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Nestlé boycott begins as activists target DEI rollbacks

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Quick Hit:

The latest corporate boycott targeting companies rolling back their diversity, equity, and inclusion (DEI) initiatives is set to begin this week, with Nestlé in the crosshairs. Unlike previous boycotts of Amazon and Target, which focused on avoiding specific retailers, this campaign urges consumers to boycott hundreds of household products from March 21 to March 28. Other major companies, including Walmart, McDonald’s, and General Mills, are also slated for boycotts in the coming months.

Key Details:

  • The Nestlé boycott runs from March 21 to March 28 and encourages avoiding products like Cheerios, KitKat, Purina pet food, and DiGiorno frozen pizza.

  • The movement follows the rollback of DEI policies by several major corporations after President Donald Trump’s call to eliminate DEI at the federal level.

  • Additional boycotts are planned for Walmart, McDonald’s, and Amazon, with an “economic blackout” scheduled for April 18.

Diving Deeper:

The push for boycotts against Nestlé and other corporations stems from a broader activist response to changes in corporate policies following President Donald Trump’s directive to rescind DEI initiatives at the federal level. Many companies, including AmazonTarget, and Walmart, have scaled back or eliminated their DEI programs, prompting backlash from activist groups.

While past boycotts targeted specific retailers—such as avoiding Amazon purchases or skipping Target shopping trips—the Nestlé boycott is structured differently. Consumers are being asked to avoid a wide range of products, from Coffee-Mate creamers to Stouffer’s frozen meals and Perrier sparkling water. This more expansive approach seeks to impact Nestlé’s bottom line across multiple product categories, rather than just limiting consumer spending at a particular store.

This campaign is part of a broader wave of organized economic boycotts. A 40-day boycott of Target was launched last week, intentionally aligning with Lent, a religious period of fasting leading up to Easter. Additionally, Amazon is facing another boycott in May following one that concluded recently.

Nestlé is far from the last target. Activists have mapped out additional boycotts for General Mills (April 21-28), McDonald’s (June 24-30), and an Independence Day boycott on July 4. These efforts appear to be designed for maximum financial pressure, with coordinated economic “blackouts” meant to disrupt revenue streams at key moments throughout the year.

As these corporate boycotts continue, companies may be forced to decide between maintaining DEI initiatives to appease activists or rolling them back to avoid alienating a different segment of their customer base. With President Trump advocating against DEI policies, businesses that comply with his agenda may find themselves the target of an increasingly organized opposition.

Business

Trans Mountain executive says it’s time to fix the system, expand access, and think like a nation builder

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Mike Davies calls for ambition and reform to build a stronger Canada

A shift in ambition

A year after the Trans Mountain Expansion Project came into service, Mike Davies, Senior Director of Marine Development at Trans Mountain, told the B.C. Business Summit 2025 that the project’s success should mark the beginning of a new national mindset — one defined by ambition, reform, and nation building.

“It took fifteen years to get this version of the project built,” Davies said. “During that time, Canadian producers lost about $50 billion in value because they were selling into a discounted market. We have some of the world’s largest reserves of oil and gas, but we can only trade with one other country. That’s unusual.”

With the expansion now in operation, that imbalance is shifting. “The differential on Canadian oil has narrowed by about $13 billion,” he said. “That’s value that used to be extracted by the United States and now stays in Canada — supporting healthcare, reconciliation, and energy transformation. About $5 billion of that is in royalties and taxes. It’s meaningful for us as a society.”

Davies rejected the notion that Trans Mountain was a public subsidy. “The federal government lent its balance sheet so that nation-building infrastructure could get built,” he said. “In our first full year of operation, we’ll return more than $1.3 billion to the federal government, rising toward $2 billion annually as cleanup work wraps up.”

At the Westridge Marine Terminal, shipments have increased from one tanker a week to nearly one a day, with more than half heading to Asia. “California remains an important market,” Davies said, “but diversification is finally happening — and it’s vital to our long-term prosperity.”

Fixing the system to move forward

Davies said this moment of success should prompt a broader rethinking of how Canada approaches resource development. “We’re positioned to take advantage of this moment,” he said. “Public attitudes are shifting. Canadians increasingly recognize that our natural resource advantages are a strength, not a liability. The question now is whether governments can seize it — and whether we’ll see that reflected in policy.”

He argued that governments have come to view regulation as a “free good,” without acknowledging its economic consequences. “Over the past decade, we’ve seen policy focus almost exclusively on environmental and reconciliation objectives,” he said. “Those are vital, but the public interest extends well beyond that — to include security, economic welfare, the rule of law, transparency, and democratic participation.”

Davies said good policy should not need to be bypassed to get projects built. “I applaud the creation of a Major Projects Office, but it’s a disgrace that we have to end run the system,” he said. “We need to fix it.”

He called for “deep, long-term reform” to restore scalability and investment confidence. “Linear infrastructure like pipelines requires billions in at-risk capital before a single certificate is issued,” he said. “Canada has a process for everything — we’re a responsible country — but it doesn’t scale for nation-building projects.”

Regulatory reform, he added, must go hand in hand with advancing economic reconciliation. “The challenge of our generation is shifting Indigenous communities from dependence to participation,” he said. “That means real ownership, partnership, and revenue opportunities.”

Davies urged renewed cooperation between Alberta and British Columbia, calling for “interprovincial harmony” on West Coast access. “I’d like to see Alberta see B.C. as part of its constituency,” he said. “And I’d like to see B.C. recognize the need for access.”

He summarized the path forward in plain terms: “We need to stem the exit of capital, create an environment that attracts investment, simplify approvals to one major process, and move decisions from the courts to clear legislation. If we do that, we can finally move from being a market hostage to being a competitor — and a nation builder.”

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Canada is still paying the price for Trudeau’s fiscal delusions

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This article supplied by Troy Media.

Troy MediaBy Lee Harding

Trudeau’s reckless spending has left Canadians with record debt, poorer services and no path back to a balanced budget

Justin Trudeau may be gone, but the economic consequences of his fiscal approach—chronic deficits, rising debt costs and stagnating growth—are still weighing heavily on Canada

Before becoming prime minister, Justin Trudeau famously said, “The budget will balance itself.” He argued that if expenditures stayed the same, economic growth would drive higher tax revenues and eventually outpace spending. Voila–balance!

But while the theory may have been sound, Trudeau had no real intention of pursuing a balanced budget. In 2015, he campaigned on intentionally overspending and borrowing heavily to build infrastructure, arguing that low interest rates made
it the right time to run deficits.

This argument, weak in its concept, proved even more flawed in practice. Postpandemic deficits have been horrendous, far exceeding the modest overspending initially promised. The budgetary deficit was $327.7 billion in 2020–21, $90.3 billion the year following, and between $35.3 billion and $61.9 billion in the years since.

Those formerly historically low interest rates are also gone now, partly because the federal government has spent so much. The original excuse for deficits has vanished, but the red ink and Canada’s infrastructure deficit remain.

For two decades, interest payments on federal debt steadily declined, falling from 24.6 per cent of government revenues in 1999–2000 to just 5.9 per cent in 2021–22—thanks largely to falling interest rates and prior fiscal restraint. But that trend has reversed. By 2023–24, payments surged past 10 per cent for the first time in over a decade, as rising interest rates collided with record federal debt built up under Trudeau.

Rising debt costs are only part of the story. Federal revenues aren’t what they could have been because Canada’s economy has stagnated. High immigration, which drives productivity down, is the only thing masking our lacklustre GDP growth. Altogether, Canada was 35th among 38 countries in the Organization for Economic Co-operation and Development (OECD) for per capita GDP growth from 2014 to 2022 at just 0.2 per cent. By comparison, Ireland led at 45.2 per cent, followed by the U.S. at 20.8 per cent.

Why should a country like Canada, so blessed with natural resources and knowhow, do so poorly? Capital investment has fled because our government has made onerous regulations, especially hindering our energy industry. In theory, there’s now a remedy. Thanks to new legislation, the Carney government can extend its magic sceptre to those who align with its agenda to fast-track major projects and bypass the labyrinth it created. But unless you’re onside, the red tape still strangles you.

But as the private sector withers under red tape, Ottawa’s civil service keeps ballooning. Some trimming has begun, rattling public sector unions. Still, Canada will be left with at least five times as many federal tax employees per capita as the U.S.

Canada also needs to ease its hell-bent pursuit of net-zero carbon emissions. Hydrocarbons still power the Canadian economy—from vehicles to home heating—and aren’t practically replaceable. Canada has already proven that chasing net zero leads to near-zero per capita growth. Despite high immigration, the OECD projects Canada to have the lowest overall GDP growth between 2021 and 2060.

The Nov. 4 release of the federal budget is better late than never. So would be a plan to grow the economy, slash red tape and eliminate the deficit. But we’re unlikely to get one.

Trudeau may be gone, but his legacy of fiscal recklessness is alive and well.

Lee Harding is a research fellow with the Frontier Centre for Public Policy.

Troy Media empowers Canadian community news outlets by providing independent, insightful analysis and commentary. Our mission is to support local media in helping Canadians stay informed and engaged by delivering reliable content that  strengthens community connections and deepens understanding across the country

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