Sports
The Top 10 Best Super Bowl Commercials of Super Bowl 59

The price for a :30 Super Bowl ad space is up to $8 Million
#10 – Pfizer
As much as it pains me to say it, this was an effective ad.
Unfortunately, many viewers will fall for this propaganda using a cute kid to sell the narrative of Pfizer “knocking out” cancer.
#9 – Bud Light
They are at least trying to salvage their image after the Dylan Mulvaney disaster.
#8 – “He Gets Us” – an ad campaign promoting Jesus Christ.
@BehizyTweets responded to the commercial, saying, “‘He Gets Us’ just aired a Super Bowl ad promoting Jesus, and it’s a massive improvement from last year’s woke ad.”
#7 – Rocket.com
@annamlulis reacted to this ad, saying:
“The Super Bowl just showed the most beautiful pro-life ad. Instead of fearmongering people out of having a family, it showed U.S. service members getting married and having kids.”
“Everyone deserves their shot at the American dream.”
#6 – Coors Light
#5 – Duracell
#4 – Michelob Ultra
#3 – Hims & Hers
As a company that donated $1 million to Trump’s inauguration, the ad aligned well with Make America Healthy Again (MAHA) messaging—despite the company primarily operating within the pharmaceutical space.
“Something’s broken, and it’s not our bodies. It’s the system.”
“The system wasn’t built to help us. It was built to keep us sick and stuck.”
#2 – Mountain Dew
The only ad that made me laugh out loud.
#1 – Jeep
They dropped $32 million on this ad—and they’re about to get their money’s worth and then some.
Starring Harrison Ford and the American flag, the ad featured several patriotic statements, including:
“Freedom is for everybody. But it isn’t free. It’s earned.”
“There are real heroes in the world, but not the ones in the movies. Real heroes are humble, and they’re not driven by pride.”
“The most sacred thing in life isn’t the path. It’s the freedom to choose it.”
Thanks for making it all the way to the end! If you enjoyed this list, follow me (@VigilantFox) for more.
Fun fact: Each 30-second ad spot cost about $8 million this year. Which ad was your favorite?
MxM News
“Keeping Men Out of Women’s Sports” Executive Order doesn’t go far enough: Second place finisher

MxM News
My stolen victory: NCAA athlete demands justice after losing title to trans competitor
Quick Hit:
Minna Svärd, a former NCAA athlete, is calling for official corrections to past competitions where male-born athletes were allowed to compete in women’s divisions. In a Wall Street Journal op-ed, she recounts how she lost an NCAA championship title to a transgender athlete and argues that fairness in women’s sports must be restored.
Key Details:
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Minna Svärd was placed second in the 2019 NCAA Division II Women’s 400-meter hurdles behind CeCé Telfer, a biological male who previously competed in men’s athletics.
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She argues that “every time a male athlete enters a female competition, a woman gets cut from the roster to make room.”
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Svärd supports President Trump’s executive order “Keeping Men Out of Women’s Sports” but says it doesn’t go far enough in rectifying past injustices.
Diving Deeper:
Minna Svärd, an NCAA athlete from East Texas A&M University, has made a compelling case for correcting past injustices in women’s sports. In her Wall Street Journal op-ed titled My Stolen NCAA Championship, Svärd argues that the victories of female athletes like herself were unjustly taken when male-born competitors were allowed to enter women’s competitions. She writes, “That made me the first collegiate woman to be told her victory was worth less than a man’s feelings.”
Svärd recalls her experience at the 2019 NCAA Division II Women’s 400-meter hurdles final, where she finished behind CeCé Telfer, a biological male who had previously competed in men’s track under the name Craig Telfer. “CeCé Telfer destroyed the women’s field and crossed the finish line almost two seconds before me,” she recounts. Telfer, who had ranked 390th in men’s competition, was suddenly a champion in the women’s division.
She underscores the inherent biological differences between male and female athletes, noting that “men have enormous athletic advantages over women, which is why women’s hurdles are 9 inches shorter than men’s.” In the world of competitive sports, these advantages translate to significant performance disparities. “Olympic gold-medal-winning times for men’s 400-meter hurdlers are about five seconds faster than for women,” she points out, highlighting the competitive gap that remains despite hormone therapy or identity changes.
Beyond losing a title, Svärd also faced a backlash for speaking out. She waited a year before expressing her frustration on social media, only to be labeled a “transphobe” and endure online harassment. Meanwhile, Telfer was celebrated in mainstream media, including a New York Times magazine profile, and pursued an Olympic dream that ended in 2021 after failing a testosterone test.

Telfer running away from the pack in the 400 M Hurdles Womens Finals, 2019
Svärd praises President Trump’s recent executive order, which seeks to bar biological males from competing in women’s sports. However, she insists this move alone is insufficient. “The official results of past competitions should be corrected to align with reality. Male competitors should be removed and the rank of affected women increased accordingly,” she asserts.
While she doesn’t expect media accolades for her stance, Svärd remains proud of her rightful place in NCAA history. “In 2019, I was the fastest female 400-meter hurdler at any NCAA Division II school. It’s been five years since that honor was stolen from me. I want it back,” she declares.
Bruce Dowbiggin
The National Freakout Over The 4 Nations Drama Still Resonates

The recent 4 Nations Tournament Showdown left many people drained. On top of the best-on-best format was laid the bubbling Canada/ United States political drama. As we wrote in the wake of the round-robin U.S. win over Canada any thoughts of friendship went out the window, Fast. It was a night few will forget. The 3-1 score of Team U.S. over Team Canada being secondary to other outcomes.
“Expecting a guys’ weekend like the concurrent NBA All Star game, the fraternal folks instead got a Pier Six brawl. It was the most stunning beginning to a game most could remember in 50 years. (Not least of all the rabid Canadian fanbase urging patriotism in the home of Quebec separation) Considering this Four Nations event was the NHL’s idea to replace the tame midseason All Star Game where players apologize for bumping into each other during a casual skate, the tumult as referees tried to start the game was shocking.

Despite public calls for mutual respect, the sustained booing of the American national anthem and the Team Canada invocation by MMA legend Georges St. Pierre was answered by the Tkachuck brothers, Matthew and Brady, with a series of fights in the first nine seconds of the game. Three fights to be exact when former Canuck J.T. Miller squared up with Brandon Hagel. (All three U.S. players have either played on or now play for Canadian NHL teams.)
Premeditated and nasty. To say nothing of the vicious mugging of Canada’s legend Sidney Crosby behind the U.S. net moments later by Charlie McEvoy.”
In the rematch for a title created just weeks before by the NHL the boys stuck to hockey. Anthem booing was restrained. Outside of an ill-advised appearance by Wayne Gretzky— now loathed for his Trump support— the emphasis was on skill. Playing largely without injured Matthew and Brady Tkachuk and McAvoy, the U.S. forced the game to OT where beleaguered goalie Jordan Binnington held Canada in the game until Connor McDavid scored the game winner.

For Canadians invested in debunking Trump it was a delirious moment. For hockey fans starved for best-on-best it was a triumph.
But what about the less-appreciated aftermath of the brief tournament (held without Russians, Czechs or Slovaks)? Perhaps the most public outcome was the now-demonization of Gretzky in Canada. Just as they had with Bobby Orr, another Canadian superstar living in America, Canadians wiped their hands of No. 99 over politics. Despite appeals from Orr, Don Cherry and others, the chance to make Gretzky a Trump proxy was too tempting.

We have been in several arguments on the subject among friends: Does Gretzky owe Canada something after carrying its hockey burden for so long? Could he have worn a Team Canada jersey? Shouldn’t he have made a statement that he backs Canada in its showdown with Trump? For now 99 is 0 in his homeland.
More tangibly it seems that the stars of the Canadian and American teams are suffering from a hangover themselves from the emotional series. Toronto captain Auston Matthews— victimized on the OT goal against Canada— has been sluggish as his Leafs, hoping to avoid the play-in segment of the postseason, are a tepid 5-4-1 in their last ten. By his own admission he and his team have lacked a killer instinct since the 4 Nations.
McDavid and his Edmonton Oilers are sputtering, too. While Leon Draistaitl carries the freight (as a German he was out of 4 Nations), McDavid’s Oilers are an uncomfortable nine points up from missing the playoffs. Heading into a contract run, McDavid seems exhausted some nights as rumours swirl about his next deal. It’s hard to see how the tournament hasn’t taken a toll.
On the U.S. side, Florida has had to battle on with Tkachuk, its emotional leader, out for the regular season after the injury sustained in the 4 Nations. There’s more. As much as fans loved the great drama, NHL owners will be wary of losing their best players to injury in future tournaments. It’s a reason there has been so little best-on-best hockey the past generation.
Perhaps the least-appreciated backlash so far from the 4 Nations turmoil is the effect of Canadians, who have many Americans playing in their nation, booing the Star Spangled Banner. Under the heading of sin in haste/ repent at leisure, the impulsive show of bad sportsmanship may have felt good at the moment. Leftist Toronto Star scribbler Bruce Arthur, said “You’re damn right Canadians should boo the anthem.”
But what repercussions will Arthur’s temper tantrum have on Canadian teams in the NHL, NBA, MLB? Most Canadians we asked dismissed the impact, but imagine you are an American free agent or a player with a no-trade clause contemplating an offer to play in Canada. Having seen your national anthem disrespected will you let bygones be bygones?
It remains to be seen if a Canadian federal election held alongside the NHL playoffs will have any repercussions on the ice. But in the current manic mood of Canadians freaked out by Trump nothing is beyond possibility.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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