Bruce Dowbiggin
How Betting Could Save Over-Expanded Leagues With Competition Problems
It’s not often that we get new traditions every day in the NHL playoffs. We’re used to octopus on the ice. Plastic rats, too. Ron Maclean using obscure Blue Rodeo lyrics to explain the icing rule. But now there is a new tradition, unlike another.
Bitching about betting ads during the broadcasts of games. Get any group of plus-50s fans together to talk about the playoffs and you’re guaranteed to hear a volley of complaints about the incursion of gambling commercials now peppering the HNIC playlist. Or, for that matter, the TBS hockey playlist in the U.S.
The grievances range from the interference in the play (“I just want to watch a game, not a pitch for the over/ under on Stu Skinner goals-against”) to corruption of youth (“We are teaching a generation of young people that gambling is okay”). Some are annoyed by the presence of Connor McDavid who has morphed from a punchline in Wayne Gretzky’s gambling resumé to a serious dude warning kids about responsible gambling.

The reliance on advertising from casinos and gambling sites is a swift jolt for sports broadcasters who clearly see a golden goose and are not going to let it get away. As we’ve said before, we have yet to have a signature funny commercial for gambling that takes it mainstream. Right now, in Canada particularly, the quality of ads is lame.
But. Let’s discuss the “corrupting youth” argument that seems to be the loudest voice from non-gamblers. As we discussed in the Shohei Ohtani case, gambling— in the form of betting, fantasy sports, office pools, pick-a-square etc.— has been a vast underground source of gambling that the abolitionists ignored for decades. Legalizing it has removed much of this action from the grip of organized crime. As Ohtani’s case showed, the sunlight of public betting allows for (mostly) better monitoring.
As well, the leagues don’t share in the betting revenues, removing any question about the integrity off the outcome. They do promote betting sites and casinos where betting takes place. But the earnings from that belongs to others, not the leagues.

Second, the generations of pecksniffs deploring these ads have watched ads for alcohol on sports broadcasts for decades. In case you’ve been on Mars, alcohol is highly addictive and a drain on society’s healthcare resources. Yet none of them made a puritanical peep about protecting youth from ads for beer that financed HNIC for 50 years. Consistency in this griping would be nice.
Third, there is a fundamental misunderstanding about gambling that most of the opponents miss. Yes, the money is staggering. It has brought to pro sports league revenues so they can pay NFL QBs $50 million a year. With the threat of regional cable broadcasting— and its revenues— collapsing in North America, a new source of profits is imperative.
It also favours the house. Winning 57-58 percent of your bets is considered excellent. But here’s something no one talks about. Recreational gambling is an answer to the problems created by bloated leagues of 30-plus teams. The chances of your favourite team winning the Stanley Cup or Super Bowl have shrunk to microscopic in most cases. As we pointed out in our 2021 book Cap In Hand, the pressure of salary caps has led organizations to adopt either a “we’ll go for it” stance for a “tank for a top pick” approach.

What used to be a healthy middle class in leagues— fifteenth place—is now a ghost town as teams either rise our fall accord to their title hopes. Trading deadlines midway through a season allow teams to dump big contracts or gather depth for a playoff run. By the end of the season the standings are a sandwich with no filling.
So how are broadcasters to maintain interest in lame squads losing at a prodigious rate? What do you say to keep fans coming back even when they know the inevitable result? Enter recreational gambling. The NFL has floated its boat on the power of pools, fantasy and illegal wagering for years. It knows its TV numbers would plummet without people tuning in to see how their fantasy teams, props bets and parlays are doing.
Allegiances to your bets are the coming thing in sports viewership. Not for nothing does ESPN— an NFL, NBA and NHL rights holder— feature a “Bad Beats” section on its sports desk coverage every night. It highlights the outcomes where winning and losing defies imagination. Canadian networks are still treating their betting tips as stand-alone segments, not incorporating a betting win/ loss segment. But with the Blue Jays and Raptors floundering they’ll need alternatives to recognizing the inevitable. Enter betting.
As well, the playoffs—usually a windfall for teams/ leagues—leave considerable inventory unrealized. Quick series make for diminished handles and lost ticket sales. For instance, in this year’s NHL playoffs, the losing team in the 14 series so far has averaged just 1.78 wins per series. The NBA is far worse. Losing teams in this year’s postseason are averaging just 1.2 wins per series.
It’s anticlimactic and predictable and expensive for leagues. So if you’re paying the kind of money the stars now command you have to get the secondary sources of revenue cranked up. That spells betting. Like it or not.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Wayne Gretzky’s Terrible, Awful Week.. And Soccer/ Football.
Inquiring minds want to know: Why did FIFA (Federation of International Fraud Artists) award American president Donald Trump a new “Peace Prize” at the Washington D.C. draw for the June/ July tournament? The usual suspects are paralyzed with rage. Everyone else is laughing at the kabuki theatre stunt.
The short answer is that if you were FIFA and you were receiving a reported billion or more dollars from the U.S. and the Canadian/ Mexican cities hosting the 48-team tournament you’d give the host more than a bottle of wine and flowers as a thank-you. Thus the ugly statue and the Boy Scout medal. The obsequious awarding of the prize and match medal were proportionate to the greed of FIFA in extorting the cash.
(America’s fainting goat media immediately complained about unearned awards for little virtue, forgetting as usual that the Nobel folks gave Barack Obama a Peace Prize after nine months in the White House for simply being a black man.)
Trump getting a peace award from FIFA, the most corrupt sports body in the sports world, is mint, however. You can’t write this stuff. (They should give it to him on a speed boat heading across the Caribbean.) The Donald then playfully suggested that Americans leave the name football to the soccer folks because, you know… feet and a ball. More outrage from NFL fans.
So what was the gift for the two Canadian cities hosting games who have also coughed up plenty? Toronto says its estimated budget is $380 million for six games/ B.C. tax payers are obliged to cough up an estimated $580 million for Vancouver’s five games). For cities with, how shall we say, bigger fish to fry.
Sadly all they got was a little farce in which a delighted PM Mark Carney was allowed to Canada as the first ball to start the picking, evidently unaware that all the balls he had to select from also said Canada. Carney’s joy was tempered when he saw Mexican president Claudia Sheinbaum draw a ball that said “Mexico” while Trump— in on the fix— got one entitled “United States”.

In a final attempt to curry favour with the fleeced nations FIFA boss Gianni Infantino gathered the world leaders for a painful onstage selfie, marking the first time Trump and Sheinbaum had ever met in the (orangey) flesh. Call it National Lampoon’s Soccer Vacation.
Having exhausted itself with the peace prize falderol FIFA evidently forgot to put any more thought into the rest of the 55-minute run-up to the draw. While soccer/ footie fans around the world ground their teeth in impatience the organizers presented a combination Eurovision/ People’s choice Awards ordeal of failed cues, untranslated interviews (the Spanish translator showed up about 30 minutes late) and pregnant pauses.
Host Heidi Klum’s stunning gold dress nearly made up for her wooden repartee with comedian Kevin Hart (“not sure why I’m here”) and co-host Rio Ferdinand, former star English defender who, alas, never won the WC. But that was all an appetizer for the real low point, the introduction of global brand stars to pick the draw. NFL legend Tom Brady, NBA legend Shaquille O’Neal and NHL… er, player Wayne Gretzky.
Their task, hectored by the hosts, was to draw a ball, unscrew the thing, withdraw a nation’s name and so on. While there may have been some tension in the audience there was no appreciation of that on the screen as more clunking dialogue and curious pronunciations (Ferdinand kept referring to Group “Haitch”) landed dead on the floor.
The nadir of the ceremony—indeed of his career— was Gretzky’s contribution. Brady and O’Neal had managed to survive their task of unscrewing the ball and pronouncing a name, but Gretzky was brought low by the stage business of the balls and the nations he was forced to announce.

The clearly flustered Gretz (he insisted he’d practiced all morning) wrestled manfully with the balls. Finally the producers went with a long shot of him fumbling in the dark. Then he topped that. Gretzy apparently thinks there are countries called “North Mack-a-donia” and “Cur-ack-ow.” Other stabs at geography were almost as tortured.
Bitter Canadians could put up with him sucking up to Trump (he was mentioned as being in the crowd at the DC Xmas tree lighting) but failing geography is unforgivable. The week that started with Gretzky in a photo golfing at POTUS’s Jupiter, Florida, golf course was ending with him pummelled for his abuse of nations with different-sounding names. The Wayne Gretzky Center For Kids Who Want To Talk Good.
The moral: Never send a centre to do a netminder’s job. Makes you understand why Bobby Orr has laid low since his Trump endorsement came out.
With that bracing date with immortality disposed of the draw proceeded. We had been pounded for an hour about how great the tournament was, and finally footy fans got what they wanted. As a host Canada got a bye into the field. Their reward is playing the tenacious Swiss and, gulp, probably Italy, which is forced to qualify after playing with their food for too long. (Insert your Stanley Tucci joke.)
If not Italy then one of Wales, Bosnia and Herzegovina or Northern Ireland. Oh, right Qatar is in there too as fodder. Been nice knowing you, Canada. The Americans somehow drew a creme puff quartet of Australia, Paraguay and Slovakia, Kosovo, Turkey or Romania. Money can’t buy you love, but it can get you a warm hug from FIFA.
In the end it’ll be one of Brazil, Argentina, Germany or France for the final in the NJ Meadowlands on July 19. Maybe they’ll have a spelling bee at halftime. Or maybe they’ll bring back Trump for the final game to give him another peace prize. Just don’t ask Gretzky to announce Lothar Matthaus, Bruno Guimaräes or Gabriel Magalhäes.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Integration Or Indignation: Whose Strategy Worked Best Against Trump?
““He knows nothing; and he thinks he knows everything. That points clearly to a political career.” George Bernard Shaw
In the days immediately following Donald Trump’s rude intervention into the 2025 Canadian federal election— suggesting Canada might best choose American statehood— two schools of thought emerged.
The first and most impactful school in the short term was the fainting-goat response of Canadian’s elites. Sensing an opening in which to erode Pierre Poilievre’s massive lead in the 2024 polls over Justin Trudeau, the Laurentian elite concocted Elbows Up, a self-pity response long on hurt feelings and short on addressing the issues Trump had cited in his trashing of the Canadian nation state.
In short order they fired Trudeau into oblivion, imported career banker Mark Carney as their new leader in a sham convention and convinced Canada’s Boomers that Trump had the tanks ready to go into Saskatchewan at a moment’s notice. The Elbows Up meme— citing Gordie Howe— clinched the group pout.

(In fact, Trump has said that America is the world’s greatest market, and if those who’ve used it for free in the past [Canada] want to keep special access they need to pay tariffs to the U.S. or drop protectionist charges on dairy and more against the U.S.)
The ruse worked out better than they could have ever imagined with Trump even saying he preferred to negotiate with Carney over Poilievre. In short order the Tories were shoved aside, the NDP kneecapped and the pet media anointed Carney the genius skewing Canada away from its largest trade partner to the Eurosphere. We remain in that bubble, although the fulsome promises of Carney’s first days are now coming due.
Which brings us to the second reaction. That was Alberta premier Danielle Smith bolting to Mar A Lago in the days following Trump’s comments. Her goal was to put pride aside and accept that a new world order was in play for Canada. She met with U.S. officials and, briefly, with Trump to remind them that Canada’s energy industry was integral to American prosperity and Canadian stability.
Needless to say, the fainting goats pitched a fit that not everyone was clutching pearls and rending garments in the wake of Trump’s dismissive assessment of his northern neighbours. Their solution to Trump was to join China in retaliatory tariffs— the only two nations to do so— and to boycott American products and travel. Like the ascetic monks they cut themselves off from real life. Trump has yet to get back to Carney the Magnificent

And Smith? She was a “traitor” or a “subversive” who should be keel hauled in the North Saskatchewan. For much of the intervening months she has been attacked at home in Alberta by the N-Deeps and in Ottawa by just about everyone on CBC, CTV, Global and the Globe & Mail. “How could she meet with the Cheeto?”
Nonetheless conservatives in the province moved toward a more independence within Canada. Smith articulated her demands for Alberta to prevent a referendum on whether to remain within Confederation. At the top of her list were pipelines and access to tidewater. Ergo, a no-go for BC’s squish premier David Eby who is the process of handing over his province to First Nations.
It became obvious that for all of Carney’s alleged diplomacy in Europe and Asia (is the man ever home?) he had a brewing disaster in the West with Alberta and Saskatchewan growing restless. In a striking move against the status quo, Nutrien announced it would ship its potash to tidewater via the U.S., thereby bypassing Vancouver’s strike-prone, outdated port and denying them billions.

Suddenly, Smith’s business approach began making eminent good sense if the goal is to keep Canada as one. So we saw last week’s “memorandum of understanding” between Alberta and Ottawa trading off carbon capture and carbon taxes for potential pipelines to tidewater on the B.C. coast. A little bit of something for everyone and a surrender on other things.
The most amazing feature of the Mark Carney/Danielle Smith MOU is that both politicians probably need the deal to fail. Carney can tell fossil-fuel enemy Quebec that he tried to reason with Smith, and Smith can say she tried to meet the federalists halfway. Failure suits their larger purposes. Which is for Carney to fold Canada into Euro climate insanity and Smith into a strong leverage against the pro-Canada petitioners in her province.
Soon enough, at the AFN Special Chiefs Assembly, FN Chief Cindy Woodhouse Nepinak told Carney that “Turtle Island” (the FN term for North America popularized by white hippy poet Gary Snyder) belongs to the FN people “from coast to coast to coast.” The pusillanimous Eby quickly piped up about tanker bans and the sanctity of B.C. waters etc.
Others pointed out the massive flaw in a plan to attract private interests to build a vital bitumen pipeline if the tankers it fills are not allowed to sail through the Dixon Entrance to get to Asia.
But then Eby got Nutrien’s message that his power-sharing with the indigenous might cause other provinces to bypass B.C. (imagine California telling Texas it can’t ship through its ports over moral objections to a product). He’s now saying he’s open to pipelines but not to lift the tanker ban along the coast. Whatever.
Meanwhile the kookaburras of isolation back east continue with virtue signalling on American booze— N.S. to sell off its remains stocks — while dreaming that Trump’s departure will lead to the good-old days of reliance on America’s generosity.
But Smith looks to be wining the race. B.C.’s population shrank 0.04 percent in the second quarter of 2025, the only jurisdiction in Canada to do so. Meanwhile, Alberta is heading toward five million people, with interprovincial migrants making up 21 percent of its growth.
But what did you expect from the Carney/ Eby Tantrum Tandem? They keep selling fear in place of GDP. As GBS observed, “You have learnt something. That always feels at first as if you have lost something.”
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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