Bruce Dowbiggin
Lather, Rinse, Repeat: Recycling Coaches In The NHL
“The world will ask you who you are, and if you do not know, the world will tell you.” Carl Jung
As long as you’re willing to re-locate frequently the job of NHL head coach has a fair degree of job security. Even when you get fired it seems there’s a ready appetite in some other town for a skill set you have just failed at.
Latest evidence that failure has an I and U in it: Having canned Sheldon Keefe after a lengthy (note: sarcasm) five years at the helm of the Toronto Maple Leafs, club management scoured the bushes to find former player Craig “Chief” Berube, who has previously hung his coaching shingle in Philadelphia and St. Louis, where he won a Stanley Cup as an interim coach.

Chief wasn’t the glamour name (we were praying for Bruce Boudreau.). If the idea is how do the Leafs motivate their four mega-millionaires, he’s more like Mike Babcock than Sheldon Keefe. He won’t look at players’ cell phones, but he will give them that old-time religion. Knowing Chief from his Calgary days we’d say he can probably take the Toronto fishbowl.
(For those with long Leafs’ memories Berube was part of a famous trade in 1992 to which we devote an entire chapter in our new book Deal With It. He went west to Calgary while Doug Gilmour headed east to Toronto in the massive 10-man trade. While the Leafs “won” the trade, only the maligned Gary Leeman and journeyman Jamie Macoun won Cups– for teams other than Calgary and Toronto.)

But we digress. Sometimes it seems that NHL teams would rather lose with a known commodity than win with someone bold and unconventional behind the bench. While almost 30 percent of NHL players are European there have only been two European heads coaches, none in the past 20 years. Why? NHL owners are risk averse. And the league is a fraternity of forgiveness for guys you played junior with.
A brief ramble through the 2023-24 coaching roster shows several peripatetic bench bosses, led by the inimitable John Tortarella, who wore out his welcome in Vancouver, Tampa Bay, NY Rangers and Columbus before Philly curiously decided he had something left to offer. Let’s also not forget Lindy Ruff, who was pink slipped in Buffalo, Dallas, New Jersey and the NY Rangers— and now has been resurrected in Buffalo as a “fresh voice”.
Some retreads are getting results. Peter Laviolette has the Rangers into the third-round of the 2024 postseason, after gigs in Carolina, Philadelphia, Nashville, Washington (pause for breath) and the NY Islanders. Paul Maurice, currently guiding Florida in the playoffs, has had two stints with Carolina, plus Toronto and Winnipeg. Peter DeBoer, whose Dallas Stars are odd-on faves to with the 2024 Cup, has also coached Florida, San Jose, New Jersey and Vegas.
You want more? Rick Tocchet was head coach in Arizona and Tampa Bay before getting the perch in Vancouver. Travis Green, newly hired in Ottawa, has previously been found wanting in Vancouver and New Jersey. We could go on.

The king of the coach-for-life carousel is the just-retired Rick Bowness who finally called it a day in Winnipeg after the Jets were eliminated this spring. How long has Bones been knocking around? He was the coach of the expansion Ottawa Senators in 1992, one the worst five teams ever by NHL standards. Wonderful man who also spent stints as an assistant in cities in 30-plus years around the continent.
There are more. Sitting in the green room, polishing their pregame speeches are the well- travelled Boudreau, Dallas Eakins, Gerard Gallant, Todd McLellan, Claude Julien and Mike Yeo. Heaven forbid someone might still ask one of the Sutters to saddle up again. Brian (St. Louis, Chicago, Boston, Calgary), Darryl (Calgary, L.A., Anaheim, San Jose and Calgary again) and Brent (Calgary, New Jersey) have been perennial NHL coaching prospects for decades.

So take, heart, Sheldon Keefe. Joining Keefe in looking for a rebound job are Scott Arniel, Jeff Blashill, Jeremy Colliton, Kevin Dineen, Phil Housley, Kirk Muller, Davis Payne, Todd Reirden, Joe Sacco, Brad Shaw, Geoff Ward and Trent Yawney. Good company.
Don’t cry too hard for these coaching candidates. Unless they have years left on contract (Keefe has two) most wait out the time between head-coaching stints by accepting assistant-coach positions. The ranks of assistants contain a second tier of talent, also ready to go at a moment’s notice.
There are a scant few who’ve hung on in one town. Jon Cooper has been in Tampa since 2013, a Methuselah stint in today’s terms. Rod Brind’Amour has managed to avoid the chop in Carolina since 2018. But the reality is that, since the start off the 2023-24 season alone, there have been 13 head-coaching changes in the NHL. Go back to January of 2023, and 19 of the league’s 32 teams have changed coaches.
Which brings us back to the original idea: “Is there no one in international hockey who knows anything?” We won’t profess to be coaching talent scouts, but the idea that no one working outside North America can meet the job description better than some— if not most—of the coaches mentioned above beggars the imagination.
One final note: If you’re looking for an explanation of the coaching carousel and its recent frequency, look no further than Gary Bettman and his salary cap obsession. By forcing a hard cap on teams he’s concentrated the money— and the power— on a few players per team. When a coach is pitted against his stars it’s a no-win proposition.
The Leafs stars used their power to get Babcock fired. And it’s been repeated on other teams. While Keefe didn’t lose his Core Four he also couldn’t get them to win in the postseason. For that he got the chop— and a premium place in the next coaching carousel.
Bruce Dowbiggin @dowbboy is the publisher of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Now for pre-order, new from the team of Evan & Bruce Dowbiggin— Deal With It: The Trades That Stunned The NHL & Changed Hockey. From Espo to Boston in 1967 to Gretz in L.A. in 1988 to Patrick Roy leaving Montreal in 1995, the stories behind the story. Launching in paperback and Kindle on #Amazon this week. Destined to be a hockey best seller. https://www.amazon.ca/Deal-Trades-Stunned-Changed-Hockey-ebook/dp/B0D236NB35/
Bruce Dowbiggin
Burying Poilievre Is Job One In Carney’s Ottawa
The Liberals’ first budget under Mark Carney— about nine months overdue— snuck through Parliament with Green Party leader-of-one Elizabeth “Margarita” May as the deciding vote. (All it took was a commitment to her insane climate targets.) A quick review of the Book of Revelations does not reveal this as a sign of the Apocalypse. But to Canadians who voted for a change in the spring it’s a rude reminder that no one is minding the store in Ottawa.
The Parliament Hill media has largely shelved discussion of Carney’s budget ‘guzintas (the PBO said there is a “less than 10 percent chance the government will keep its deficit-to-GDP ratio on a downward track through 2029-30… and Finance Canada has “changed its reporting of deficit financing, separating capital from operational spending.”) Translation: If Carney keeps on this track till 2030 the total GST collected from Canadians will not be enough to service the federal debt.
The chattering class is, however, full speed ahead on their Pierre Poilievre deathwatch. The leader of the CPC is one of their more anodyne figures to lead a party since Mackenzie King. His earnest kitchen-table schtick is about as dynamic as a cheese sandwich. Even when he famously defenestrated a blundering BC journalist in an apple orchard he never raised his voice. (What page am I taking from Trump’s book?”)

In the House of Commons, he has performed a monotone strafing of Liberal policy since becoming leader in 2023. He hasn’t elbowed aside a female NDP member. In the fine tradition of the House he does mock the Liberals front bench, throws water on their fevered policies and acts like a vice-principal of a small high school disciplining a student.
But in the judgment of today’s febered media— okay, the Liberals— he’s “rage-farming” or “rage-baiting” when pointing out that Canada’s debt is out of control, its real estate is a bubble waiting to burst and the relationship with the U.S. is flat lining. In fact he’s all rage, all the time, for their purposes. According to Carney’s bots, Poilievre stoops “to stirring and riling up ‘white-trash’ elements in society into hateful rhetoric against the prime minister. “
Team Carney has gloried in his travails since Donald Trump upended the spring election by cozying up to Carney. (Poilievre didn’t help himself taking pot shots at Trump who then dismissed Poilievre). CBC/ CTV/ Global savants who spit every time they mention Trump bizarrely were suddenly in enthusiastic approval of Orange Man Bad spanking PP for them.

The tone about his performance as opposition leader is vitriolic. “Pierre Poilievre’s rage-baiting and empty slogans aren’t what Canada needs”. His slogans (stolen by Carney during the election campaign), his by-election win in Alberta, his insistence on core issues— it drives the panelists on talk shows to fits for pique.
Which is funny when you think about it. Those with longer memories can recall the hijinx of the Liberals’ Rat Pack in the 1980s and 90s. Led by Sheila Copps (dubbed Tequila Sheila by Tory justice minister John Crosbie), Don Boudria and John Nunziata they were an early version of Polievere and Melissa Lantsman and the CPC front bench. Just more obnoxious.
Except the wind therapists were amused by them. Instead of rage monkeys they were the subjects of puckish CBC features. Copps could speak Italian with her (Hamilton) constituents and also had “perfect French,” said reporter Jason Moscovitz.” But she needles Mulroney in plain English,” he added, as Copps introduced a question for Brian Mulroney by comparing him to to Johnny Carson.
The irreverent Rats even produced their own T-shirts to wear in the House. “Other MPs say he’s sleazy, slimy, and a snake,” said Moscovitz, of Nunziata as he donned one of the T-shirts. So Nunziata used the same words in the House of Commons.”Sleazy, slimy Tory patronage!” he proclaimed on the floor of the House.

Laugh? We could have died. It was entertaining in the collegial debating club of the time. The sparring of the feisty Copps and her target John Crosbie was mint.
But now that the Liberals are entering a second decade of mismanaging the nation, their appetite for impertinence has disappeared. So the clever ripostes of Copps are now Poilievre “rage” farming and “rage baiting”. Some people have noticed the contrast: “Caucus unrest treated as a calamity when it involves the Conservatives, while Liberals get a pass” But the bubble-bound Canadian public only hears one slant.
In the U.S. there are hopeful signs of a bubble breakthrough. Hip TV host Bill Maher was forced to tell Woke comedian Patton Oswalt that his BlueSky world was strangling him. He enlightens an oblivious Oswalt on the UK grooming gangs. He also brought him up to reality when Oswalt said the Left never orders gender off of passports.
It’s not much, but it’s hopeful, at least in America. Here in Canada the information corridor is so thoroughly policed by the culture Stasi (using their dreaded Trump guns) that nothing can get through. Singing O Canada and not abusing the lyrics is considered a sacrilege on the Left. Daniel Smith is a Trumpist etc. Carney is intent on importing British hate speech convictions, not AI chips and nuclear energy.
If that isn’t enough of a bummer remember that Carney is just a stop-gap, a guy to rag the puck for a few years till the Liberals have groomed Justin’s eldest for the PMO. Where he can complete the Woking of traditional Canada that Grandpapa Pierre started in 1968.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Sports 50/50 Draws: Make Sure You Read The Small Print
Throughout the recent World Series baseball fans were regaled with the exploding total in the Blue Jays World Series 50/50 draw. When the L.A.Dodgers finally subdued the Jays in the seventh game the total had skyrocketed to a whopping $50,020,115— half of which was won by a fan from Oshawa, Ont.
That means that $25,010,055 was donated to Jays Care Foundation which then sends money to worthy charities and causes supported by the Blue Jays. A number of those charities are identified by the team in its publicity. Win/ win, right?
Should be. But how much of the $25,010,055 devoted to charities and sports organizations goes to administer the draw? We examined the rules printed online and the financial records to see the distribution of those funds. “At Jays Care, every dollar of net revenue, after prize payouts and raffle-related expenses are deducted, goes directly to supporting kids in Jays Care programming.”
To the unwashed public that says that $25,010,055 is going completely to the charities;. Wait, they said “net revenue” and “raffle-related expenses” Okay, what constitutes net revenue? What are raffle-related expenses? In the 2024 statements for Jays Care Foundation, general and administration total is $324,321 after raising $21,234,364 . Seems like to might be worth noting.
This is not to suggest that the Jays Care lotteries are not what they seem on the surface. Or they do not have a charitable component. We have been unable to find any reporting on the draw that implies or states something shady. Or any reporting from Toronto’s vast media mob into just how these draws work. Still, the public should know how much of the prize money they’re donating goes to the charity. Because you won’t get it from listening to the team games on TV which marvel at the 50/50 amounts.
The Jays’ draw is worth noting, because there have been questions raised about other large sports 50/50 draws. The charity in charge of the Edmonton Oilers 50/50 raffles paid more than $81 million in lottery funds over four years to Win50, a sports betting and gaming company controlled by the Oilers Entertainment Group, according to audited financial statements obtained by the Investigative Journalism Foundation.

The IJF found that only 19.6 percent of the 50/50 raffle proceeds went to charity in 2024. The Oilers did not deny the claim, but did say that the charitable aspect of the draws and the publicity they generate far outweighs the costs in running the draws. “By focusing on expense ratios and purposely ignoring the millions of dollars in legitimate operational costs covered by WIN50, the IJF misleads readers about our how our 50/50 operates and our overall charitable impact.” Weak sauce, no?
Sources who spoke to us said that, in one case a capture of $550K returned just 10 percent— $55K— to their charity. The rest disappeared to pay bills and distribute funds as the organizers saw fit. Oh, and the charities must sign NDAs to keep their status as Oilers’ charities. There may be some legitimate reasons for the silence so far on the draws. But that was not communicated by the Oilers to their fans up front or in their response to the IJF.
It is reminiscent of stories we wrote for the Calgary Herald in the early 2000s about shady practices surrounding NHL oldtimers versus cops or fireman hockey promotions. Until we made it public the companies running the ticket sales oversold the arenas, created fictional handicapped children for donations, returned as little as five percent to charities and more— while never telling the NHL stars about the deception.
The other telling aspect of this Oilers Care story is that it was generated by an independent journalism source— not the main Edmonton media. The IJF is not likely to be getting seats on press row at the Rogers Centre any time soon with this kind of aggressive reporting.
With sports teams now partnering with broadcast and print partners, doing this kind of investigative work will not advance your career. We should know after enduring years of the cold shoulder for our reporting corruption in the NHL under Alan Eagleson and the league (Eagleson went to jail briefly for his fraudulent use of NHL Players Association and Hockey Canada funds.)

Rogers now has its name on numerous arenas and stadia across Canada. It controls MLSE, owners of the Maple Leafs, Raptors, Toronto FC and the Argonauts. Former journalists work for team owners. The government sends “support” money to so-called private broadcasters and newspapers to toe the line. As we wrote in October the PR pitch for Elbows Up has been everywhere in Canadian sport.
“Rogers Media is running commercials during the Blue Jays AL Divisional Series boasting in Liberal red and white “Proud owners of Canada’s national team”. (What team owner has ever put itself above the title on a sports team?) If you haven’t caught that ad there are others Rogers’ ads extolling its magnificence in giving Canada the highest telephone bills this side of Botswana. Oh wait… They say, Go Jays Go, Canada’s national team. Sorry about that.
The team’s announcers are also reading verbatim prefab slugs about the story of the Blue Jays “not being written yet.” (We counted three doing the hype before Gm. 1 of the World Series) Watching the proud-as-punch onslaught from the team’s owner one would think this has to be more than Vlad Guerrero uber alles.”
Watching the willful denial of Canada’s legacy-media death throes is reminiscent of when the big automobile companies were challenged by smaller, more efficient Asian imports in the early 1970s. The Detroit big shots tried ignoring them, then actively enlisted government to stop them. Then, with bankruptcies impending, they copied them. The car market finally became a freer market in North America.
The media elites are at the stage where they’re begging government to excuse their inefficiencies and corruption versus “uncouth” independent media. The protectionist racket won’t work any better than it did for the car makers. The question now is will they accept the ultimate solution of sharing the field with social media and doing that kind of reporting again? Because, without that reckoning they won’t be here to greet the 2030s.
As Mark Hebscher concludes in his new book Madness, “In the end it’s not so much the stories being covered as the stories being missed.”
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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