Bruce Dowbiggin
Bettman Gives Rogers Keys To The Empire. Nothing Will Change

Good news if you like the way Rogers Sportsnet covers hockey in Canada. You’re about to get a whole lot more of it. In a move that sums up Gary Bettman’s unique broadcast philosophy the NHL has awarded the Canadian TV/ digital/ streaming rights to Rogers for the next 12 years. The price tag? 12 billion U.S. dollars (about $16.B CDN dollars).
While the pattern in modern sports broadcasting rights has been toward sharing the wealth among competing bidders— the NFL has six distinct partners— Bettman the contrarian has opted for a different notion. He’s all in with one Canadian partner, and let his critics STFU.
As opposed to the previous CDN national monopoly awarded to Rogers in 2013 this one bestows national rights in all languages across TV, streaming and digital for all regular-season and playoff games, plus the Stanley Cup Final and all special events. This extends to coverage in all regions. There are some concessions for Rogers to sell limited cutout packages, such as the Monday Night Amazon package they’ve created.
Presuming Pierre Poliievre doesn’t get his way with CBC, Rogers will likely piggyback on their time-sharing agreement for Saturday Hockey Night In Canada to get CBC’s network reach. (There remain many hockey fans who still think CBC has the NHL contract. Go figure.)
Translation: there will be no regional packages for TSN to produce Montreal Canadiens, Ottawa Senators or Toronto Maple Leafs games, for instance. But there will be regional blackouts, because nothing says we are proud of our product like denying it to a larger audience. Conn Smythe would be proud.
At the presser to announce the deal Rogers and Bettman were coy about how much they will charge consumers for the honour of being inundated by content in what now seems likely to be a 36-team league by the time the deal expires. Will costs be added to cable/ satellite packages? How much for streaming? With stories circulating that Rogers massively overbid for the package to get the monopoly it’s apparent that the phone company will be turning over every nickel to make it worthwhile.
Fans are apprehensive and over-saturated with hockey content already. For that reason, the NHL is now desperately looking for ways to lessen the tedium of the 82-game regular schedule with midseason content like the 4 Nations Cup or a World Cup format. In Canada’s hockey-mad environment Rogers will have a passionate market, but even the most fervent fans will only spend so much for their fix.
Already, Rogers is trumpeting its re-acquisition with commercials featuring Ron Maclean doing his breathy feels-like-home voice about how Sportsnet is the natural landing spot for hockey until many of us are dead. Bettman made cooing noises about Rogers’ commitment at the announcement.
But let us cast our minds back to 2013 when the last Rogers/ NHL deal was concocted. We were the sports media columnist at the Mop & Pail at the time and much was made that Rogers would be a technological marvel, re-inventing the way we watched hockey. There would be new camera angles, referee cams, heightened audio, refreshed editorial content etc.

As hockey fans now know Rogers dabbled in the brave new world briefly, blanched at the cost of being creative and largely went back to doing hockey the way it had always been done. Taking no risks. On some regional casts that meant as few as three or four cameras for the action.
But if you were expecting dashboard cameras and drone shots you were sadly disappointed. Similarly there was a brief stab at refreshing the pre-, mid- and postgame content. Hipster George Stromboulopoulos was brought in as a host to attract a larger female audience.
But pretty soon Strombo was gonzo, replaced by the anodyne David Amber (whose dad was once the leader of the journalist union at CBC). Women like former player Jennifer Botterill were brought in to change the gender balance on panels. They then acted pretty much like guys, chalk-talking viewers into numbness. Appointment viewing has become a fallback choice.
The move away for anything controversial came in 2019 with Rogers’ axing of Don Cherry’s Coach’s Corner in a flap over the former coach’s continuing ventures into political or cultural content. Maclean slipped the knife into his meal ticket and continued on the show. After time in limbo, doing location shoots, he was returned full-time to the desk.

As we wrote in June of 2022, the one exception to the standard “serious, sombre, even a touch grim” tone is former defenceman Kevin Bieksa. “Bieksa has been a moveable feast. His insouciance with media has become his ragging on the fellow panelists during intermissions that used to be as much fun as skating in July.” His banter with “insider” Elliotte Friedman is now a lone concession to wit on the show.
Intermissions are numbingly predictable, and Rogers’ stable of analysts and play-by-play announcers outside of HNIC is unchallenging to the orthodoxy of PxP being a radio call over TV pictures. Name one star beside Bieksa that has been produced by Rogers’ “safe” broadcast style since 2013. They’d fit in perfectly in a 1980s hockey broadcast. Now compare it with the lively Amazon broadcasts hosted by Adnan Virk and Andi Petrillo.
This leaves a lingering question. What happens to TSN? Many prefer the editorial and studio profile of TSN on Trade Deadline Day or Free Agent frenzy. TSN locked up its stars such as James Duthie and Bob McKenzie when the last deal was signed. But there isn’t enough live content this time to support keeping a full roster anymore. Who will stay and who will go? (TSN’s president Stewart Johnson is the new commissioner of the CFL).
And with Rogers taking full control of MLSE (Maple Leafs, Raptors, Argos, Toronto FC) TSN is left with the CFL and packages of NFL, golf, tennis, some auto racing and international soccer. Is that enough on which to float a network? There have been rumours that Bell, owner of TSN, is interested in divesting itself of the high cost of sports broadcasting. Should that happen— who has the money to replace them?— the effect will be seismic in Canadian broadcasting.
For now, watch how much pressure the NHL puts on Rogers to up its game. More importantly what will happen when Bettman finally retires and the league has a new vision since 1992? Rogers has sewn up its end. Will the audience go with them?
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Brokeback President: We Can’t Quit You, Donald

There’s a truism that the real world bears no resemblance to the worlds we imagine in our heads. From far-right patriots stockpiling guns in the mountains of Wyoming to unhinged antifa voidoids shouting “Nazi” at the McGill quad, the real world offers no resemblance to the ones they’re demonizing. The same goes for centre-middle voters who still watch the network 6 PM news or the wolves on Wall Street creating a new equity bubble..
Their assumptions are based on narratives created with themselves at the centre of an epic national struggle. In Canada, for instance, the only constants in the consciousness have been hockey and the equalization scheme. In the U.S. honouring Old Glory and the constitution is a stronger bond, but the national myth is still diffuse. Rarely have the two nations shared an animating principle.
Until this moment. Now there is a central force at work on both sides of the border. A core issue so deep and dangerous that all agree it forms the heart of their current existence. We speak, of course, of Donald J. Trump, the 45/47 POTUS. For better or worse, the cult of the Donald forms the seminal belief system in both America and Canada. He is, in the words of Mark Carney, transformational.
The reasons are not the same. For the Left Trump is the vulgar partisan leading America to ruin and perhaps civil war, For the Right he is the avenger, the fearless force for goodness who will restore America to greatness. Both sides laugh at him. For the Left it’s a derisive cackle. For the Right, it’s an affectionate chortle.

But neither side dares ignore him at the moment. Some might say, what about Obama? Wasn’t he a transforming force in his 2008-2016 presidency? Actually Obama’s overwhelming privilege in the absence of accomplishment is the reason Trump has ascended to this status. After the former leader of the Choom Gang in Hawaii had his pals curb-stomp Mitt Romney in 2012 the Right sought someone who fought dirty, too. Who’d punch back.
And they got him in Trump, who has perfected the intervention method used by Blake, the brutal salesman manager in Glengarry Glen Ross. Raw, unsparing, unforgiving. “Put that coffee down! Coffee’s for closers only. You think I’m fucking with you? I am not fucking with you! I’m here from downtown. I’m here from Mitch and Murray. And I’m here on a mission of mercy. Your name’s Levine? You call yourself a salesman, you son of a bitch?
Dave Moss: I don’t gotta sit here and listen to this shit.
Blake: You certainly don’t, pal, ’cause the good news is… you’re fired. The bad news is… you’ve got, all of you’ve got, just one week to regain your jobs starting with tonight.”
Like Trump, Blake flaunts his wealth. “This watch costs more than your car. I made $970,000 in sales commissions last year. How much you make? You see, pal, that’s who I am, and you’re nothing.”

He’s unapologetic. “I came here because Mitch and Murray asked me to. They asked me for a favour. I said the real favour, follow my advice and fire your fucking ass, because a loser is a loser!” His rude style has ended the Obama era for good.
In the wake of crushing Hamas he has rendered America’s progressive Left a stammering shell of its former self. Its Boomer demo is dazed, and its radical Left is talking insurrection. They tried to shoot him (twice), they tried to jail him. They tried to impeach him. They tried to link him to Jeffery Epstein. He was undeterred. Came back stronger as president in 2024. You may not like it, but those are the facts.
If America has a Trump fixation, it’s no less toxic in Canada where his intervention in the 2025 federal election shattered the polite conceits Canadians live with. He grabbed Trudeau by his fashionable lapels and hissed, “You’re a nice guy? I don’t give a shit. Good father? Fuck you! Go home and play with your kids. You wanna work here? Close!”
In America, this straight talk created a debate on its future. Faced with the same raw assessments of their nation as no better than a 51st state, Canadians rejected Trump’ and elected the nostalgia party of Mark Carney, flown in at the last minute to bury Trudeau’s mess. Assisted by their purchased media the Liberals avoided all talk of the country’s perilous finances, indigenous claims and separation threats. And ran on Trump.
Not much has changed since. Canadians eager to avoid self assessment have boycotted U.S. alcohol and travel. Their Laurentian elites— who months before considered their country a genocidal state— now paint rosy portraits of their land. Conservative leader Pierre Poilievre’s critical style is demeaned. All because of Trump.
Meanwhile, Carney’s Liberals gave Stellantis about $15 billion for EV battery production but failed to secure any guarantees. Stellantis now will cease plans for Jeep Compass production originally slated for Brampton Ontario, and relocate their operations to Illinois. Ontario premier Doug Ford is blaming Trump.
In spite of the repeated blows to the economy, Trump’s role as whipping boy remains unshakeable in Canada nine months after the election. We would like to say you can only blame Trump for so long. Surely the impending $100B deficit budget and talk of Alberta/ Quebec cession will stir some to stop blaming the man staging the intervention and look at themselves.
But this being Canada you’d probably be wasting your breath. Already there is talk of a snap winter election to restore the Liberal majority before the NDP choose a new leader. The bot world keeps ignoring the flames while saying what a lovely fireplace! After urging Palestinian statehood Carney scurries to the Hamas ceasefire ceremony where Trump calls him “president”.
You can’t make this stuff up, But until reality destroys the fantasy worlds in his opponents’ heads expect Blake to knock on the door to announce, “We’re adding a little something to this month’s sales contest. As you all know, first prize is a Cadillac El Dorado. Anyone wanna see second prize? Second prize is a set of steak knives. Third prize is you’re fired. Get the picture?”
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Long-Distance Field Goals Have Flipped The Field. Will The NFL Panic?

It is a day that lives in infamy for Buffalo Bills fans. Jan. 27, 1991, with Buffalo against the New York Giants in Super Bowl XXV. Behind 20-19 with eight seconds left, Scott Norwood, a former All-Pro, attempted a 47-yard game-winning field goal. The kick was, in the immortal words of Al Michaels, wide right.
In the days of the Bills’ four consecutive losing trips to the Super Bowl a 47-yard field goal was within the range of an All Pro kicker. Still it was considered anything but automatic. And kicks of over 50 yards were moon shots with a high degree of failure. Sixty yards? Please, don’t make us laugh.

But as anyone watching field goals in the NFL and CFL can attest the distance barrier has been shattered. NFL kickers are making 72.5 percent of field goals from at least 50 yards. Four kicks have been made from at least 60 yards — one shy of the single-season record. Tampa Bay’s Chase McLaughlin hit a 65 yarder against Philadelphia in Week 4, one yard short of Justin Tucker’s record set in 2021.
Last Sunday Evan McPherson of Baltimore hit a 67-yarder that was wiped out by a late timeout called by Green Bay’ HC Matt LaFleur. (Jacksonville Jaguars kicker Cam Little hit a 70-yard field goal, but it was in preseason and not an official record.)
What makes this onslaught more interesting is that the record for longest FG in the NFL had stood 43 years from Tom Dempsey’s game-winning 63-yarder in 1970 against Detroit for New Orleans. (Dempsey, who has no toes on his right foot wore a special kicking boot.) It took Matt Prater and the light air of Denver to establish a 64 yarder on December 8, 2013. Since then it’s been bombs away.
Dallas’ Brandon Aubrey is the current king of effortless distance, regularly pounding them through from over 60. Many expect him to break the 70-yard mark. (Airlines have movies on flights that long.) No wonder then that the NFL has set records in each of the last four seasons for 50-yard field goals. The total of 195 in 2024 was double the total from every NFL season until 2015.
The combination of distance training plus a few new rules has revolutionized game strategy in today’s game. With the so-called Dynamic kickoff rules forcing more returns, teams are regularly starting drives at the 35- or 40-yard line. In late-game situations top quarterbacks like Buffalo’s Josh Allen or Kansas City’s Patrick Mahomes need to get only a couple of first downs to get in the range of their kickers.

Now, a TD with under a minute left is not the death sentence for teams with one of the better kickers— as Bills fans will remember from their crushing loss in the AFC championship game to the Chiefs in 2022. The game featured 25 points scored in the final two minutes of regulation. The Chiefs took just 11 seconds to get to Harrison’s Butker’s range for a tying 47-yard field goal, then won in overtime.
Once the kicker played another position. Today they are specialists. The science of kicking has also improved with a plethora of kicking camps and coaches springing up to train the latest generation of long-distance drivers of the ball. With only 30 jobs in the NFL the competition is fierce, and only the very best get even a look at the pros, let alone s job. But with the money paid to a steady kicker there are thousands each year refining their craft and strengthening their techniques to get a sniff.
Another innovation improving distance was the league allowing teams to prepare their own kicking balls for games. Now they receive a supply of 60 game balls before the season to use in games. 49ers kicker Eddy Pineiro estimates the broken-in balls add maybe three or four yards to the distance on kicks. The rules stipulate that no artificial heating, stretching or inflating are allowed but Jets kicker, veteran Nick Folk, says that it gives him. Comfort zone.
“We get to kind of do just like quarterbacks get whatever they want to do to the ball, as long as it looks like a football and the logo’s still there and all that stuff,” Folk told AP. “I think they’re pretty lenient with that. It’s a very welcoming thing to be able to kind of look at a ball and be like: ‘All right, I want to kick this one this week, I want to kick this one this week.’”
In the CFL the place-kicking game is about to get a big shock as the league moves goal posts from the goal line to the back of the new, smaller end zones. Kickers will now be forced to kick much further for three points, while offences will play on a smaller field that requires more emphasis on TDs.
Paul McCallum stroked a 63-yard to set the league’s record, and like the NFL, CFL kickers are constantly pushing their range in a league with only one indoor surface. Unlike the NFL, the CFL allows PKers to use a tee. Suffice to say the reconfigured field will take getting used to. (Already traditionalists are fuming.) At least we don’t have the rouge on missed FGs to kick around any more.
For now the quest for a 70-yard field goal continues. The question will be how does the NFL react to re-balance the field’s dynamics to protect the integrity of scoring.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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