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Bruce Dowbiggin

Ask Not Who Killed The Expos. It Was The Blue Jays

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Watching thousands of Canadian fans stream into T-Mobile Stadium in Seattle to watch the Toronto Blue Jays play the Mariners this past weekend was a stirring sight. Canadians seemed to represent about 60 percent of the crowds. The baseball fans from across Canada’s West have made the Jays their team, stretching the Jays fandom from sea to sea to sea.

Sadly, the Jays could not make them happy, as the Mariners staged some improbable comebacks to take the series two games to one from the Jays. But it did little to stem the fans’ enthusiasm for the frustrating Blue Jays, who are battling Seattle for the final wildcard playoff spot in the American League.

For longtime MLB fans in Canada the excitement for Toronto is a throwback to the days when the Montreal Expos were “Canada’s team” from 1969 to the mid-90s. The extinct Expos were followed rabidly as they became the first Canadian team in MLB and then the first Canadian team to make the postseason.

Spurred by the brilliant Gary Carter, Andre Dawson, Tim Raines, Steve Rogers and Tim Wallach, the ‘Spos of that era captured hearts the way the Jays do now. The national broadcasts of their games were shown across the continent. In Maple Ridge B.C. young Larry Walker— a future Expo superstar and HOF selection— chose baseball as a result of the Expos’ influence.

So it seemed only natural that when the idea of Toronto getting an MLB club became a possibility in the mid-1970s that Expos would whole-heartedly push for Canada to double its MLB contingent. After all, two clubs would double the enthusiasm for the sport in Canada, spawning more Larry Walkers in the future.

Little did Montreal president/ GM John McHale know that his friendly support for Toronto would end up as the death knell for his Expos franchise in 2005. No one thought that when the Jays began play in the snow of Exhibition Stadium in 1977 that they’d pitilessly cut the economic throats of their cousins down the 401 Hwy.

Nothing much happened in the early years of the Expos/ Jays “rivalry”. The Expos were entering their first peak seasons fighting for the NL East title. Everyone in Canada wanted a piece of the story. In addition to CBC TV showing the games nationally, Montreal also developed as network of local radio stations across the country. We can remember listening to Dave Van Horne doing Expo games on an Oshawa, Ont., station, fighting the static to hear the outcomes. There were similar stations in Ottawa and Windsor, Ont., and a number of other smaller Canadian markets.

The Jays, meanwhile, aligned with CTV as the club was regularly pounded by its AL East opponents in the early years at the freezing Mistake By The Lake. But even as the team floundered on the field, the owners of the Jays— primarily Labatt Breweries— looked around MLB and noticed that no team was allowed to encroach of the broadcast territory of another club.

As the Jays went from weak sister to equal partner to dominant team on the field winning the 1992-93 World SXeries, their tone about letting Expo games generate income in their territory grew less than cordial. Labatt Breweries  owned the biggest, most lucrative market in Canada. And only they should profit from it.

This exposed the fundamental weakness of the Montreal franchise. The Olympic Stadium was proving to be a cold, fan-unfriendly disaster. Hundreds of thousands of English speakers had left the province when the Parti Québecois took power. At the same time as initial owner Charles Bronfman was tiring of coming up short on the field and repeated labour stoppages, the Expos were threatened with a severe hit to their broadcast revenues.

Their friendly sharing of MLB in Canada with the Jays now appeared naïve.  MLB said the Expos could control Quebec and the Maritimes, but it would have to stay out of southern Ontario. McHale could see the writing on the wall. Owner Bronfman appealed to then-commissioner Bowie Kuhn for relief, saying this ruling would “ghettoize” the team within Canada. His intent on buying the club in 1969 had been to “bring Quebec into the nation”. Instead, the team he’d encouraged to join MLB was freezing the Expos out of the large English speaking markets.

After hearing from the Jays, Kuhn allowed the Expos to show 15 TV games a season in Ontario. McHale and Bronfman knew this was inadequate. As the Jays started getting into the postseason in 1985 and the Expos sank in the NL the die was cast. Making it worse, the Canadian dollar began its plunge that ended with a 62-cent dollar versus the U.S.

The 1994 season, in which Montreal had the best record in MLB, was cancelled. Bronfman sold the club to a consortium of owners without Bronfman’s means. By 2000, attendance nosedived as the Expos dumped their great core of Walker, Pedro Martinez, Moises Alou and John Wetteland. By the early 2000s, new American owner Jeffrey Loria was actively trying to sell the team to investors who’d move it to the U.S.

Mar 27, 2018; Montreal, Quebec, CAN; Montreal Expos former players Steve Rogers (45) and Tim Raines (right) pose with Toronto Blue Jays catcher Russell Martin (55) before a game between the St. Louis Cardinals and the Toronto Blue Jays at Olympic Stadium. Mandatory Credit: Eric Bolte-USA TODAY Sports

By 2005, the Expos were sold to new owners in Washington who renamed the club the Washington Nationals. Loria, meanwhile, was allowed to buy the Florida Marlins franchise, which he ran into the ground much as he’d done to the Expos.

The Blue Jays, meanwhile swept in to capture the entire Canadian sports TV audience. They are today valued by Forbes magazine at a cool $2.1 billion. There was talk of transferring the Tampa Bay Rays to Montreal but that evaporated when local Florida politicians promised lawsuits. MLB is now talking about possibly returning to Montreal as an expansion club should they build a proper ball park.

Although who in Quebec has a billion to throw at a baseball stadium is unclear. And how they’d get past the Blue Jays monopoly on broadcast rights in Canada is also a huge question. Just remember, however, that you needn’t look far to see who had a large hand in killing the Expos.

It was the Toronto Blue Jays.

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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx

 

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BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

Maintenance Mania: Since When Did Pro Athletes Get So Fragile?

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The Los Angeles Dodgers’ Game 7 win in the World Series over the Toronto Blue Jays averaged a combined 27.3 million viewers. By comparison, the 2025 NBA Finals’ Game 7 between the Oklahoma City Thunder and Indiana Pacers averaged 16.4 million viewers on ABC.

Granted, the MLB had the L.A. market as backstop while the NBA featured two small-market teams. But there was no second U.S. home market in the numbers, because Toronto doesn’t count in U.S. ratings. BTW: Canadian ratings were spectacular with over 18.5 million viewers watching some or all of Game 7.

For those who thought baseball was dead as a TV property, 2025 was a golden throwback to another age. Likewise, the NBA Final— with its Canadian MVP—was a flashback to the days when pro basketball played second fiddle to college basketball.

What’s wrong with pro basketball? Many think tying itself so closely with the DEI network ESPN has put off many. The obsession with the L.A. Lakers is off-putting, too. Betting scandals don’t help. But more than anything the NBA is tainted by its stars taking “maintenance days” off for R&R in the middle of the season.

Fans who purchase tickets when the schedule is announced to see LeBron James or Zion Williamson have no recourse months later when the coach sits a player on those maintenance nights. TV schedulers also see their feature primetime games blown up. According to surveys, 65 percent of fans express disappointment when they attend a game without the expected stars.

The trend really caught wind when Kawhi Leonard, with the Toronto Raptors over a barrel, took frequent maintenance days on his way to the 2019 NBA title. Leonard supporters might say that the Raptors beat a battered Golden State Warriors team missing numerous starters like Kevin Durant and Draymond Green whose injuries sidelined them for the Final.

Maybe. (Leonard continues his maintenance routine with the L.A. Clippers.) But the wholesale use of maintenance days during the season has fans asking, Are today’s players more vulnerable to the stresses of a long season or were the players of the Michael Jordan era just mentally tougher?

Just look at Jordan’s record from 1985 to 2003. In an era where there were no private jets, no personal chefs, no advanced sports medicine, Air Jordan flew all 82 games/missions nine times in his career. In fact, outside the two years he played baseball or there was a labour disruption, he played 78 or fewer games just once. This with the Detroit Pistons Bad Boys hammering him.

In defence of today’s stars, the more compact schedule has resulted in an almost 25 percent increase in injuries. The bar for athletic achievement— height, speed, recovery— has gone a lot higher.  And the players have to protect the phenomenal salaries they now draw versus Jordan’s day.

Still. There is caution and then there is indulgence. Coaches in danger of losing their job are subject to taking a knee when their stars tap out for a game. The NBA knows its fans were not onboard with the practice, as the TV ratings show.

What about maintenance in other sports? It was a big issue throughout the baseball season— in particular the playoffs. Managers and pitching coaches doing strategy by pitch count. In the ALCS and World Series, a cautious Blue Jays manger John Schneider yanked starters Kevin Gausman, Trey Yesavage and Max Scherzer with seemingly more pitches in their arm to bring in mediocre bullpen pitchers.

Schneider blew Game 5 of the Series with some wonky pitch-count decisions. But, in the end, it worked out for Schneider as he finally threw caution to the wind in the final games versus the Dodgers, using his starters from the bullpen and allowing more elevated pitch counts.

Not so much success for Detroit manager A.J. Hinch who yanked his ace Tarik Skubal, up 2-1, after 99 pitches in the final ALDS game against Seattle. His bullpen then blew the game in 15 torturous innings. Surely Hinch could get more from Skubal. In his day Nolan Ryan would throw 125-140 pitches in games. But Hinch was protecting the arm of his ace, who might just be traded or sign with another team in the next 12 months.

This protection racket has introduced a news strategy of running up pitch counts in at-bats against excellent pitchers early in a game so the hitters can get to the bullpens when the starters hit the magic pitch count. Managers are now having to bring in their stoppers in the sixth or seventh inning if the lead is getting away from them.

Fans, meanwhile, are confused why today’s pampered stars still tear up their arms, needing Tommy John elbow surgery despite the lowered innings. counts. Meanwhile everyday players never get tired?

So don’t be surprised when your fans turn off the TV because they see stars prioritizing their salaries over win/ loss.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

A Story So Good Not Even The Elbows Up Crew Could Ruin It

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The tipoff came when the proud Canadian comic who couldn’t be bothered to still live here reprised Elbows Up. It was going to be Mark Carney’s dream come true, the perfect distraction from him apologizing to Orange Man Bad for Doug Ford’s commercial. A team from his political base claiming national status so he could whip up O Canada/ Hate Trump while he tries to sign a trade deal, any deal, with the U.S.

The Globe & Mail, once a serious newspaper, fell in line. “The Blue Jays aren’t just playing for themselves. Because of Trump they’re playing for all of Canada.” Corporate Canada, like Jays “proud owners” at Rogers, threw the Canadian flag into every commercial running. You’d have thought Melanie Joly was batting cleanup.

Never mind there are no Canadians playing for Toronto (Vlad Guerrero was born in Montreal but identifies as Dominican) or that the Dodgers first baseman actually plays for Team Canada. Or that Canadian anthem singers at the games whined about reconciliation while changing the lyrics of O Canada. All they needed to seal the deal was one measly win in Game 7 and a snap federal election was a shoo-in.

As blogger/ writer Jonathan Kay has observed, “I absolutely love that the Canadian media has gone from “Here’s why so-called Canada is a colonial settler genocide state” to “here is the correct way to be a proud Canadian nationalist” in like 15 minutes.”

The fans in attendance in Toronto and via television tuned it all out. In game 7, Toronto went up 3-0 on a homer by Bo Bichette, who already has one foot out the door headed to free agency. It was strictly ballroom for the Boomer Zoomers in the stands and watching on TV. Sure, Turtle Island may put in a land claim at any moment on the “ancestral home” occupied by the Roger Centre. Party on.

Till it ended sadly past midnight in lame jokes when L.A.’s catcher homered in the eleventh inning. “What did @Dodgers Will Smith say to @BlueJays pitcher Shane Bieber? SLAP!”  Game. Set. Match.

The party rally over, the Dodgers— who hit just .203 in the Series— celebrated on the infield while Jays fans sat in stunned silence contemplating 12 hits, 10 men left on base and 3 for 14 with runners in scoring position. Remarkable the Jays didn’t win.

The contrast with the 1992-93 experience couldn’t be more stark. But baseball fans not dragging all the political baggage shouldn’t lose sight of the rags-to-riches season on the field. Here was our tepid assessment of the team’s chances in March. “While it’s true that the sun can’t shine on the same team every day, Jays fans believe it would be nice if the great orb would find their club as it did back in the 1992/93 World Series days. Instead of the reflected glory of past stars winning for other teams. Patience is thin. And time is ticking.”

After that was written the Jays did give Vlad Guerrero his 14-year, $500 million deal, locking up their star for his baseball life. But if that was supposed to inspire the team it was a loser. By May 8 they were 16-20. Then they hovered near .500 till the start of June. When we remarked, “Even the Jays’ paid broadcast team was having a tough time putting a happy face on ever catching the Yankees for first. 

In desperation manager John Schneider began giving at-bats to prospects like Addison Barger and Jonatan Clase. Journeymen like Nathan Lukes, Ernie Clement and Davis Schneider also thrived in platoon situations.
Another journeyman Eric Lauer solidified the fourth starter spot while Max Scherzer convalesced. In the bullpen unheralded lefties Brendan Little and Mason Fluharty gave Schneider valuable late-game innings. Catcher Alejandro Kirk, handed a new contract, gave the pitching staff a reliable asset.”

Then came the hinge point. In late June/ early July the battered Blue Jays went on a wholly unexpected tear. They won 19 of 24 games, ending with taking three games from MLB’s best team, the Tigers, in Detroit. They didn’t just beat opponents, they pounded them.

Still, management was cautious at the trade deadline in July. They picked up useful bullpen arms in Seranthony Dominguez and Tommy Nance. They rolled the dice on former Cy Young winner Shane Bieber who hadn’t pitched in two seasons. And they picked up versatile Ty France.

But nothing earth-shattering. By August the Jays had earned a 91.9 percent chance of making the postseason, a five percent chance of winning the World Series. But Mr. Carney was not adopting them just yet as the Jays staggered through September. Guerrero didn’t get an extra base hit from Sept. 7- 20. They were playing without, arguably, their best player in Bichette.

Their pitching staff was in tatters with Chris Bassitt gone to the injured list, José Berrios banned to the bullpen, Max Scherzer strafed for seven runs in one start, Jeff Hoffman blowing leads like he blows his nose. All Star catcher Kirk, OFs Addison Barger and Daulton Varsho went cold at the same time.

But the Jays pieced together enough offence centered on George Springer and spare parts like Ernie Clement to keep the wheels on. Bieber, the former Cy Young winner, was a life saver. And as Detroit completed the worst choke in MLB history, Toronto was able to grab home field advantage in the playoffs.

That was when Team Toronto became Carney’s Team Canada, a rallying point for his base as he floundered on the world stage. It’s hard enough to buy into the Team Canada pitch with a Canadian NHL team where at least half the players are Canadian. The Jays don’t even have a surefire domestic prospect in their system at the moment. (They had Toronto’s Rob Butler on the 1992-93 Series winners).

The Laurentian elites were undeterred. According to the G&M, the surrogate Jays were the happy face of their federalism. And for a dizzy month they delivered for both baseball fans and the PMO. For good measure the World Series records fell like autumn leaves, culminating in the final weekend in Toronto. When the dreaded Dodgers squeezed out the wins they needed.

L.A. Times reporter Dylan Hernandez rubbed it in. “It’s amazing how the city of Toronto just keeps producing one loser after another. They’re like San Diego north. I did have to give one last parting shot to my friends up north, because they’re not coming back here anytime soon.”

But Jayson Stark of The Athletic was more sympathetic. “How can you tell when you’ve just been part of the greatest World Series game of your lifetime? Or maybe we should make that anybody’s lifetime? Do you have to wait for a panel of historians to rule on it? Or do you just look into the eyes of your teammates and recognize that you all know it when you see it, when you live it, when you play in it?”

We are with Stark and all baseball fans who resented the first nighters, red-carpet snobs and jock-sniffing politicians horning in on the fun of baseball. It was a time to remember that will linger long after the Elbows Up crew leave us. For now, go Oilers, Habs, Senators, Jets, Canucks, Flames and (gasp) Oilers.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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