By Emily Mangiaracina
The Media Research Center (MRC) Free Speech America Vice President Dan Schneider believes these ‘shocking’ findings are evidence that there is ‘a radical remnant within X fighting against Elon Musk.’
A recent study shows that the social media platform X (formerly Twitter) disproportionately suppresses conservative media content and elevates left-leaning voices despite owner Elon Musk’s pledge in May to “investigate” this bias.
Media Research Center (MRC) published on Friday the results of a study into how content on X is boosted and suppressed. Remarkably, MRC found that nearly 74 percent of the right-leaning media outlets it reviewed were de-boosted, with considerably lower scores than left-leaning outlets.
By contrast, MRC found that “an overwhelming majority of the left-leaning media outlets” have “highly favorable” visibility scores.
A researcher on X known as “@The1Parzival” determined how each social media account was scored by prompting the Musk-owned AI chatbot Grok with questions that revealed how they were ranked on the “backend” of X. The resulting data, shared with MRC, showed that four metrics shape an account’s “visibility” score: “Mass Appeal” (diversity of followers), “Reputation” (purported reliability), “Toxicity” (potentially offensive content or perceived harmfulness), and “Follower” (follower retention).
Using the ratings firm AllSides’ classification of media outlets by their “perceived” ideological bias on left-to-right scale, MRC found that X gave left-leaning media outlets an average visibility score of 82.64 out of 100, while right-leaning outlets received an average score of 63.56.
This difference has powerful consequences. Grok told MRC that a score of 65 out of 100 on reputation alone, for example, is the “minimum” required for an X account to be recommended on its feed. In addition, generally speaking, the higher an account’s score is, the greater is its reach and viewership on X.
Media outlets classified as right-leaning in MRC’s review included The Washington Times, The Federalist, Fox News, The Daily Wire, Blaze Media and The Daily Caller.
The Grok-acquired data further found that “a staggering 100 percent of left-leaning media outlets are assigned favorable ‘reputation’ scores by X’s employees,” and that these leftist outlets were assigned an average toxicity score of 26.33, compared to an average 47.60 score for right-leaning media outlets (a 21-point difference).
Left-leaning accounts with low toxicity scores included The New York Times (10/100) and MSNBC (20/100), which regularly features extraordinarily divisive content, such as the claim that those who believe rights come from God are “Christian nationalists” (a derogatory term in their usage), and the claim that children do not belong to their parents, but to “whole communities.”
The MRC Free Speech America Vice President Dan Schneider believes these “shocking” findings are evidence that there is “a radical remnant within X fighting against Elon Musk.” However, it is unclear whether this is the case, given that the study comes two and half months after it was brought to Musk’s attention on X that conservative accounts are being “throttled.”
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U.S. Senator for Utah Mike Lee wrote on May 23, 2024, “How long will it take to get rid of the stage-five clingers at X—those who still periodically throttle conservatives?”
Musk replied, “Well, neither conservative [sic] nor progressives should be throttled. The point is to have an even playing field. I will investigate.”
The X CEO’s power over his platform’s algorithm is confirmed by February reports from X employees that Musk called an “all hands on deck” meeting to boost his own posts when he found that a Super Bowl tweet from Joe Biden garnered much more reach than his own.
Documents were shared with Business Insider showing that the “stated goal” of the meeting was to determine “why engagement” with Biden and Musk’s posts were different. The documents included a “snapshot of Twitter’s code that showed Musk’s tweets were being boosted.”
At the time, Platformer reported, “After his Super Bowl tweet did worse numbers than President Biden’s, Twitter’s CEO ordered major changes to the algorithm.”
Musk has repeatedly voiced a commitment to “free speech” and acknowledged the importance of Twitter/X’s adherence to this principle. He wrote on his platform in 2022, “Free speech is essential to a functioning democracy. Do you believe Twitter rigorously adheres to this principle?” He followed that up by asking: “Given that Twitter serves as the de facto public town square, failing to adhere to free speech principles fundamentally undermines democracy. What should be done?”
