposito praised him as that “f’ing giraffe” who stole at least two Cups from the Bruins. He retired for good in 1979, and the Canadiens didn’t win another Cup till 1986. Which enhanced his reputation. His combination of tenacity, independence and integrity made him many fans. And launched a generation of goalies who broke the mould.

So his passing in the year that Boomers exercised their cultural privilege one last time is a fitting codicil to an era that held so much promise and has ended in a lost culture and renewed talk of separation in Quebec and Alberta. Many have emotional memories of Dryden, and social media has exploded with them on the news Friday of his death at 78.
For us, our quintessential Dryden moment came in 2001 at the NHL Draft. We were working for the Calgary Herald, he was an executive with the Maple Leafs. As we arrived at the Miami airport in a torrential rainstorm who was standing in the car rental lobby but the unmistakable No. 29? As fellow authors, we’d met many times, and we had quoted him so often we can’t count the times. So there was no fan-boy encounter.
This day he was a lost soul whose car rental had fallen through. Could we give him a ride to the media hotel? Sure. The company was welcome. As we rolled along though the pelting rain, searching for the right highway (this was pre-Waze) we talked about family and background. How were my kids? How was his wife now that he was hearing it from Maple Leafs fans?
Above the machine-gunning of the rain we then pivoted to hockey. He wanted to know what was going on with the Flames (they were mediocre at the time). And he wanted to talk about the state of trap hockey which was then choking the art of the game. Where was the beauty, the artistry in a league dumbed-down by clutch ‘n grab?
After chatting and squinting through the sheets of rain for 45 minutes we finally arrived at the hotel in Sunrise. As we walked into the lobby Ken thanked us for the ride and gave us $40 for gas. Media colleagues watching the scene were flabbergasted. Ken had a reputation as being frugal, and here he’d readily given me $40! U.S.! What could this mean? Did we get as scoop they’d have to chase. Ken blandly shooed them away, saying he had to check in.
We didn’t get a hot tip on a story. But we did get several gems to use in our next book Money Players, a finalist for the 2004 Canadian Business Book of the year. We meant to thank him for the material. Somehow the moment was never right. Now we won’t get that chance.
We might say the same for Canada. Somehow the moment was never right. Now we won’t get that chance. RIP Ken.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
International
Australian woman faces $200k penalty for saying men don’t belong in women’s sports

From LifeSiteNews
Women’s rights activist Kirralie Smith now faces penalties of up to $200,000 AUD for defending the exclusion of men from competing in women’s sports.
An Australian woman’s rights activist has been found guilty of “vilifying” male athletes competing in women’s sports and now faces up to 200,000 Australian dollars in penalties.
Reduxx reports that Kirralie Smith, spokeswoman for the organization Binary Australia, was told by a local court of New South Wales (NSW) she “unlawfully vilified” two men playing soccer on women’s teams. Smith had stressed that men have unfair advantages in women’s sports and highlighted that opposing players had suffered severe injuries because of that.
Binary Australia is an organization campaigning for exclusive women’s sports without gender-confused men.
The court stated in its judgement that Smith and Binary Australia “sought to evoke fear in the reader regarding the fact that [Blanch], who is described as a man / male / bloke is playing in a women’s team (and men playing in women’s sports generally).”
The two men, Justin “Riley” Dennis and Nicholas “Stephanie” Blanch, were awarded payouts for “damages” to their reputation that could be a maximum of $100,000 each. In addition, Blanch and Dennis demanded that Smith and Binary Australia issue a public apology and “develop a policy aimed at eliminating unlawful discrimination and transgender vilification in relation to any future public acts.”
The court will decide on the extent of any punitive measures later in the year, with November being the expected time horizon.
According to Reduxx, the Apprehended Violence Orders (AVO) filed against Smith and Binary Australia by the two gender-confused men center around comments on social media where Smith highlighted that Blanch and Dennis were men playing on women’s soccer teams and that they put the female players in danger.
One of the posts mentioned in the AVO is a Facebook status from March 2023, in which Smith reported on alleged injuries two female players sustained in a match against the teams that featured biological men.
“I have cried a lot today,” Smith wrote. “Last night I was contacted by people in Sydney. It is alleged that two female soccer players were hospitalised over the weekend after being forced to play against a male appropriating womanhood. Trying to get hold of the video. Football Australia have received more than 2,000 complaints about the men in teams such as Wingham FC and some Sydney first grade teams.”
“No one is excluding trans,” she continued. “We simply want female sex-based services and spaces. The trans can play according to biology or on a mixed or trans team.”
Smith noted that “the top goal scorer in the NSW Women’s League One First Grade soccer is male,” referring to Dennis. “Football NSW fail to safeguard women and girls for the sake of men’s feelings!”
Football NSW introduced a “Gender Diversity Policy” in 2023, allowing gender-confused individuals to choose a team that “best suits the Player’s Gender Identity.”
In a match on May 21 that year, Dennis injured a female player after launching her toward a metal fence with an aggressive tackle while both were chasing the ball.
One of the teams playing in the NSW women’s soccer league, The Flying Bats, proudly presents itself as “the biggest LGBTQIA+ women’s and non-binary football club in the world.” The team featured five male athletes during the 2024 season, leading to them dominating the competition that season.
Smith has been censored repeatedly online due to Australia’s policies forbidding “discrimination” against gender-confused individuals. In February 2023, her Facebook page was removed after a complaint by Australia’s “eSafety Commissioner.” Her page had more than 47,000 followers at the time.
The Australian women’s rights activist already had to appear in court ten times to defend herself for referring to gender-confused males as men.
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