Bruce Dowbiggin
Auston City Limits: The Maple Leafs Go Cap In Hand
Yet another long national nightmare has passed for Toronto Maple Leafs Nation. After a prolonged summer silence from star forward Auston Matthews about his intentions for Toronto the mustachioed sniper has agreed to a four-year, $13.25 M. per-season extension with the team (beginning in 2025).
This news resonates at a number of levels from the team to the NHL head office. 1) While Matthews has yet to prove he can lead the Leafs anywhere but a golf course come May, he remains their best hope for any assault on the 56-year Stanley Cup drought. It might be a stretch to say the 40-plus-goal scorer in the regular season led them to their first postseason series win in April against Tampa. Patricia Bergeron he ain’t. But he didn’t hold them back, either. Not every Leafs star can say that.
He’s at a point (25) where a number of NHL stars have morphed from stats producers to win producers. Bryan Trottier, Steve Yzerman, Joe Sakic and Vincent Lecavalier are a sampling of guys who added leadership their tool box in mid-career and went on to multiple Cups. We will see if Auston does likewise.

2) Matthews’ decision to remain in a Canadian city is a huge relief for the league which has recently seen American stars abandon or ignore Canadian cities for the lure of their home country. Indeed, Matthews would likely have gotten all the perks of this deal elsewhere— plus the anonymity of being an NHL player in a city obsessed by the NFL, NBA or MLB. He could’ve maxxed his take-home pay going to one of the NHL teams benefitting from no-state-income-tax. And the NHL would get a huge problem with Canadian fans.
As Canada’s economy wobbles and players have a choice on lifestyle, Matthews’ decision to live in the Toronto fish bowl means that at least one CDN team is relevant. And, let’s be honest, he has a chance of winning the Cup that he wouldn’t in six other CDN teams. If that doesn’t pan out his contract is movable should he desire to move on before 2028.
3) Speaking of relief, getting the deal done is a break for new Toronto GM Brad Treliving. It was he who, as Flames GM, had to negotiate the escape of Americans Johnny Gaudreau and Matthew Tkachuk from Calgary last summer. Had he not been able to retain Matthews in Canada’s largest market it would have not been a job enhancer. Now, he has to find a way to squeeze all Toronto’s glamour boys— hello William Nylander— under the cap and leave room for what they still need. Good luck, Brad.

4) Matthews’ commitment to Toronto means that a number of teams who’ve been delaying bold moves and hoarding trade bait in anticipation of his potential trade or UFA market can now move to Plan B. There were a number of U.S. teams poised to offer the Leafs the moon and stars— NHL version— at the trade deadline or to sign him next summer. This should now signal some activity by teams anxious to deal.
Ironically, the Leafs used to be that team waiting for a Toronto Moses to emerge in the UFA market. Remember Brian Burke’s unseemly longing for Steven Stamkos? Even when they got their local guy in John Tavares, the Islanders star was past his peak and has proved a millstone under the Toronto salary cap. This time they get a star in his peak years.

5) Matthews’ league-leading benchmark of $13.25 M. over just four years allows the NHL salary grid to fall in place behind him as the salary cap takes a bump in 2024-25. His deal will be the comparison for the next superstar contract that enters the unlimited FA portal in the future— although his max salary may chafe some stars who match Matthews’ production but have taken their teams deep into playoffs or winning a Cup. Don’t they deserve more? The expected rise in the league cap over the four years of the Matthews deal may help assuage that.
6) Finally— and most amusing— has been the response from hockey sweats to Matthews getting $13.25 M. For four years? To this crew who talk lovingly about The Game, this seems an awful lot to pay a guy for playing a boy’s game. That much? This just in, Matthews is criminally underpaid as one of the Top 10 players in a modern sports league.
The dizzying $13.25 as NHL No. 1 would make him the 113th highest-paid player in the NBA, the 103rd highest-paid player in the MLB and the 88th highest-paid player in the NFL. As one perspective, Toronto-born Shai Gilgeous-Alexander of OKC Thunder— now starring for Canada’s national team— pays about $13.25M per year in income tax.

Sure, there are differences among the revenues of the Big Four pro Leagues But, as we’ve written extensively, the @NHLPA sold out its stars in the 2004-05 CBA negotiations to protect average players and grinders. (Actually, it was a small group of stars pushed by their agents to stab Bob Goodenow’s strategy in the back.) They like to mock the product in CBA talks.
Limiting the maximum contracts to 20 percent of the cap allows the league to have higher minimum and median salaries than NFL and MLB. (Hands up those people who buy tickets or digital packages to see the third line and fifth defenceman?) And pay lip service that it’s still Don Cherry’s Original Six league. With its cozy business plan there’s been little incentive to push the NHL’s business model beyond more expansion.
Also of note, if NHL doesn’t make its revenue target under this #CBA Matthews and the other players will have money clawed back in escrow. Great deal, huh? None of the other leagues has escrow, a device thought up by an NYC law firm and foisted on gullible NHL stars in secret meetings to break the 2004-05 lockout. Everything since then has been pantomime labour negotiations.
So good luck, Leafs fans. Enjoy Matthews and the star-spangled Toronto lineup. Things could change with the same guys making more money. But don’t hold your breath.

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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
While America Shrugs Off Woke, Canada Doubles Down On Feminizing Society
There is a truism that politicians believe that strategy wins battles. Generals know that logistics win battles. Translation: You can have all the shiny new weapons but if you don’t have a delivery system to support them you’re going to lose.
The success of the Woke Left this past generation has been its creation of delivery systems in the media and culture to carry out their agenda. The result: a feminization of Western culture, exemplified by the manic hatred of 1980s alpha man Donald Trump. From their modest demand for “safe spaces” they now have rendered all criticism of social dysphoria as hate speech and the speakers criminal. Murder in the service of trans— suggested by Jane Fonda— is considered holy.
Writes conservative political analyst Helen Andrews.. “Everything you think of as wokeness involves prioritizing the feminine over the masculine: empathy over rationality, safety over risk, cohesion over competition… The most important sex difference in group dynamics is attitude to conflict. In short, men wage conflict openly while women covertly undermine or ostracize their enemies.” Translation: If it feels good it must be correct.
As we noted in June emotional narratives now override facts in public discourse. The currency in this societal change has been victimization as the badge of virtue. Young women, in particular, are willing to believe even the most outlandish claims of victimization in exchange for credibility in the Woke camp. One example from the past week’s No Kings performative marches example: Women are being ignored in media or being discriminated against in hiring or academia. As if.

No Kings had all the hallmarks of the victim strategy. A predominately female, plus-60 audience and their handlers from the education system, all united in loathing Donald Trump. The shared distress brought on by POTUS 47. A Hollywood component led by Kathy Griffin.
So, after all the bonding and talking, what message did they take away from the large crowds and media love? Was it empathy or rationality? As Andrews writes, “The outcome of a discussion is less important than the fact that a discussion was held and everyone participated in it.” Besides a few pathetic folk songs, badly written signs, cheeky assassination memes they mostly took away a feeling of unity. It was, like Stalin’s Soviet Union army parades, a display of the delivery systems they’ll use to enforce loyalty in the future.
For organizers who know they’re not going to get rid of POTUS 45/ 47 anytime soon, there was the added confidence that this base will fall obediently in line when the nomenklatura call them to do their bidding— the same way they did on lockdowns, vaccines and pussy hats.
The problem for the Left’s leaders after all the Charlie Kirk references and Pete Seeger nostalgia is that the delivery system is still struggling to find a new wedge weapon to slow down Trump. (He’s still polling in the high 40s approval with pollsters who correctly called 2024.) All the Congressional shutdowns, Epstein references and Putin references that worked before are now failing.
“CNN: This shutdown is a different world for Trump than the 2018-19 shutdown. He’s in a much better spot. Here is his Shutdown Trump Net Approval
Blame Trump for Shutdown:
2019: yes 61%
2025: no 48%
Worse, support for critical issues such as trans is falling. Canadian political scientist Andrew Kaufman shocked progressives with polling showing that trans identification is in free-fall among the young the past five years. So is nonbinary identity. (Pretty soon only their demented parents will buy the grift.)
As well, Congressional district adjustments could give the GOP as many as 20 new seats in the midterm. Hence the broad hints at violent civil unrest from the more excited paraders this weekend. And the disingenuous claims of how peaceful the Left was on the weekend. In short it was No Kings. No New Ideas.
While America roils in the dynamics of a Woke retreat, Kaufman points out that Canada remains entirely in the thrall of the feminized morality introduced by Justin Trudeau’s election ten years ago this month in 2015. “Liberals: Stop importing US politics into Canada. Also Liberals: Hey look, the U.S is holding a ‘No Kings’ protest. Let do it too.”
The image of the hip, sexually ambiguous Trudeau has been followed by the feminized Mark Carney with his trans child. The symbolism is no accident. The Canadian Left’s rock/ paper/ scissors emotion now trumps irrationality. Canadians questioning dysphoria or promoting traditional male roles is now punishable by firing or banishment from social media. Emotional blackmail is a delivery system for Canada’s left. But it only goes one way. If you act like a traditionsl man publicly (see: Danielle Smith) your female cloak of supremacy loses its superpowers.

While the U.S. Left struggles the political delivery system Canada is, by contrast, armed to the teeth with live feminist ammo aimed at Pierre Poilievre. Somehow the meek bureaucrat from Ottawa is painted as mini-Trump by the heavy hitters of the Left. The past week saw the titans of the keyboards twist anti PP comments from a former Stephen Harper aide into an attack from the former PM. It took hours before Harper’s office quashed the implications of Polievre hate, too late to expunge the scars.
Elbows Up aficiandos took their shots, too: “Here’s a sample: @PierrePoilievre has desecrated the memory of my father and insulted every officer who has served in the RCMP. This cannot be forgiven or forgotten.” This after Poilievre asked why it was not an issue that a fired Minister of Justice, Jody Wilson Raybould, was not allowed to ask why Skippy didn’t want the RCMP to do their job. This was 14 times she was told to stand down on issues over Trudeau’s donors.
To forestall any rejection of Woke, Carney’s strategy is to turn Canada in the direction of ultra-liberal Europe and away from Trumpland. But the logistics of a crumbling economy and separation on several fronts in Canada may take the decision out of his hands.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Is The Latest Tiger Woods’ Injury Also A Death Knell For PGA Champions Golf?
Tiger Woods should put an operating theatre in his Florida mansion on Jupiter Island. Woods has had a seventh surgery on his back. This time it’s to install a lumbar-disc replacement to address issues caused by a collapsed disc in his lower back. He’s expressing optimism that he could come back to play again, but there is no timeline.
The 15-time Major winner has always said he’ll never be a ceremonial golfer. So unless this surgery works miracles we have seen the last of him playing at golf’s top events. Says former PGA Tour player Johnson Wagner, “I just don’t see a world where we see him play in The Masters again — and that makes me very sad. I think his body is just beaten down, and I don’t think he can do it anymore.”
Since his days dominating the Tour ended Woods had expressed hope that he might add one more major— The U.S. Senior Championships— to his haul of 82 tournament wins. That seems a distant hope now as the 49-year-old looks unlikely to play in 2026 or 2027.
It’s also bad news for the PGA’s Champions Tour, where +50 former stars of the main Tour have extended their careers and made more prize money (Calgary hosts the Canadian stop.) The dream of what used to be called the Seniors Tour was to extend the visibility of the game’s drawing cards.
In the years after 1980, when the Seniors was established, the Tour did just that with star players such Tom Watson, Lee Trevino, Hale Irwin and Chi-Chi Rodriguez active. Along the way Fred Couples, John Daly, Ernie Els and more also won tournaments on the North American tour. Some used it to stay sharp for the U.S. and British Senior Opens. Others just enjoyed extending their careers while doing a little fishing.

But the great hope was that Woods and Phil Mickelson would highlight the Tour once their days on the regular Tour were done. Mickelson, however, has aligned himself with the rival LIV Tour, forgoing the PGA Champions.. That left Woods, the TV ratings magnet, to be the marquee attraction for the Tour. But that seems a faint hope now with this latest surgery. And the vast amount of money he’s already accumulated pounding these aging golfers into the turf.
Which has many in the know now suggesting the PGA Tour might just fold the Champions for good. While charisma-challenged Bernhard Langer has dominated the money-winners list well into his 60s, the star power of marquee names from the 1980s, ‘90s and 2000s has been sparse. Els, Retief Goosen, Stewart Cink and Padraig Harrington still compete and win. But a steady diet of Steve Alker, Richard Bland, Ken Tanigawa and Canada’s Stephen Ames leaves the viewing audience cold.

So could the Champions be reduced or eliminated? Without the promise of Woods teeing it up the future looks bleak. Nothing that happens in professional golf these days should surprise anyone, however. Since the arrival of the Saudi-sponsored LIV Tour stole a generation of stars such as Jon Rahm, Dustin Johnson, Brooks Koepka and Bryson DeChambeau the viewing public is baffled by what was traditionally a very stable lineup of tournaments from January through September.
There have been active negotiations the last two years between the LIV Tour and what remains of the PGA Tour, spearheaded by Rory McIlroy,. But so far no one has come up with a solution that puts golf’s Humpty Dumpty back together again. LIV has proven it can outspend the Tour if it comes to a spending contest so waiting for bankruptcy to return the LIV players to the PGA is a non-starter.
Fans are naturally disappointed and confused about the shifting picture. But as the rowdy Ryder Cup at NYC’s Beth Page Black demonstrated the sport can still command centre stage— even against an NFL weekend of games. The winning Europeans were demonized by hecklers and boors, adding a frisson of danger to the event.
It was must-see TV, even if it was rude. The geopolitical conflict reminded sponsors and networks of the potential for golf to once again capture the imagination of a global sports audience. If it just finds the right format.
Then there’s the Happy Gilmore factor. Adam Sandler’s second installment of the comedy series was a huge hit for Netflix with its blend of juvenile humour, celebrity cameos, golf greats, Bad Bunny and a flimsy plot about a futuristic tour involving Haley Joel Osment and supercharged golf course. Not much made sense beyond the appeal of golf. But non-golfers watched. (Owen Wilson’s series Stick has also been good story for golf.)
The plot inclusion of a rival league is a light-hearted jab at LIV— but also at the new TGL indoor competition that started last winter in Palm Beach Gardens, Florida. Fronted by Woods and featuring a number of current stars playing for various cities it has mechanical greens that rotate to mimic a real course and simulated holes on golf simulator.
Its biggest drawback is that the personalities of the Arnie/ Jack era half a century ago are largely missing from the men now dominating golf. Scotty Scheffler is affable. Tommy Fleetwood is modest. Justin Thomas has the charisma of a CPA. What the product needs are more Dalys and Shane Lowrys. But the fantastic purses they’ve earned have dulled the edge of golf’s legends post WW II.
For now, Woods will rehab, the sponsors will hold their breath and the audience will nod off on the couch till something reminds them of what they used to love.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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