Brownstone Institute
Who Ultimately Wins in a Society of Flash Mob Moralists?
From the Brownstone Institute
BY
A big story in the hockey world in recent days centers on the Boston Bruins’ decision to offer, and then rescind, a contract to promising 20-year-old defenseman Matthew Miller.
Miller was drafted in the 4th round of the 2020 NHL draft by the Arizona Coyotes, who subsequently renounced their rights to the player when two journalists from the Arizona Republic reported the player had been convicted at age 14 in an Ohio juvenile court of serially abusing a developmentally disabled fellow student of color.
As a result of the same stories, apparently spurred by testimony given by the victim and his family, Miller was stripped of his hockey scholarship at the University of North Dakota.
Two years later, after talking with Miller and his agent the Bruins management decided that Miller was worthy of a second chance.
However, after a fierce media/social media storm ensued—in the midst of which NHL commissioner Gary Bettman announced that he would have the last word on deciding who would be eligible to play in the NHL—the Bruins rescinded the recently signed contract, saying they had discovered unspecified “new information” about Miller in recent days.
And thus ended yet another of our era’s online morality plays, dramas wherein the social capital of personal aggrievement, magnified by the vicarious expressions of outrage emanating from largely anonymous online mobs, invariably rules the day.
I’ve got nothing against morally-infused personal outrage. Indeed, I’ve got plenty of it. Moreover, I am well aware of the role it has played in regulating behavior in social collectives throughout history.
But I also know that one of the things that made the emergence of modern democracies possible was the subordination of mob-style moral outrage, and its twin brother personal vengeance, to the rule of law.
Is the application of the law often imperfect? Absolutely. Does the restitution it offers, when it indeed does offer restitution at all, almost always fall well short of what the victims of the injustice believe is owed to them? No doubt.
The founders of our institutions were not unaware of these limitations. But they believed that flawed justice such as this was infinitely superior to the alternative, which they correctly understood to be a society “regulated” by some mixture or another of personal vendettas and mob rule.
I have read the news reports about what Matthew Miller did to Isaiah Meyer-Crothers during the course of what is said to be several years of bullying, allegedly starting when both were 7 years old. The incident most commonly adduced by the press to exemplify this sad period of harassment—Miller’s getting Meyer-Crothers to lick a push-pop that had been dipped in urine—is repellent beyond belief. And I know that if I were Isaiah and/or his family I’d have a very hard time ever forgiving him for these aggressions and for the way it no doubt damaged the disabled youngster’s psychological well-being.
But does it mean that Miller, himself a probable victim of some sort of abuse or neglect to engage in such sadism at such a young age, has to be a social pariah for life, unable to exercise his skills in the workplace? This, when a veritable host of professional athletes who have done far worse things as adults (e.g. Ray Lewis, Craig MacTavish) have been breezily pardoned and welcomed back into the playing and/or management ranks. Apparently it’s much easier to go after a 20-year-old kid than an established star whose jersey you bought for yourself or your kids.
To pose the above question is not, as so many eager and zealous moralists in the comments section of the oh-so-liberal Boston Globe sports section and other places would have us believe, the same as “excusing what Miller did” or being in any way heedless of the serious damage that his childhood/adolescent actions had on Meyer-Crothers. Nor does it imply that Matthew Miller’s transgressions were just a case of “boys being boys” or that you believe he has been reborn as a moral angel.
As is usually the case, things are far more complex than that.
It is my understanding that Matthew Miller was remitted to the existing system of juvenile justice, did whatever putatively proportional penance was levied on him by the system, discharged, and allowed to get on with his life.
And in keeping with the fundamental precepts of juvenile justice, rooted in the belief that no one should be condemned in perpetuity for acts committed before the onset of full adult moral reasoning, the records were sealed. And as far as I’ve been able to tell, he has not been remitted to the justice system since that time.
When he was drafted in 2020, someone, however, violated the spirit of this principle and brought up Miller’s juvenile transgressions and contacted the victim who expressed his dismay at the possibility that Miller might be afforded the possibility of going on to a life of wealth and fame. “Everyone thinks he’s so cool that he gets to go to the NHL, but I don’t see how anyone can be cool when you pick on someone and bully someone your entire life.”
This is a perfectly understandable sentiment, one that is expressed a lot more tamely than what I might have said were I in his same position.
However, the bigger question is if, in a supposed society of laws, these more than legitimate feelings about seeing your one-time tormentor experience recognition and the possibility for success can and should be used as a means of imposing—through media-social media-business collusion—a de facto form of double jeopardy on someone who has theoretically paid his debt to society?
Do we really want to live in a society where, if you can recruit a posse of infuriated and media-savvy moralists you can supersede not only the intended effects of the law, but perhaps more importantly in the long run, the possibilities of healing in both the aggressor and his victim? Do we really want to effectively lock two young people into the tormentor-victim dynamic for the rest of their lives?
According to this logic, prison education programs like the one I taught in for many years, and where I experienced the most vibrant and meaningful classroom interactions of my teaching career, should not exist.
Rather as someone conscious of some of the heinous things that my would-be students had done, I should, according to the logic at play in the Miller case, have haughtily rebuffed my colleagues when they asked me to join the effort, telling them in no uncertain terms that “I don’t in any way wish to support or dignify ‘animals’ such as these.”
I would then proudly tell everyone that would listen about how I had strongly enunciated and defended my clear and unbending moral principles in the face of requests to glorify criminals and their crimes.
Again, is this really a model of moral comportment that we want to advance and normalize?
Sadly, the answer of many—apparently secure in the belief that their immaculate children could never, ever be agents of evil—to this question appears to be “yes.”
Indeed, wasn’t it a simple variation of this dynamic of stigmatize, dehumanize and shun—rooted in the idea that evil is always pure and located elsewhere—that psychologically underwrote the worst repressions of the High Covid era?
As bad as this practice of eschewing the prospect of healing in favor of preening self-regard and continued aggrieved tension is, it may not even be the worst part of the new trend toward widespread armchair moralizing.
Arguably more troubling is the damage such practices do to what might be called our society’s “economy of concern.” Like most everything about us, our ability to pay attention to the world outside our heads is limited. The kingpins of the new cyber economy know this, and are laser-focused on getting us to give as much of this scarce and extremely valuable resource to them during the course of our days.
They do so most obviously to sell us things we often don’t need or intrinsically want. But they also do so to keep us from thinking about how the social structures they have a huge say in shaping do or do not serve our long-term interests.
How?
By encouraging us to spend cognitive, emotional and moral energies on people and things that ultimately lie well beyond our own radius of personal control.
Like, for example, on young hockey players who made ugly mistakes as a child and early adolescent or, conversely, on the truly heart-wrenching stories of his victim.
Will fulminating online about the young hockey player’s past really solve any of our real problems?
Obviously not.
But it will take energy away from addressing big and structurally-imposed violations of basic rights happening today.
Every minute spent talking today about a single child-on-child abuse case legally resolved, however imperfectly, 6 years ago is a minute not spent addressing the cruelties and injustices of government-on-child abuse taking place today, much of it on the name of “fighting Covid.” outrages eloquently and passionately denounced here by Laura Rosen Cohen .
In effect, when we allow ourselves to be swept up into object-free campaigns of moral virtue-signaling about past personal cases, we are giving those in big entrenched centers of power much more space to enact and consolidate enveloping systems of citizen abuse and social control. And if you think these entrenched centers of power are beyond thinking of how to stimulate diversionary campaigns of small-bore outrage, then it’s time you wake up to the new realities of our world.
A half-century ago, certain activists declared that now “The personal is the political.” It was an alluring soundbite and like so many alluring soundbites overly simplistic. Should we strive to always inject the personal concerns of the citizenry into policy-making discussions? Of course.
That said, there is, and must always be, as Hannah Arendt reminded us, a barrier between our private and public selves as well as an acceptance, as excruciatingly difficult as it might be to do, of the unfortunate role of unrequited tragedy in the lives of us all.
Do I wish that the pain of Meyer-Crothers could have been eliminated by Ohio’s system of juvenile justice? I obviously do. But sadly, that’s not how it works. A public justice system is not designed to eliminate pain, but rather attenuate its onward march, and in this way, provide a possible opening for healing.
The internet has, for better or worse, created new forms of social organization and political mobilization. As we have seen in the Miller case, the Meyer-Crothers family, backed by journalists and online activists, has sought, in effect, to gain a measure of the moral payback the justice system was unable to provide them.
Is it understandable? Yes. Is it their right? Certainly.
Is using these new methods of mobilization to effectively override the legal system and create what are effectively vigilante forms of retribution good for the future of our society and culture?
Probably not.
While it may make a lot of people feel good about themselves at the moment, it will only further corrode trust in the rule of law— a shift that always favors the powerful—and take valuable energy away from the urgent task of fighting massive and systematic government and corporate assaults on our dignity and freedom.
Brownstone Institute
Bizarre Decisions about Nicotine Pouches Lead to the Wrong Products on Shelves
From the Brownstone Institute
A walk through a dozen convenience stores in Montgomery County, Pennsylvania, says a lot about how US nicotine policy actually works. Only about one in eight nicotine-pouch products for sale is legal. The rest are unauthorized—but they’re not all the same. Some are brightly branded, with uncertain ingredients, not approved by any Western regulator, and clearly aimed at impulse buyers. Others—like Sweden’s NOAT—are the opposite: muted, well-made, adult-oriented, and already approved for sale in Europe.
Yet in the United States, NOAT has been told to stop selling. In September 2025, the Food and Drug Administration (FDA) issued the company a warning letter for offering nicotine pouches without marketing authorization. That might make sense if the products were dangerous, but they appear to be among the safest on the market: mild flavors, low nicotine levels, and recyclable paper packaging. In Europe, regulators consider them acceptable. In America, they’re banned. The decision looks, at best, strange—and possibly arbitrary.
What the Market Shows
My October 2025 audit was straightforward. I visited twelve stores and recorded every distinct pouch product visible for sale at the counter. If the item matched one of the twenty ZYN products that the FDA authorized in January, it was counted as legal. Everything else was counted as illegal.
Two of the stores told me they had recently received FDA letters and had already removed most illegal stock. The other ten stores were still dominated by unauthorized products—more than 93 percent of what was on display. Across all twelve locations, about 12 percent of products were legal ZYN, and about 88 percent were not.
The illegal share wasn’t uniform. Many of the unauthorized products were clearly high-nicotine imports with flashy names like Loop, Velo, and Zimo. These products may be fine, but some are probably high in contaminants, and a few often with very high nicotine levels. Others were subdued, plainly meant for adult users. NOAT was a good example of that second group: simple packaging, oat-based filler, restrained flavoring, and branding that makes no effort to look “cool.” It’s the kind of product any regulator serious about harm reduction would welcome.
Enforcement Works
To the FDA’s credit, enforcement does make a difference. The two stores that received official letters quickly pulled their illegal stock. That mirrors the agency’s broader efforts this year: new import alerts to detain unauthorized tobacco products at the border (see also Import Alert 98-06), and hundreds of warning letters to retailers, importers, and distributors.
But effective enforcement can’t solve a supply problem. The list of legal nicotine-pouch products is still extremely short—only a narrow range of ZYN items. Adults who want more variety, or stores that want to meet that demand, inevitably turn to gray-market suppliers. The more limited the legal catalog, the more the illegal market thrives.
Why the NOAT Decision Appears Bizarre
The FDA’s own actions make the situation hard to explain. In January 2025, it authorized twenty ZYN products after finding that they contained far fewer harmful chemicals than cigarettes and could help adult smokers switch. That was progress. But nine months later, the FDA has approved nothing else—while sending a warning letter to NOAT, arguably the least youth-oriented pouch line in the world.
The outcome is bad for legal sellers and public health. ZYN is legal; a handful of clearly risky, high-nicotine imports continue to circulate; and a mild, adult-market brand that meets European safety and labeling rules is banned. Officially, NOAT’s problem is procedural—it lacks a marketing order. But in practical terms, the FDA is punishing the very design choices it claims to value: simplicity, low appeal to minors, and clean ingredients.
This approach also ignores the differences in actual risk. Studies consistently show that nicotine pouches have far fewer toxins than cigarettes and far less variability than many vapes. The biggest pouch concerns are uneven nicotine levels and occasional traces of tobacco-specific nitrosamines, depending on manufacturing quality. The serious contamination issues—heavy metals and inconsistent dosage—belong mostly to disposable vapes, particularly the flood of unregulated imports from China. Treating all “unauthorized” products as equally bad blurs those distinctions and undermines proportional enforcement.
A Better Balance: Enforce Upstream, Widen the Legal Path
My small Montgomery County survey suggests a simple formula for improvement.
First, keep enforcement targeted and focused on suppliers, not just clerks. Warning letters clearly change behavior at the store level, but the biggest impact will come from auditing distributors and importers, and stopping bad shipments before they reach retail shelves.
Second, make compliance easy. A single-page list of authorized nicotine-pouch products—currently the twenty approved ZYN items—should be posted in every store and attached to distributor invoices. Point-of-sale systems can block barcodes for anything not on the list, and retailers could affirm, once a year, that they stock only approved items.
Third, widen the legal lane. The FDA launched a pilot program in September 2025 to speed review of new pouch applications. That program should spell out exactly what evidence is needed—chemical data, toxicology, nicotine release rates, and behavioral studies—and make timely decisions. If products like NOAT meet those standards, they should be authorized quickly. Legal competition among adult-oriented brands will crowd out the sketchy imports far faster than enforcement alone.
The Bottom Line
Enforcement matters, and the data show it works—where it happens. But the legal market is too narrow to protect consumers or encourage innovation. The current regime leaves a few ZYN products as lonely legal islands in a sea of gray-market pouches that range from sensible to reckless.
The FDA’s treatment of NOAT stands out as a case study in inconsistency: a quiet, adult-focused brand approved in Europe yet effectively banned in the US, while flashier and riskier options continue to slip through. That’s not a public-health victory; it’s a missed opportunity.
If the goal is to help adult smokers move to lower-risk products while keeping youth use low, the path forward is clear: enforce smartly, make compliance easy, and give good products a fair shot. Right now, we’re doing the first part well—but failing at the second and third. It’s time to fix that.
Addictions
The War on Commonsense Nicotine Regulation
From the Brownstone Institute
Cigarettes kill nearly half a million Americans each year. Everyone knows it, including the Food and Drug Administration. Yet while the most lethal nicotine product remains on sale in every gas station, the FDA continues to block or delay far safer alternatives.
Nicotine pouches—small, smokeless packets tucked under the lip—deliver nicotine without burning tobacco. They eliminate the tar, carbon monoxide, and carcinogens that make cigarettes so deadly. The logic of harm reduction couldn’t be clearer: if smokers can get nicotine without smoke, millions of lives could be saved.
Sweden has already proven the point. Through widespread use of snus and nicotine pouches, the country has cut daily smoking to about 5 percent, the lowest rate in Europe. Lung-cancer deaths are less than half the continental average. This “Swedish Experience” shows that when adults are given safer options, they switch voluntarily—no prohibition required.
In the United States, however, the FDA’s tobacco division has turned this logic on its head. Since Congress gave it sweeping authority in 2009, the agency has demanded that every new product undergo a Premarket Tobacco Product Application, or PMTA, proving it is “appropriate for the protection of public health.” That sounds reasonable until you see how the process works.
Manufacturers must spend millions on speculative modeling about how their products might affect every segment of society—smokers, nonsmokers, youth, and future generations—before they can even reach the market. Unsurprisingly, almost all PMTAs have been denied or shelved. Reduced-risk products sit in limbo while Marlboros and Newports remain untouched.
Only this January did the agency relent slightly, authorizing 20 ZYN nicotine-pouch products made by Swedish Match, now owned by Philip Morris. The FDA admitted the obvious: “The data show that these specific products are appropriate for the protection of public health.” The toxic-chemical levels were far lower than in cigarettes, and adult smokers were more likely to switch than teens were to start.
The decision should have been a turning point. Instead, it exposed the double standard. Other pouch makers—especially smaller firms from Sweden and the US, such as NOAT—remain locked out of the legal market even when their products meet the same technical standards.
The FDA’s inaction has created a black market dominated by unregulated imports, many from China. According to my own research, roughly 85 percent of pouches now sold in convenience stores are technically illegal.
The agency claims that this heavy-handed approach protects kids. But youth pouch use in the US remains very low—about 1.5 percent of high-school students according to the latest National Youth Tobacco Survey—while nearly 30 million American adults still smoke. Denying safer products to millions of addicted adults because a tiny fraction of teens might experiment is the opposite of public-health logic.
There’s a better path. The FDA should base its decisions on science, not fear. If a product dramatically reduces exposure to harmful chemicals, meets strict packaging and marketing standards, and enforces Tobacco 21 age verification, it should be allowed on the market. Population-level effects can be monitored afterward through real-world data on switching and youth use. That’s how drug and vaccine regulation already works.
Sweden’s evidence shows the results of a pragmatic approach: a near-smoke-free society achieved through consumer choice, not coercion. The FDA’s own approval of ZYN proves that such products can meet its legal standard for protecting public health. The next step is consistency—apply the same rules to everyone.
Combustion, not nicotine, is the killer. Until the FDA acts on that simple truth, it will keep protecting the cigarette industry it was supposed to regulate.
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