Bruce Dowbiggin
How The NFL Grinch Bought Xmas: Drowning In A Sea of Football
After rummaging about for two months to no great effect the NHL has now embarked in its traditional Xmas break. Under the NHL’s collective agreement, no one plays any games from Dec. 24-27. This comes after a roster freeze that forbids trading a player during said holiday season. The annual World Junior champions, too, doesn’t crank it up till Boxing Day.
It’s a throwback to a more tranquil time when most of the Western world went home to eat too much and fall asleep on the sofa for three days. Then go shopping. So props to Gary Bettman’s NHL for keeping to their family stance. In such frenetic times there’s something to be said for pausing to sniff the frozen roses.

But catching your breath in the sports world is now an anachronism, driven by the massive dollars paid by networks and digital providers to sports leagues. In a time when the NFL rakes in $105 B ($2.1 billion a year) from its broadcast partners while the 32 teams collect a tidy $300 million each it’s no wonder the equity in NFL franchises has soared of late.
And that means using every minute of the calendar to schedule games— especially on days like Christmas when hundreds of millions are sitting at home after opening the prezzies, itching for something to watch besides It’s A Wonderful Life. So the Xmas break this year features two games on the day and another on Boxing Day. Followed by a full weekend of games on Saturday, Sunday and Monday.
In doing so it big foots the NCAA CFS’s new 12-team playoff and bowl-game format which also uses every day but Sunday this time of year. On the past Saturday FS games were given a head start before the NFL stole eyeballs with its own games an hour later. Tough luck college boys. It’s unlikely to change as the CFS is eager to expand the playoffs in the future.
The NFL is not the first to exploit this previously virgin calendar break, of course. Th NBA broached the prohibition against Xmas Day in 1947, first placing a single high-profile game that day. Later it expanded to an all-day menu of games. Anything sacred about the family day went bye-bye as folks either went to the TV or the kitchen for the rest of the day.
The reason that pro sports is creating also many windows for their product is the sudden arrival of so many new outlets for games. Where legacy TV/ cable networks had exclusive dibs on buying rights for decades, cable cutting has now exploded the bidders. As GTM expert Rhys Dowbiggin told us in our July 29, 2024 column the model was UFC. Yup. UFC. “ESPN+ (Disney) has been working directly with the UFC for a number of year and packaging their events on the streamer.

And let’s not ignore the monkey in the room: YouTube, which dominates all the streamers for eyeballs – YouTube (Google) has more live sports than any of the other streamers. Just for context, there is a massive amount of money in these deals: the recent NBA media rights deal is going to be 70B+ – split across a number of media partners. All the streamers took a similar GTM strategy – and they’ve led us back to 2001.”
Disgruntled consumers dumping cable/ satellite carriers sought other outlets for their spots viewing for NFL, NBA, NHL and NCAA. Leagues responded so we now have special placement games for YouTube, Amazon Prime, Apple, Disney and Google. And the Xmas season cornucopia of games. Watching whatever you wanted. The strategy was to compete on bidding for original content to bring in the subscribers.
Then a funny thing happened. It was now only some of what you wanted. The expansion of carriers pissed off viewers just as much as the arbitrary cable companies. the magic solution of cable cutting is now the tragic solution. Explains Dowbiggin, “The original product fit for streaming was the promise of all the content you could need was in a single place, on-demand. You only needed Netflix (in a sense) and you never had to wait or choose what to watch. Once the market fragmented into multiple players, the fit evaporated. Half the problem that was solved by streaming was now gone:
Watching whatever you wanted. It was now only some of what you wanted. The streamers GTM strategy was to compete on original content to bring in the subscribers. But creating content and not consolidating content exasperated the issue.”
The latest strategy is to bundle services across outlets to give consumers easier packaging. Says Dowbiggin, “Will bundling partnerships change things? It can’t hurt. But unless it drastically shrinks the numbers of players at the top to 2-3, the problem of ‘watching whatever you want’ won’t be solved, because I’ll still need Disney for my Star Wars.
All I know is, I’ve kept my library card for years, because I always saw this coming. And I don’t plan on getting rid of it anytime soon.”
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
Burying Poilievre Is Job One In Carney’s Ottawa
The Liberals’ first budget under Mark Carney— about nine months overdue— snuck through Parliament with Green Party leader-of-one Elizabeth “Margarita” May as the deciding vote. (All it took was a commitment to her insane climate targets.) A quick review of the Book of Revelations does not reveal this as a sign of the Apocalypse. But to Canadians who voted for a change in the spring it’s a rude reminder that no one is minding the store in Ottawa.
The Parliament Hill media has largely shelved discussion of Carney’s budget ‘guzintas (the PBO said there is a “less than 10 percent chance the government will keep its deficit-to-GDP ratio on a downward track through 2029-30… and Finance Canada has “changed its reporting of deficit financing, separating capital from operational spending.”) Translation: If Carney keeps on this track till 2030 the total GST collected from Canadians will not be enough to service the federal debt.
The chattering class is, however, full speed ahead on their Pierre Poilievre deathwatch. The leader of the CPC is one of their more anodyne figures to lead a party since Mackenzie King. His earnest kitchen-table schtick is about as dynamic as a cheese sandwich. Even when he famously defenestrated a blundering BC journalist in an apple orchard he never raised his voice. (What page am I taking from Trump’s book?”)

In the House of Commons, he has performed a monotone strafing of Liberal policy since becoming leader in 2023. He hasn’t elbowed aside a female NDP member. In the fine tradition of the House he does mock the Liberals front bench, throws water on their fevered policies and acts like a vice-principal of a small high school disciplining a student.
But in the judgment of today’s febered media— okay, the Liberals— he’s “rage-farming” or “rage-baiting” when pointing out that Canada’s debt is out of control, its real estate is a bubble waiting to burst and the relationship with the U.S. is flat lining. In fact he’s all rage, all the time, for their purposes. According to Carney’s bots, Poilievre stoops “to stirring and riling up ‘white-trash’ elements in society into hateful rhetoric against the prime minister. “
Team Carney has gloried in his travails since Donald Trump upended the spring election by cozying up to Carney. (Poilievre didn’t help himself taking pot shots at Trump who then dismissed Poilievre). CBC/ CTV/ Global savants who spit every time they mention Trump bizarrely were suddenly in enthusiastic approval of Orange Man Bad spanking PP for them.

The tone about his performance as opposition leader is vitriolic. “Pierre Poilievre’s rage-baiting and empty slogans aren’t what Canada needs”. His slogans (stolen by Carney during the election campaign), his by-election win in Alberta, his insistence on core issues— it drives the panelists on talk shows to fits for pique.
Which is funny when you think about it. Those with longer memories can recall the hijinx of the Liberals’ Rat Pack in the 1980s and 90s. Led by Sheila Copps (dubbed Tequila Sheila by Tory justice minister John Crosbie), Don Boudria and John Nunziata they were an early version of Polievere and Melissa Lantsman and the CPC front bench. Just more obnoxious.
Except the wind therapists were amused by them. Instead of rage monkeys they were the subjects of puckish CBC features. Copps could speak Italian with her (Hamilton) constituents and also had “perfect French,” said reporter Jason Moscovitz.” But she needles Mulroney in plain English,” he added, as Copps introduced a question for Brian Mulroney by comparing him to to Johnny Carson.
The irreverent Rats even produced their own T-shirts to wear in the House. “Other MPs say he’s sleazy, slimy, and a snake,” said Moscovitz, of Nunziata as he donned one of the T-shirts. So Nunziata used the same words in the House of Commons.”Sleazy, slimy Tory patronage!” he proclaimed on the floor of the House.

Laugh? We could have died. It was entertaining in the collegial debating club of the time. The sparring of the feisty Copps and her target John Crosbie was mint.
But now that the Liberals are entering a second decade of mismanaging the nation, their appetite for impertinence has disappeared. So the clever ripostes of Copps are now Poilievre “rage” farming and “rage baiting”. Some people have noticed the contrast: “Caucus unrest treated as a calamity when it involves the Conservatives, while Liberals get a pass” But the bubble-bound Canadian public only hears one slant.
In the U.S. there are hopeful signs of a bubble breakthrough. Hip TV host Bill Maher was forced to tell Woke comedian Patton Oswalt that his BlueSky world was strangling him. He enlightens an oblivious Oswalt on the UK grooming gangs. He also brought him up to reality when Oswalt said the Left never orders gender off of passports.
It’s not much, but it’s hopeful, at least in America. Here in Canada the information corridor is so thoroughly policed by the culture Stasi (using their dreaded Trump guns) that nothing can get through. Singing O Canada and not abusing the lyrics is considered a sacrilege on the Left. Daniel Smith is a Trumpist etc. Carney is intent on importing British hate speech convictions, not AI chips and nuclear energy.
If that isn’t enough of a bummer remember that Carney is just a stop-gap, a guy to rag the puck for a few years till the Liberals have groomed Justin’s eldest for the PMO. Where he can complete the Woking of traditional Canada that Grandpapa Pierre started in 1968.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Sports 50/50 Draws: Make Sure You Read The Small Print
Throughout the recent World Series baseball fans were regaled with the exploding total in the Blue Jays World Series 50/50 draw. When the L.A.Dodgers finally subdued the Jays in the seventh game the total had skyrocketed to a whopping $50,020,115— half of which was won by a fan from Oshawa, Ont.
That means that $25,010,055 was donated to Jays Care Foundation which then sends money to worthy charities and causes supported by the Blue Jays. A number of those charities are identified by the team in its publicity. Win/ win, right?
Should be. But how much of the $25,010,055 devoted to charities and sports organizations goes to administer the draw? We examined the rules printed online and the financial records to see the distribution of those funds. “At Jays Care, every dollar of net revenue, after prize payouts and raffle-related expenses are deducted, goes directly to supporting kids in Jays Care programming.”
To the unwashed public that says that $25,010,055 is going completely to the charities;. Wait, they said “net revenue” and “raffle-related expenses” Okay, what constitutes net revenue? What are raffle-related expenses? In the 2024 statements for Jays Care Foundation, general and administration total is $324,321 after raising $21,234,364 . Seems like to might be worth noting.
This is not to suggest that the Jays Care lotteries are not what they seem on the surface. Or they do not have a charitable component. We have been unable to find any reporting on the draw that implies or states something shady. Or any reporting from Toronto’s vast media mob into just how these draws work. Still, the public should know how much of the prize money they’re donating goes to the charity. Because you won’t get it from listening to the team games on TV which marvel at the 50/50 amounts.
The Jays’ draw is worth noting, because there have been questions raised about other large sports 50/50 draws. The charity in charge of the Edmonton Oilers 50/50 raffles paid more than $81 million in lottery funds over four years to Win50, a sports betting and gaming company controlled by the Oilers Entertainment Group, according to audited financial statements obtained by the Investigative Journalism Foundation.

The IJF found that only 19.6 percent of the 50/50 raffle proceeds went to charity in 2024. The Oilers did not deny the claim, but did say that the charitable aspect of the draws and the publicity they generate far outweighs the costs in running the draws. “By focusing on expense ratios and purposely ignoring the millions of dollars in legitimate operational costs covered by WIN50, the IJF misleads readers about our how our 50/50 operates and our overall charitable impact.” Weak sauce, no?
Sources who spoke to us said that, in one case a capture of $550K returned just 10 percent— $55K— to their charity. The rest disappeared to pay bills and distribute funds as the organizers saw fit. Oh, and the charities must sign NDAs to keep their status as Oilers’ charities. There may be some legitimate reasons for the silence so far on the draws. But that was not communicated by the Oilers to their fans up front or in their response to the IJF.
It is reminiscent of stories we wrote for the Calgary Herald in the early 2000s about shady practices surrounding NHL oldtimers versus cops or fireman hockey promotions. Until we made it public the companies running the ticket sales oversold the arenas, created fictional handicapped children for donations, returned as little as five percent to charities and more— while never telling the NHL stars about the deception.
The other telling aspect of this Oilers Care story is that it was generated by an independent journalism source— not the main Edmonton media. The IJF is not likely to be getting seats on press row at the Rogers Centre any time soon with this kind of aggressive reporting.
With sports teams now partnering with broadcast and print partners, doing this kind of investigative work will not advance your career. We should know after enduring years of the cold shoulder for our reporting corruption in the NHL under Alan Eagleson and the league (Eagleson went to jail briefly for his fraudulent use of NHL Players Association and Hockey Canada funds.)

Rogers now has its name on numerous arenas and stadia across Canada. It controls MLSE, owners of the Maple Leafs, Raptors, Toronto FC and the Argonauts. Former journalists work for team owners. The government sends “support” money to so-called private broadcasters and newspapers to toe the line. As we wrote in October the PR pitch for Elbows Up has been everywhere in Canadian sport.
“Rogers Media is running commercials during the Blue Jays AL Divisional Series boasting in Liberal red and white “Proud owners of Canada’s national team”. (What team owner has ever put itself above the title on a sports team?) If you haven’t caught that ad there are others Rogers’ ads extolling its magnificence in giving Canada the highest telephone bills this side of Botswana. Oh wait… They say, Go Jays Go, Canada’s national team. Sorry about that.
The team’s announcers are also reading verbatim prefab slugs about the story of the Blue Jays “not being written yet.” (We counted three doing the hype before Gm. 1 of the World Series) Watching the proud-as-punch onslaught from the team’s owner one would think this has to be more than Vlad Guerrero uber alles.”
Watching the willful denial of Canada’s legacy-media death throes is reminiscent of when the big automobile companies were challenged by smaller, more efficient Asian imports in the early 1970s. The Detroit big shots tried ignoring them, then actively enlisted government to stop them. Then, with bankruptcies impending, they copied them. The car market finally became a freer market in North America.
The media elites are at the stage where they’re begging government to excuse their inefficiencies and corruption versus “uncouth” independent media. The protectionist racket won’t work any better than it did for the car makers. The question now is will they accept the ultimate solution of sharing the field with social media and doing that kind of reporting again? Because, without that reckoning they won’t be here to greet the 2030s.
As Mark Hebscher concludes in his new book Madness, “In the end it’s not so much the stories being covered as the stories being missed.”
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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