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Agriculture

Cranberries: the bitter berry that offers a sweet taste of success

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Cranberries: the bitter berry that offers a sweet taste of success

Cranberries have been a staple at family gatherings ever since Indigenous people introduced the bitter berry to European colonists in the 15th century. Now they warm the hearts of millions of Canadians, especially during Thanksgiving and Christmas.

Quebec’s cool climate and short growing season allow organic cranberries to thrive in the region.

Cranberries are traditionally sweetened and cooked or dried to reduce some of their tartness so they won’t leave a bitter taste in your mouth. For many Quebec producers, the bitter berry offers a sweet taste of success.

North American cranberry harvesting began in the early 18th century and has developed over the years to the point where Quebec cultivated acreage now includes more than 10,145 acres, of which 3,944 acres are organic. With one-third of Quebec’s production being organic, the province is now the global leader in organic cranberry production. The province scores second for non-organic production after Wisconsin, United States.

The cranberry industry has faced several challenges in the last decade. The most significant challenge has been oversupply leading to price pressures for growers. Despite profitability challenges, Quebec cultivated acres climbed 79 per cent between 2009 and 2019, reaching 65 per cent of the total Canadian production. In 2019, British Columbia accounted for 29 per cent of the Canadian market and Ontario and the Atlantic provinces round out the cultivated acres in Canada.

 

Cranberry cultivated acres in Quebec and British Columbia

Source: Statistics Canada

The productive bogs in B.C. are challenged by the mild winters, which makes weed control a constant battle. However, when all conditions are favourable, B.C. produces a high-quality berry.

Cranberries can be eaten in many forms: fresh, dry, in sauce, jam, juice or in capsules. The demand for organic dried cranberries is strong. A consensus among producers is the growth prospects are good and acres are expected to increase year over year, but at a slower pace than in the last decade.

Vincent Godin, cranberry producer in Quebec, co-owner of Emblem Cranberry and president of the Quebec Cranberry Growers Association, said he expects the 2020 crop to be a bit lower than in the past two years in terms of volume, but it’s normal as cranberry plants produce more berries in the second year of a two-year production cycle.

The stock is low too in the U.S. and in Canada so it should be good on the price producers will get this year,” he said. “With the climate change in the U.S., Quebec becomes the ideal region for the production of cranberries. The future is bright for our sector here.

To produce cranberries, it takes sand, water, a lot of patience, deep pockets and a strong business plan,” said Pierre-Étienne Parent, Farm Credit Canada (FCC) senior relationship manager who specializes in cranberry operations financing. “It may take five years for a new cranberry field to be productive. The key to success resides in the soil preparation and smart management of the critical harvest period. This is a large-scale and unique production that we should be very proud in Canada.

In France, doctors have started prescribing cranberry capsules combined with reduced doses of antibiotics to fight various infections, said Godin. Who knows, cranberries may soon be part of the Canadian medical repertoire and not just Thanksgiving and Christmas meals.

Why eat cranberries?

  • They are an excellent source of vitamin C and support good bone health. In fact, a daily consumption of 115 ml of fresh cranberries satisfies the daily need of vitamin C for an adult.
  • This fruit is entirely void of sodium and contains very little sugar or protein.
  • The anti-adhesive properties of cranberries have positive effects on urinary tract, ulcers, gums and dental plaque.
  • They have amazing infection-fighting properties, especially for fighting urinary tract infections in women.
  • A regular intake of cranberry products may reduce the risk of recurring infections by up to 40 per cent and, in turn, reduce the need for antibiotic treatment.

This story is reproduced with permission from FCC.

About FCC

FCC is Canada’s leading agriculture and food lender, with a healthy loan portfolio of more than $38 billion. Our employees are dedicated to the future of Canadian agriculture and food. We provide flexible, competitively priced financing, management software, information and knowledge specifically designed for the agriculture and food industries. As a self-sustaining Crown corporation, we provide an appropriate return to our shareholder, and reinvest our profits back into the industries and communities we serve. For more information, visit fcc.ca.

Todayville is an independently-owned digital media company. We specialize in helping community groups, local businesses and organizations tell their story. Our team has years of media and video production experience. Talk to us about advertising, brand journalism stories, opinion pieces, event promotion, or other ideas you have to make our product better. We also own and operate Todayville Red Deer and Todayville Calgary.

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Agriculture

Bill C-282, now in the Senate, risks holding back other economic sectors and further burdening consumers

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From the Frontier Centre for Public Policy

By Sylvain Charlebois

Bill C-282 currently sits in the Canadian Senate and stands on the precipice of becoming law in a matter of weeks. Essentially, this bill seeks to bestow immunity upon supply management from any potential future trade negotiations without offering increased market access to potential trade partners.

In simpler terms, it risks holding all other economic sectors hostage solely to safeguard the interests of a small, privileged group of farmers. This is far from an optimal scenario, and the implications of this bill spell bad news for Canadians.

Supply management, which governs poultry, egg, and dairy production in Canada, has traditionally enabled us to fulfill our domestic needs. Under this system, farmers are allocated government-sanctioned quotas to produce food for the nation. At the same time, high tariffs are imposed on imports of items such as chicken, butter, yogurt, cheese, milk, and eggs. This model has been in place for over five decades, ostensibly to shield family farms from economic volatility.

However, despite the implementation of supply management, Canada has witnessed a comparable decline in the number of farms as the United States, where a national supply management scheme does not exist. Supply management has failed to preserve much of anything beyond enriching select agricultural sectors.

For instance, dairy farmers now possess quotas valued at over $25 billion while concurrently burdening dairy processors with the highest-priced industrial milk in the Western world. Recent data indicates a significant surge in prices at the grocery store, with yogurt prices alone soaring by over 30 percent since December 2023. This escalation is increasingly straining the budgets of many consumers.

It’s evident to those knowledgeable about the situation that the emergence of Bill C-282 should come as no surprise. Proponents of supply management exert considerable influence over politicians across party lines, compelling them to support this bill to safeguard the interests of less than one percent of our economy, much to the ignorance of most Canadians. In the last federal budget, the dairy industry alone received over $300 million in research funds, funds that arguably exceed their actual needs.

While Canada’s agricultural sector accounts for approximately seven percent of our GDP, supply-managed industries represent only a small fraction of that figure. Supply-managed farms represent about five percent of all farms in Canada. Forging trade agreements with key partners such as India, China, and the United Kingdom is imperative not only for sectors like automotive, pharmaceuticals, and biotechnology but for the vast majority of farms in livestock and grains to thrive and contribute to global welfare and prosperity. It is essential to recognize that Canada has much more to offer than merely self-sufficiency in food production.

Over time, the marketing boards overseeing quotas for farmers have amassed significant power and have proven themselves politically aggressive. They vehemently oppose any challenges to the existing system, targeting politicians, academics, and groups advocating for reform or abolition. Despite occasional resistance from MPs and Senators, no major political party has dared to question the disproportionate protection afforded to one sector over others. Strengthening our supply-managed sectors necessitates embracing competition, which can only serve to enhance their resilience and competitiveness.

A recent example of the consequences of protectionism is the United Kingdom’s decision to walk away from trade negotiations with Canada due to disagreements over access to our dairy market. Not only do many Canadians appreciate the quality of British cheese, but increased competition in the dairy section would also help drive prices down, a welcome relief given current economic challenges.

In the past decade, Canada has ratified trade agreements such as CUSMA, CETA, and CPTPP, all of which entailed breaches in our supply management regime. Despite initial concerns from farmers, particularly regarding the impact on poultry, eggs, and dairy, these sectors have fared well. A dairy farm in Ontario recently sold for a staggering $21.5 million in Oxford County. Claims of losses resulting from increased market access are often unfounded, as farmer boards simply adjust quotas when producers exit the industry.

In essence, Bill C-282 represents a misguided initiative driven by farmer boards capitalizing on the ignorance of urban residents and politicians regarding rural realities. Embracing further protectionism will not only harm consumers yearning for more competition at the grocery store but also impede the growth opportunities of various agricultural sectors striving to compete globally and stifle the expansion prospects of non-agricultural sectors seeking increased market access.

Dr. Sylvain Charlebois is senior director of the agri-food analytics lab and a professor in food distribution and policy at Dalhousie University.

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Agriculture

How oil and gas support food security in Canada and around the world

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General view of the ‘TD Canadian 4-H Dairy Classic Showmanship’ within the 101st edition of Royal Agricultural Winter Fair at Exhibition Place in Toronto, Ontario, on November 6, 2023. The Royal is the largest combined indoor agriculture fair and international equestrian competition in the world. Getty Images photo

From the Canadian Energy Centre

By Mario Toneguzzi

‘Agriculture requires fuel, and it requires lubricants. It requires heat and electricity. Modern agriculture can’t be done without energy’

Agriculture and oil and gas are two of Canada’s biggest businesses – and they are closely linked, industry leaders say.  

From nitrogen-based fertilizer to heating and equipment fuels, oil and gas are the backbone of Canada’s farms, providing food security for Canadians and exports to nearly 200 countries around the world.  

“Canada is a country that is rich in natural resources, and we are among the best, I would even characterize as the best, in terms of the production of sustainable energy and food, not only for Canadians but for the rest of the world,” said Don Smith, chief operating officer of the United Farmers of Alberta Co-operative.  

“The two are very closely linked together… Agriculture requires fuel, and it requires lubricants. It requires heat and electricity. Modern agriculture can’t be done without energy, and it is a significant portion of operating expenses on a farm.” 

The need for stable food sources is critical to a global economy whose population is set to reach 9.7 billion people by 2050. 

The main pillars of food security are availability and affordability, said Keith Currie, president of the Canadian Federation of Agriculture (CFA). 

“In Canada, availability is not so much an issue. We are a very productive country when it comes to agriculture products and food products. But food affordability has become an issue for a number of people,” said Currie, who is also on the advisory council for the advocacy group Energy for a Secure Future. 

The average price of food bought in stores increased by nearly 25 per cent over the last five years, according to Statistics Canada. 

Restricting access to oil and gas, or policies like carbon taxes that increase the cost for farmers to use these fuels, risk increasing food costs even more for Canadians and making Canadian food exports less attractive to global customers, CFA says. 

“Canada is an exporting nation when it comes to food. In order for us to be competitive we not only have to have the right trade deals in place, but we have to be competitive price wise too,” Currie said. 

Under an incredible Saskatchewan sky, a farmer walks toward his air seeder to begin the process of planting this year’s crop. Getty Images photo

Canada is the fifth-largest exporter of agri-food and seafood in the world, exporting approximately $93 billion of products in 2022, according to Agriculture Canada.  

Meanwhile, Canadians spent nearly $190 billion on food, beverage, tobacco and cannabis products in 2022, representing the third-largest household expenditure category after transportation and shelter. 

Currie said there are opportunities for renewable energy to help supplement oil and gas in agriculture, particularly in biofuels.  

“But we’re not at a point from a production standpoint or an overall infrastructure standpoint where it’s a go-to right away,” he said.  

“We need the infrastructure and we need probably a lot of incentives before we can even think about moving away from the oil and gas sector as a supplier of energy right now.” 

Worldwide demand for oil and gas in the agriculture sector continues to grow, according to CEC Research.  

Driven by Africa and Latin America, global oil use in agriculture increased to 118 million tonnes of oil equivalent (Mtoe) in 2022, up from 110 million tonnes in 1990.  

Demand for natural gas also increased — from 7.5 Mtoe in 1990 to 11 Mtoe in 2022.   

Sylvain Charlebois, senior director, in the Agri-Food Analytics Lab at Dalhousie University, said food security depends on three pillars – access, safety, and affordability.   

“Countries are food secure on different levels. Canada’s situation I think is envious to be honest. I think we’re doing very well compared to other countries, especially when it comes to safety and access,” said Charlebois. 

“If you have a food insecure population, civil unrest is more likely, tensions, and political instability in different regions become more of a possibility.” 

As a country, access to affordable energy is key as well, he said.  

“The food industry highly depends on energy sources and of course food is energy. More and more we’re seeing a convergence of the two worlds – food and energy… It forces the food sector to play a much larger role in the energy agenda of a country like Canada.” 

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