Sports
Odds Are Good Your Team Will Never Win A Title In Your Lifetime

“There’s no failure in sports. There’s good days, bad days, some days you’re able to be successful, some days you’re not. Some days it’s your turn, some days it’s not your turn. That’s what sports is about. You don’t always win. Some other people’s going to win. And this year somebody else is going to win. Simple as that.” Milwaukee star Giannis Antetokounmpo on losing in the playoffs last spring.
Antetokounmpo was simply stating the obvious math. In a time where leagues are 30 or 32 teams, media expectations are rooted in the odds of a 12- or 14-team league when playoffs were just two rounds. There’s luck and sheer numbers working against your team. Fans follow this standard that your team must win titles or be forever damned. The closer a club gets the greater the expectations.

Still reporters demanded accountability from the man who’d helped the Bucks to the 2021 NBA title. But Giannis turned it back on reporter Eric Nehm . “Oh my god. You asked me the same question last year, Eric. Do you get a promotion every year on your job? No, right? So, every year your work is a failure? Yes or no? No. Every year you work, you work toward something, toward a goal, right? Which is to get a promotion, to be able to take care of your family, provide a house for them or take care of your parents. It’s not a failure, it’s steps to success.
He has a point. In the modern age failure is relative. The traditional poster boys for “failure” are the Buffalo Bills from 1992 to 1996. After wining the AFC every one of those years Marv Levy’s team went to four Super Bowls and lost every one of them, branding them forever in the media and fan perspective as losers.
No other team has ever made four consecutive Super Bowls. Kansas City made four title games in five years. None have made it to three straight Super Bowls. The Detroit Lions have zero Super Bowl appearances before this season and have won just three times in the postseason since their NFL championship in 1957.
Even in a league with 28 teams, the Bills’ feat was remarkable. Unprecedented. And yet, because they lost all four consecutive championship games they’re an avatar of failure. When compared to dynasties such as the 1970s Miami Dolphins (two Super bowls) or the 1980s-90s San Francisco 49ers (5 Super Bowls) the Bills are seen as chokers or losers. The New England Patriots’ winning six SBs from 2002-2016 are the real outlier.)

The current poster boys for hockey failure are the Toronto Maple Leafs, without an NHL championship since 1967. That year was also the last time the Leafs appeared in the Final series. They have since made the final four five times, the most recent being 2002 when Boston dispatched them. Most fans of the team, as well as most hockey fans, see them as a punchline. But in these times of bloated leagues, a semifinal appearance is the equivalent of making it to the Finals in the six-team league of 1967.

Fans and contemporary media still think they we are living in a time when every club, given a little luck and a good draft, will reward its fans with a champions parade. That’s what the mania for parity and salary caps was about. Balancing the draft would give everyone a shot at a star who’d take them to the holy land. But with 30 or 32 teams that formula doesn’t work. There’s just one Stanley Cup. One Lombardi Trophy. And 31 disappointed fan bases.
Where the 1955-60 Montreal Canadiens, 1976-80 Habs, 1981-84 New York Islanders and 1984-1988 Edmonton Oilers defined clutch with multiple Cups in consecutive or near-consecutive seasons, today’s gold standard is closer to two and done. Detroit won four Cups but it was between 1997 and 2008. Chicago won three Cups in five years (2010-2015). Pittsburgh had three Cups in eight years (2009-2017) .
Basketball (with its smaller rosters) still has super teams dominated by LeBron James and Steph Curry. But the NFL and MLB lack the traditional domination by repeat champions. Since 2000 only the San Francisco Giants have three titles and those were from 2010-2014). While the big-budget Dodgers and Yankees have been perennial playoff teams they haven’t dominated the current 30-team league as they did in the 1970s-1990s.
It’s likely that with the NHL talking about 36 teams fans of many of those clubs will not see their team win a title in their lifetime. Parity will sound nice coming from the league, but after decades of coming up short, the odds say fans shouldn’t be praying for a title.
As Giannis says, we need a new standard of success. Michael Jordan’s great accomplishment wasn’t simply the title he brought to the Bulls, it was the totality of seasons in which his club was a viable contender. “There’s always steps to it,” said Antetokounmpo. “Michael Jordan played 15 years, won six championships. The other nine years was a failure? That’s what you’re telling me?
In our book Ice Storm on the 2008-2013 Vancouver Canucks, GM Mike Gillis made the same point when describing his formula for success with a team that has gone longest without a Cup. Understanding the place luck and injuries play, he said his description for success was having a contending team that had a puncher’s chance every year and, eventually, a title winner. Yes, there would be down years. On average, however, it would reap tiles and profits for owners.

But Gillis’ owner, Francesco Aquilini, who’d originally subscribed to this formula, panicked when a near-miss for the Cup in 2011 was followed by two first-round eliminations in subsequent years. The bleating of disappointed season-ticket holders and the criticism from hostile media moved Aquilini to replace Gills with local hero Trevor Linden. The Canucks then missed the playoffs in eight of the next eleven seasons.
Setting too high a bar is a recipe for failure to any management. Explaining the rarity of a semifinal appearance— as Giannis did— can lessen the stress. But until media cite a more realistic standard it’s unlikely anyone will cut teams losing in the playoff any slack. They may well ask what’s in it for them when owners cash a fat expansion fee and push a Cup that much further away.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Mistrial Declared in Junior Hockey Assault Trial. What Now?

With all the Elbows Up election idiocy you can be forgiven for missing the news this past week that the trial of five former members of the 2018 men’s gold-medal winning Team Canada hockey team was declared a mistrial just a day into the proceedings. The five have all plead not guilty.
On Friday the judge ordered a new jury be empanelled after a half day of evidence in the trial of the players who are accused of sexually assaulting a woman in a hotel room in 2018 in London, Ont. Superior Court Justice Maria Carroccia has not released the reasons she halted the trial. It comes after outrage over a civil settlement between the victim and Hockey Canada in 2020 forced authorities to pursue the criminal charges.
The graphic nature of the evidence so far promises dramatic testimony should the trial go its full length. Thoughts that one of the quintet might accept a plea deal to roll over on his former teammates— a goal of the police and prosecution— have so far been unrealized. It is expected that the victim will testify.

The low-profile start to the trial in the case is a contrast with the front-page treatment it received after excellent reporting from Katie Strang of The Athletic and Rick Westhead of TSN. At the time the charges were announced in 2024, Michael McLeod and Cal Foote were with the New Jersey Devils, Dillon Dubé was with the Calgary Flames and Carter Hart was with the Philadelphia Flyers. Alex Formenton had been signed by the Ottawa Senators but was playing in Switzerland.
The sensation was amplified by the role of Hockey Canada in the civil case, using funds to pay off the victim. Parliamentary hearings and front-page headlines added to the impact.
As we wrote in January of 2024, the hysteria encouraged the usual radicals to denigrate the national sport. “For the same reason that some think guns kill people, the toffs believe that hockey itself causes outbreaks of macho sexual behaviour. These people cheer for Sweden when it plays Canada because… Canadian hockey is just too down-market for them. Sweaty guys. Cold rinks. Meritocracy. Ick!

“We should clarify here that we mean men’s hockey. Womens’ hockey is not included in the loathing. In fact, metrosexuals from PM Justin Trudeau on down worship the wholesome new PWHL. Skippy recently gave a pep talk to the Ottawa players in their dressing room. Surprise. They lost.
“Players are married to rivals on other teams. Can you get more hip than that? Women’s hockey is nominally about winning; the real prize is equal pay for work of equal value. And the love of the Trudeau cabinet.
“But men’s hockey, with its crude meritocracy, must be shunned at all costs. Pediatric “experts” blame its emphasis on winning for causing kids to drop out.. So when the sordid tale of a 2018 multiple-sex allegation at a golf tournament arrived it warranted a hearing in the Commons, tut-tutting editorials by the score about the over-sexed nature of teenaged young hockey stars and multiple attempts to convict someone, anyone, for the act.
“That’s why the principals eventually pursued a civil case, where rules of evidence are less stringent. A civil case that Hockey Canada quickly paid off from a suspicious slush fund to end the ordeal for everyone. How’d that work out?
”Feminists and the non-binary set howled about this, but after the storm of outrage the media cycle disappeared from the public view. The 20 or so players on the 2018 Team Canada gold medal winners graduated into the NHL, and the league, which had no power to compel testimony nor a criminal charges to rely on, let them play.
“But pressure on police over the following months finally forced criminal charges. Butter cloak of secrecy prevailed. This was highly unsatisfactory. Who was under suspicion? Who was innocent? Player agents and lawyers kept their charges from self-incrimination at all costs.
“How will it end? Will there be convictions or will deals be done? In this time where social-media truths are fungible and Woke causes are paramount no one should hazard a guess. But one thing that will get an airing is the charge that hockey created this climate of sexual permissiveness. The sport must be condemned when its participants break the law.
You think that hockey caused this? That it doesn’t happen in the world of millionaire basketball or football or baseball players? Guess again. Cleveland Browns QB DeShaun Watson faced 24 sexual assault accusations. One former NBA player had seven children by six different women. Former MLB pitcher Trevor Bauer faced sexual assault charges from an alleged assault at his home.
How about the stories of young women who, like the young women pursuing athletes, went backstage at concerts and shows for a rendezvous with a famous rock star like Steven Tyler or Axl Rose and got more than they bargained for.
Or those who tried to climb the political or corporate ladder by submitting to power figures? Hello, Kamala Harris. This case is about power, stardom, privilege and exploitation. Ugly, yes. Life-wrecking for some. But trying to pigeon-hole hockey as the unique engineer of the tragedy is ignorant and irresponsible. “
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
Is HNIC Ready For The Winnipeg Jets To Be Canada’s Heroes?

It’s fair to say everyone in hockey wanted the Winnipeg Jets back in the NHL. They became everyone’s darlings in 2011 when the Atlanta Thrashers, the league’s second stab at a franchise in Georgia, were sold to Canadian interests including businessman David Thomson. (Ed.: Gary Bettman’s try number three in Atlanta is upcoming.).
Yes, the market is tiny. Yes, the arena is too small. Yes, Thomson’s wealth is holding back a sea of inevitability. But sentimentalists remembering the Bobby Hull WHA Jets and the Dale Hawerchuk NHL Jets threw aside their skepticism to welcome back the Jets. The throwback uniforms with their hints at Canada’s air force past were an understated nod to their modest pretensions. It was a perfect story.

The question now, however, is will the same folks get dewey-eyed about the Jets if they become the first Canadian team to win the Stanley Cup since (checks his cards) Montreal and Patrick Roy did it in 1993. It would be helpful in this election year if something were to bind a nation torn apart by politics. The Gordie Howe Elbows Up analogy is more than shopworn, and Terry Fox can only be resurrected so often. So a Cup win might be a welcome salve.
But the approved script has long dictated that the Canadian team to break the schneid should be one of the glamour twins of the NHL’s Canadian content, the Edmonton Oilers or the (gulp) Toronto Maple Leafs. The Oilers and their superstar Connor McDavid barely lost out last spring to Florida while the Leafs, laden with superstars like Auston Matthews and William Nylander, are overdue for a long playoff run.
Hockey Night In Canada positively pants for the chance to gush over these two squads each week. When was the last time Toronto played an afternoon game so HNIC could showcase the Jets? Like, never. Same for the Oilers, who with their glittering stars like McDavid Leon Draisaitl and Ryan Nugent Hopkins are the primary tenants of the doubleheader slot, followed by Calgary. Winnipeg? We’ll get to them.

But there’s going to be no ignoring them in the spring of 2025. The Jets in the northern outpost in Manitoba were the top team in the entire league in 2024-25. They’ll comfortably win the Presidents Cup as the No. 1 squad and have home-ice advantage throughout the playoffs. They have the league’s best goalie in Connor Hellebuyck (an American) and a stable of top scorers led by Kyle Connor and Mark Schiefele. Because Winnipeg is on a lot of No Trade lists, they have built themselves through the draft and thrifty budgeting.
But will the same people who swooned over the Jets in 2011 now find them as adorable if they ruin the Stanley Cup plot lines of the Oilers, Leafs and Ottawa Senators? Will the fans of Canadian teams in Vancouver, Calgary and Montreal not making the postseason take the Jets to their hearts or will they be as phoney as the Mike Myers commercials for the Liberals?
In addition, the Jets will be swamped by national media should they proceed through the playoffs. It’s one thing to carry the expectations of Winnipeg and Manitoba. It’s another to foot the bill for a hockey crazy county. We remember Vancouver’s GM Mike Gillis during the Canucks 2011 Cup run bemoaning the late arrivers of the press trying to critique his team as they made their way through the playoffs.
It will be no picnic for the Jets, however strong they’ve been in the regular season. No one was gunning for them as they might for the Oilers or Leafs. They will now get their opponents’ best game night after night. Hellebuyck has been a top three goalie in the NHL for a while, winning the Vezina Trophy, but his playoff performance hasn’t matched that of his regular-season version.
Already the injury bug that sidelines so many Cup dreams is biting at the Jets. Nikolaj Ehlers collided with a linesman in Saturday’s OT win in Chicago. Defenceman Dylan Samberg is also questionable after stopping a McDavid slap shot with his leg. A rash of injuries has ended the run of many a worthy Cup aspirant in the past. Can Winnipeg’s depth sustain the churn of seven weeks of all-out hockey?
As always for the small-market Jets time is of the essence. Keeping this core together is difficult with large markets lusting after your players. With the NHL salary cap going up it remains a chore to keep their top players. Schiefele and Hellebuyck are tied up longterm, but 40-goal man Connor is a UFA after next season while Ehlers is not signed after this season. Young Cole Perfetti will be an RFA in 2026. Etc.
So how much do Canadians love the Jets if they sneak in and steal the hero role by winning a Canadian Cup? Lets see Ron MacLean pun his way through that one.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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